64 Knutsford Boulevard, Kingston 5 Jamaica, West Indies
KINGSTON, JAMAICA, January 17, 2025 – The Jamaica Tourist Board, in partnership with Accenture Song, has launched a new campaign, called “Contrasts”, designed to meet the expectations of today’s travelers who seek destinations offering a distinct range of immersive experiences. The campaign showcases the “One Love” island’s unique blend of enriching activities, cultural charm, and natural beauty – and a “vibe” that can only be found in Jamaica.
“We have immense pride in our people, our hospitality, and the multitude of experiences we are able to provide,” said Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “This new campaign is designed to showcase just that, and to compel both new and returning visitors that we have something for any type of ‘vibe’ they are looking for while on vacation.”
Emphasizing the diversity found throughout the island, the new campaign also celebrates Jamaica’s multidimensional appeal and how there is something for everyone – for those seeking anything from luxury and adventure to romance and culture. As a continuation of the “Come Back” campaign, “Contrasts” highlights Jamaica’s people and rich cultural heritage, encouraging travelers to “come and see for themselves”.
“Our wish is for visitors to feel in total sync with the best version of themselves,” said Donovan White, Director of Tourism, Jamaica. “In Jamaica, they can truly enjoy a vacation that best suits their interests through our diverse cultural experiences, unparalleled beauty, and warm hospitality. It’s a vibe that can only be found on our shores.”
To view visual content from the “Contrasts” campaign, please visit this link.
For more information on Jamaica, please visit https://www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition, and the destination is routinely ranked among the best to visit globally by prestigious international publications. In 2024, the JTB was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named it “Caribbean’s Leading Tourist Board” for the 17th consecutive year. In addition, Jamaica was awarded six 2024 Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. Jamaica was also awarded bronze statuettes for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. It also received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time. TripAdvisor® ranked Jamaica the #7 Best Honeymoon Destination in the World and the #19 Best Culinary Destination in the World for 2024.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.
Contact:
Lou Hammond Group
KINGSTON, JAMAICA, January 13, 2025 – Offering an escape from the frigid arctic air moving through the U.S. this winter, a variety of hotels in Jamaica are providing limited-time savings to travelers looking to travel to a warmer climate. From Montego Bay, Ocho Rios, and Negril to Kingston, Port Antonio and the South Coast, current offers include:
“Jamaica is experiencing an unprecedented surge in tourism this winter,” said Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “With 1.6 million airline seats secured, we are gearing up for record-breaking visitation from travelers from all over the world. We’re grateful to our hotel partners for providing generous savings so travelers can make the most of their winter vacations.”
Home to six diverse resort areas, Jamaica is an ideal destination for every traveler. Montego Bay brims with energy, offering cultural experiences, fine dining, outdoor adventures, and vibrant nightlife. Ocho Rios welcomes families with sunny all-inclusive resorts, the lush Mystic Mountain, and the cascading beauty of Dunn’s River Falls. Negril’s seven miles of golden beach and dramatic cliffs make it the ultimate spot for relaxation and breathtaking sunsets.
Along the serene South Coast, Treasure Beach invites quiet reflection, while Port Antonio, famously called “heaven on earth” by James Bond-creator Ian Fleming, shines with history and charm. In Kingston, the island’s lively capital, Jamaica’s cultural creativity takes center stage.
“Jamaica offers a distinctive blend of natural beauty, cultural charm, and enriching activities that help travelers get the most out of their experience,” said Donovan White, Director of Tourism, Jamaica. “From luxury and adventure to romance and culture, travelers can have a variety of experiences with us on island this winter.”
For more information on Jamaica’s winter travel offers, please visit https://www.visitjamaica.com/deals/.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition, and the destination is routinely ranked among the best to visit globally by prestigious international publications. In 2024, the JTB was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named it named “Caribbean’s Leading Tourist Board” for the 17th consecutive year. In addition, Jamaica was awarded six 2024 Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. Jamaica was also awarded bronze statuettes for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. It also received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time. TripAdvisor® ranked Jamaica the #7 Best Honeymoon Destination in the World and the #19 Best Culinary Destination in the World for 2024.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.
Contact:
Lou Hammond Group
KINGSTON, JAMAICA – January 9, 2025 – Jamaica is experiencing an unprecedented surge in tourism as the winter season sees the destination securing 1.6 million airline seats, underscoring the island’s status as one of the Caribbean’s most sought-after destinations.
The strong demand for travel to Jamaica comes as international airlines continue to expand their offerings, making the island more accessible than ever to visitors from around the world. The 1.6 million seats represent a significant increase in capacity, indicating a robust recovery for the island’s tourism sector and positioning it for continued growth.
“This is going to be the best winter season on record. This is the first winter that we have 1.6 million seats coming into Jamaica. We know that 1.6 million seats are 100% of the flights that are coming but we if consider 80% we are looking at 1.3 million visitors coming which is 12.8% higher than last winter which is also 178,000 more seats,” expressed Minister of Tourism, Hon. Edmund Bartlett.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition, and the destination is routinely ranked among the best to visit globally by prestigious international publications. In 2024, the JTB was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named it “Caribbean’s Leading Tourist Board” for the 17th consecutive year. In addition, Jamaica was awarded six 2024 Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. Jamaica was also awarded bronze statuettes for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. It also received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time. TripAdvisor® ranked Jamaica the #7 Best Honeymoon Destination in the World and the #19 Best Culinary Destination in the World for 2024.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.
Contact:
Lou Hammond Group
Airport Staff Celebrated for their Contribution to Sector’s Success
KINGSTON, JAMAICA – December 27, 2024 – Jamaica is experiencing an unprecedented surge in tourism as the winter season sees the destination securing 1.6 million airline seats, underscoring the island’s status as one of the Caribbean’s most sought-after destinations.
The strong demand for travel to Jamaica comes as international airlines continue to expand their offerings, making the island more accessible than ever to visitors from around the world. The 1.6 million seats represent a significant increase in capacity, indicating a robust recovery for the island’s tourism sector and positioning it for continued growth.
“This is going to be the best winter season on record. This is the first winter that we have 1.6 million seats coming into Jamaica. We know that 1.6 million seats are 100% of the flights that are coming but we if consider 80% we are looking at 1.3 million visitors coming which is 12.8% higher than last winter which is also 178,000 more seats,” expressed Minister of Tourism, Hon. Edmund Bartlett.
KINGSTON, JAMAICA (December 17, 2024) — The Jamaica Tourist Board (JTB) celebrated its top-producing travel specialists during the 10th annual One Love Affair, a three-day recognition event held December 12-15 at the newly opened Princess Grand Jamaica and Princess Senses The Mangrove in Green Island, Hanover.
The exclusive event honoured the top 50 elite travel advisors from key markets including the United States, Canada, the United Kingdom, continental Europe, and Central Europe.
“We are witnessing unprecedented growth in Jamaica’s tourism sector, with our travel specialists playing a pivotal role in our success,” boasted Edmund Bartlett, Minister of Tourism. “These dedicated professionals have helped Jamaica maintain its position as a leading Caribbean destination, even in the face of various challenges throughout 2024.”
Caption: Hon. Edmund Bartlett, Minister of Tourism (seated centre), Donovan White, Director of Tourism (right), and Angella Bennett, Regional Director for Canada at the Jamaica Tourist pose with awardees during the One Love Affair: An Eco-Chic Soiree event that celebrated the top 50 travel advisors servicing the Jamaica market.
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KINGSTON, JAMAICA, November 15, 2024 – Jamaica was celebrated as a world-renowned tourist destination at the 10th annual Travvy Awards, where it earned six awards in the gold, silver and bronze categories. The presentation ceremony was held in Fort Lauderdale, Florida on November 7th, 2024.
“See more“
KINGSTON, JAMAICA, November 15, 2024 – Reinforcing its status as a leading Caribbean tourism destination, Jamaica has generated $197.8 million USD from cruise tourism in the 2023/2024 season. According to a recent study by the Florida-Caribbean Cruise Association (FCCA), sponsored by Jamaica Vacations Limited, passenger and crew visits to Jamaica, along with additional expenditures by cruise lines and the destination such as port services, taxes, and local goods and services, drove the island’s overall cruise tourism expenditures. “See more“
KINGSTON, JAMAICA, November 13, 2024 – In another first for the Caribbean, the Jamaica Tourist Board (JTB) and the Jamaica Travel Channel (JTC) have agreed on a collaboration to stream destination video content across several digital platforms to a global audience via the newly redesigned Jamaica Travel Channel. Already boasting over 250,000 monthly online viewers, the revamped channel showcases some of Jamaica’s best accommodations, breathtaking experiences and stunning vistas. “See more“
KINGSTON, JAMAICA – October 22, 2024 – In a historic achievement for Jamaican motorsport, rising stars Senna Summerbell and Tommi Gore captured third place at the prestigious ADAC GT4 Germany series finale at the Hockenheimring, marking Jamaica’s first-ever podium finish in European GT4 racing.
The dynamic duo, known as the Reggae Racers, thrilled over 80,000 spectators with not only their podium finish in the first race but also an impressive Top 5 placement in the final race. Competing with the reigning champion team AVIA W&S Motorsport, Summerbell, 22, and Gore, 19, have written their names into international motorsport history.
“We chose the ADAC GT4 Germany because it’s one of the world’s fastest-growing GT championships,” said the young racers, whose fathers are also accomplished drivers. “The series offers excellent opportunities for both competitive racing and brand exposure on the prestigious DTM platform.”
KINGSTON, JAMAICA – September 11, 2024 – The Jamaica Tourist Board (JTB) proudly commends Taj Melbourne, Jamaica’s 2024 Junior Minister of Tourism, for his outstanding representation at the Caribbean Tourism Organization’s (CTO) State of the Tourism Industry Conference (SOTIC) held from September 4-6, 2024, in the Cayman Islands.
SOTIC 2024, themed ‘Caribbean Tourism – Fueling our Lifeblood’, brings together regional and global tourism leaders to address critical issues shaping the Caribbean tourism sector.
Melbourne, a 16-year-old student from Manning’s School, participated in the Tropical Shipping Regional Youth Congress, a key component of SOTIC, on September 5. He captivated the audience with his innovative approach, opening his presentation on The Blue Economy with a song.
DUBAI; United Arab Emirates; Thursday, May 9, 2024; Jamaica has recorded an impressive 1.7 million visitors within the first five months of the year. Based on preliminary data, the island recorded 1,016,185 stopover arrivals and over 700,000 cruise passengers as early as May 5 and 7 respectively, earning roughly US$1.8 billion in revenue. This represents a 4.6 percent increase for stopover arrivals and 23 percent increase for cruise passengers, moving from 581,822 to 713,983 over 2023… “See More”
KINGSTON, JAMAICA, April 25, 2024 – Jamaica’s award-winning S Hotel in Montego Bay picked up even more accolades recently from Tripadvisor, the world’s largest travel guidance platform. The resort ranked high on Tripadvisor’s 2024 Travelers’ Choice Best of the Best Hotels (top 1%) in three major categories: Top All-Inclusive Hotels in the World; Top 25 Hotels in the Caribbean and Top 25 All-Inclusive in the Caribbean… “See More”
NEW YORK, NY, April 18, 2024 — The Hon. Edmund Bartlett, Minister of Tourism, Jamaica, is urging the island’s Diaspora to be proud and champion the record growth being experienced in tourism and the country overall. The Jamaican diaspora is scattered across the globe with thousands who make up a vibrant and critical group that contributes to the development of the country… “See More”
NEW YORK, NY – April 17, 2024 – The Hon. Edmund Bartlett, Minister of Tourism, Jamaica, has called for a united international effort to bolster sustainable tourism practices as he addressed the United Nations General Assembly (UNGA) yesterday during the U.N.’s first-ever Sustainability Week in New York… “See More”
NEW YORK, NY – Monday, April 15, 2024: Jamaica’s Minister of Tourism, the Hon. Edmund Bartlett, has emphasized the critical role that travel advisors play in advancing the growth of Jamaica’s tourism sector. Speaking at a special luncheon to honor top travel advisors in Northeast America, the Minister reflected on the effort and dedication of these advisors during the pandemic… “See More”
KINGSTON, JAMAICA, April 4, 2024 – Kicking off the busy spring season, the Jamaica Tourist Board (JTB) has partnered with Sandals Resorts to host an eighteen-station radio remote broadcast from Sandals Ochi Beach Resort from April 6-9 including trip giveaways to Sandals properties, a rigorous interview schedule, digital marketing on the stations’ websites and social media pages, and a fun trip itinerary for radio hosts to enjoy and talk about on-air… “See More”
TORONTO, CANADA – MARCH 28, 2024 – The Jamaica Tourist Board (JTB) is inviting travel advisors from across the Greater Toronto Area to experience an unforgettable night of destination knowledge, cultural exploration and island hospitality during a two-part Evening with Jamaica event series… “See More”
KINGSTON, JAMAICA – Monday, March 18, 2024 – The Hon. Edmund Bartlett, Minister of Tourism, Jamaica, has announced that the destination has welcomed one million visitors and earned USD $1 billion in gross foreign exchange earnings in the first two months of the year. The numbers highlight the impressive growth trajectory of the country’s tourism sector… “See More”
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