64 Knutsford Boulevard, Kingston 5 Jamaica, West Indies
Six-city initiative will highlight Jamaica’s latest tourism updates, authentic culture and destination experiences for hundreds of travel professionals
KINGSTON, Jamaica – July 22, 2026 – The Jamaica Tourist Board kicked off its “Taste of Jamaica Experience” roadshow July 21, bringing Jamaica’s signature hospitality, destination updates and cultural experiences to more than 500 travel advisors across six Southeast U.S. markets.
Running July 21-30, 2026, the multi-city initiative will visit Raleigh, Charlotte, Atlanta, Tampa, Orlando and Miami, providing travel professionals with the opportunity to connect with Jamaica Tourist Board representatives, learn about the latest developments across the destination and gain insights to help inspire future travel bookings to the island.
“Jamaica is known for some of its powerful cultural expressions and food falls in the top three. It is therefore strategic to amplify our culinary expertise in our top source market with our top selling advisors who are champions of promoting the destination,” said Minister of Tourism, Hon Edmund Bartlett.
Each event will feature a culinary showcase of Jamaican favorites, including banana chips, spiced buns, ginger biscuits, busta candy and I Love Jamaica chocolate squares, along with a plated dinner. Attendees will also enjoy live entertainment celebrating Jamaica’s vibrant culture, featuring performances by the Jamaica Cultural Folk Group “Rythmz of the Caribbean,” and reggae band Askia Bakari. During these events, the Jamaica Tourist Board will also honor the Jamaica Travel Specialist Top 50 Alumni Travel Advisors.
“Travel advisors are an integral part of Jamaica’s continued tourism success, and we are excited to bring this experience directly to our valued partners throughout the Southeast,” said Philip Rose, Deputy Director of Tourism, The Americas, Jamaica Tourist Board. “The “Taste of Jamaica Experience” will provide advisors with important destination updates while allowing them to experience the warmth, culture and authenticity that define Jamaica.”
Leading the roadshow are Jamaica Tourist Board representatives Tamara Christie-Johnson, Business Development Officer, and Christopher Wright, Senior Business Development Officer. They will be joined by Dr. Elaine Grant-Bryan, the Honorary Consul for Jamaica in Atlanta, and Evette Reynolds, President of the Atlanta Jamaica Association.
For travel advisors interested in attending the “Taste of Jamaica Experience” Roadshow, please find the 2026 schedule below:
The Jamaica Tourist Board’s “Taste of Jamaica Experience” underscores its ongoing commitment to supporting the travel advisor community and providing partners with the resources and connections needed to showcase Jamaica’s diverse experiences to travelers.
###
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Media Contact: jamaica@louhammond.com
Global honor recognizes 100 leaders of African descent shaping the future of world tourism
KINGSTON, Jamaica, July 21, 2026— Jamaica’s Minister of Tourism, the Hon. Edmund Bartlett, has been named as one of the Most Influential People of African Descent (MIPAD) Global Top 100 in its Travel, Tourism & Hospitality Edition — Class of 2026, an honor that recognizes leaders shaping the future of the global tourism industry. This important designation places Jamaica among international destinations at the forefront of tourism leadership.
Nominees were announced on Global Africa Day through a collaboration between MIPAD and The Pyne Awards Africa. Each year the program identifies 100 people of African descent whose work is moving the industry forward, including air travel, destination marketing, cultural storytelling, and global hospitality.
The recognition underscores Jamaica’s enduring standing within the global tourism industry and highlights Minister Bartlett’s leadership in championing environmentally responsible travel, strengthening ties with the diaspora community, and building a more resilient industry.
“This recognition is not just for me, but for Jamaica and for the people whose warmth, culture and resilience make our island the heart of global tourism,” said Minister Bartlett. “Tourism must continue to be a vehicle for empowerment, for telling our stories and for connecting the African diaspora to opportunity.”
Honorees will be celebrated at various MIPAD functions taking place October 2026 into January 2027, with Lagos Diaspora Week and gatherings in New York among the scheduled occasions.
During Minister Bartlett’s time at the helm of the Jamaica Tourist Board, the island’s tourism industry has drawn praise on the world stage for its advances in visitor health and safety measures, tourism grounded in local communities, and cross-border collaborations that strengthen Jamaica’s position as a top vacation destination.
For more information on planning a trip to Jamaica, visit www.visitjamaica.com.
###
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Tensing Pen Earns the No. 2 Spot as Jamaica Claims Nearly a Quarter of the Region’s Top 25
KINGSTON, Jamaica, July 17, 2026 – Jamaica has once again been recognized among the Caribbean’s premier destinations, with six of the island’s resorts earning spots on Travel + Leisure’s 2026 World’s Best Awards ranking of the top 25 resorts in the Caribbean. The recognition places nearly a quarter of the region’s most celebrated properties in Jamaica, spanning the cliffs of Negril, the shores of Montego Bay and Ocho Rios, and the laid-back charm of Treasure Beach.
Leading Jamaica’s recognition is Tensing Pen in Negril, which earned the No. 2 position overall. The island’s honorees, and where each landed among the 25, are:
“Recognition from Travel + Leisure readers reflects the experiences of travelers themselves, making it a powerful endorsement of Jamaica’s tourism product,” said Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “Having six resorts recognized among the Caribbean’s best speaks to the outstanding work of these properties and the dedication of the people who make Jamaica one of the region’s leading destinations.”
Travel + Leisure’s World’s Best Awards winners are determined by the magazine’s readers, who rate hotels and resorts on criteria including rooms and facilities, location, service, food, and overall value. The results are among the most closely watched benchmarks in luxury travel, making Jamaica’s strong representation a meaningful endorsement from travelers themselves.
“Travel + Leisure readers have once again highlighted what makes Jamaica such a compelling choice for travelers seeking memorable experiences,” said Donovan White, Jamaica’s Director of Tourism. “This recognition reinforces the global appeal of our destination and the strong connection visitors continue to build with Jamaica.”
The recognized properties reflect the breadth of Jamaica’s hospitality landscape. Tensing Pen and Rockhouse Hotel & Spa offer dramatic cliffside settings above Negril’s waters; Jamaica Inn brings timeless elegance to Ocho Rios; Round Hill Hotel and Villas remains one of Montego Bay’s most storied retreats; Jakes Hotel, Villas & Spa captures the bohemian spirit of Treasure Beach; and Skylark Negril Beach Resort sits along the island’s famed Seven Mile Beach. Together, they showcase the remarkable range of experiences that await visitors to Destination Jamaica.
The full list, “These Are the 25 Best Resorts in the Caribbean for 2026—and They Range From Cliffside Hideaways to Beachfront Icons,” is available on Travel + Leisure’s website. For more information on planning a trip to Jamaica, visit www.visitjamaica.com.
###
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Media Contact: Jamaica@louhammond.com
Pictured: Angella Bennett, Regional Director, Canada (lower centre), Ricardo Henry, Business Development Officer, Northeast USA (top centre), Odette Dyer, Regional Director, Jamaica (top right), members of the Jamaica Tourist Board and travel advisors from the United States celebrate the dedication of the newly constructed Fyffes Pen Primary & Infant School in St. Elizabeth on Thursday, July 9, as part of the Helping Hands Jamaica Foundation’s 20th Anniversary Voluntourism Project.
KINGSTON; Jamaica; Friday, July 17, 2026 – The Jamaica Tourist Board (JTB) partnered with the Helping Hands Jamaica Foundation (HHJF) for the Foundation’s landmark 20th Anniversary Voluntourism Trip, reaffirming its commitment to community tourism, sustainable development and Jamaica’s ongoing recovery efforts.
The initiative, which took place on July 6 to 12 in Treasure Beach, St. Elizabeth, brought together travel advisors, donors, volunteers, media and content creators from Canada and the United States to help rebuild Fyffes Pen Primary & Infant School, which was severely damaged during Hurricane Melissa in October 2025. The project marks HHJF’s 28th school build in Jamaica and represents a renewed investment in education, resilience and community development.
Minister of Tourism, Hon. Edmund Bartlett, said the partnership demonstrates how tourism can be a catalyst for meaningful social transformation. “Tourism is at its most powerful when it enriches the lives of the people who call our destination home. Through our partnership with the Helping Hands Jamaica Foundation, we are bringing visitors and communities together to rebuild educational infrastructure, strengthen resilience and create lasting opportunities for our young people. This initiative perfectly reflects Jamaica’s vision of tourism as a driver of inclusive and sustainable national development,” Bartlett expressed.
Director of Tourism Donovan White said the initiative showcases the evolution of Jamaica’s tourism product by offering visitors opportunities to create lasting impact while experiencing authentic Jamaican communities. “Today’s travellers are increasingly looking for experiences that allow them to connect with destinations in meaningful ways. This partnership with Helping Hands Jamaica Foundation demonstrates that Jamaica offers more than unforgettable vacations, we offer opportunities to make a genuine difference. Participants leave not only with lifelong memories, but with the knowledge that they helped rebuild a community and invest in the future of Jamaica’s children,” he noted.
Throughout the week, volunteers worked alongside members of the Jamaica Tourist Board, HHJF and its local implementing partner, Food for the Poor, assisting with the school rebuild while engaging with community members and experiencing the rich culture, heritage and hospitality of St. Elizabeth.
The week’s activities culminated with the Foundation’s 20th Anniversary All White Celebration at the iconic Lovers’ Leap, sponsored by the Jamaica Tourist Board, where Regional Director, Canada, Angella Bennett, reflected on the significance of the partnership.
“We celebrate something far greater than an event. We celebrate a partnership built on passion, passion for a people, passion for a country and passion for a nation. The Jamaica Tourist Board is proud to stand shoulder to shoulder with the Helping Hands Jamaica Foundation.”
The Jamaica Tourist Board’s partnership with Helping Hands Jamaica Foundation reflects its commitment to supporting initiatives that strengthen local communities while showcasing Jamaica as a destination where tourism creates meaningful and lasting impact. As the island continues to recover, the partnership highlights the important role visitors can play in rebuilding communities and creating brighter futures for Jamaica’s children.
-30-
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Recognized at the 12th Annual Unique Caribbean American Heritage Month & Culture Awards for his decades of leadership and contributions to Jamaica tourism
Photo caption: Elizabeth Burns (left), Founder and President of Unique Creations By Liz, presents Philip Rose, Deputy Director of Tourism, Americas at the Jamaica Tourist Board, with the Lifetime Achievement Award at the 12th Annual Unique Caribbean American Heritage Month (CAHM) & Culture Awards, held June 28, 2026, at the Colony West Golf Club in Tamarac, Florida.
TAMARAC, FL – July 10, 2026 – Philip Rose, Deputy Director of Tourism, Americas at the Jamaica Tourist Board, was honored with the prestigious Lifetime Achievement Award at the 12th Annual Unique Caribbean American Heritage Month (CAHM) & Culture Awards, held June 28, 2026, at the Colony West Golf Club in Tamarac, Florida.
For more than two decades, Rose has been a driving force behind the growth and international success of Jamaica’s tourism industry. He has led strategic initiatives across Canada, the United States, Latin America, and the Caribbean, contributing to record-breaking visitor arrivals, expanded airlift, and stronger international partnerships, further strengthening Jamaica’s position as one of the world’s leading tourism destinations.
“Philip has contributed significantly to the growth and modernization of Jamaica’s tourism industry,” said Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “His visionary leadership helped pioneer Jamaica’s engagement with its diaspora and expand our reach in key international markets. While his contributions are deeply reflected in Jamaica’s ongoing growth and success, his influence can also be seen in the many tourism professionals he has mentored and inspired along the way.”
Established 12 years ago by the event production, marketing, and community engagement company, Unique Creations By Liz, the Unique CAHM & Culture Awards recognize individuals and organizations whose leadership and service have made a lasting impact on their communities while raising awareness of National Caribbean American Heritage Month.
“Philip Rose’s contributions extend far beyond tourism marketing and sales,” said Elizabeth “Liz” Burns, Founder and President of Unique Creations By Liz. “His leadership, innovation, and commitment to excellence have created a lasting impact not only for Jamaica but for the wider Caribbean tourism industry. He exemplifies the qualities that the Lifetime Achievement Award was created to recognize.”
A longtime leader in destination sales and marketing, Rose helped transform how Jamaica engages with travelers by introducing innovative digital and social media strategies, and championing diaspora tourism initiatives that strengthened connections with Jamaicans living abroad as visitors, advocates, and ambassadors for the destination. Beyond his marketing achievements, Rose has remained committed to mentoring future tourism professionals through guest lectures, speaking engagements, and collaboration with industry stakeholders across the Americas.
Rose joins a distinguished group of Lifetime Achievement Award honorees, including former Florida Lieutenant Governor Jennifer Carroll, U.S. Congresswoman Debbie Wasserman Schultz, Miramar Mayor Wayne Messam, Broward College President Torey Alston, Jamaica Tourist Board Chairman John Lynch and former Pembroke Pines Mayor Frank Ortis.
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
# # #
Media contact: jamaica@louhammond.com
New destination-wide initiative showcases Jamaica’s biggest summer events and experiences
Pictured: Visitors enjoy the offerings at Best Weekend Ever in Jamaica.
KINGSTON, Jamaica; July 8, 2026 – The Jamaica Tourist Board (JTB) has launched its Jamaica Summer Vibes 2026 campaign, a destination-wide initiative running through August 31, 2026, celebrating the island’s vibrant lineup of summer festivals, sporting events, cultural celebrations, culinary experiences and entertainment offerings.
Jamaica Summer Vibes encourages travelers from around the world to explore the destination’s iconic beaches, attractions, nightlife, and local communities, creating a complete destination experience that extends beyond any single festival or celebration.
“Summer in Jamaica is unlike anywhere else in the world,” said Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “From world-class sporting events and internationally renowned festivals to our rich cultural celebrations and culinary traditions, Jamaica offers travelers an opportunity to experience the very best of the Caribbean. Through the Jamaica Summer Vibes campaign, we are inviting visitors to be part of these unforgettable moments and create memories that will last a lifetime.”
Travelers can learn more about Jamaica Summer Vibes 2026, explore event details, explore special offers, and begin planning their summer getaway at www.visitjamaica.com/summervibes.
Pictured: Visitors are treated to a spectacular fireworks show at Dream Weekend in Jamaica.
The campaign highlights Jamaica’s dynamic summer calendar, including:
“Jamaica comes alive during the summer months,” said Donovan White, Director of Tourism, Jamaica Tourist Board. “Whether you’re dancing at a music festival, cheering on athletes, enjoying authentic Jamaican cuisine, discovering cultural traditions, or simply relaxing on one of our beautiful beaches, there’s an energy here that visitors can only truly understand by experiencing it firsthand. This campaign captures that spirit and invites travelers to make Jamaica part of their summer story.”
At the heart of the campaign is the hero destination film, “This Could Be Your Summer,” a cinematic showcase of Jamaica’s people, places, and experiences.
For more information about Jamaica, visit www.visitjamaica.com.
###
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
KINGSTON; Jamaica; Monday June 29, 2026: Minister of Tourism, Hon. Edmund Bartlett, has extended congratulations to the newly elected President of the Jamaica Hotel and Tourist Association (JHTA), Sandals Resorts International executive, O’Brian Heron, expressing confidence that the organization will continue to play a pivotal role in advancing Jamaica’s tourism industry.
Minister Bartlett welcomed the new JHTA President to the leadership of one of the country’s most influential tourism organizations, noting that the association has long been a valued partner in shaping initiatives that have strengthened Jamaica’s tourism sector.
“I extend heartfelt congratulations to the new President of the JHTA. The JHTA has consistently demonstrated strong leadership and commitment to the growth and development of Jamaica’s tourism industry, and I look forward to building on our longstanding partnership as we continue to enhance the resilience, competitiveness and sustainability of the sector,” said Minister Bartlett.
Established in 1961, the Jamaica Hotel & Tourist Association is the organization, which represents Jamaican hotels, other visitor accommodations as well as most suppliers of goods and services to the tourism industry. The association promotes the development of Jamaica’s hospitality industry and represents the interests of its members.
The Minister emphasized that the Government remains committed to working closely with the JHTA and other tourism stakeholders to drive innovation, improve visitor experiences, strengthen linkages across the economy and ensure that the benefits of tourism continue to reach more Jamaicans.
The Minister also acknowledged the contributions of the outgoing President and highlighted that, “As Jamaica continues to set new benchmarks in global tourism, collaboration between the public and private sectors will remain essential. Together, we will continue positioning Destination Jamaica as the premier choice for visitors while creating greater opportunities for investment, employment and inclusive economic growth.”
Heron, who served as first Vice-President of the association, was elected on the weekend at the JHTA’s 65th annual general meeting in Ocho Rios. The new President brings more than two decades of hospitality experience.
-30-
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Pictured: The inaugural Wingo Airlines flight from Medellín, Colombia, arrived at Sangster International Airport in Montego Bay on Tuesday, June 23 with 117 passengers on board.
KINGSTON; Jamaica; Friday, June 26, 2026 – Jamaica marked another significant milestone in its airlift expansion strategy with the arrival of Tuesday’s inaugural Wingo Airlines flight from Medellín, Colombia, which touched down at Sangster International Airport (SIA) in Montego Bay. The new route further strengthens connectivity between the island and the fast-growing Latin American market and advancing efforts to diversify its visitor base.
The inaugural flight arrived with 117 passengers on board, while 121 passengers departed Montego Bay on the return service to Medellín, underscoring the strong early interest.
The new service is expected to boost visitor arrivals from Colombia and the wider South American region while creating greater opportunities for cultural exchange, trade and investment.
Minister of Tourism, Hon. Edmund Bartlett, welcomed the new service as a strategic addition to Jamaica’s expanding airlift network. “This inaugural Wingo Airlines flight from Medellín represents another important step in our efforts to diversify Jamaica’s tourism markets and deepen our presence in Latin America. Colombia continues to be a market of tremendous potential, and this second direct connection makes it easier than ever for travellers to experience the destination.”
Director of Tourism, Donovan White, noted that improved accessibility remains central to the destination’s continued success. “Expanding air connectivity is critical to sustaining Jamaica’s tourism growth and ensuring that more visitors can conveniently access our destination. This new service from Medellín not only enhances our reach into Colombia but also strengthens Jamaica’s competitiveness within the region. We look forward to working with Wingo Airlines to build demand and introduce even more Colombian travellers to the unforgettable experiences that await across our island.”
Colombia has emerged as an increasingly important source market for the Caribbean, driven by strong outbound travel demand and growing interest in authentic cultural and leisure experiences.
Deputy Director of Tourism for the Americas, Phillip Rose, emphasized the importance of deepening engagement within the Latin American market.”The launch of this new route reflects the growing appeal of Jamaica among Colombian travellers and reinforces our commitment to expanding our footprint across the Americas. We have seen encouraging demand from this market, and through targeted partnerships and sustained promotional efforts, we are confident that this service will open the door for even greater visitor growth and stronger people-to-people connections between our countries,” said Rose.
Wingo Airlines will operate the Medellín–Montego Bay service three times weekly, with scheduled flights on Tuesdays, Thursdays and Saturdays.
-30-
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
Voted best Tourism Board for Travel Advisor Support 14 Times
Photo caption: Ken Shapiro (center), Senior Vice President and Content Director, TravelAge West, presents Dian Holland, District Sales Manager, West/Southwest USA at the Jamaica Tourist Board and her colleague Ray Lee, Business Development Officer for the Western U.S. with the award for International Tourism Board Providing the Best Travel Advisor Support at the recent TravelAge West WAVE Awards, held at The Ritz-Carlton, Marina del Rey, California.
KINGSTON, Jamaica, June 8, 2026 – The Jamaica Tourist Board (JTB) has once again been honored as the International Tourism Board Providing the Best Travel Advisor Support at the TravelAge West WAVE Awards, presented June 4 at The Ritz-Carlton, Marina del Rey, California. The recognition marks the 14th time Jamaica has claimed the title across the 21-year history of the WAVE Awards. This is an unmatched run that affirms the destination’s enduring partnership with the professionals who sell Jamaica to American travelers.
The WAVE Awards are decided by the votes of travel advisors across the United States, together with the readership of TravelAge West, honoring the industry’s leading suppliers and destinations across more than 70 categories. Winning the advisor-support category, judged by the very agents who recommend Jamaica day in and day out, speaks directly to the strength of JTB’s training, responsiveness and on-the-ground support for the trade.
“For the fourteenth time, the travel advisors of the United States have placed their trust in Jamaica, and we receive that vote of confidence with deep gratitude,” shared Hon. Edmund Bartlett, Minister of Tourism. “Behind every booking is an advisor who has chosen to put our island forward to their clients. This award belongs as much to them as it does to us. It signals to the world that when travelers seek an unforgettable Caribbean experience, the professionals they rely on think of Jamaica first.”
Director of Tourism, Donovan White, noted that the distinction carries particular weight because it is conferred by the advisor community itself. “This category is decided by the people who know our product best, so the recognition is one we value above almost any other,” White explained. “It reflects the work our sales and marketing teams do every day. The training, the prompt service, and the genuine partnership to ensure advisors have everything they need to sell destination Jamaica with confidence. As we continue to expand our airlift and deepen our presence across the U.S. market, that close relationship with the trade remains central to our strategy.”
Photo caption: Dian Holland, District Sales Manager, West/Southwest USA at the Jamaica Tourist Board and her colleague Ray Lee, Business Development Officer for the Western U.S., pose with the award for International Tourism Board Providing the Best Travel Advisor Support at the recent TravelAge West WAVE Awards, held at The Ritz-Carlton, Marina del Rey, California.
The United States remains Jamaica’s largest source market, and the travel advisor community continues to be a cornerstone of the destination’s reach into it. The latest WAVE honor adds to a strong run of industry recognition for Jamaica, reinforcing its position as one of the Caribbean’s most trusted and sought-after destinations.
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 14th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
# # #
Media contact: jamaica@louhammond.com
Pictured: Minister of Tourism, Hon Edmund Bartlett (2nd L) accepts the Caribbean Media Award for Best Social Media Campaign at CTO Week in New York on June 2. Sharing in the moment are (L-R) Donna Regis-Prosper, Secretary Geneal of the Caribbean Tourism Organization (CTO), Minister of Tourism for Barbados and Chairman of CTO, Hon Ian Edgehill-Gooding and Director of Tourism, Donovan White.
MANHATTAN; New York, June 2026; Tuesday June 4, 2026 — Jamaica has once again solidified its position as one of the Caribbean’s leading tourism destinations, earning two prestigious awards during the Caribbean Tourism Organization’s (CTO) Caribbean Week celebrations in New York City on Tuesday, June 2.
The destination was recognized for excellence in Caribbean tourism, receiving the Caribbean Media Award for Best Social Media Campaign. This category honours top-performing digital promotions, creator collaborations, and visual strategies that effectively engage global audiences and showcase Caribbean. Jamaica was singled out for Love Island influencers that covered Reggae Marathon in 2025 and received over 6 million in views.
The destination was also acknowledged for freelance travel and lifestyle journalist Dana Givens’ National Geographic story on Luxury experiences on the island.
The awards were presented during Caribbean Week, the region’s premier tourism event, which brings together ministers, tourism officials, travel trade partners, media, and industry stakeholders to celebrate achievements and advance the Caribbean tourism agenda.
Minister of Tourism, Hon. Edmund Bartlett, welcomed the recognition, noting that the awards reflect the hard work and dedication of the country’s tourism stakeholders.
“These awards are a testament to Jamaica’s unwavering commitment to excellence in tourism. They reflect the resilience, innovation, and collaborative efforts of our tourism partners who continue to elevate Brand Jamaica on the global stage. We are honoured to be recognized by our regional peers and remain focused on delivering authentic, sustainable, and world-class experiences for our visitors,” said Minister Bartlett.
Director of Tourism, Donovan White, emphasized the importance of regional recognition and the role it plays in strengthening Jamaica’s competitive position. “Receiving these awards at Caribbean Week is particularly meaningful because it comes from within our regional tourism community. It reinforces the effectiveness of our marketing strategies, the strength of our tourism product, and the passion of the Jamaican people who create memorable experiences for every visitor,” White said.
Jamaica’s tourism sector continues to demonstrate strong performance, supported by strategic investments, expanded airlift, product diversification, and a focus on tourism resilience and workforce development. The destination remains one of the Caribbean’s most sought-after travel destinations, welcoming millions of visitors annually and generating significant economic benefits across communities.
The recognition at CTO Caribbean Week further reinforces Jamaica’s leadership role in regional tourism and its ongoing efforts to drive growth, innovation, and sustainability.
-30-
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
New Targets Buoyed by Strong Growth in Visitor Demand, Airlift and Investment
Pictured: Minister of Tourism, Hon. Edmund Barltett thanking Jamaica Travel Specialists at a reception held in their honour at the Kimberly Hotel in New York on Monday, June 1, 2026
NEW YORK, June 3, 2026 – Minister of Tourism, Hon. Edmund Bartlett, has set new and ambitious KPIs — 10x10x10 — for Jamaica’s tourism. The move is underscored by Jamaica’s strong tourism growth trajectory, robust visitor arrivals, expanding air connectivity, and renewed investment in the sector.
Speaking at a reception honouring Jamaica travel specialists at The Kimberly Hotel in New York City on Monday, June 1, Minister Bartlett praised the travel specialists and industry partners for their vital role in maintaining Jamaica’s position as one of the Caribbean’s leading tourism destinations and charged them to help achieve these new targets.
“Jamaica continues to stand apart in a highly competitive global marketplace because our culture is not simply an addition to the visitor experience; it is the experience,” said Minister Bartlett. “The authenticity of our people, our music, our food, and our way of life continue to drive strong visitor loyalty and repeat business.”
The Minister noted that Jamaica’s tourism sector has moved beyond recovery and is firmly in a growth phase. From January to May 2026, the island welcomed over 1.5 million stopover and cruise visitors and generated approximately $1.5 billion in foreign exchange earnings, reflecting sustained demand and confidence in the destination.
Despite recent weather-related challenges, Jamaica continues to strengthen its tourism infrastructure and capacity. Approximately 80 percent of the country’s room inventory is currently operational, with full recovery expected by early 2027. Several major properties have already resumed operations, including Bahia Principe Escape Runaway Bay, Princess Senses The Mangrove, and Princess Grand Jamaica.
Minister Bartlett also highlighted the continued expansion of air connectivity, pointing to growing service from Latin America through Wingo, strong support from Virgin Atlantic in the United Kingdom, and the addition of new winter services from Porter Airlines in Canada.
“These developments are not happening in isolation,” Minister Bartlett emphasized. “Improved connectivity, expanded accommodations, growing cruise arrivals and strong destination demand are working together to create the conditions for sustained growth and enhanced competitiveness.”
Acknowledging the critical contribution of travel specialists, the Minister revealed that the Jamaica Tourist Board is developing a new travel agent incentive program designed to reward specialist partners for their ongoing support. Details of the initiative will be announced in July.
“We can never underestimate the power of our travel specialists who champion Jamaica every day to global consumers. To achieve this new target, we will be leaning on them even more to attract these numbers to the destination,” said Director of Tourism, Donovan White.
Looking ahead, Minister Bartlett reaffirmed the Government’s commitment to building a resilient and future-ready tourism sector through sustainable practices, enhanced digital infrastructure, and workforce development, including capacity-building through human capital development to meet growing industry demands.
“We are investing not only in today’s growth but in Jamaica’s long-term success,” he said. “That means empowering the next generation of tourism leaders, strengthening sustainability across the sector and working closely with our partners to ensure Jamaica remains agile, relevant and resilient in an ever-changing global travel environment.”
Minister Bartlett thanked the travel specialists, media representatives and tourism stakeholders in attendance for their continued partnership and confidence in Destination Jamaica, expressing optimism about the opportunities ahead for the island’s tourism sector.
-30-
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Minister Bartlett Highlights Resilience, Workforce Development and Sustainable Growth as Cornerstones of Tourism’s Next Chapter
Pictured: Minister of Tourism, Hon Edmund Bartlett addresses delegates at the Caribbean Tourism Organization’s (CTO) Caribbean Week at the Intercontinental Hotel in New York on Monday June 1, 2026.
MANHATTAN, New York; Tuesday, June 2, 2026 — Jamaica’s tourism sector is entering a new era of transformation under the banner of Tourism 3.0, a bold strategy aimed at repositioning the destination for sustained growth, enhanced competitiveness and greater benefits for Jamaican workers and communities.
Speaking at the opening of CTO Caribbean Week in New York yesterday, Minister of Tourism, Hon. Edmund Bartlett, underscored the remarkable resilience of Jamaica’s tourism sector, noting that despite a series of global disruptions, the industry has continued to demonstrate its strength and adaptability.
“In every instance, the real resilience that is the essence of tourism manifested itself in Jamaica,” said Minister Bartlett. “These disruptions have bent us a little bit, but they have not broken the spirit of the Jamaican people.”
The Minister highlighted Jamaica’s strong recovery from the COVID-19 pandemic, noting that within one year of reopening, the island welcomed more than one million visitors and generated US$1.5 billion in tourism earnings. He also reflected on the ambitious ‘5 x 5 x 5’ growth strategy, which targeted five million visitors and US$5 billion in earnings within five years. Before global disruptions impacted travel markets, Jamaica had already reached 4.5 million visitors and US$4.3 billion in earnings in just four years.
“Now it is time for reimagining,” Minister Bartlett declared. “This reimagination has begun under the Tourism 3.0 framework.”
At the heart of the Tourism 3.0 framework is a renewed focus on human capital development, which emphasizes the importance of training and professionalization as key drivers of the sector’s future success.
Through the Jamaica Centre of Tourism Innovation (JCTI), more than 25,000 tourism workers have been trained and certified over the past seven years, strengthening the industry’s workforce and enhancing service excellence across the sector.
Jamaica’s Ministry of Tourism has also established two specialized academies focused on gastronomy and entertainment, creating new pathways for career advancement and leadership opportunities. Minister Bartlett proudly announced the graduation of the first cohort of Executive Sous Chefs, marking a significant milestone in advancing Jamaican talent into senior culinary leadership positions.
“We are ensuring that Jamaican professionals take their rightful place in the leadership of the sector,” he said.
The Minister also pointed to ongoing efforts to improve the welfare and long-term security of tourism workers. Since its launch two and a half years ago, the Tourism Workers Pension Scheme has accumulated approximately J$6 billion in savings, providing an important financial safety net for thousands of industry employees. In addition, the Ministry continues to pursue initiatives aimed at expanding housing opportunities for tourism workers, recognizing access to affordable housing as a critical component of sustainable sector development.
Tourism 3.0 represents a comprehensive approach to strengthening Jamaica’s tourism product while ensuring that growth delivers greater economic and social benefits to the people of Jamaica. As the destination continues to navigate an evolving global tourism landscape, Minister Bartlett expressed confidence that Jamaica’s proven resilience, combined with strategic investments in people and innovation, will position the island for a new era of success.
“Tourism 3.0 is about building a stronger, smarter and more inclusive tourism sector, which places our people at the center of development and ensures that the benefits of tourism are shared more broadly than ever before,” Minister Bartlett concluded.Top of Form
Bottom of Form
-30-
Historic Nonstop Service Between Guadeloupe (PTP) and Montego Bay (MBJ) will be the First Direct Air Link between the Two Islands
KINGSTON; Jamaica; June 2, 2026 – Minister of Tourism, Hon Edmund Bartlett, has welcomed a landmark moment in Caribbean aviation history as Liat Air sets to launch nonstop service between Pointe-à-Pitre International Airport, Guadeloupe (PTP) and Sangster International Airport, Montego Bay (MBJ) next month. Operating every Tuesday and Saturday aboard an Embraer ERJ 145, the new route marks the first-ever direct air connection between Guadeloupe and Jamaica.
“This new Liat Air service is a milestone not just for Jamaica, but for the entire Caribbean region. For the first time, the people of Guadeloupe and the broader Francophone Caribbean can fly directly to Jamaica — no connections, no layovers, just one direct flight to one of the world’s best destinations. This route is a powerful signal that Jamaica is open, accessible, and ready to welcome visitors from every corner of our region. I congratulate Liat Air, the Jamaica Tourist Board (JTB), and all our hotel and trade partners for making this historic corridor a reality,” said Minister Bartlett.
The PTP–MBJ route opens Jamaica to the Francophone Caribbean for the first time via nonstop service, giving Guadeloupean leisure travellers, festival goers, and European visitors already transiting through Guadeloupe via Air France, Corsair, and Air Caraïbes, a seamless gateway to Jamaica. In the reverse direction, the service enables Jamaicans to discover Guadeloupe’s culinary heritage and volcanic landscapes with a direct two hour and forty-minute flight from Montego Bay.
“The Guadeloupe market represents a tremendous and largely untapped opportunity for Jamaica. With over 300,000 residents and a steady flow of French and European visitors transiting through Pointe-à-Pitre, this route connects Jamaica to an entirely new source market. The JTB has worked closely with Liat Air, our resort partners, and the Jamaican trade to ensure this route launches with strong commercial foundations. We look forward to welcoming Guadeloupean visitors to Jamaica’s world-class beaches, resorts, and cultural events,” said Donovan White, Director of Tourism.
Dedicated fare packages targeting Guadeloupean reggae fans are available via flyliatair.com, with fly-and-stay bundles also available through Montego Bay’s leading resort properties.
Looking ahead, the JTB and Liat Air have outlined a joint marketing programme targeting 12,000 passengers in the route’s first year of operation with a series of traditional and non-traditional marketing activities to boost interest and engagement for the new route.
-30-
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
Pictured: The Jamaica Tourist Board (JTB) winning team. (L-R) Racquel Queensborough – Business Development Manager, Angella Bennett – Regional Director for Canada, Dan Hamilton – District Sales Manager, and Judy Nash – Office Manager. Sharing in the moment is Kurt Davis – Consul General of Jamaica to Toronto (1st L).
TORONTO, ON – May 20, 2026 – The Jamaica Tourist Board (JTB) is celebrating a significant victory after being honoured with two top awards at the 2026 TravelPulse Canada Readers’ Choice Awards. Jamaica was named Best Destination – Caribbean, and the JTB also received the award for Best Tourism Board – Caribbean. The winners were announced at a gala event held on Thursday, May 14, at the Four Seasons Hotel Toronto, attended by the leaders and luminaries of the Canadian travel industry.
“Jamaica’s success in these prestigious awards is a powerful validation of our product, our people, and our partners,” said the Hon. Edmund Bartlett, Minister of Tourism. “To be voted Best Destination and Best Tourism Board by our esteemed travel partners in Canada is an honour that we accept with immense pride. This recognition energizes our commitment to delivering unparalleled travel experiences and reinforces the deep-seated connection between Jamaica and our Canadian visitors.”
This recognition solidifies Jamaica’s position as the definitive choice for Canadian travellers in the Caribbean, representing a powerful endorsement from the nation’s most trusted travel experts. The win is a direct reflection of the island’s outstanding hospitality, world-class tourism, and the JTB’s strong partnership with the Canadian travel trade.
“Jamaica continues to cement its place as the premier Caribbean destination through the warmth and hospitality excellence. We are grateful for the recognition as we commit to maintaining our high service standards,” said Dononvan White, Director of Tourism.
This recognition solidifies Jamaica’s position as the definitive choice for Canadian travellers in the Caribbean, representing a powerful endorsement from the nation’s most trusted travel experts. The win is a direct reflection of the island’s outstanding hospitality, world-class tourism, and the JTB’s strong partnership with the Canadian travel trade.
“This award is a testament to the enduring love affair between Canadian travellers and Jamaica, a relationship nurtured and guided by the country’s brilliant travel professionals,” said Angella Bennett, Regional Director, Canada, JTB. “We are thrilled to be recognized and inspired to continue delivering the world-class experiences our partners and their clients expect.”
Further demonstrating its commitment to the Canadian travel community, the JTB was also the official music sponsor for the evening’s festivities. This sponsorship underscores the JTB’s dedication to celebrating and supporting the industry partners who are pivotal to its success.
-30-
About the Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).
Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Media Contact:
Marley Burnes
416-788-5995
Pictured: Minister of Tourism addresses delegates and media at Jamaica’s Press Conference at CHTA Marketplace in Antigua and Barbuda on Thursday, May 14, 2026.
KINGSTON, Jamaica – Monday May 18, 2026 — Minister of Tourism, Hon Edmund Bartlett has announced a series of major developments for the island’s tourism sector at the Caribbean Hotel and Tourism Association’s Caribbean Travel Marketplace 2026. These include the launch of new direct airline routes into Montego Bay; a $5 billion room investment, and the staging of a Caribbean Tourism Organization’s (CTO) Air Connectivity Summit in Kingston in February 2027.
The announcements come as Jamaica reports over one million visitors and approximately $956 million in foreign exchange earnings in the first quarter of 2026 alone — a powerful demonstration of the island’s resilience just six months after Hurricane Melissa.
Multiple airline partners are expanding service to Jamaica in response to sustained traveller demand which will boost access to the island. Porter Airlines will launch direct non-stop flights into Montego Bay from Toronto Pearson, Ottawa and Hamilton which adds nearly 5,000 additional seats for the winter season. “Every new route supports jobs. Every additional seat supports small businesses. Every flight creates an economic ripple effect that extends far beyond the airport,” said Minister Bartlett. “These announcements reflect the extraordinary confidence that airlines and investors continue to place in Destination Jamaica.”
Further airlift growth includes increased service from Latin America through Wingo and continued expansion from the United Kingdom with Virgin Atlantic, reinforcing Jamaica’s connectivity across its key and emerging source markets.
Pictured: Minister of Tourism, Hon Edmund Bartlett (2nd L) pauses for a photo opportunity following Jamaica’s press conference on Thursday May 14, 2026, at CHTA Marketplace in Antigua and Barbuda. Joining in the moment are (L-R) Philip Rose, Deputy Director of Tourism for the Americas, Mrs. Donna Regis-Prosper, Secretary General of the CTO and Donovan White, Director of Tourism.
Jamaica has a development pipeline of approximately 15,000 to 20,000 new rooms slated for delivery over the next 5 to 10 years, representing an estimated investment of $5 billion. Key projects include The Pinnacle, a landmark residential and hospitality development, along with the continued evolution of the Rose Hall Tourism Development Corridor.
“This is not incremental growth — this is transformational investment in Jamaica’s tourism future. We are building a tourism ecosystem that includes large resorts, boutique hotels, gastronomy, wellness, music, and adventure. Because today’s traveller is looking for experiences that are meaningful and memorable — and Jamaica delivers that naturally,” said the Minister.
The summit is designed to provide strategic insights for regional aviation planning and to strengthen Jamaica’s air links across global markets, bringing together airline partners, government stakeholders, and tourism leaders from across the Caribbean and beyond.
The announcements are backed by strong first-quarter results. Jamaica recorded year-to-date visitor growth of 25 percent from Latin America and 7 percent from Asia, reflecting the success of the island’s market diversification strategy. Cruise tourism also strengthened, with 591,861 cruise visitors arriving between January and April 2026, an increase over the same period in 2025.
Jamaica’s tourism momentum is further supported by a strong cultural presence on the global stage. Earlier in 2026, American morning television show, the TODAY show broadcasted live from Jamaica, reaching millions of viewers across the United States.
“Jamaica’s cultural influence extends far beyond our geographic size. Earlier this year, millions of viewers across the United States experienced the vibrancy of our island through the TODAY show’s live broadcasts from Jamaica, while audiences around the world continue to connect with us through the power of our music and culture. Whether it is on television screens or at festivals thousands of miles away, every moment of global visibility becomes an invitation for people to experience Jamaica for themselves,” said Donovan White, Director of Tourism.
Jamaica’s events calendar also continues to serve as a powerful year-round driver of visitation, featuring the Lost in Time Festival, Jamaica Blue Mountain Coffee Festival, Carnival in Jamaica, and the internationally celebrated Reggae Sumfest.
“The story of Jamaica over the last several months has not been a story of disruption alone,” Minister Bartlett said. “It has been a story of resilience, partnership, and innovation. Our mission is to build a tourism industry that is more resilient and more deeply connected to the people it serves. The future of tourism will belong to destinations that innovate boldly while protecting authenticity — and Jamaica is committed to leading that future,” he added.
-30-
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Pictured: L-R, Chris Hendrick, Manager-Partnerships, Americas, Priority Pass, Jeremy Dalkoff, Vice President of Partnerships- the Americas, Priority Pass, Odette Dyer, Regional Director, JTB, Tanya Beckford, CEO, VIP Attractions Ltd., Peter Mullings, Deputy Director of Tourism, Marketing, JTB, David Hall, Executive Chairman, VIP Attractions Ltd. and Carlos Moleon, Director, VIP Attractions Ltd. at the award ceremony held Tuesday, May 12 at Club Kingston.
KINGSTON; Jamaica; Thursday, May 14, 2026 – The Jamaica Tourist Board (JTB) has lauded Club Kingston on being named the Priority Pass Lounge of the Year – Regional Winner for Latin America and the Caribbean. The award, presented by Priority Pass, recognizes Club Kingston as the Best Lounge in Latin America and the Caribbean, ahead of more than 350 airport lounges across the region.
Priority Pass is a global lounge membership programme with over 1,800 airport lounges and experiences across 725 airports in more than 145 countries worldwide. With millions of members spanning all regions, the programme gathers extensive feedback through more than 700,000 ratings and surveys annually, making it one of the most comprehensive indicators of airport lounge quality globally.
Minister of Tourism, Edmund Bartlett, praised the achievement as a significant accomplishment for Jamaica’s tourism and hospitality sector.
“This award is a reflection of Jamaica’s commitment to delivering world-class hospitality at every stage of the visitor experience. Club Kingston has demonstrated excellence in service and has created an environment that authentically reflects the warmth and spirit of Jamaica. We commend the entire team on this outstanding achievement and for continuing to elevate Jamaica’s reputation as a premier destination,” said Minister Bartlett.
Speaking at the awards presentation held on Tuesday at Club Kingston, Peter Mullings, Deputy Director of Tourism, Marketing, JTB noted that the recognition goes far beyond the physical lounge space and highlights the importance of service excellence and people-centered hospitality.
“Club Kingston gets it. In hospitality, success is never just about the space or the systems. It’s about the people. And it’s the people who turn a good facility into a great experience,” Mr. Mullings expressed.
He also added that the award is especially meaningful because it comes directly from travelers themselves. “In an industry where travellers have countless choices and very high expectations, Club Kingston has managed to stand out in an extraordinary way, earning this award ahead of more than 350 lounges across the region. The fact that this recognition comes directly from millions of travellers tells us something very important — people are not just passing through Club Kingston, they are remembering the experience.”
Chief Executive Officer of VIP Attractions Limited, Tanya Beckford, welcomed the recognition and thanked travelers for their continued support.
“To be recognized as the Latin America and Caribbean winner for Lounge of the Year in the 2026 Priority Pass Excellence Awards is truly an honor. At Club Kingston, we believe hospitality is about more than providing a beautiful space. It’s about creating a memorable experience. It is about delivering comfort, care, warmth, and a genuine sense of Jamaican hospitality from the moment our guests walk through our doors,” said Beckford.
The lounge serves a wide range of travelers including business travelers, members of the diaspora, event attendees, foreign officials and repeat visitors to the island.
-30-
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
KINGSTON; Jamaica; May 2, 2026 — Minister of Tourism, Hon. Edmund Bartlett has confirmed that Jamaica’s tourism sector is actively discussing coordinating logistics with local and international stakeholders to minimize disruption following Spirit Airlines’ announcement of an immediate wind-down of its operations.
Spirit Airlines has advised that all flights have been cancelled and that customer service operations are no longer available. Affected passengers have been instructed not to go to airports, while refunds will be automatically processed for bookings made directly with the airline. Passengers who booked through travel agents are advised to contact their agents directly.
In response, Jamaican tourism officials have been in contact with airport authorities, hotels, ground transportation providers, and airline partners, to explore coordinating logistics to support visitors who may be impacted or require assistance with alternative travel arrangements.
“Jamaica has always prioritized the safety, comfort, and well-being of our visitors. In light of the Spirit Airlines situation, we are mobilizing the necessary resources and coordinating logistics with our partners to ensure that affected travelers are supported and able to make alternative arrangements with minimal inconvenience,” said Minister Bartlett.
The Minister also expressed appreciation for the swift response from other airline partners, many of whom have already begun introducing additional capacity and flexible booking options to accommodate displaced passengers.
“We are encouraged by the collaborative spirit shown by our airline partners, who have moved quickly to provide solutions for impacted passengers. This level of cooperation reflects the strength and resilience of Jamaica’s tourism sector,” he added.
Spirit Airlines previously operated three weekly flights to both Norman Manley International Airport and Sangster International Airport from Fort Lauderdale, accounting for a modest share of passenger traffic.
Officials note that while some operational adjustments are expected, passengers are anticipated to rebook with other carriers, helping to sustain overall visitor flows.
“Jamaica has demonstrated strong crisis response capabilities time and again, and this situation is no different. Our stakeholders stand ready to assist as needed,” said Director of Tourism, Donovan White.
Jamaica remains open for business and continues to welcome visitors with its signature warmth and hospitality.
-30-
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
New routes reinforce growing Canadian demand for Jamaica, adding nearly 5,000 seats to the market for winter 2026/27
Pictured: Porter Airlines E195-E2 Aircraft
KINGSTON; Jamaica; April 30, 2026 — Minister of Tourism, Hon Edmund, has welcomed new direct service from Porter Airlines to Montego Bay. The new direct service to Montego Bay (MBJ) from Toronto (YYZ), Ottawa (YOW) and Hamilton (YHM), marks a significant expansion of airlift between Canada and Jamaica for the 2026–27 winter season.
For Jamaica, the expansion represents meaningful new access from markets that have shown strong appetite for Caribbean travel. Hamilton is an untapped gateway that will bring Jamaica within direct reach of travellers across the Greater Golden Horseshoe region for the first time.
“This new airlift from Porter Airlines is a powerful affirmation of Jamaica’s standing as Canada’s premier winter sun destination. Connecting Montego Bay directly to Toronto, Ottawa and — for the first time for Porter— Hamilton opens our island to an even wider circle of Canadian visitors. We have worked deliberately to grow our Canadian airlift, and Porter’s expansion is a direct result of that effort. Jamaica is open, vibrant and ready to welcome every traveller who steps off these new flights,” said Hon Edmund Bartlett, Minister of Tourism, Jamaica.
Porter Airlines, one of Canada’s fastest-growing carriers, will operate flights to Sangster International Airport in Montego Bay from three Canadian gateways – Toronto Pearson beginning November 23, 2026, at up to 5 flights weekly; Ottawa beginning November 25, 2026, at 2 flights weekly; and Hamilton beginning December 20, 2026, at 2 flights weekly. Porter is the only airline offering non-stop service between Hamilton and Montego Bay.
“Canada consistently ranks among Jamaica’s most important source markets, and this announcement from Porter Airlines reinforces why. Three new non-stop gateways to Montego Bay give Canadian travellers unprecedented ease of access to our beaches, culture and hospitality,” Donovan White, Director of Tourism, Jamaica Tourist Board.
The new routes, subject to regulatory approvals, form part of Porter’s broader winter sun expansion which sees the airline grow its warm-weather network by more than 150 percent year-over-year, adding four new countries and over 15 new routes across its Canadian network.
“Canadian travellers have a deep and enduring love for Jamaica, and demand from markets like Toronto, Ottawa and southern Ontario has never been stronger. Porter’s decision to add Montego Bay to its winter network — including that pioneering Hamilton route — reflects the confidence the airline community has in Jamaica as a destination that delivers. We will be working with Porter and our trade partners across Canada to ensure these seats fill quickly and that every passenger arrives in Jamaica ready to experience everything the island has to offer,” Angella Bennett, Regional Director for Canada, Jamaica Tourist Board.
-30-
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
In partnership with Sandals Resorts, the Sandals Resorts Jamaica Cultural Exchange Pavilion
will spotlight the island’s global impact on music, cuisine, and craftsmanship
KINGSTON; Jamaica; April 27, 2026 – Jamaica has taken center stage at the 2026 New Orleans Jazz & Heritage Festival, as the Jamaica Tourist Board and Sandals Resorts co-sponsor the Sandals Resorts Jamaica Cultural Exchange Pavilion, an immersive hub celebrating the island’s global impact on music, cuisine, and craftsmanship. Being held over two weekends, April 23-26 and April 30-May 3, Jazz Fest will serve as a dynamic platform to spotlight Jamaica’s creative spirit.
“We are proud to bring Jamaica to the New Orleans Jazz & Heritage Festival. Music, art and culinary innovation have always been at the heart of our identity, and the Cultural Exchange Pavilion is the perfect stage to showcase the depth of our heritage and reinforce Jamaica’s position as a leading destination,” said Minister of Tourism, Hon Edmund Bartlett.
At the heart of the festival, the pavilion – marking its 30th year at Jazz Fest – will welcome Jamaican artisans, showcasing handcrafted goods made from locally sourced materials. During the second weekend, the Sandals Foundation, the philanthropic arm of Sandals Resorts, will showcase two Jamaican artisans, Sheldon Daily, known for his intricate straw work, and Dana Baugh, whose ceramics reflect a modern interpretation of Jamaican design, part of a broader on-island initiative to elevate local crafters and connect guests to the Caribbean’s creative heritage.
Festivalgoers can also savor authentic Jamaican flavors from slow-braised oxtail, classic rice and peas, jerk-spiced specialties, and tangy escovitch fish, complemented by signature Appleton Estate Jamaica Rum cocktails, including a festival-exclusive “One Love Jamaican Rum Punch,” crafted just for Jazz Fest.
“Jamaica isn’t just a place you just visit; it’s something you feel,” said Donovan White, Director of Tourism. “From the music to the flavors to the creativity of our people, there’s an energy that stays with you. Jazz Fest gives us the perfect opportunity to share that spirit in a way that’s immersive, vibrant, and unmistakably Jamaican.”
Beyond the Pavilion, the island’s influence resonates throughout Jazz Fest. The lineup features globally recognized Jamaican artists, including Ziggy Marley, Stephen Marley, and Sean Paul, alongside contemporary voices such as Protoje, Koffee, Lutan Fyah, Jesse Royal, Sevana, and Grammy nominee Lila Iké. Together, they showcase the global impact of reggae and dancehall.
“The Festival is grateful to Sandals Resorts and the Jamaica Tourist Board for helping us bring the magic of Jamaica to Jazz Fest this year,” said Quint Davis, Producer/Director of the New Orleans Jazz & Heritage Festival. “Both cultures are famous for giving the world music that inspires great joy, and we hope our celebration of Jamaica inspires people to experience the country for themselves.”
Perfect for recharging between sets, the nearby Sandals Resorts and Jamaica Tent will immerse guests even deeper in Jamaica’s spirit with an interactive photo experience bringing the island’s iconic attractions, like Martha Brae bamboo rafting, to life. The tent will also feature installations inspired by BLŪM, Sandals Resorts’ signature café concept rooted in Jamaica’s Blue Mountains, and a stylized Dunn’s Rum Club bar seating area, modeled after the location at Sandals Dunn’s River. Guests can also stop by to play a game of dominoes, access exclusive rum cocktail recipes, and get a coupon for free shipping on their own bottle of Appleton Estate® Signature Jamaica Rum via ReserveBar to enjoy at home.
Each day, a festival-exclusive sweepstakes will offer attendees a chance to win all-inclusive trips to Jamaica, including four-day, three-night stays for two adults at Sandals Montego Bay, Sandals Royal Caribbean, or Sandals South Coast – as Sandals Resorts prepares to unveil a fully transformed resort experience at these Jamaican resorts this winter – or a four-day, three-night all-inclusive stay for a family of four at Beaches Negril.
The Jamaica Tourist Board’s participation in Jazz Fest reflects its continued commitment to elevating Jamaica’s global presence through cultural storytelling and experiential travel.
For more information on the 2026 New Orleans Jazz & Heritage Festival and the Cultural Exchange Pavilion, visit NoJazzFest.com/cultural-exchange-pavilion/.
For more information about Jamaica and to starting planning your next trip, please visit visitjamaica.com.
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Pictured: Minister of Tourism, Hon Edmund (1st R) makes a statement at the Garden Hotel in Mandeville during his official tour of the property on Thursday, April 23, 2026. Joining in the moment are (L-R), Dr. Kingsley Roberts, Senior Director Corporate Communications, Ministry of Tourism, Permanent Secretary, Ministry of Tourism, Jennifer Griffiths, Owner of the Garden Hotel, Mr. Garfield Virgin, Director of Tourism, Donovan White and President of the Jamaica Hotel and Tourist Association, Mr. Christopher Jarrett.
KINGSTON; Jamaica; Monday, April 27, 2026: Minister of Tourism, Hon Edmund Bartlett has hailed the country’s South Coast as a beacon of resilience following the resort area’s robust reopenings. Attractions, accommodations and tourist experiences are back in full swing and marks a powerful testament to the resilience, unity and preparedness of Jamaica’s tourism sector and local communities.
The Minister, who was is on an official tour of the area, commended the efforts of stakeholders across the island, noting, “The rapid recovery of Jamaica’s South Coast is a powerful demonstration of our resilience as a people and as a tourism destination. In the face of Hurricane Melissa, our stakeholders came together with urgency and purpose to restore operations, protect livelihoods, and ensure that visitors can once again enjoy the authentic beauty and experiences that define this region. Jamaica remains open, strong, and ready to welcome the world.”
From the tranquil shores of Treasure Beach to the natural wonders of YS Falls and the Black River Safari, the South Coast is once again welcoming visitors with its signature blend of authenticity, adventure, and relaxation. Restoration efforts were swift and strategic, ensuring that the region’s offerings are not only restored but enhanced for an even better visitor experience.
“We recognize that there is more to do to enhance and even reimagine this touristic and beloved area and that is what we will be doing alongside the rebuilding. We want our repeat and new visitors to have more memorable experiences that will create memories for a lifetime,” said
Key attractions, boutique hotels, villas, and eco-tourism experiences have resumed operations, supported by ongoing infrastructure checks and safety assurances. Some of these include the Appleton Estate Rum experience, Pelican Bar, Lashings and Jakes Hotel. The Jamaica Tourist Board, in collaboration with the Ministry of Tourism and its agencies, worked closely with stakeholders to provide updates, support restoration activities, and reinforce confidence in the destination.
The South Coast, known for its laid-back charm, unspoiled landscapes, and rich cultural heritage, continues to play a vital role in Jamaica’s tourism diversification strategy. Its reopening is expected to boost visitor arrivals and provide a strong economic uplift for local communities.
Pictured: Minister of Tourism, Hon Edmund Bartlett is guided by Appleton Estate Manager Janine Hanson, during his official tour of the South Coast. Looking on are Master Blender, Joy Spencer (L) and other Appleton staff and media who participated on the tour on Thursday, April 23, 2026.
Director of Tourism, Donovan White, added, “We are pleased to assure our global partners and visitors that Jamaica remains open for business. The South Coast’s recovery is a clear indication of our commitment to resilience, sustainability, and delivering exceptional experiences year-round.”
Visitors are encouraged to return and rediscover the magic of the South Coast, where nature, culture, and community come together in a uniquely Jamaican way. They can also explore other resort areas and experiences across the island from Kingston to Montego Bay or Negril.
-30-
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
Copyright 2016 - All Rights Reserved
