64 Knutsford Boulevard, Kingston 5 Jamaica, West Indies
Pictured: Minister of Tourism, Hon Edmund (1st R) makes a statement at the Garden Hotel in Mandeville during his official tour of the property on Thursday, April 23, 2026. Joining in the moment are (L-R), Dr. Kingsley Roberts, Senior Director Corporate Communications, Ministry of Tourism, Permanent Secretary, Ministry of Tourism, Jennifer Griffiths, Owner of the Garden Hotel, Mr. Garfield Virgin, Director of Tourism, Donovan White and President of the Jamaica Hotel and Tourist Association, Mr. Christopher Jarrett.
KINGSTON; Jamaica; Monday, April 27, 2026: Minister of Tourism, Hon Edmund Bartlett has hailed the country’s South Coast as a beacon of resilience following the resort area’s robust reopenings. Attractions, accommodations and tourist experiences are back in full swing and marks a powerful testament to the resilience, unity and preparedness of Jamaica’s tourism sector and local communities.
The Minister, who was is on an official tour of the area, commended the efforts of stakeholders across the island, noting, “The rapid recovery of Jamaica’s South Coast is a powerful demonstration of our resilience as a people and as a tourism destination. In the face of Hurricane Melissa, our stakeholders came together with urgency and purpose to restore operations, protect livelihoods, and ensure that visitors can once again enjoy the authentic beauty and experiences that define this region. Jamaica remains open, strong, and ready to welcome the world.”
From the tranquil shores of Treasure Beach to the natural wonders of YS Falls and the Black River Safari, the South Coast is once again welcoming visitors with its signature blend of authenticity, adventure, and relaxation. Restoration efforts were swift and strategic, ensuring that the region’s offerings are not only restored but enhanced for an even better visitor experience.
“We recognize that there is more to do to enhance and even reimagine this touristic and beloved area and that is what we will be doing alongside the rebuilding. We want our repeat and new visitors to have more memorable experiences that will create memories for a lifetime,” said
Key attractions, boutique hotels, villas, and eco-tourism experiences have resumed operations, supported by ongoing infrastructure checks and safety assurances. Some of these include the Appleton Estate Rum experience, Pelican Bar, Lashings and Jakes Hotel. The Jamaica Tourist Board, in collaboration with the Ministry of Tourism and its agencies, worked closely with stakeholders to provide updates, support restoration activities, and reinforce confidence in the destination.
The South Coast, known for its laid-back charm, unspoiled landscapes, and rich cultural heritage, continues to play a vital role in Jamaica’s tourism diversification strategy. Its reopening is expected to boost visitor arrivals and provide a strong economic uplift for local communities.
Pictured: Minister of Tourism, Hon Edmund Bartlett is guided by Appleton Estate Manager Janine Hanson, during his official tour of the South Coast. Looking on are Master Blender, Joy Spencer (L) and other Appleton staff and media who participated on the tour on Thursday, April 23, 2026.
Director of Tourism, Donovan White, added, “We are pleased to assure our global partners and visitors that Jamaica remains open for business. The South Coast’s recovery is a clear indication of our commitment to resilience, sustainability, and delivering exceptional experiences year-round.”
Visitors are encouraged to return and rediscover the magic of the South Coast, where nature, culture, and community come together in a uniquely Jamaican way. They can also explore other resort areas and experiences across the island from Kingston to Montego Bay or Negril.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
Hon. Edmund Bartlett Delivers Inaugural Don Hawkins Distinguished Lecture
Pictured: Minister of Tourism, Hon. Edmund Bartlett (standing) addresses students and faculty members as he delivers the inaugural Don Hawkins Distinguished Lecture at the George Washington University School of Business in Washington D.C. recently.
WASHINGTON D.C., Tuesday, April 15, 2026 – Minister of Tourism, Hon. Edmund Bartlett, has honored late tourism scholar Professor Donald E. Hawkins at the inaugural Don Hawkins Distinguished Lecture at the George Washington University School of Business, describing him as a “national hero of tourism” for his contribution to Jamaica’s tourism development.
Speaking at the event in Washington D.C. recently, Bartlett said Hawkins played an important role in helping to shape key aspects of Jamaica’s tourism architecture, particularly in the areas of human capital development, institutional strengthening and professionalisation.
“Don Hawkins was not born on Jamaican soil. But in the story of Jamaica’s tourism transformation, he belongs to our national journey. In the language of gratitude, and in the language of impact, we honour him as a national hero of tourism,” Minister of Tourism, Hon. Edmund Bartlett said.
The Tourism Minister highlighted Hawkins’ advisory support in the establishment of the Jamaica Centre for Tourism Innovation (JCTI), his role in developing the business case for Jamaica’s first hotel school, and his support for the development of artisan villages and the Craft Development Institute.
Bartlett said these initiatives helped to strengthen the systems supporting tourism growth in Jamaica by building workforce capacity, encouraging higher standards and supporting greater cultural authenticity within the sector.
He also linked Hawkins’ work to Jamaica’s broader focus on resilience in tourism, noting that strong institutions, trained workers and clear standards remain central to the sector’s long-term performance.
“Resilience depends on systems. It depends on trained people. It depends on standards. It depends on institutions that can mobilise knowledge quickly,” Bartlett said.
The lecture formed part of a wider programme recognising Hawkins’ contribution to global tourism policy and education. He died in December 2025.
Hawkins earned his PhD in park management from New York University and served for several years as the Eisenhower Chair of Tourism Policy at the George Washington University School of Business. He later became professor emeritus. Over the course of his career, he received several international honours, including the Ulysses Prize from the United Nations World Tourism Organization (UN Tourism) in 2003 for his contribution to tourism knowledge and policy.
Bartlett encouraged students, faculty and tourism stakeholders to continue advancing tourism systems that are resilient, people-centred and inclusive, and said Jamaica would continue to benefit from the foundations Hawkins helped to lay.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Pictured: Minister of Tourism, Hon Edmund Bartlett (C), gives Ambassador of Jamaica to the United States, His Excellency, Major General Anthony Anderson (Ret’d) a signed copy of his new and 4th book, Destination Reputational Resilience, at the official launch of the book at the Organization of American States headquarters in Washington DC on Wednesday April 8, 2026. Sharing in the moment is Co-author of the book Professor Lloyd Waller.
KINGSTON, Jamaica; April 10, 2026 – Minister of Tourism, Hon. Edmund Bartlett, officially launched Destination Reputational Resilience, a landmark initiative to strengthen destination reputational management across the Americas, at the Organization of American States (OAS). The launch marks a significant milestone in positioning tourism resilience and digital reputation management at the heart of hemispheric policy dialogue.
Addressing member states and senior tourism officials at the OAS, Minister Bartlett drew on the framework of Destination Reputational Resilience, co-authored with Professor Lloyd Waller, to outline a structured and actionable approach to help destinations prepare for, manage, and recover from digital threats. From cyberattacks and misinformation to fake news, privacy breaches, and digital system failures, the initiative equips tourism stakeholders with practical strategies to protect credibility, restore trust, and leverage innovation responsibly.
“In today’s hyperconnected world, a destination’s reputation can be strengthened or severely damaged in a matter of minutes. Destination Reputational Resilience provides the strategic blueprint that ministers, policymakers and tourism leaders need to anticipate digital shocks, manage crises effectively and rebuild trust with transparency and proof. Resilience is no longer optional — it is the defining competitive advantage of modern tourism.”
The Minister emphasized that as tourism becomes increasingly digitized — through online booking platforms, digital marketing ecosystems, artificial intelligence tools and integrated data systems — destinations must adopt comprehensive resilience strategies that extend beyond physical and climate-related disruptions to include cyber and reputational risks.
The book provides guidance for destinations to prepare for digital disruptions before they occur; manage real-time digital crises strategically; protect and defend destination credibility under pressure; recover trust through evidence-based communication; and integrate Generative AI responsibly as part of crisis response and reputation management.
Minister Bartlett noted that for tourism-dependent economies such as Jamaica, reputation is among the most valuable national assets. “Tourism operates on trust. Visitors choose destinations not only for their beauty and experiences, but for confidence in safety, reliability and authenticity. Protecting that trust must now include digital vigilance,” he said.
“The publication is designed for Ministers of tourism, destination management organizations (DMOs), tourism executives, researchers and industry leaders seeking to strengthen governance frameworks in a rapidly evolving digital environment,” said Professor Lloyd Waller, Global Director of the Global Tourism Resilience and Crisis Management Center.
The launch is timely as the Minister engages member states and multilateral partners at the OAS on an intensive four-day program designed to position the island at the forefront of the American capital’s diplomatic, academic, and tourism trade networks. The visit comes at a pivotal moment, as Jamaica continues its recovery from Hurricane Melissa while seeking to sustain momentum in its largest source market, the United States.
It further reinforces Jamaica’s leadership role in advancing global conversations on tourism resilience, innovation and sustainable destination management. Minister Bartlett encouraged regional and international stakeholders to integrate the book’s framework into national tourism policies and crisis management systems.
“As we look to the future of global travel, the destinations that thrive will be those that anticipate disruption, respond with integrity and innovate responsibly. By officially launching this initiative at the OAS, we are calling on governments and tourism leaders across the hemisphere to embed reputational resilience into national policy,” the Minister concluded.
For more information about Jamaica and the GTRCMC go to www.visitjamaica.com and www.gtrcmc.org
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
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Media contact: jamaica@louhammond.com
Minister Bartlett credits Jamaica’s 38,000-strong Washington D.C. diaspora as a key force behind island’s record post hurricane tourism recovery
Pictured: Minister of Tourism, Hon Edmund Bartlett, (C) pauses for a photo opportunity with His Excellency, Ambassador for Jamaica to the United States, Major General (Ret’d) Anthony Anderson (1st L), Deputy Director of Tourism, Philip Rose and members of the Diaspora in Washington D.C at a reception held at the Embassy of Jamaica on Wednesday April 8, 2026
KINGSTON, Jamaica; April 10, 2026 — Jamaica’s Minister of Tourism, Hon Edmund Bartlett, delivered a powerful address to the Jamaican diaspora community at the Embassy of Jamaica on April 8, crediting the diaspora as among the country’s most influential ambassadors and unveiling a landmark tourism milestone: Jamaica welcomed over one million visitor arrivals and generated $956 million in foreign exchange earnings in the first quarter of 2026 — just five months after the disruption of Hurricane Melissa.
Speaking before an audience of Jamaican professionals, community leaders, and friends of Jamaica in the Washington, D.C. metropolitan area — home to over 38,000 Jamaicans — Minister Bartlett called the recovery ‘resilience in action’ and challenged every member of the diaspora to continue amplifying Jamaica’s story on the world stage.
“Before a traveler ever books a ticket, before they see a brochure or a campaign, they often hear about Jamaica through you,” Minister Bartlett told the gathering. “You are among our most powerful ambassadors, and I mean that in the most literal sense.”
Pictured: Minister of Tourism, Hon Edmund Bartlett, (R) in discussion with His Excellency, Ambassador for Jamaica to the United States, Major General (Ret’d) Anthony Anderson ahead of the Diaspora Reception that was held at the Embassy of Jamaica on Wednesday April 8, 2026.
The Minister noted that Jamaica’s remarkable first-quarter performance did not happen by accident. Despite the disruption caused by Hurricane Melissa, the island’s tourism industry maintained momentum — a result the Minister attributed in large part to the diaspora’s refusal to allow a negative narrative to take hold.
“These figures speak to the resilience of the destination and global support that our island continues to receive. The world is confident in our ability to recover from disruptions and deliver top-class hospitality at ever level,” said Minister Bartlett.
The Minister also highlighted that in an era of rampant misinformation, the diaspora serves as a critical line of defence for Jamaica’s global reputation. “Every time you speak positively about Jamaica, every time you correct a misconception, every time you invite someone to visit or return — you are actively strengthening our country’s resilience.”
Adding to the destination’s stellar post hurricane performance, Director of Tourism, Donovan White said, “Surpassing one million visitor arrivals in under six months since the passage of Hurricane Melissa is a remarkable achievement for Jamaica. It speaks directly to the resilience of our tourism sector and the unwavering commitment of our partners and the Jamaican people. I extend sincere thanks for their continued confidence in our destination. Encouragingly, we have recorded year-to-date growth of 25% from Latin America and 7% from Asia—clear indicators that our strategy to diversify and expand into new markets is delivering meaningful results.”
Minister Bartlett closed his address with a direct and personal call to action for every member of the Jamaican diaspora, “Tonight is both a thank you and an invitation. Continue telling our story with pride. Continue sharing the truth of who we are and correcting the misinformation. Continue encouraging others to experience Jamaica for themselves. And of course — continue coming home. Because Jamaica will always be your home.”
Together, the minister affirmed, Jamaica’s story will not be defined by disruption, but by resilience, authenticity, and strength.
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
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Media contact: jamaica@louhammond.com
Pictured: Minister of Tourism, Hon Edmund Bartlett (R) pauses for a photo opportunity with His Excellency, Ambassador for Jamaica to the United States, Major General (Ret’d) Anthony Anderson (1st R) ahead of the Travel Agents’ Reception on Tuesday April 7, 2026. Joining in moment are (L-R) Donovan White, Director of Tourism and Donovan Vassell, owner of Catherine’s restaurant, the venue of the reception.
KINGSTON, Jamaica; Thursday April 9, 2026 – Minister of Tourism, Hon. Edmund Bartlett, has underscored the indispensable role of travel advisors across the Americas in driving Jamaica’s tourism recovery and sustained expansion, crediting their dedication, storytelling, and client engagement as key pillars of the island’s success.
Addressing a gathering of top travel advisors in Washington D.C., Minister Bartlett praised them for their energy, resilience, and “stick-to-itiveness” in promoting Jamaica during challenging periods for global travel. He emphasized that their ability to connect personally with clients and share authentic stories about the destination has significantly strengthened Jamaica’s brand presence in international markets.
“Travel advisors are among our most powerful ambassadors,” said Minister Bartlett. “You are often the first point of contact for visitors, shaping perceptions and creating that crucial ‘moment of truth.’ Through your voices and your passion, Jamaica comes alive long before visitors arrive on our shores.”
The Minister highlighted that Jamaica’s tourism success is deeply rooted in its people, noting that the destination’s unique appeal extends beyond its natural beauty. “We are the product,” he stated. “It is the warmth, culture, and authenticity of the Jamaican people that create lasting impressions—and travel advisors play a vital role in communicating that experience to the world.”
Pictured: Hon Edmund Bartlett, Minister of Tourism (R) greets Travel Advisors at a reception held at Catherine’s in Washington DC on Tuesday April 7, 2026.
Pointing to Jamaica’s impressive 42% repeat visitor rate, Minister Bartlett credited travel advisors for fostering strong relationships with clients and encouraging return visits by consistently delivering personalized recommendations and insights into the island’s culture, cuisine, and music, including its rich reggae heritage and global icons such as Bob Marley.
“Jamaica is a powerful brand that is authentic and unique which forms part of the cornerstone of how our advisors sell the destination. We are grateful for their continued support and advocacy,” said Donovan White, Director of Tourism.
Minister Bartlett also acknowledged the collaborative efforts between travel advisors and the Jamaica Tourist Board (JTB), noting that this partnership has contributed to unprecedented growth over the past eight years, including doubling of visitor arrivals; doubling of tourism earnings; and significant expansion in tourism-related employment.
“This level of growth is not accidental,” Bartlett added. “It is the result of strong partnerships, and travel advisors are at the center of that success. Your influence, your storytelling, and your commitment to excellence continue to position Jamaica as a leading destination in the Caribbean.” The Minister further encouraged travel advisors to deepen their engagement with the Jamaican diaspora, emphasizing that authentic cultural connections enhance the visitor experience and strengthen destination loyalty.
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
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Media contact: jamaica@louhammond.com
KINGSTON; Jamaica; Thursday April 9, 2026: The Jamaica Tourist Board (JTB) has been named Agents’ Favourite National Tourist Board at the Travel Gossip Awards 2026, an accolade voted for by the travel agents who sell the destination day in, day out. The recognition reflects the JTB’s sustained investment in the UK travel trade and its commitment to equipping agents with the tools, training and support they need to sell Jamaica with confidence.
“Our travel agents are our most trusted ambassadors who continue to sell Jamaica in a positive light even in times of uncertainty and disruptions. We are therefore grateful that they have recognized the JTB as their tourism board of choice. This speaks to our continued partnership and confidence,” said Minister of Tourism, Hon Edmund Bartlett.
The award was announced at the Travel Celebration 2026 ceremony and follows a groundswell of agent enthusiasm for Jamaica in the wake of the island’s remarkable recovery from Hurricane Melissa in late 2025, a recovery supported by the UK travel trade.
Donovan White, Director of Tourism said, “This award belongs to every travel agent in the UK who has championed Jamaica and recommended our island to their clients through the highs and the challenges. The love and confidence agents have shown for Jamaica, particularly in recent months, has been inspirational.”
The JTB’s UK team has been at the forefront of agent engagement over the past 12 months. Activity has included the Jamaica Travel Market 2025, a destination showcase that brought together agents and operators for an immersive Jamaica experience, alongside ongoing training, fam trip programmes and co-operative marketing initiatives.
The Travel Gossip Award adds to a landmark season of industry recognition for the JTB. Earlier this year, Jamaica was crowned Best Tourist Board at the Travel Weekly Globe Travel Awards 2026, one of the UK travel industry’s most prestigious ceremonies, voted for by thousands of travel agent readers.
Elizabeth Fox, Regional Director for the UK and Northern Europe said, “We have committed ourselves to our travel agent partners in the last 12 months, dedicated staff, expanded the team, more faces, more smiles. And the trade has responded in kind. Seeing agents actively selling Jamaica through every challenge is the greatest recognition of all.”
Together, the two UK trade accolades reinforce Jamaica’s standing as the leading Caribbean destination for British travellers and the JTB’s reputation as the trade’s most supportive and responsive tourist board partner. With 80% of pre-hurricane arrivals restored within eight weeks of Hurricane Melissa and approximately 80% of hotel accommodation now operational, Jamaica is open, thriving and welcoming visitors.
The travel trade remains integral to achieving that ambition. The JTB will continue to expand its agent support infrastructure, develop new training opportunities and deepen the collaborative partnerships that have earned it these consecutive recognitions from the UK trade.
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About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
In 2023, the JTB was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fourth consecutive year by the World Travel Awards, which also named it named “Caribbean’s Leading Tourist Board” for the 15th consecutive year, “Caribbean’s Leading Destination” for the 17th consecutive year, and the “Caribbean’s Leading Cruise Destination” in the World Travel Awards – Caribbean.’ In addition, Jamaica was awarded six gold 2023 Travvy Awards, including ‘Best Honeymoon Destination’ ‘Best Tourism Board – Caribbean,’ ‘Best Destination – Caribbean,’ ‘Best Wedding Destination – Caribbean,’ ‘Best Culinary Destination – Caribbean,’ and ‘Best Cruise Destination – Caribbean’ as well as two silver Travvy Awards for ‘Best Travel Agent Academy Program’ and ‘Best Wedding Destination – Overall.’’ It also received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time. TripAdvisor® ranked Jamaica the #7 Best Honeymoon Destination in the World and the #19 Best Culinary Destination in the World for 2024. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition and the destination is routinely ranked among the best to visit globally by prestigious international publications.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at +44 (0)20 7225 9090. Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.
Dynamic travel offers make it easy to plan the perfect island getaway
KINGSTON, Jamaica – April 2, 2026 – The Jamaica Tourist Board, in collaboration with its trusted partners, have extended their exclusive travel deals through April 30, giving travelers exciting new reasons to experience the island. As part of the ‘You Need a Reason. We’ve Got Deals.’ campaign, visitors can discover fresh offerings each time they check the Visit Jamaica Travel Deals hub, making every trip to Jamaica a one-of-a-kind adventure.
These limited-time offers are made possible through partnerships with leading airlines and vacation providers, giving travelers a variety of ways to experience Jamaica. Some deals focus on flights or special perks, while others combine multiple elements, including accommodations, for a complete getaway across the island. These dynamic offerings highlight the island’s diverse experiences, from sun-drenched beaches to cultural excursions and adventure-filled itineraries.
Current offers (while supplies last) include:
“Jamaica continues to deliver world-class experiences for travelers seeking culture, adventure and relaxation,” said Jamaica’s Minister of Tourism, Hon. Edmund Bartlett. “With new offers added regularly through the end of March, there’s no better time to plan your next getaway to Jamaica.”
Jamaica comes alive with adventure, culture and relaxation at every turn. Visitors can lounge on white-sand beaches, journey through tropical rainforests to hidden waterfalls or glide along turquoise water on a rafting adventure. They can savor authentic flavors from spicy jerk chicken to freshly caught seafood and feel the rhythm of reggae at vibrant markets. From historic towns to luxury resorts, Jamaica delivers experiences that captivate every type of traveler.
“Spring is the perfect time to visit Jamaica as the island comes alive with festivals, cultural events and authentic local experiences,” said Jamaica’s Director of Tourism, Donovan White. “Travelers can take advantage of these timely offers to experience the very best of Jamaica.”
Browse the full, regularly updated collection of offers and plan the perfect Jamaican vacation at https://www.visitjamaica.com/travel-deals/.
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
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Media contact: jamaica@louhammond.com
KINGSTON; Jamaica; Tuesday March 31, 2026: The Jamaica Tourist Board (JTB) has welcomed Virgin Atlantic’s significant increase to its Summer 2026 flight schedule between London Heathrow Airport and Montego Bay, reinforcing Jamaica’s strong demand and sustained long-term growth potential within the UK market.
From June 1 to October 24, 2026, Virgin Atlantic will operate a daily service on the route, increasing from the previously scheduled four flights per week. The expanded programme will deliver an additional 15,480 seats across the summer season, providing enhanced connectivity and greater choice for UK travellers.
Hon. Edmund Bartlett, Jamaica’s Minister of Tourism said, “The UK remains one of our most important source markets, and this increased airlift will be instrumental in driving our continued recovery and growth. We are particularly encouraged by this show of confidence at such a pivotal time, and we look forward to working closely with our airline partners to ensure Jamaica remains front of mind for British travellers.”
The decision reflects continued confidence in Jamaica’s appeal among British holidaymakers, supported by positive booking trends and demand for the destination.
“We are pleased with the confidence Virgin Atlantic continues to have in the destination. This expansion also speaks to the demand for Jamaica in the UK and is in alignment with our growth strategy for the region,” said Donovan White, Director of Tourism.
Crucially, the increase signals a strong commitment to Jamaica at an important time for the island’s tourism sector. Bookings for Q1 2026 are off to a strong start, with travel agents and tour operators experiencing a major surge in demand. The additional airlift will play a key role in boosting visitor numbers.
The Jamaica Tourist Board will collaborate closely with Virgin Atlantic on a series of joint marketing and trade engagement initiatives, designed to maximise awareness and drive bookings throughout the summer period.
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About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
In 2023, the JTB was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fourth consecutive year by the World Travel Awards, which also named it named “Caribbean’s Leading Tourist Board” for the 15th consecutive year, “Caribbean’s Leading Destination” for the 17th consecutive year, and the “Caribbean’s Leading Cruise Destination” in the World Travel Awards – Caribbean.’ In addition, Jamaica was awarded six gold 2023 Travvy Awards, including ‘Best Honeymoon Destination’ ‘Best Tourism Board – Caribbean,’ ‘Best Destination – Caribbean,’ ‘Best Wedding Destination – Caribbean,’ ‘Best Culinary Destination – Caribbean,’ and ‘Best Cruise Destination – Caribbean’ as well as two silver Travvy Awards for ‘Best Travel Agent Academy Program’ and ‘Best Wedding Destination – Overall.’’ It also received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time. TripAdvisor® ranked Jamaica the #7 Best Honeymoon Destination in the World and the #19 Best Culinary Destination in the World for 2024. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition and the destination is routinely ranked among the best to visit globally by prestigious international publications.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at +44 (0)20 7225 9090. Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.
Pictured: Sixth form students who will be sitting the CAPE Tourism Unit 1 and 2 examinations listened keenly to the presentation made by Kerry-Ann Wray, CAPE Tourism Teacher at St. Hugh’s High School at the CAPE Tourism Knowledge Forum in Kingston on February 24.
KINGSTON; Jamaica; Thursday, March 26, 2026 – Approximately 350 Sixth Form students were empowered and inspired as the Jamaica Tourist Board (JTB), through its Tourism Awareness Unit, successfully hosted its second CAPE Tourism Knowledge Forum on Tuesday, February 24 at the Jamaica Pegasus Hotel and Tuesday, March 10 at The Garden Hotel.
Held under the theme, “Beyond the Textbook: Strategies for ACEing CAPE Tourism,” the forum brought together Tourism Action Club members and non-members preparing to sit CAPE Tourism Unit 1 and Unit 2 examinations. The initiative forms part of the JTB’s strategic thrust to strengthen tourism education and build capacity among the next generation of industry professionals.
Participating schools at the Kingston session included Morant Bay High School, Calabar High School, Ascot High School, Ocho Rios High School and York Castle High School, among others.
Students gained valuable access to senior tourism officials and industry professionals, including Peter Mullings, Deputy Director of Tourism, Marketing, Dr. Carey Wallace, Executive Director of the Tourism Enhancement Fund, Carolyn McDonald-Riley, Director of the Tourism Linkages Network and Beienetch Watson, Tourism, Hospitality & Events Management Lecturer and Unit Head for Marketing, International Business, Entrepreneurship & Strategy at the University of the West Indies, Mona among other informative guests.
Director of Tourism, Donovan White, underscored the industry’s reliance on skilled, innovative young people. “Tourism is not just about hospitality; it is strategy, sustainability, entrepreneurship and global competitiveness. Jamaica’s leadership in tourism resilience and destination marketing is built on strong human capital. By investing in our students today, we are safeguarding the future of the industry,” said White.
“This forum was designed to provide targeted support for students as they prepare their internal assessments and written papers for the CAPE Tourism examinations. As a relatively new subject offering, Tourism can present challenges in accessing resources and industry insight. By connecting students and educators directly with tourism professionals, we are ensuring they are better informed, better prepared, and more confident in their approach to the examinations,” expressed Lucretia Green, Manager of the Tourism Information Centre, JTB.
Pictured: Lucretia Green, Manager of the Tourism Information Centre, JTB (centred) engages with students from St. Hugh’s High School at the CAPE Tourism Knowledge Forum held on February 24.
The programme also featured a dynamic and motivational session on exam success delivered by Krystal Tomlinson Carter, who encouraged students to adopt disciplined study habits, build confidence and approach their CAPE examinations with focus and determination.
Students described the forum as highly informative. “The forum was very beneficial for me because it reinforced much of the material I had already covered in class. It acted as a useful review session, especially with exams fast approaching. I also received helpful notes that will support my studies. Additionally, I valued the internal assessment guide provided for students who may still be working on that component,” stated Tahera Panton, Vice President of the Tourism Action Club and sixth form student at The Queen’s School.
Raymond Bingham, teacher at the Morant Bay High School expressed his appreciation of the initiative. “Today’s session played a key role in motivating my students and boosting their confidence. I especially valued how it guided them on effective ways to approach different types of questions. It also gave them the opportunity to learn from industry experts and see firsthand that a career in tourism is both diverse and rewarding,” he expressed.
Following the success of the Kingston staging, the Tourism Awareness Unit also hosted another CAPE Tourism Knowledge Forum on Tuesday, March 10 at The Garden Hotel in Mandeville with attendance from students at Glenmuir High School, Herbert Morrison Technical High School, Central High School and Frome Technical High School.
Pictured: Peter Mullings, Deputy Director of Tourism, Marketing (left) explains a concept he made in his presentation to a student from Glenmuir High School at the CAPE Tourism Knowledge Forum held on March 10 at The Garden Hotel.
Through initiatives like the CAPE Tourism Knowledge Forum, the JTB continues to demonstrate its commitment to youth development, education and the long-term sustainability of Jamaica’s tourism industry.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
KINGSTON; Jamaica; Thursday, March 19, 2026 – The Jamaica Tourist Board (JTB) has lauded Spirit Airlines for its two decades of contribution to the island’s tourism industry, highlighting the airline’s significant role in strengthening connectivity and expanding access to Jamaica for travellers from across the United States.
The commendation came during the airline’s 20th anniversary celebrations at Sangster International Airport on February 25, where tourism and aviation stakeholders gathered to recognize Spirit Airlines’ longstanding service and impact on the destination.
Spirit Airlines began flying to Jamaica in November 2005 and has since become a vital partner in linking millions of travellers from across the United States to the destination. Over the past 20 years, the airline has played a key role in strengthening visitor arrivals through both Sangster International Airport (SIA) and Norman Manley International Airport (NMIA).
Minister of Tourism, Hon. Edmund Bartlett, also commended the airline’s impact, noting that its presence has helped to transform Jamaica’s tourism landscape. “Spirit Airlines has been instrumental in opening Jamaica to new and emerging markets, providing affordable options that have empowered more people to experience our island. This 20-year milestone reflects a strong and valued partnership that continues to drive growth, resilience and opportunity for our tourism sector,” Bartlett said.
Director of Tourism, Donovan White, underscored the importance of the airline’s reliability and long-standing commitment. “For two decades, Spirit Airlines has demonstrated unwavering dedication to Jamaica, ensuring that our destination remains competitive and accessible. Their consistent service has not only strengthened our airlift capacity but has also enhanced the overall visitor experience by making travel to Jamaica easier and more attainable,” White noted.
“For twenty years, Spirit Airlines has been a bridge connecting travellers to the warmth, culture and beauty of Jamaica. We have watched this relationship grow into more routes, more frequencies and more visitors arriving with excitement in their eyes and leaving with Jamaica in their hearts at both Sangster International Airport (SIA) and Norman Manley International Airport (NMIA),” expressed Mrs. Odette Dyer, Regional Director at the celebration held at SIA on February 25.
Tourism officials also commended the airline for its resilience and continued commitment to the destination through global challenges, including the COVID-19 pandemic and other economic pressures affecting the aviation and tourism sectors.
The celebrations continued on February 26 with a second ceremony at Norman Manley International Airport in Kingston, marking the airline’s 20th anniversary of service to the capital.
As Jamaica continues to expand its global connectivity, tourism leaders reaffirmed the importance of strong airline partnerships in sustaining the industry’s growth trajectory, while celebrating Spirit Airlines’ Emerald Anniversary and its two decades of dedicated service to the island.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Campaign recognized at the 2026 AAF-Caribbean American Advertising Awards
KINGSTON, Jamaica, March 18, 2026 – The Jamaica Tourist Board Easter Campaign video, created in collaboration with The Limners and Bards Limited (The LAB), has been awarded a Gold ADDY for Cinematography at the 2026 AAF-Caribbean American Advertising Awards, recognizing outstanding creative excellence in advertising across the United States and Caribbean.
“We are proud to see Jamaica’s culture and spirit brought to life,” said Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “Through this powerful storytelling, we are able to showcase the vibrancy of our island and strengthen the connection between Jamaica and its global diaspora.”
The American Advertising Awards, presented by the American Advertising Federation (AAF), are the industry’s most comprehensive competition, celebrating excellence in creative work across the U.S. and Caribbean.
The Easter campaign was designed to inspire members of the Jamaican diaspora to reconnect with the island during one of its most vibrant seasons. Through cinematic storytelling and striking photography, the campaign captures the spirit of Easter in Jamaica, from fresh seafood feasts and the energy of Carnival to moments of camaraderie among friends set against the island’s stunning landscapes.
“The campaign beautifully captures the authenticity and joy that define Easter in Jamaica,” said Donovan White, Jamaica’s Director of Tourism. “By highlighting the island’s cuisine, celebrations and natural beauty, the creative brings to life the experiences that make Jamaica such a special place to visit.”
The recognition underscores the strength of Jamaica’s creative and marketing partnerships and reflects the continued impact of compelling visual storytelling in promoting the island as a leading destination for culture, celebration and connection.
For more information about Jamaica please visit visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
KINGSTON, Jamaica; Thursday, March 12, 2026: Minister of Tourism, Hon. Edmund Bartlett, has been named Tourism Minister of the Year – Worldwide by the Pacific Area Travel Writers Association (PATWA), in recognition of his outstanding leadership and contribution to global tourism development.
The award was presented recently at the 26th PATWA World Tourism Leaders’ Summit & PATWA International Travel Awards, which celebrates excellence, innovation and leadership within the international travel and tourism industry.
Minister Bartlett’s recognition reflects his longstanding advocacy for tourism resilience, sustainability and innovation, as well as his instrumental role in shaping policies that have strengthened Jamaica’s tourism sector and influenced global best practices.
Minister Bartlett reaffirmed his commitment to advancing the industry and building stronger, future-ready tourism frameworks worldwide. “I have dedicated my career to strengthening tourism as a driver of economic growth, opportunity and global connectivity,” he said.
“This recognition reinforces the importance of innovation, resilience-building and strategic collaboration in safeguarding the future of tourism. My focus remains on ensuring that the industry continues to evolve in ways that are sustainable, inclusive and responsive to the challenges of a rapidly changing world,” he added.
Under Minister Bartlett’s leadership, tourism has been positioned as a catalyst for sustainable and inclusive growth, through job creation, Public Private Partnerships (PPPs), wealth creation and community transformation. He fervently believes that all Jamaicans should benefit from the success of this major economic earner.
In this regard, he has championed the development of a social equity ecosystem that will give industry workers a greater sense of accomplishment, achievement and security.
The international accolade further reinforces Jamaica’s reputation as a thought leader in tourism resilience and highlights the country’s continued impact on the global tourism landscape under Minister Bartlett’s stewardship.
The accolade is the latest international award presented to Minister Bartlett by PATWA in recent years. Minister Bartlett’s previous awards include: PATWA Global Tourism Icon Award for outstanding contributions to the tourism industry, in 2024; PATWA International Travel Awards “Lifetime Achievement Award for Promotion of Sustainable Travel & Tourism,” in 2023; and the PATWA Tourism Minister of the Year for Sustainable Tourism Award for 2018.
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For further information contact:
Corporate Communications Division
Ministry of Tourism
64 Knutsford Boulevard
Kingston 5
Telephone: 920-4924,
Fax: 906-1729
Or
Dr. Kingsley Roberts
Senior Director, Corporate Communications
Ministry of Tourism
64 Knutsford Boulevard
Kingston 5
Tel: 920-4926-30, ext.: 5990
Cell: (876) 505-6118
Fax: 920-4944
KINGSTON, Jamaica; March 6, 2026 – This summer, Jamaica will benefit from over 160,000 seats from the United Kingdom (UK) and Continental Europe combined — a major vote of confidence from the airline industry in the destination’s growing global appeal.
From the UK, British Airways will operate four weekly flights from both London Gatwick to Kingston and London Heathrow to Montego Bay. TUI will serve Montego Bay with three weekly departures from London Gatwick, plus two weekly flights each from Manchester and Birmingham. Across the three UK carriers — British Airways, TUI, and Virgin Atlantic — a total of 136,640 seats will be on offer for Summer 2026, up from 125,658 in Summer 2025. TUI leads with 63,480 seats, followed by British Airways with 41,168 and Virgin Atlantic with 31,992.
From Continental Europe, five carriers will operate 105 direct flights into Montego Bay’s Sangster International Airport between May and October 2026, offering 33,991 seats — a 45.9% jump from the 23,290 seats available in Summer 2025. The programme spans four gateways: Amsterdam, Frankfurt, Milan Malpensa, and Lisbon. TUI Fly Netherlands anchors the schedule with 26 Tuesday departures from Amsterdam. Condor brings two weekly Frankfurt services totalling over 11,000 seats, making Germany the single largest Continental European source market. Italian carrier Neos adds 8,175 seats across 25 departures, while W2Fly rounds of the numbers with a weekly Wednesday service from Lisbon with 18 flights carrying 6,336 seats.
“This level of airlift from the UK and Continental Europe is a powerful statement about Jamaica’s standing as a premier long-haul destination. It is the result of years of deliberate relationship-building with airline partners, investment in our airports, and the relentless promotion of Jamaica as an experience unlike any other,” said Hon. Edmund Bartlett, Minister of Tourism.
The Jamaica Tourist Board worked closely with all carriers to build schedules that reflect both leisure demand and the growing appetite among European travellers for authentic, immersive Caribbean experiences — something Jamaica continues to deliver through its culture, cuisine, and natural beauty.
“We are encouraged by the commitment our airline partners are making to Jamaica this summer. It reflects a deep belief in Jamaica as a destination that delivers. We look forward to welcoming European visitors to the island in record numbers,” said Donovan White, Director of Tourism.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
KINGSTON; Jamaica; Thursday March 5, 2026 – Jamaica has secured six major honours at the Pacific Area Travel Writers Association (PATWA) International Travel Awards, including the coveted Destination of the Year title, with S Hotel Jamaica and the Montego Bay Convention Centre also earning top accolades, further reinforcing the island’s standing as a global leader in tourism excellence.
The prestigious honour was presented yesterday at the 26th PATWA World Tourism Leaders’ Summit & PATWA International Travel Awards, which recognizes excellence, innovation and leadership across the global travel and tourism industry.
Jamaica’s designation underscores the island’s strong tourism performance, strategic global marketing, resilient recovery efforts and continued investment in sustainable development. The award reflects the destination’s ability to deliver authentic cultural experiences, world-class accommodations and warm hospitality, while maintaining its standing as one of the Caribbean’s leading tourism economies.
Jamaica’s sweep at the awards extended beyond the national destination honour. S Hotel Jamaica, the stylish boutique property in Montego Bay, was recognised as one of PATWA’s top accommodation recipients. The Montego Bay Convention Centre (MBCC) also received a prestigious PATWA accolade, affirming its status as a world-class meetings and events venue. Together, these recognitions underscore the breadth and depth of Jamaica’s tourism offerings.
Minister of Tourism, Hon. Edmund Bartlett, welcomed the recognition, noting that it is a testament to the collective efforts of Jamaica’s tourism stakeholders. “This award belongs to the people of Jamaica, to our workers, our partners and every stakeholder who contributes to making our island a world-class destination.
Being named Destination of the Year reinforces that our focus on resilience, innovation and sustainability continues to resonate globally. We remain committed to strengthening our tourism product and ensuring that the benefits of the industry are shared widely across our nation,” said Minister Bartlett.
Director of Tourism, Donovan White, while congratulating S Hotel and MBCC, also underscored the significance of the recognition for Brand Jamaica. “Being named Destination of the Year by PATWA is a significant milestone for Brand Jamaica. It highlights the confidence the international community has in our product and our people. We will continue to innovate and deliver exceptional experiences that inspire travellers from around the world,” said White.
The accolades add to Jamaica’s growing list of international recognitions and reinforce the island’s upward trajectory as a premier global travel destination known for resilience, creativity and authentic experiences — celebrated at every level, from its iconic venues to the destination itself.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
“You Need A Reason. We’ve Got Deals.” Dynamic travel offers make it easy to plan the perfect island getaway
KINGSTON, Jamaica – March 2, 2026 – The Jamaica Tourist Board, in collaboration with its trusted partners, is showcasing exclusive travel deals through March 31, giving travelers exciting new reasons to experience the island. As part of the “You Need a Reason. We’ve Got Deals.” campaign, visitors can discover fresh offerings each time they check the Visit Jamaica Travel Deals hub, making every trip to Jamaica a one-of-a-kind adventure.
These limited-time offers are made possible through partnerships with leading airlines and vacation providers, giving travelers a variety of ways to experience Jamaica. Some deals focus on flights or special perks, while others combine multiple elements, including accommodations, for a complete getaway across the island. These dynamic offerings highlight the island’s diverse experiences, from sun-drenched beaches to cultural excursions and adventure-filled itineraries.
Current offers (while supplies last) include:
“Jamaica continues to deliver world-class experiences for travelers seeking culture, adventure and relaxation,” said Jamaica’s Minister of Tourism, Hon. Edmund Bartlett. “With new offers added regularly through the end of March, there’s no better time to plan your next getaway to Jamaica.”
Jamaica comes alive with adventure, culture and relaxation at every turn. Visitors can lounge on white-sand beaches, journey through tropical rainforests to hidden waterfalls or glide along turquoise water on a rafting adventure. They can savor authentic flavors from spicy jerk chicken to freshly caught seafood and feel the rhythm of reggae at vibrant markets. From historic towns to luxury resorts, Jamaica delivers experiences that captivate every type of traveler.
“Spring is the perfect time to visit Jamaica as the island comes alive with festivals, cultural events and authentic local experiences,” said Jamaica’s Director of Tourism, Donovan White. “Travelers can take advantage of these timely offers to experience the very best of Jamaica.”
Browse the full, regularly updated collection of offers and plan the perfect Jamaican vacation at https://www.visitjamaica.com/travel-deals/.
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
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Media contact: jamaica@louhammond.com
Growth powered by Surging arrivals from key LATAM markets and a wave of new routes
KINGSTON; Jamaica; Thursday February 26, 2026 — Minister of Tourism, Hon Edmund Bartlett has welcomed the continued record-breaking growth in visitor arrivals from Latin America in 2025 which is being driven by expansion in air seat capacity across the region. The results reflect deepening demand from six primary source markets — Argentina, Brazil, Chile, Colombia, Mexico, and Peru — and a robust airline network that continues to grow into 2026.
Jamaica recorded its strongest-ever performance from Latin American markets last year, with total visitor arrivals from the region growing by more than 62,000 passengers compared to the prior year. Peru, Argentina, and Chile each posted particularly notable gains, reflecting growing awareness of Jamaica as a premier Caribbean destination among South American travellers.
“These results are more meaningful than numbers. They reflect the strategic marketing efforts we have employed to deepen partnerships and confidence in the destination. We have been deliberate in tapping into this extremely lucrative market which will help with diversification and increased arrivals and earnings overall,” said Minister of Tourism, Hon Edmund Bartlett.
The results build on a broader regional upswing. Latin America and the Caribbean recorded total air traffic of 477.3 million passengers in 2025 — a 3.8% year-over-year rise — with most of that growth originating from within the region itself. Jamaica is positioned to capitalize on this momentum through strategic airlift and trade partnerships.
“Latin America has surpassed our expectations and is an extremely positive sign of affinity for brand Jamaica. Our island continues to punch above its weight as global interest in our culture and authentic experiences remain at a high,” said Director of Tourism, Donovan White.
Over the last three years, Jamaica has recorded an 88% increase in arrivals – 31,152 in 2023, 35,252 in 2024 and a whopping 58, 797 last year. Earnings from this market has also increased by 108% from over USD55 million in 2023 to USD116 million last year.
Current scheduled service connecting Latin America to Jamaica includes Copa Airlines operating from Panama City to both Kingston and Montego Bay — with combined weekly frequencies among the highest in the region — alongside LATAM Airlines from Lima and Wingo from Bogotá. All routes are performing at or above target load factors, underscoring the strength of existing demand.
“Our team has been pulling out all the stops to build on this great momentum. We know the value of this market and are determined to leverage more for Jamaica,” said Deputy Director of Tourism, Philip Rose.
Panama continues to serve as a critical aviation hub, with Copa Airlines providing seamless onward connections that effectively extend Jamaica’s reach across the entire Latin American region.
Projections for 2026 and 2027 are also looking extremely strong with 100,000 and 175, 000 arrivals expected respectively. These growing numbers translate to earnings of over USD500 million.
The Minister is leading a small delegation to Columbia and Panama to discuss opportunities to add more cities to Jamaica’s itinerary which will increase seat capacity and strengthen trade and consumer partnerships within the region.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.Top of Form
KINGSTON, Jamaica; Thursday February 26, 2026 – The Jamaica Tourist Board (JTB) has launched the 2026 edition of the Jamaica Visitor’s Guide, a reimagined publication designed to inspire diverse travellers—from solo adventurers and honeymooning couples to corporate event planners, incentive groups, and destination wedding seekers.
The enhanced guide arrives as Jamaica demonstrates remarkable resilience following Hurricane Melissa and celebrates new milestones, including Usain Bolt’s appointment as Global Tourism Ambassador.
“This guide represents more than a travel resource—it’s a testament to Jamaica’s unwavering spirit and our commitment to excellence in hospitality,” said Hon Edmund Bartlett, Minister of Tourism. “As we continue to strengthen our position as the Caribbean’s premier destination, this publication will introduce millions of travellers to the authentic Jamaica experience that keeps visitors returning year after year.”
Donovan White, Director of Tourism, added, “The 2026 Jamaica Visitor’s Guide reflects our strategic vision to reach travellers at every stage of their journey. Through compelling narratives and stunning visuals, we’re inviting the world to experience Jamaica’s vibrant culture, breathtaking landscapes, and warm hospitality that define us as a destination.”
“Jamaica is a vibrant, dynamic destination that continues to evolve,” said Kristopher DaCosta, Marketing Manager at the Jamaica Tourist Board. “With the release of the 2026 Jamaica Visitor’s Guide, we are excited to invite travellers to discover—and rediscover—everything that makes Jamaica extraordinary.”
Developed in partnership with Fuchsoto Group, the guide features exclusive editorial content, vivid photography, and practical insights that showcase Jamaica as a destination for immersive, sensory travel.
“Readers can expect exclusive storytelling that showcases Jamaica as an island made for sensory travel,” said Ewald Fuchs, Publisher at Fuchsoto Group. “The experiences highlighted go far beyond sightseeing, giving local businesses and communities a platform to share their stories while reaching a diverse, global audience.”
The digital edition is available on VisitJamaica.com, which attracts over 5.5 million unique visitors annually, providing year-round engagement with travellers planning their Jamaican adventures.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Sponsored by Jamaica Tourist Board and Sandals Resorts
~Morning show to broadcast on location in March. One lucky viewer will win an all-inclusive trip to see the show live in Jamaica with airfare provided by the Jamaica Tourist Board and accommodations provided by Sandals Dunn’s River ~
KINGSTON, Jamaica, February 25, 2026 – NBC’s ‘TODAY with Jenna & Sheinelle’, the popular national lifestyle show featuring co-hosts Jenna Bush Hager and Sheinelle Jones, revealed plans today to bring the flavor of Jamaica to viewers with two episodes filmed from the feel-good island March 26 – 27. The Jamaica Tourist Board together with Sandals Resorts will sponsor the shows at its stunning Sandals Dunn’s River in Ocho Rios. TODAY says the episodes will highlight the ultimate ‘Girls Trip’ for Jenna and Sheinelle since Jones joined the show as co-host in January.
As part of the announcement celebration, viewers can enter for a chance to win a sponsored, all-inclusive trip for two to Jamaica and view the broadcast live. The exclusive prize package includes round-trip airfare courtesy of the Jamaica Tourist Board plus an all-inclusive five-day, four-night stay at Sandals Dunn’s River. As part of the entry, fans can submit a short video sharing why they should join the adventure, with the winner revealed prior to the March episodes. To enter, visit jennaandsheinelle.com for the submission form.
According to Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, the sponsored show represents an invaluable opportunity to display both the island and Sandals Dunn’s River to a large national audience.
“We look forward to welcoming Jenna and Sheinelle to Jamaica to show them firsthand why over four million visitors each year come to enjoy the kind of authentic hospitality they can only get in Jamaica. They will see why our culture, food, music, and beauty bring joy to so many as they experience the authentically warm nature of the Jamaican people,” said Minister Bartlett.
Jamaica Tourist Board’s Director of Tourism, Donovan White noted the upbeat nature of the show is a great match for Jamaica’s spirit. “Jenna and Sheinelle bring an abundance of charm and energy to their broadcast every day, which fits perfectly with the boundless enthusiasm and passion for which we are known here in Jamaica.”
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
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Media contact: jamaica@louhammond.com
Pictured: Minister of Tourism, Found and Co-Chair off the Global Tourism Resilience and Crisis Management Centre, Hon Edmund Bartlett addressing attendees at the 4th Global Tourism Resilience Day Conference and Expo in Nairobi, Kenya.
NAIROBI; Kenya; February 17, 2026 – Jamaica’s Minister of Tourism, Hon Edmund Bartlett, yesterday delivered a powerful call to action for the global tourism community to move ‘From Crisis to Transformation’ as he addressed the opening of the 4th Global Tourism Resilience Day Conference and Expo in Nairobi, Kenya.
Hosted in partnership with the Government of Kenya and anchored by the Kenyatta University, the conference convened global tourism leaders, policymakers, academics, and private sector stakeholders to examine the urgent need for building resilience in an era of constant disruption.
Speaking under the conference theme ‘From Crisis to Transformation’, Minister Bartlett outlined the overlapping global challenges reshaping tourism, including climate shocks, health-security threats, geopolitical instability, economic volatility, public safety concerns, cybercrime, and the growing threat of misinformation and disinformation.
“We gather in a time when disruption is no longer occasional, but constant,” Bartlett stated. “Tourism must not merely survive disruption—tourism must be redesigned to withstand it.” He underscored that tourism is uniquely vulnerable because it depends on confidence. When confidence declines, visitor arrivals, jobs, and livelihoods are immediately affected. “Resilience is not optional. It is a discipline—lived, practiced, tested, and renewed,” he said.
Pictured: Minister of Tourism, Found and Co-Chair off the Global Tourism Resilience and Crisis Management Centre, Hon Edmund Bartlett pauses for a photo opportunity with (L-R), Minister of Wildlife Conservation and Tourism, South Sudan, Hon Denay Chagor, Hon Rebecca Miano, EGH, Cabinet Secretary, Ministry of Tourism and Wildlife, Kenya, Hon Augusto Laurindo Kalikemala, Secretary of State, Minister of Tourism, Angola and Hon Kwete Lobo Valere, Charge d’etude, Minister of Tourism, Democratic Republic of Congo.
A central focus of this year’s address was the accelerating digital threat landscape. Minister Bartlett warned that misinformation and disinformation can inflict economic damage within hours, undermining a destination’s reputation and traveller confidence.
“A false story can empty hotels. A distorted clip can trigger cancellations. Disinformation weaponizes fear,” he noted. He also stressed that cyber threats—such as ransomware attacks, data breaches, and system outages—pose significant operational and reputational risks across the tourism value chain. “Resilience today means defending not only infrastructure, but information space. Not only the physical journey, but the digital journey,” Bartlett said.
Minister Bartlett also renewed his call for the establishment of a Global Tourism Resilience Fund to support the ongoing work of the GTRCMC and its growing international network of resilience Centres. The proposed Fund would finance rapid technical support in times of crisis; strengthen cybersecurity and data protection systems; build misinformation response capabilities; and support research, early warning systems, and resilience dashboards among other areas.
“If resilience is a global priority, it must also have a global financing instrument,” Bartlett declared. “Let us move from speeches to structures. From recognition to resourcing. From applauding resilience to underwriting resilience.”
Minister Bartlett also reflected on the journey toward establishing Global Tourism Resilience Day on February 17 annually, noting that it was built ‘crisis by crisis, lesson by lesson.’ The observance serves as a global checkpoint to ensure preparedness remains central to tourism policy and practice. The annual observance aligns governments, strengthens private sector continuity planning, deepens community safety nets, and empowers research institutions to convert lived experiences into actionable strategies.
“We are proud of Jamaica’s thought leadership and foresight of our Minister of Tourism which produced the concept of a Global Tourism Resilience and Crisis Management Centre (GTRCMC) and ultimately the establishment of Global Tourism Resilience Day,” said Professor Lloyd Walller Executive Director of the GTRCMC.
Minister Bartlett commended Kenya’s forward-thinking leadership in placing research and knowledge at the centre of tourism resilience. He noted that conferences such as the GTRCMC Tourism Resilience Conference play a critical role in turning experience into shared learning, research into practice, and partnership into projects.
For more information about Jamaica and the GTRCMC go to www.visitjamaica.com and www.gtrcmc.org
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Pictured: Minister of Tourism, Hon Edmund Bartlett, accepts his Resilience Lifetime Achievement Award from Hon Rebecca Miano, Cabinet Secretary for Tourism and Wildlife of the Republic of Kenya on Tuesday February 18, 2026.
NAIROBI, KENYA, Thursday, February 19, 2026 – Jamaica’s Minister of Tourism, Hon. Edmund Bartlett has been acknowledged with the Global Tourism Resilience Lifetime Achievement Award at the 4th Global Tourism Resilience Day 2026, held at the Safari Park Hotel in Nairobi on February 17, 2026.
The prestigious award recognizes Minister Bartlett’s pioneering leadership in developing global tourism resilience frameworks and advancing crisis preparedness and recovery efforts worldwide. His visionary work has helped position resilience as a central pillar of sustainable tourism development, ensuring that destinations are better equipped to withstand and recover from disruptions including natural disasters, pandemics, economic shocks, and other global crises.
Over the years, Minister Bartlett has championed international collaboration, policy innovation, and capacity-building initiatives designed to safeguard tourism – one of the world’s most vital economic sectors.
In accepting the award, Minister Bartlett reaffirmed his commitment to fostering resilient tourism systems that empower communities, protect livelihoods, and drive long-term economic stability. He emphasized the importance of “continued global cooperation to build adaptive frameworks capable of responding to emerging challenges in an increasingly interconnected world.”
“This award is testament to the enduring and vigorous work that we have been doing through the Global Tourism Resilience and Crisis Management Centre in Jamaica. I thank all our public and private partners who understand the importance a resilient tourism industry,” the Minister added.
Pictured: Minister of Tourism, Hon Edmund Bartlett and Hon Rebecca Miano, Cabinet Secretary for Tourism and Wildlife of the Republic of Kenya stand with other Resilience Awardees at the Tourism Resilience Gala Dinner held in Nairobi Kenya on Tuesday February 18, 2026.
“His efforts have strengthened partnerships among governments, private sector stakeholders, and global institutions, promoting strategies that support recovery, sustainability, and inclusive growth across many tourism-dependent economies. This is a huge win for the Minister and Jamaica,” said Professor Waller, Executive Director of the Global Tourism Resilience and Crisis Management Centre.
The Global Tourism Resilience Lifetime Achievement Award is conferred upon leaders whose contributions have had a transformative and lasting impact on the global tourism industry.
For more information about Jamaica and the GTRCMC go to www.visitjamaica.com and www.gtrcmc.org
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
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