64 Knutsford Boulevard, Kingston 5 Jamaica, West Indies
Global recognitions and high-level engagements underscore Jamaica’s growing influence in shaping the future of tourism
KINGSTON; Jamaica; Tuesday September 22, 2026: Minister of Tourism, Hon. Edmund Bartlett, will receive major global recognition in North America, Europe and Africa from September 23-26, 2026, while contributing to conversations on tourism resilience, sustainability, innovation and international cooperation.
During the 81st United Nations General Assembly High-Level Week in New York, Minister Bartlett will be named among the 100 African Diaspora Personalities of Global Influence, in recognition of his contribution to tourism resilience, global tourism development and Africa-Caribbean partnerships.
On September 25, Minister Bartlett will co-chair the World Economic Forum Beyond Tourism Day Forum at WEF Headquarters in Geneva, where government leaders, global CEOs and investors will examine tourism’s role in economic resilience, investment and innovation. He will help lead discussions among international policymakers and business leaders that will be broadcasted globally through WEF platforms.
On September 26, Minister Bartlett will receive the PYNE Award for Tourism Icon in Maputo, Mozambique, recognising his work to strengthen tourism and economic ties between Africa and the Caribbean and his role in establishing the Global Tourism Resilience and Crisis Management Centre (GTRCMC).
The Minister noted that tourism has evolved beyond its traditional role as an economic sector and is increasingly recognised as a vehicle for economic development, job creation, investment, cultural diplomacy and international cooperation.
“Jamaica is a small island, but our ideas, our partnerships and our ambition for tourism have global relevance. I am humbled by the recognition that is a global win for our island,” said Minister Bartlett.
The engagements will strengthen Jamaica’s visibility among global policymakers, investors and media, and advance Brand Jamaica’s contribution to the global tourism conversation.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Pictured: Minister of Tourism, Hon Edmund Bartlett, announces that Jamaica will host World Travel Week October 12-15, 2026, at the World Travel Awards Middle East Gala Ceremony at the One and Only One Za’abeel hotel in Dubai on September 13, 2026.
DUBAI, United Arab Emirates, September 14, 2026 – Jamaica will host World Travel Week, a major gathering of global tourism stakeholders, from October 10–15 at Princess Resorts in Negril. Minister of Tourism Hon. Edmund Bartlett made the announcement at the World Travel Awards in Dubai on Sunday, calling it “a statement that Jamaica is ready, willing, and able to lead the global conversation on the future of travel.”
During his time in Dubai, Minister Bartlett also unveiled the Tourism Resilience Awards, a new initiative recognizing individuals, businesses, and communities across Jamaica, and wider region, who have shown extraordinary resilience in the face of adversity — from hurricanes and the pandemic to economic and climate shocks.
“Tourism resilience is not an abstract concept to us. It is a lived reality,” Bartlett said, citing the hotel workers, tour operators, and guesthouse owners who kept the industry moving through crisis. He added that the initiative would help document and share best practices with destinations worldwide. “World Travel Week gives us an opportunity to share that knowledge, showcase our innovation and connect with global partners on solutions that will strengthen tourism for the future.”
Pictured: Minister of Tourism (L) pauses for a photo opportunity ahead of the World Travel Awards Middle East Gala Ceremony, with Donovan White, Director of Tourism and Graham Cooke, Founder of the World Travel Awards. The event was held at the One and Only One Za’abeel hotel in Dubai on September 13, 2026.
Director of Tourism Donovan White said, “Jamaica has earned its place as one of the world’s most recognised tourism destinations and hosting World Travel Week will showcase our exemplary hospitality and world class experiences.”
Minister Bartlett has invited regional and international tourism partners, private-sector stakeholders, and academic institutions to join Jamaica for the event. ‘This is where we will show them why Jamaica does not just recover from challenges — we bounce forward,” he said. He is confident that the event will showcase Jamaica’s tourism achievements while demonstrating how the country has transformed its experiences with disruption into knowledge that can benefit the wider industry.
World Travel Week forms part of the prestigious World Travel Awards that was established in in 1993 to acknowledge, reward and celebrate excellence across every key sector of the global travel, tourism and hospitality industries. Today, the World Travel Awards brand is recognised worldwide as the ultimate hallmark of industry excellence.
World Travel Week 2026 will include the following official events; World Travel Awards; World MICE Awards; World Culinary Awards; World Social Media Awards; World Travel Tech Awards; World Cruise Awards; World Villa Awards; 10 Best Showcase; and Global Tourism Resilience Awards.
For more information about Jamaica, please visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Island Welcomes 2.34 Million Visitors Generating USD $2.5 Billion in Earnings as of August 31.
MONTEGO BAY, JAMAICA, September 10, 2026 – Reaffirming its position as one of the world’s leading tourism destinations, Jamaica recorded 2.34 million visitor arrivals to its shores as of August 31, 2026. These arrivals generated USD $2.5 billion in earnings into the country’s economy for the eight-month period, positively impacting local businesses and tourism stakeholders.
“This performance indicates robust demand for Jamaica’s tourism product despite operating with a reduced room stock following the passage of Hurricane Melissa in October 2025,” said Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “The fact that the arrival numbers remain strong reflects the resilience of Jamaica’s tourism sector and excellent job by the Jamaica Tourist Board and our overall tourism stakeholders to keep demand at this level.”
Jamaica is currently at 70 percent of its previous room capacity with several large resorts working to refurbish their products. The remaining 30 percent of properties have planned reopenings by the end of 2026 or first quarter of 2027.
Earlier this year, Minister Bartlett announced “Tourism 3.0” — a new set of objectives designed to continue to drive air connectivity, visitor arrivals, and investment, which reflects the government’s recognition of the tourism sector’s importance to Jamaica’s economy. It also seeks to ensure that more Jamaicans benefit from the value chain of the sector.
According to Donovan White, Director of Tourism, Jamaica Tourist Board, sustained demand from travelers has helped Jamaica maintain strong partnerships with its airline carriers and cruise line partners resulting in high load factors and arrivals.
“Confidence in Jamaica remains high from our trusted airline, cruise, tour operator and travel agent partners, which is a testament to the priority we place on maintaining outstanding relationships,” noted Director White. “We are very grateful to everyone helping us meet the ongoing demand from travelers who continue to seek out the unique product that Jamaica offers.”
For more information on Jamaica, please go to www.visitjamaica.com.
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
Former Vice Consul brings four decades of service to new role.
Pictured: Vance Carter, newly appointed Business Development Officer responsible for Diaspora Relations
KINGSTON, JAMAICA, September 9, 2026 – The Jamaica Tourist Board (JTB) has appointed Vance A. Carter, CD, as Business Development Officer, Diaspora Relations, USA. Based in Fort Lauderdale, Fla., Carter brings a 41-year career of service to Jamaica to help deepen engagement with the diaspora community.
Carter rose through the ranks of the Jamaica Constabulary Force (JCF) to Senior Superintendent of Police, with the final 17 years of that tenure spent on secondment to the Consulate General of Jamaica in Miami. Following his retirement from the JCF, he continued in diplomatic service for an additional six years, serving as Vice Consul, Security Attaché and Protocol Officer from 2017 to 2023, completing 23 years of consular duty in the United States.
In his consular roles, Carter represented Jamaica at official functions, governmental engagements and diaspora events across the southeastern United States and coordinated protocol and security liaison for visiting Jamaican Prime Ministers, Senior government officials and diplomats. He is a recipient of the Order of Distinction in both the Officer Class (2014) and the Commander Class (2017), conferred by the Government of Jamaica.
“Vance’s more than four decades of distinguished service to Jamaica, including years of direct engagement with our diaspora community in South Florida, make him an exceptional fit for this role,” said Donovan White, Director of Tourism, Jamaica. “The diaspora is extremely vital to Jamaica’s tourism success and his integrity, outstanding reputation and the relationships he has built across our diaspora communities will be a tremendous asset. We look forward to the impact of his work.”
For more information about Jamaica, please visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
Tourism Minister reinforces that Jamaica is “open and ready” as flagship marketplace returns to Ocho Rios
KINGSTON; Jamaica; Wednesday September 2, 2026 – Jamaica is positioning its tourism sector for a new era of growth, resilience and global partnership as the 36th staging of the Jamaica Product Exchange (JAPEX) returns to Ocho Rios on September 14 to 17, with Minister of Tourism, Honourable Edmund Bartlett, declaring that the destination is ready to welcome the world.
“Jamaica is open and Jamaica is ready to welcome more tourism opportunities,” Minister Bartlett told international buyers, tourism partners and industry stakeholders at the official launch of JAPEX 2026, underscoring the Government’s confidence in the sector and its commitment to strengthening Jamaica’s position in the global tourism marketplace.
The Minister described the return of JAPEX to Ocho Rios for the first time in more than a decade as more than a logistical decision. Following the impact of Hurricane Melissa on Jamaica’s western region, the relocation has become an opportunity to showcase the resilience of the destination, its tourism workers, businesses and communities.
“Today, approximately eighty per cent of our hotels islandwide have reopened, with the remaining properties expected to resume operations in the first quarter of 2027,” Minister Bartlett said, describing the recovery as “a powerful signal” of confidence in Brand Jamaica.
He welcomed JAPEX to Ocho Rios, highlighting the resort area’s attractions, authentic cuisine, entertainment and adventure offerings, as well as the warmth of its people, which he said continue to demonstrate why Jamaica remains a leading Caribbean destination.
Presented by the Jamaica Hotel and Tourist Association (JHTA) in partnership with the Jamaica Tourist Board (JTB), the event has evolved into a key marketplace where partnerships are forged, contracts negotiated and Jamaica’s tourism product positioned before the international travel trade. “JAPEX is not a showcase of speeches alone. It is a marketplace of opportunity,” Minister Bartlett said, pointing to the event’s direct commercial impact.
JAPEX 2026 is taking place at a defining moment for Jamaica’s tourism industry as the country advances its Tourism 3.0 agenda and looks beyond traditional markets to unlock new opportunities for growth. Minister Bartlett said Jamaica is also expanding its focus into Latin America and other emerging international markets, while strengthening airlift connectivity and increasing destination marketing investment.
“Even amid global uncertainty, shifting travel patterns, and the challenges nature has placed before us, Jamaica’s tourism sector continues to do what it has always done: adapt, innovate, and grow,” Minister Bartlett said. He positioned JAPEX 2026 as a powerful reflection of that resilience and an important platform for shaping the next chapter of Jamaica’s tourism industry.
Minister Bartlett challenged international buyers and partners to use JAPEX 2026 to deepen business relationships and identify new opportunities within Jamaica’s tourism sector.
He encouraged Jamaican suppliers and exhibitors to use the event to demonstrate the strength and uniqueness of the country’s tourism product, while urging media partners to help take Jamaica’s story of resilience and reinvention to the world.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Pictured: Minister of Tourism, Hon Edmund Bartlett, greets workers at Royalton Negril on the property’s reopening on Tuesday August 25, 2026.
KINGSTON, Jamaica – August 27, 2026 — The August 25th reopening of Royalton Negril marks another significant milestone in Jamaica’s tourism recovery. 960 workers return to employment as the resort resumes operations following an extensive post-Hurricane Melissa restoration and refresh. This represents 573 rooms within the sector’s room stock. The hotel chain is also set to reopen Royalton Blue Waters and Royalton Hideaway Blue Waters on September 15 which will represent another 578 rooms with 1200 additional staff members back to work.
“The return of Royalton Negril strengthens the recovery of Jamaica’s vital tourism sector while restoring hundreds of livelihoods and renewing economic activity across Negril and surrounding communities. The reopening comes as hotels across the island continue to return to service, with additional properties scheduled to reopen in the months ahead and reinforces our resilience,” said Minister of Tourism, Hon Edmund Bartlett.
Royalton Negril’s return is part of a phased recovery strategy focused on safely restoring hotel capacity, bringing tourism workers back to their jobs and rebuilding visitor confidence. 80,000 hotel workers within Jamaica’s tourism sector have already returned work, while approximately 5,648 hotel rooms were scheduled to return to inventory through 2026.
“This demonstrates what is possible when the public and private sectors, tourism partners and communities work together toward recovery. It means real income and a return to the livelihoods or our most treasured asset – our people. It means visitor spending and supporting businesses and communities throughout the tourism value chain—from transportation and attractions to agriculture, entertainment and small and medium-sized enterprises,” added Minister of Tourism, Hon Edmund Bartlett.
Jamaica’s wider hotel sector is also continuing its phased recovery. Among the properties scheduled to return later this year are Sea Garden Hotel, Zoetry Montego Bay, Sandals South Coast and Sandals Montego Bay and Sandals Royal Caribbean.
“These reopenings are expected to progressively restore room capacity and provide more for us to market globally. It is a significant move that will support our value proposition to attract more visitors,” said Donovan White, Director of Tourism.
Royalton’s restoration program has also focused on preparing its properties for a strong return, with investments in infrastructure, accommodations and guest experiences. For the 960 employees that just returned, it represents the most immediate and tangible measure of recovery: a return to work, renewed income and the opportunity to once again showcase the island’s world class hospitality. As Jamaica continues to rebuild its tourism capacity, the reopening of Royalton Negril provides a powerful signal of renewed confidence in the destination and the resilience of its tourism workforce.
For more information on planning a trip to Jamaica, visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Sicourney Jackson
Jamaica Tourist Boar
FOR IMMEDIATE RELEASE
Jamaica’s Minister of Tourism Honoured as Global Tourism Icon in Africa
The recognition elevates Jamaica’s Leadership in Tourism Resilience Across the Global South
Pictured: Minister of Tourism, Hon Edmund Bartlett delivers his keynote address at the 4th Global Tourism Resilience Day Conference and Expo on February 17 in Nairobi, Kenya.
KINGSTON, Jamaica; August 20, 2026 – Jamaica’s Minister of Tourism, Hon Edmund Bartlett, will be honoured as a Tourism ICON at the PYNE Awards Africa 2026, recognising his global leadership in building tourism resilience and advancing stronger partnerships between Africa, the Caribbean and the wider Global South.
Minister Bartlett will receive the prestigious honour during the PYNE Awards Africa 2026, scheduled for September 24–26, 2026, in Maputo, Mozambique. The awards celebrate leaders across Africa, the Caribbean and the Diaspora who are driving innovation, youth empowerment, economic transformation and resilience.
The recognition places Jamaica’s tourism leadership firmly on the global stage and acknowledges Minister Bartlett’s pioneering role in transforming tourism resilience from a destination-level priority into a global development agenda. Among his landmark contributions is the establishment of the Global Tourism Resilience and Crisis Management Centre in Jamaica, which has emerged as an international platform for helping tourism destinations anticipate, prepare for and recover from disruptions, including climate change, pandemics, geopolitical shocks and other global crises.
Minister Bartlett also championed the charge for the designation of February 17 as Global Tourism Resilience Day by the United Nations, helping to elevate resilience as a central pillar of the international tourism conversation. “This recognition from Africa, in the beautiful nation of Mozambique, is deeply significant,” said Minister Bartlett. “It affirms that resilience is a shared language between the Caribbean and Africa. From Maputo to Montego Bay, we face many of the same climate threats, economic vulnerabilities and development challenges, and we must build solutions together.”
The PYNE Awards Africa recognition also underscores the growing relevance of Jamaica’s tourism resilience model to emerging destinations across Africa and the Global South. As countries seek to strengthen tourism competitiveness, unlock investment and create greater opportunities for communities and young people, resilience is increasingly being viewed as fundamental to sustainable tourism development.
Minister Bartlett’s work has championed a tourism model that places people, communities, youth, innovation and small states at the centre of tourism development, while advocating for greater international cooperation and investment in the capacity of destinations to withstand and recover from global shocks.
The three-day PYNE Awards Africa 2026 in Maputo will bring together Heads of State, Ministers, business leaders, investors, youth leaders and other influential stakeholders to examine the future of African leadership, investment, innovation and tourism growth.
The honour further strengthens the longstanding Africa-Caribbean connection, while highlighting Jamaica’s growing role as a strategic partner in advancing resilient, inclusive and sustainable tourism economies across the Global South. For Jamaica, the recognition is also a powerful affirmation that the country’s tourism leadership is influencing the global conversation—not only about how destinations grow, but about how they prepare, adapt, recover and create lasting benefits for their people.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube.
Pictured: Minister of Tourism, Hon Edmund Bartlett, (C) and President of George Brown College, Dr. Gervan Fearon, 2nd R, pause for a photo opportunity ahead of the Canadian-Caribbean Tourism Resilience Symposium: Co-Designing the Next Decade. Sharing in the moment are L-R: Dr.Tyrone Hall, Head of Brookfield Sustainability Institute, Office of Research & Innovation, George Brown University, Fiona Fennell, PR and Communications Manager, Angella Bennett, Regional Director, Canada, Jamaica Tourist Board, Marsha Lobban, Jamaica’s High Commissioner to Canada and Professor Lloyd Waller, Global Director of the Global Tourism Resilience and Crisis Management Centre.
TORONTO; Canada; Wednesday August 5, 2026 – Jamaica’s second largest source market is poised for further growth with approximately 400,000 seats that will be available from Canada to Jamaica for the 2026/2027 winter season. This marks a significant expansion of airlift from the Canadian market. The increase is driven by expanded service from long-standing airline partners Air Canada and Sunwing, together with new non-stop service from Porter Airlines, underscoring sustained confidence in Jamaica as a leading warm-weather destination for Canadian travellers.
The added capacity comes as Jamaica continues to strengthen its position as Canada’s preferred Caribbean destination, offering more choice, more frequency and more direct routings from key Canadian gateways into the island’s two major airports. “This expanded airlift from Canada is a direct vote of trust and confidence in Jamaica’s tourism product and in the strength of our partnerships with Air Canada, Sunwing, WestJet and now Porter Airlines,” said the Hon. Edmund Bartlett, Jamaica’s Minister of Tourism.
Canada remains one of Jamaica’s top-performing source markets, and the additional seat capacity is expected to play a critical role in helping the destination reach its ambitious 2030 goals under the Tourism 3.0 framework: 600,000 annual visitor arrivals from Canada and US$750 million in tourism earnings from the market. “Reaching 600,000 annual visitors and US$750 million in earnings from Canada by 2030 requires the kind of sustained airlift growth we are seeing today,” said Donovan White, Director of Tourism.
The new Porter Airlines service adds a further option for Canadian travellers, joining Air Canada, Flair, Transat, Caribbean Airlines and Westjet in offering enhanced connectivity between Canada and Jamaica this winter. The JTB continues to work closely with airline partners, travel agents and tour operators across Canada to convert this added capacity into sustained visitor growth and broaden Jamaica’s appeal across key Canadian markets, including Toronto, Montreal, Ottawa, Edmonton, Halifax, Moncton, St. John, Winnipeg and Hamilton.
“The expanded winter airlift builds on Jamaica’s broader strategy of diversifying and strengthening airlift across its top source markets, reinforcing the destination’s resilience and positioning within a competitive global tourism landscape,” said Angella Bennett, Regional Director, Canada, Jamaica Tourist Board.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Six-city initiative will highlight Jamaica’s latest tourism updates, authentic culture and destination experiences for hundreds of travel professionals
KINGSTON, Jamaica – July 22, 2026 – The Jamaica Tourist Board kicked off its “Taste of Jamaica Experience” roadshow July 21, bringing Jamaica’s signature hospitality, destination updates and cultural experiences to more than 500 travel advisors across six Southeast U.S. markets.
Running July 21-30, 2026, the multi-city initiative will visit Raleigh, Charlotte, Atlanta, Tampa, Orlando and Miami, providing travel professionals with the opportunity to connect with Jamaica Tourist Board representatives, learn about the latest developments across the destination and gain insights to help inspire future travel bookings to the island.
“Jamaica is known for some of its powerful cultural expressions and food falls in the top three. It is therefore strategic to amplify our culinary expertise in our top source market with our top selling advisors who are champions of promoting the destination,” said Minister of Tourism, Hon Edmund Bartlett.
Each event will feature a culinary showcase of Jamaican favorites, including banana chips, spiced buns, ginger biscuits, busta candy and I Love Jamaica chocolate squares, along with a plated dinner. Attendees will also enjoy live entertainment celebrating Jamaica’s vibrant culture, featuring performances by the Jamaica Cultural Folk Group “Rythmz of the Caribbean,” and reggae band Askia Bakari. During these events, the Jamaica Tourist Board will also honor the Jamaica Travel Specialist Top 50 Alumni Travel Advisors.
“Travel advisors are an integral part of Jamaica’s continued tourism success, and we are excited to bring this experience directly to our valued partners throughout the Southeast,” said Philip Rose, Deputy Director of Tourism, The Americas, Jamaica Tourist Board. “The “Taste of Jamaica Experience” will provide advisors with important destination updates while allowing them to experience the warmth, culture and authenticity that define Jamaica.”
Leading the roadshow are Jamaica Tourist Board representatives Tamara Christie-Johnson, Business Development Officer, and Christopher Wright, Senior Business Development Officer. They will be joined by Dr. Elaine Grant-Bryan, the Honorary Consul for Jamaica in Atlanta, and Evette Reynolds, President of the Atlanta Jamaica Association.
For travel advisors interested in attending the “Taste of Jamaica Experience” Roadshow, please find the 2026 schedule below:
The Jamaica Tourist Board’s “Taste of Jamaica Experience” underscores its ongoing commitment to supporting the travel advisor community and providing partners with the resources and connections needed to showcase Jamaica’s diverse experiences to travelers.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Media Contact: jamaica@louhammond.com
Global honor recognizes 100 leaders of African descent shaping the future of world tourism
KINGSTON, Jamaica, July 21, 2026— Jamaica’s Minister of Tourism, the Hon. Edmund Bartlett, has been named as one of the Most Influential People of African Descent (MIPAD) Global Top 100 in its Travel, Tourism & Hospitality Edition — Class of 2026, an honor that recognizes leaders shaping the future of the global tourism industry. This important designation places Jamaica among international destinations at the forefront of tourism leadership.
Nominees were announced on Global Africa Day through a collaboration between MIPAD and The Pyne Awards Africa. Each year the program identifies 100 people of African descent whose work is moving the industry forward, including air travel, destination marketing, cultural storytelling, and global hospitality.
The recognition underscores Jamaica’s enduring standing within the global tourism industry and highlights Minister Bartlett’s leadership in championing environmentally responsible travel, strengthening ties with the diaspora community, and building a more resilient industry.
“This recognition is not just for me, but for Jamaica and for the people whose warmth, culture and resilience make our island the heart of global tourism,” said Minister Bartlett. “Tourism must continue to be a vehicle for empowerment, for telling our stories and for connecting the African diaspora to opportunity.”
Honorees will be celebrated at various MIPAD functions taking place October 2026 into January 2027, with Lagos Diaspora Week and gatherings in New York among the scheduled occasions.
During Minister Bartlett’s time at the helm of the Jamaica Tourist Board, the island’s tourism industry has drawn praise on the world stage for its advances in visitor health and safety measures, tourism grounded in local communities, and cross-border collaborations that strengthen Jamaica’s position as a top vacation destination.
For more information on planning a trip to Jamaica, visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Tensing Pen Earns the No. 2 Spot as Jamaica Claims Nearly a Quarter of the Region’s Top 25
KINGSTON, Jamaica, July 17, 2026 – Jamaica has once again been recognized among the Caribbean’s premier destinations, with six of the island’s resorts earning spots on Travel + Leisure’s 2026 World’s Best Awards ranking of the top 25 resorts in the Caribbean. The recognition places nearly a quarter of the region’s most celebrated properties in Jamaica, spanning the cliffs of Negril, the shores of Montego Bay and Ocho Rios, and the laid-back charm of Treasure Beach.
Leading Jamaica’s recognition is Tensing Pen in Negril, which earned the No. 2 position overall. The island’s honorees, and where each landed among the 25, are:
“Recognition from Travel + Leisure readers reflects the experiences of travelers themselves, making it a powerful endorsement of Jamaica’s tourism product,” said Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “Having six resorts recognized among the Caribbean’s best speaks to the outstanding work of these properties and the dedication of the people who make Jamaica one of the region’s leading destinations.”
Travel + Leisure’s World’s Best Awards winners are determined by the magazine’s readers, who rate hotels and resorts on criteria including rooms and facilities, location, service, food, and overall value. The results are among the most closely watched benchmarks in luxury travel, making Jamaica’s strong representation a meaningful endorsement from travelers themselves.
“Travel + Leisure readers have once again highlighted what makes Jamaica such a compelling choice for travelers seeking memorable experiences,” said Donovan White, Jamaica’s Director of Tourism. “This recognition reinforces the global appeal of our destination and the strong connection visitors continue to build with Jamaica.”
The recognized properties reflect the breadth of Jamaica’s hospitality landscape. Tensing Pen and Rockhouse Hotel & Spa offer dramatic cliffside settings above Negril’s waters; Jamaica Inn brings timeless elegance to Ocho Rios; Round Hill Hotel and Villas remains one of Montego Bay’s most storied retreats; Jakes Hotel, Villas & Spa captures the bohemian spirit of Treasure Beach; and Skylark Negril Beach Resort sits along the island’s famed Seven Mile Beach. Together, they showcase the remarkable range of experiences that await visitors to Destination Jamaica.
The full list, “These Are the 25 Best Resorts in the Caribbean for 2026—and They Range From Cliffside Hideaways to Beachfront Icons,” is available on Travel + Leisure’s website. For more information on planning a trip to Jamaica, visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Media Contact: Jamaica@louhammond.com
Pictured: Angella Bennett, Regional Director, Canada (lower centre), Ricardo Henry, Business Development Officer, Northeast USA (top centre), Odette Dyer, Regional Director, Jamaica (top right), members of the Jamaica Tourist Board and travel advisors from the United States celebrate the dedication of the newly constructed Fyffes Pen Primary & Infant School in St. Elizabeth on Thursday, July 9, as part of the Helping Hands Jamaica Foundation’s 20th Anniversary Voluntourism Project.
KINGSTON; Jamaica; Friday, July 17, 2026 – The Jamaica Tourist Board (JTB) partnered with the Helping Hands Jamaica Foundation (HHJF) for the Foundation’s landmark 20th Anniversary Voluntourism Trip, reaffirming its commitment to community tourism, sustainable development and Jamaica’s ongoing recovery efforts.
The initiative, which took place on July 6 to 12 in Treasure Beach, St. Elizabeth, brought together travel advisors, donors, volunteers, media and content creators from Canada and the United States to help rebuild Fyffes Pen Primary & Infant School, which was severely damaged during Hurricane Melissa in October 2025. The project marks HHJF’s 28th school build in Jamaica and represents a renewed investment in education, resilience and community development.
Minister of Tourism, Hon. Edmund Bartlett, said the partnership demonstrates how tourism can be a catalyst for meaningful social transformation. “Tourism is at its most powerful when it enriches the lives of the people who call our destination home. Through our partnership with the Helping Hands Jamaica Foundation, we are bringing visitors and communities together to rebuild educational infrastructure, strengthen resilience and create lasting opportunities for our young people. This initiative perfectly reflects Jamaica’s vision of tourism as a driver of inclusive and sustainable national development,” Bartlett expressed.
Director of Tourism Donovan White said the initiative showcases the evolution of Jamaica’s tourism product by offering visitors opportunities to create lasting impact while experiencing authentic Jamaican communities. “Today’s travellers are increasingly looking for experiences that allow them to connect with destinations in meaningful ways. This partnership with Helping Hands Jamaica Foundation demonstrates that Jamaica offers more than unforgettable vacations, we offer opportunities to make a genuine difference. Participants leave not only with lifelong memories, but with the knowledge that they helped rebuild a community and invest in the future of Jamaica’s children,” he noted.
Throughout the week, volunteers worked alongside members of the Jamaica Tourist Board, HHJF and its local implementing partner, Food for the Poor, assisting with the school rebuild while engaging with community members and experiencing the rich culture, heritage and hospitality of St. Elizabeth.
The week’s activities culminated with the Foundation’s 20th Anniversary All White Celebration at the iconic Lovers’ Leap, sponsored by the Jamaica Tourist Board, where Regional Director, Canada, Angella Bennett, reflected on the significance of the partnership.
“We celebrate something far greater than an event. We celebrate a partnership built on passion, passion for a people, passion for a country and passion for a nation. The Jamaica Tourist Board is proud to stand shoulder to shoulder with the Helping Hands Jamaica Foundation.”
The Jamaica Tourist Board’s partnership with Helping Hands Jamaica Foundation reflects its commitment to supporting initiatives that strengthen local communities while showcasing Jamaica as a destination where tourism creates meaningful and lasting impact. As the island continues to recover, the partnership highlights the important role visitors can play in rebuilding communities and creating brighter futures for Jamaica’s children.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Recognized at the 12th Annual Unique Caribbean American Heritage Month & Culture Awards for his decades of leadership and contributions to Jamaica tourism
Photo caption: Elizabeth Burns (left), Founder and President of Unique Creations By Liz, presents Philip Rose, Deputy Director of Tourism, Americas at the Jamaica Tourist Board, with the Lifetime Achievement Award at the 12th Annual Unique Caribbean American Heritage Month (CAHM) & Culture Awards, held June 28, 2026, at the Colony West Golf Club in Tamarac, Florida.
TAMARAC, FL – July 10, 2026 – Philip Rose, Deputy Director of Tourism, Americas at the Jamaica Tourist Board, was honored with the prestigious Lifetime Achievement Award at the 12th Annual Unique Caribbean American Heritage Month (CAHM) & Culture Awards, held June 28, 2026, at the Colony West Golf Club in Tamarac, Florida.
For more than two decades, Rose has been a driving force behind the growth and international success of Jamaica’s tourism industry. He has led strategic initiatives across Canada, the United States, Latin America, and the Caribbean, contributing to record-breaking visitor arrivals, expanded airlift, and stronger international partnerships, further strengthening Jamaica’s position as one of the world’s leading tourism destinations.
“Philip has contributed significantly to the growth and modernization of Jamaica’s tourism industry,” said Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “His visionary leadership helped pioneer Jamaica’s engagement with its diaspora and expand our reach in key international markets. While his contributions are deeply reflected in Jamaica’s ongoing growth and success, his influence can also be seen in the many tourism professionals he has mentored and inspired along the way.”
Established 12 years ago by the event production, marketing, and community engagement company, Unique Creations By Liz, the Unique CAHM & Culture Awards recognize individuals and organizations whose leadership and service have made a lasting impact on their communities while raising awareness of National Caribbean American Heritage Month.
“Philip Rose’s contributions extend far beyond tourism marketing and sales,” said Elizabeth “Liz” Burns, Founder and President of Unique Creations By Liz. “His leadership, innovation, and commitment to excellence have created a lasting impact not only for Jamaica but for the wider Caribbean tourism industry. He exemplifies the qualities that the Lifetime Achievement Award was created to recognize.”
A longtime leader in destination sales and marketing, Rose helped transform how Jamaica engages with travelers by introducing innovative digital and social media strategies, and championing diaspora tourism initiatives that strengthened connections with Jamaicans living abroad as visitors, advocates, and ambassadors for the destination. Beyond his marketing achievements, Rose has remained committed to mentoring future tourism professionals through guest lectures, speaking engagements, and collaboration with industry stakeholders across the Americas.
Rose joins a distinguished group of Lifetime Achievement Award honorees, including former Florida Lieutenant Governor Jennifer Carroll, U.S. Congresswoman Debbie Wasserman Schultz, Miramar Mayor Wayne Messam, Broward College President Torey Alston, Jamaica Tourist Board Chairman John Lynch and former Pembroke Pines Mayor Frank Ortis.
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
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Media contact: jamaica@louhammond.com
New destination-wide initiative showcases Jamaica’s biggest summer events and experiences
Pictured: Visitors enjoy the offerings at Best Weekend Ever in Jamaica.
KINGSTON, Jamaica; July 8, 2026 – The Jamaica Tourist Board (JTB) has launched its Jamaica Summer Vibes 2026 campaign, a destination-wide initiative running through August 31, 2026, celebrating the island’s vibrant lineup of summer festivals, sporting events, cultural celebrations, culinary experiences and entertainment offerings.
Jamaica Summer Vibes encourages travelers from around the world to explore the destination’s iconic beaches, attractions, nightlife, and local communities, creating a complete destination experience that extends beyond any single festival or celebration.
“Summer in Jamaica is unlike anywhere else in the world,” said Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “From world-class sporting events and internationally renowned festivals to our rich cultural celebrations and culinary traditions, Jamaica offers travelers an opportunity to experience the very best of the Caribbean. Through the Jamaica Summer Vibes campaign, we are inviting visitors to be part of these unforgettable moments and create memories that will last a lifetime.”
Travelers can learn more about Jamaica Summer Vibes 2026, explore event details, explore special offers, and begin planning their summer getaway at www.visitjamaica.com/summervibes.
Pictured: Visitors are treated to a spectacular fireworks show at Dream Weekend in Jamaica.
The campaign highlights Jamaica’s dynamic summer calendar, including:
“Jamaica comes alive during the summer months,” said Donovan White, Director of Tourism, Jamaica Tourist Board. “Whether you’re dancing at a music festival, cheering on athletes, enjoying authentic Jamaican cuisine, discovering cultural traditions, or simply relaxing on one of our beautiful beaches, there’s an energy here that visitors can only truly understand by experiencing it firsthand. This campaign captures that spirit and invites travelers to make Jamaica part of their summer story.”
At the heart of the campaign is the hero destination film, “This Could Be Your Summer,” a cinematic showcase of Jamaica’s people, places, and experiences.
For more information about Jamaica, visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
KINGSTON; Jamaica; Monday June 29, 2026: Minister of Tourism, Hon. Edmund Bartlett, has extended congratulations to the newly elected President of the Jamaica Hotel and Tourist Association (JHTA), Sandals Resorts International executive, O’Brian Heron, expressing confidence that the organization will continue to play a pivotal role in advancing Jamaica’s tourism industry.
Minister Bartlett welcomed the new JHTA President to the leadership of one of the country’s most influential tourism organizations, noting that the association has long been a valued partner in shaping initiatives that have strengthened Jamaica’s tourism sector.
“I extend heartfelt congratulations to the new President of the JHTA. The JHTA has consistently demonstrated strong leadership and commitment to the growth and development of Jamaica’s tourism industry, and I look forward to building on our longstanding partnership as we continue to enhance the resilience, competitiveness and sustainability of the sector,” said Minister Bartlett.
Established in 1961, the Jamaica Hotel & Tourist Association is the organization, which represents Jamaican hotels, other visitor accommodations as well as most suppliers of goods and services to the tourism industry. The association promotes the development of Jamaica’s hospitality industry and represents the interests of its members.
The Minister emphasized that the Government remains committed to working closely with the JHTA and other tourism stakeholders to drive innovation, improve visitor experiences, strengthen linkages across the economy and ensure that the benefits of tourism continue to reach more Jamaicans.
The Minister also acknowledged the contributions of the outgoing President and highlighted that, “As Jamaica continues to set new benchmarks in global tourism, collaboration between the public and private sectors will remain essential. Together, we will continue positioning Destination Jamaica as the premier choice for visitors while creating greater opportunities for investment, employment and inclusive economic growth.”
Heron, who served as first Vice-President of the association, was elected on the weekend at the JHTA’s 65th annual general meeting in Ocho Rios. The new President brings more than two decades of hospitality experience.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Pictured: The inaugural Wingo Airlines flight from Medellín, Colombia, arrived at Sangster International Airport in Montego Bay on Tuesday, June 23 with 117 passengers on board.
KINGSTON; Jamaica; Friday, June 26, 2026 – Jamaica marked another significant milestone in its airlift expansion strategy with the arrival of Tuesday’s inaugural Wingo Airlines flight from Medellín, Colombia, which touched down at Sangster International Airport (SIA) in Montego Bay. The new route further strengthens connectivity between the island and the fast-growing Latin American market and advancing efforts to diversify its visitor base.
The inaugural flight arrived with 117 passengers on board, while 121 passengers departed Montego Bay on the return service to Medellín, underscoring the strong early interest.
The new service is expected to boost visitor arrivals from Colombia and the wider South American region while creating greater opportunities for cultural exchange, trade and investment.
Minister of Tourism, Hon. Edmund Bartlett, welcomed the new service as a strategic addition to Jamaica’s expanding airlift network. “This inaugural Wingo Airlines flight from Medellín represents another important step in our efforts to diversify Jamaica’s tourism markets and deepen our presence in Latin America. Colombia continues to be a market of tremendous potential, and this second direct connection makes it easier than ever for travellers to experience the destination.”
Director of Tourism, Donovan White, noted that improved accessibility remains central to the destination’s continued success. “Expanding air connectivity is critical to sustaining Jamaica’s tourism growth and ensuring that more visitors can conveniently access our destination. This new service from Medellín not only enhances our reach into Colombia but also strengthens Jamaica’s competitiveness within the region. We look forward to working with Wingo Airlines to build demand and introduce even more Colombian travellers to the unforgettable experiences that await across our island.”
Colombia has emerged as an increasingly important source market for the Caribbean, driven by strong outbound travel demand and growing interest in authentic cultural and leisure experiences.
Deputy Director of Tourism for the Americas, Phillip Rose, emphasized the importance of deepening engagement within the Latin American market.”The launch of this new route reflects the growing appeal of Jamaica among Colombian travellers and reinforces our commitment to expanding our footprint across the Americas. We have seen encouraging demand from this market, and through targeted partnerships and sustained promotional efforts, we are confident that this service will open the door for even greater visitor growth and stronger people-to-people connections between our countries,” said Rose.
Wingo Airlines will operate the Medellín–Montego Bay service three times weekly, with scheduled flights on Tuesdays, Thursdays and Saturdays.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
Voted best Tourism Board for Travel Advisor Support 14 Times
Photo caption: Ken Shapiro (center), Senior Vice President and Content Director, TravelAge West, presents Dian Holland, District Sales Manager, West/Southwest USA at the Jamaica Tourist Board and her colleague Ray Lee, Business Development Officer for the Western U.S. with the award for International Tourism Board Providing the Best Travel Advisor Support at the recent TravelAge West WAVE Awards, held at The Ritz-Carlton, Marina del Rey, California.
KINGSTON, Jamaica, June 8, 2026 – The Jamaica Tourist Board (JTB) has once again been honored as the International Tourism Board Providing the Best Travel Advisor Support at the TravelAge West WAVE Awards, presented June 4 at The Ritz-Carlton, Marina del Rey, California. The recognition marks the 14th time Jamaica has claimed the title across the 21-year history of the WAVE Awards. This is an unmatched run that affirms the destination’s enduring partnership with the professionals who sell Jamaica to American travelers.
The WAVE Awards are decided by the votes of travel advisors across the United States, together with the readership of TravelAge West, honoring the industry’s leading suppliers and destinations across more than 70 categories. Winning the advisor-support category, judged by the very agents who recommend Jamaica day in and day out, speaks directly to the strength of JTB’s training, responsiveness and on-the-ground support for the trade.
“For the fourteenth time, the travel advisors of the United States have placed their trust in Jamaica, and we receive that vote of confidence with deep gratitude,” shared Hon. Edmund Bartlett, Minister of Tourism. “Behind every booking is an advisor who has chosen to put our island forward to their clients. This award belongs as much to them as it does to us. It signals to the world that when travelers seek an unforgettable Caribbean experience, the professionals they rely on think of Jamaica first.”
Director of Tourism, Donovan White, noted that the distinction carries particular weight because it is conferred by the advisor community itself. “This category is decided by the people who know our product best, so the recognition is one we value above almost any other,” White explained. “It reflects the work our sales and marketing teams do every day. The training, the prompt service, and the genuine partnership to ensure advisors have everything they need to sell destination Jamaica with confidence. As we continue to expand our airlift and deepen our presence across the U.S. market, that close relationship with the trade remains central to our strategy.”
Photo caption: Dian Holland, District Sales Manager, West/Southwest USA at the Jamaica Tourist Board and her colleague Ray Lee, Business Development Officer for the Western U.S., pose with the award for International Tourism Board Providing the Best Travel Advisor Support at the recent TravelAge West WAVE Awards, held at The Ritz-Carlton, Marina del Rey, California.
The United States remains Jamaica’s largest source market, and the travel advisor community continues to be a cornerstone of the destination’s reach into it. The latest WAVE honor adds to a strong run of industry recognition for Jamaica, reinforcing its position as one of the Caribbean’s most trusted and sought-after destinations.
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 14th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
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Media contact: jamaica@louhammond.com
Pictured: Minister of Tourism, Hon Edmund Bartlett (2nd L) accepts the Caribbean Media Award for Best Social Media Campaign at CTO Week in New York on June 2. Sharing in the moment are (L-R) Donna Regis-Prosper, Secretary Geneal of the Caribbean Tourism Organization (CTO), Minister of Tourism for Barbados and Chairman of CTO, Hon Ian Edgehill-Gooding and Director of Tourism, Donovan White.
MANHATTAN; New York, June 2026; Tuesday June 4, 2026 — Jamaica has once again solidified its position as one of the Caribbean’s leading tourism destinations, earning two prestigious awards during the Caribbean Tourism Organization’s (CTO) Caribbean Week celebrations in New York City on Tuesday, June 2.
The destination was recognized for excellence in Caribbean tourism, receiving the Caribbean Media Award for Best Social Media Campaign. This category honours top-performing digital promotions, creator collaborations, and visual strategies that effectively engage global audiences and showcase Caribbean. Jamaica was singled out for Love Island influencers that covered Reggae Marathon in 2025 and received over 6 million in views.
The destination was also acknowledged for freelance travel and lifestyle journalist Dana Givens’ National Geographic story on Luxury experiences on the island.
The awards were presented during Caribbean Week, the region’s premier tourism event, which brings together ministers, tourism officials, travel trade partners, media, and industry stakeholders to celebrate achievements and advance the Caribbean tourism agenda.
Minister of Tourism, Hon. Edmund Bartlett, welcomed the recognition, noting that the awards reflect the hard work and dedication of the country’s tourism stakeholders.
“These awards are a testament to Jamaica’s unwavering commitment to excellence in tourism. They reflect the resilience, innovation, and collaborative efforts of our tourism partners who continue to elevate Brand Jamaica on the global stage. We are honoured to be recognized by our regional peers and remain focused on delivering authentic, sustainable, and world-class experiences for our visitors,” said Minister Bartlett.
Director of Tourism, Donovan White, emphasized the importance of regional recognition and the role it plays in strengthening Jamaica’s competitive position. “Receiving these awards at Caribbean Week is particularly meaningful because it comes from within our regional tourism community. It reinforces the effectiveness of our marketing strategies, the strength of our tourism product, and the passion of the Jamaican people who create memorable experiences for every visitor,” White said.
Jamaica’s tourism sector continues to demonstrate strong performance, supported by strategic investments, expanded airlift, product diversification, and a focus on tourism resilience and workforce development. The destination remains one of the Caribbean’s most sought-after travel destinations, welcoming millions of visitors annually and generating significant economic benefits across communities.
The recognition at CTO Caribbean Week further reinforces Jamaica’s leadership role in regional tourism and its ongoing efforts to drive growth, innovation, and sustainability.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
New Targets Buoyed by Strong Growth in Visitor Demand, Airlift and Investment
Pictured: Minister of Tourism, Hon. Edmund Barltett thanking Jamaica Travel Specialists at a reception held in their honour at the Kimberly Hotel in New York on Monday, June 1, 2026
NEW YORK, June 3, 2026 – Minister of Tourism, Hon. Edmund Bartlett, has set new and ambitious KPIs — 10x10x10 — for Jamaica’s tourism. The move is underscored by Jamaica’s strong tourism growth trajectory, robust visitor arrivals, expanding air connectivity, and renewed investment in the sector.
Speaking at a reception honouring Jamaica travel specialists at The Kimberly Hotel in New York City on Monday, June 1, Minister Bartlett praised the travel specialists and industry partners for their vital role in maintaining Jamaica’s position as one of the Caribbean’s leading tourism destinations and charged them to help achieve these new targets.
“Jamaica continues to stand apart in a highly competitive global marketplace because our culture is not simply an addition to the visitor experience; it is the experience,” said Minister Bartlett. “The authenticity of our people, our music, our food, and our way of life continue to drive strong visitor loyalty and repeat business.”
The Minister noted that Jamaica’s tourism sector has moved beyond recovery and is firmly in a growth phase. From January to May 2026, the island welcomed over 1.5 million stopover and cruise visitors and generated approximately $1.5 billion in foreign exchange earnings, reflecting sustained demand and confidence in the destination.
Despite recent weather-related challenges, Jamaica continues to strengthen its tourism infrastructure and capacity. Approximately 80 percent of the country’s room inventory is currently operational, with full recovery expected by early 2027. Several major properties have already resumed operations, including Bahia Principe Escape Runaway Bay, Princess Senses The Mangrove, and Princess Grand Jamaica.
Minister Bartlett also highlighted the continued expansion of air connectivity, pointing to growing service from Latin America through Wingo, strong support from Virgin Atlantic in the United Kingdom, and the addition of new winter services from Porter Airlines in Canada.
“These developments are not happening in isolation,” Minister Bartlett emphasized. “Improved connectivity, expanded accommodations, growing cruise arrivals and strong destination demand are working together to create the conditions for sustained growth and enhanced competitiveness.”
Acknowledging the critical contribution of travel specialists, the Minister revealed that the Jamaica Tourist Board is developing a new travel agent incentive program designed to reward specialist partners for their ongoing support. Details of the initiative will be announced in July.
“We can never underestimate the power of our travel specialists who champion Jamaica every day to global consumers. To achieve this new target, we will be leaning on them even more to attract these numbers to the destination,” said Director of Tourism, Donovan White.
Looking ahead, Minister Bartlett reaffirmed the Government’s commitment to building a resilient and future-ready tourism sector through sustainable practices, enhanced digital infrastructure, and workforce development, including capacity-building through human capital development to meet growing industry demands.
“We are investing not only in today’s growth but in Jamaica’s long-term success,” he said. “That means empowering the next generation of tourism leaders, strengthening sustainability across the sector and working closely with our partners to ensure Jamaica remains agile, relevant and resilient in an ever-changing global travel environment.”
Minister Bartlett thanked the travel specialists, media representatives and tourism stakeholders in attendance for their continued partnership and confidence in Destination Jamaica, expressing optimism about the opportunities ahead for the island’s tourism sector.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Minister Bartlett Highlights Resilience, Workforce Development and Sustainable Growth as Cornerstones of Tourism’s Next Chapter
Pictured: Minister of Tourism, Hon Edmund Bartlett addresses delegates at the Caribbean Tourism Organization’s (CTO) Caribbean Week at the Intercontinental Hotel in New York on Monday June 1, 2026.
MANHATTAN, New York; Tuesday, June 2, 2026 — Jamaica’s tourism sector is entering a new era of transformation under the banner of Tourism 3.0, a bold strategy aimed at repositioning the destination for sustained growth, enhanced competitiveness and greater benefits for Jamaican workers and communities.
Speaking at the opening of CTO Caribbean Week in New York yesterday, Minister of Tourism, Hon. Edmund Bartlett, underscored the remarkable resilience of Jamaica’s tourism sector, noting that despite a series of global disruptions, the industry has continued to demonstrate its strength and adaptability.
“In every instance, the real resilience that is the essence of tourism manifested itself in Jamaica,” said Minister Bartlett. “These disruptions have bent us a little bit, but they have not broken the spirit of the Jamaican people.”
The Minister highlighted Jamaica’s strong recovery from the COVID-19 pandemic, noting that within one year of reopening, the island welcomed more than one million visitors and generated US$1.5 billion in tourism earnings. He also reflected on the ambitious ‘5 x 5 x 5’ growth strategy, which targeted five million visitors and US$5 billion in earnings within five years. Before global disruptions impacted travel markets, Jamaica had already reached 4.5 million visitors and US$4.3 billion in earnings in just four years.
“Now it is time for reimagining,” Minister Bartlett declared. “This reimagination has begun under the Tourism 3.0 framework.”
At the heart of the Tourism 3.0 framework is a renewed focus on human capital development, which emphasizes the importance of training and professionalization as key drivers of the sector’s future success.
Through the Jamaica Centre of Tourism Innovation (JCTI), more than 25,000 tourism workers have been trained and certified over the past seven years, strengthening the industry’s workforce and enhancing service excellence across the sector.
Jamaica’s Ministry of Tourism has also established two specialized academies focused on gastronomy and entertainment, creating new pathways for career advancement and leadership opportunities. Minister Bartlett proudly announced the graduation of the first cohort of Executive Sous Chefs, marking a significant milestone in advancing Jamaican talent into senior culinary leadership positions.
“We are ensuring that Jamaican professionals take their rightful place in the leadership of the sector,” he said.
The Minister also pointed to ongoing efforts to improve the welfare and long-term security of tourism workers. Since its launch two and a half years ago, the Tourism Workers Pension Scheme has accumulated approximately J$6 billion in savings, providing an important financial safety net for thousands of industry employees. In addition, the Ministry continues to pursue initiatives aimed at expanding housing opportunities for tourism workers, recognizing access to affordable housing as a critical component of sustainable sector development.
Tourism 3.0 represents a comprehensive approach to strengthening Jamaica’s tourism product while ensuring that growth delivers greater economic and social benefits to the people of Jamaica. As the destination continues to navigate an evolving global tourism landscape, Minister Bartlett expressed confidence that Jamaica’s proven resilience, combined with strategic investments in people and innovation, will position the island for a new era of success.
“Tourism 3.0 is about building a stronger, smarter and more inclusive tourism sector, which places our people at the center of development and ensures that the benefits of tourism are shared more broadly than ever before,” Minister Bartlett concluded.Top of Form
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