Pictured: Minister of Tourism, Hon Edmund Bartlett (2^nd  L) accepts the Caribbean Media Award for Best Social Media Campaign at CTO Week in New York on June 2. Sharing in the moment are (L-R) Donna Regis-Prosper, Secretary Geneal of the Caribbean Tourism Organization (CTO), Minister of Tourism for Barbados and Chairman of CTO, Hon Ian Edgehill-Gooding and Director of Tourism, Donovan White.

MANHATTAN; New York, June 2026; Tuesday June 4, 2026 — Jamaica has once again solidified its position as one of the Caribbean’s leading tourism destinations, earning two prestigious awards during the Caribbean Tourism Organization’s (CTO) Caribbean Week celebrations in New York City on Tuesday, June 2.

The destination was recognized for excellence in Caribbean tourism, receiving the Caribbean Media Award for Best Social Media Campaign. This category honours top-performing digital promotions, creator collaborations, and visual strategies that effectively engage global audiences and showcase Caribbean. Jamaica was singled out for Love Island influencers that covered Reggae Marathon in 2025 and received over 6 million in views.

The destination was also acknowledged for freelance travel and lifestyle journalist Dana Givens’ National Geographic story on Luxury experiences on the island.

The awards were presented during Caribbean Week, the region’s premier tourism event, which brings together ministers, tourism officials, travel trade partners, media, and industry stakeholders to celebrate achievements and advance the Caribbean tourism agenda.

Minister of Tourism, Hon. Edmund Bartlett, welcomed the recognition, noting that the awards reflect the hard work and dedication of the country’s tourism stakeholders.

“These awards are a testament to Jamaica’s unwavering commitment to excellence in tourism. They reflect the resilience, innovation, and collaborative efforts of our tourism partners who continue to elevate Brand Jamaica on the global stage. We are honoured to be recognized by our regional peers and remain focused on delivering authentic, sustainable, and world-class experiences for our visitors,” said Minister Bartlett.

Director of Tourism, Donovan White, emphasized the importance of regional recognition and the role it plays in strengthening Jamaica’s competitive position. “Receiving these awards at Caribbean Week is particularly meaningful because it comes from within our regional tourism community. It reinforces the effectiveness of our marketing strategies, the strength of our tourism product, and the passion of the Jamaican people who create memorable experiences for every visitor,” White said.

Jamaica’s tourism sector continues to demonstrate strong performance, supported by strategic investments, expanded airlift, product diversification, and a focus on tourism resilience and workforce development. The destination remains one of the Caribbean’s most sought-after travel destinations, welcoming millions of visitors annually and generating significant economic benefits across communities.

The recognition at CTO Caribbean Week further reinforces Jamaica’s leadership role in regional tourism and its ongoing efforts to drive growth, innovation, and sustainability.

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ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.

New Targets Buoyed by Strong Growth in Visitor Demand, Airlift and Investment

Pictured: Minister of Tourism, Hon. Edmund Barltett thanking Jamaica Travel Specialists at a reception held in their honour at the Kimberly Hotel in New York on Monday, June 1, 2026

NEW YORK, June 3, 2026 – Minister of Tourism, Hon. Edmund Bartlett, has set new and ambitious KPIs — 10x10x10 — for Jamaica’s tourism. The move is underscored by Jamaica’s strong tourism growth trajectory, robust visitor arrivals, expanding air connectivity, and renewed investment in the sector.

Speaking at a reception honouring Jamaica travel specialists at The Kimberly Hotel in New York City on Monday, June 1, Minister Bartlett praised the travel specialists and industry partners for their vital role in maintaining Jamaica’s position as one of the Caribbean’s leading tourism destinations and charged them to help achieve these new targets.

“Jamaica continues to stand apart in a highly competitive global marketplace because our culture is not simply an addition to the visitor experience; it is the experience,” said Minister Bartlett. “The authenticity of our people, our music, our food, and our way of life continue to drive strong visitor loyalty and repeat business.”

The Minister noted that Jamaica’s tourism sector has moved beyond recovery and is firmly in a growth phase. From January to May 2026, the island welcomed over 1.5 million stopover and cruise visitors and generated approximately $1.5 billion in foreign exchange earnings, reflecting sustained demand and confidence in the destination.

Despite recent weather-related challenges, Jamaica continues to strengthen its tourism infrastructure and capacity. Approximately 80 percent of the country’s room inventory is currently operational, with full recovery expected by early 2027. Several major properties have already resumed operations, including Bahia Principe Escape Runaway Bay, Princess Senses The Mangrove, and Princess Grand Jamaica.

Minister Bartlett also highlighted the continued expansion of air connectivity, pointing to growing service from Latin America through Wingo, strong support from Virgin Atlantic in the United Kingdom, and the addition of new winter services from Porter Airlines in Canada.

“These developments are not happening in isolation,” Minister Bartlett emphasized. “Improved connectivity, expanded accommodations, growing cruise arrivals and strong destination demand are working together to create the conditions for sustained growth and enhanced competitiveness.”

Acknowledging the critical contribution of travel specialists, the Minister revealed that the Jamaica Tourist Board is developing a new travel agent incentive program designed to reward specialist partners for their ongoing support. Details of the initiative will be announced in July.

“We can never underestimate the power of our travel specialists who champion Jamaica every day to global consumers. To achieve this new target, we will be leaning on them even more to attract these numbers to the destination,” said Director of Tourism, Donovan White.

Looking ahead, Minister Bartlett reaffirmed the Government’s commitment to building a resilient and future-ready tourism sector through sustainable practices, enhanced digital infrastructure, and workforce development, including capacity-building through human capital development to meet growing industry demands.

“We are investing not only in today’s growth but in Jamaica’s long-term success,” he said. “That means empowering the next generation of tourism leaders, strengthening sustainability across the sector and working closely with our partners to ensure Jamaica remains agile, relevant and resilient in an ever-changing global travel environment.”

Minister Bartlett thanked the travel specialists, media representatives and tourism stakeholders in attendance for their continued partnership and confidence in Destination Jamaica, expressing optimism about the opportunities ahead for the island’s tourism sector.

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ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.

Minister Bartlett Highlights Resilience, Workforce Development and Sustainable Growth as Cornerstones of Tourism’s Next Chapter

Pictured: Minister of Tourism, Hon Edmund Bartlett addresses delegates at the Caribbean Tourism Organization’s (CTO) Caribbean Week at the Intercontinental Hotel in New York on Monday June 1, 2026.

MANHATTAN, New York; Tuesday, June 2, 2026 — Jamaica’s tourism sector is entering a new era of transformation under the banner of Tourism 3.0, a bold strategy aimed at repositioning the destination for sustained growth, enhanced competitiveness and greater benefits for Jamaican workers and communities.

Speaking at the opening of CTO Caribbean Week in New York yesterday, Minister of Tourism, Hon. Edmund Bartlett, underscored the remarkable resilience of Jamaica’s tourism sector, noting that despite a series of global disruptions, the industry has continued to demonstrate its strength and adaptability.

“In every instance, the real resilience that is the essence of tourism manifested itself in Jamaica,” said Minister Bartlett. “These disruptions have bent us a little bit, but they have not broken the spirit of the Jamaican people.”

The Minister highlighted Jamaica’s strong recovery from the COVID-19 pandemic, noting that within one year of reopening, the island welcomed more than one million visitors and generated US$1.5 billion in tourism earnings. He also reflected on the ambitious ‘5 x 5 x 5’ growth strategy, which targeted five million visitors and US$5 billion in earnings within five years. Before global disruptions impacted travel markets, Jamaica had already reached 4.5 million visitors and US$4.3 billion in earnings in just four years.

“Now it is time for reimagining,” Minister Bartlett declared. “This reimagination has begun under the Tourism 3.0 framework.”

At the heart of the Tourism 3.0 framework is a renewed focus on human capital development, which emphasizes the importance of training and professionalization as key drivers of the sector’s future success.

Through the Jamaica Centre of Tourism Innovation (JCTI), more than 25,000 tourism workers have been trained and certified over the past seven years, strengthening the industry’s workforce and enhancing service excellence across the sector.

Jamaica’s Ministry of Tourism has also established two specialized academies focused on gastronomy and entertainment, creating new pathways for career advancement and leadership opportunities. Minister Bartlett proudly announced the graduation of the first cohort of Executive Sous Chefs, marking a significant milestone in advancing Jamaican talent into senior culinary leadership positions.

“We are ensuring that Jamaican professionals take their rightful place in the leadership of the sector,” he said.

The Minister also pointed to ongoing efforts to improve the welfare and long-term security of tourism workers. Since its launch two and a half years ago, the Tourism Workers Pension Scheme has accumulated approximately J$6 billion in savings, providing an important financial safety net for thousands of industry employees. In addition, the Ministry continues to pursue initiatives aimed at expanding housing opportunities for tourism workers, recognizing access to affordable housing as a critical component of sustainable sector development.

Tourism 3.0 represents a comprehensive approach to strengthening Jamaica’s tourism product while ensuring that growth delivers greater economic and social benefits to the people of Jamaica. As the destination continues to navigate an evolving global tourism landscape, Minister Bartlett expressed confidence that Jamaica’s proven resilience, combined with strategic investments in people and innovation, will position the island for a new era of success.

“Tourism 3.0 is about building a stronger, smarter and more inclusive tourism sector, which places our people at the center of development and ensures that the benefits of tourism are shared more broadly than ever before,” Minister Bartlett concluded.Top of Form

Bottom of Form

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Historic Nonstop Service Between Guadeloupe (PTP) and Montego Bay (MBJ) will be the First Direct Air Link between the Two Islands

KINGSTON; Jamaica; June 2, 2026 – Minister of Tourism, Hon Edmund Bartlett, has welcomed a landmark moment in Caribbean aviation history as Liat Air sets to launch nonstop service between Pointe-à-Pitre International Airport, Guadeloupe (PTP) and Sangster International Airport, Montego Bay (MBJ) next month. Operating every Tuesday and Saturday aboard an Embraer ERJ 145, the new route marks the first-ever direct air connection between Guadeloupe and Jamaica.

“This new Liat Air service is a milestone not just for Jamaica, but for the entire Caribbean region. For the first time, the people of Guadeloupe and the broader Francophone Caribbean can fly directly to Jamaica — no connections, no layovers, just one direct flight to one of the world’s best destinations. This route is a powerful signal that Jamaica is open, accessible, and ready to welcome visitors from every corner of our region. I congratulate Liat Air, the Jamaica Tourist Board (JTB), and all our hotel and trade partners for making this historic corridor a reality,” said Minister Bartlett.

The PTP–MBJ route opens Jamaica to the Francophone Caribbean for the first time via nonstop service, giving Guadeloupean leisure travellers, festival goers, and European visitors already transiting through Guadeloupe via Air France, Corsair, and Air Caraïbes, a seamless gateway to Jamaica. In the reverse direction, the service enables Jamaicans to discover Guadeloupe’s culinary heritage and volcanic landscapes with a direct two hour and forty-minute flight from Montego Bay.

“The Guadeloupe market represents a tremendous and largely untapped opportunity for Jamaica. With over 300,000 residents and a steady flow of French and European visitors transiting through Pointe-à-Pitre, this route connects Jamaica to an entirely new source market. The JTB has worked closely with Liat Air, our resort partners, and the Jamaican trade to ensure this route launches with strong commercial foundations. We look forward to welcoming Guadeloupean visitors to Jamaica’s world-class beaches, resorts, and cultural events,” said Donovan White, Director of Tourism.

Dedicated fare packages targeting Guadeloupean reggae fans are available via flyliatair.com, with fly-and-stay bundles also available through Montego Bay’s leading resort properties.

Looking ahead, the JTB and Liat Air have outlined a joint marketing programme targeting 12,000 passengers in the route’s first year of operation with a series of traditional and non-traditional marketing activities to boost interest and engagement for the new route.

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ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/

Pictured: The Jamaica Tourist Board (JTB) winning team. (L-R) Racquel Queensborough – Business Development Manager, Angella Bennett – Regional Director for Canada, Dan Hamilton – District Sales Manager, and Judy Nash – Office Manager. Sharing in the moment is Kurt Davis – Consul General of Jamaica to Toronto (1^st L).

TORONTO, ON – May 20, 2026 – The Jamaica Tourist Board (JTB) is celebrating a significant victory after being honoured with two top awards at the 2026 TravelPulse Canada Readers’ Choice Awards. Jamaica was named Best Destination – Caribbean, and the JTB also received the award for Best Tourism Board – Caribbean. The winners were announced at a gala event held on Thursday, May 14, at the Four Seasons Hotel Toronto, attended by the leaders and luminaries of the Canadian travel industry.

“Jamaica’s success in these prestigious awards is a powerful validation of our product, our people, and our partners,” said the Hon. Edmund Bartlett, Minister of Tourism. “To be voted Best Destination and Best Tourism Board by our esteemed travel partners in Canada is an honour that we accept with immense pride. This recognition energizes our commitment to delivering unparalleled travel experiences and reinforces the deep-seated connection between Jamaica and our Canadian visitors.”

This recognition solidifies Jamaica’s position as the definitive choice for Canadian travellers in the Caribbean, representing a powerful endorsement from the nation’s most trusted travel experts. The win is a direct reflection of the island’s outstanding hospitality, world-class tourism, and the JTB’s strong partnership with the Canadian travel trade.

“Jamaica continues to cement its place as the premier Caribbean destination through the warmth and hospitality excellence. We are grateful for the recognition as we commit to maintaining our high service standards,” said Dononvan White, Director of Tourism.

This recognition solidifies Jamaica’s position as the definitive choice for Canadian travellers in the Caribbean, representing a powerful endorsement from the nation’s most trusted travel experts. The win is a direct reflection of the island’s outstanding hospitality, world-class tourism, and the JTB’s strong partnership with the Canadian travel trade.

“This award is a testament to the enduring love affair between Canadian travellers and Jamaica, a relationship nurtured and guided by the country’s brilliant travel professionals,” said Angella Bennett, Regional Director, Canada, JTB. “We are thrilled to be recognized and inspired to continue delivering the world-class experiences our partners and their clients expect.”

Further demonstrating its commitment to the Canadian travel community, the JTB was also the official music sponsor for the evening’s festivities. This sponsorship underscores the JTB’s dedication to celebrating and supporting the industry partners who are pivotal to its success.

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About the Jamaica Tourist Board

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).

Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.

Media Contact:

Marley Burnes

mbrunes@webershandwick.com

416-788-5995

Pictured: Minister of Tourism addresses delegates and media at Jamaica’s Press Conference at CHTA Marketplace in Antigua and Barbuda on Thursday, May 14, 2026.

KINGSTON, Jamaica – Monday May 18, 2026 — Minister of Tourism, Hon Edmund Bartlett has announced a series of major developments for the island’s tourism sector at the Caribbean Hotel and Tourism Association’s Caribbean Travel Marketplace 2026. These include the launch of new direct airline routes into Montego Bay; a $5 billion room investment, and the staging of a Caribbean Tourism Organization’s (CTO) Air Connectivity Summit in Kingston in February 2027.

The announcements come as Jamaica reports over one million visitors and approximately $956 million in foreign exchange earnings in the first quarter of 2026 alone — a powerful demonstration of the island’s resilience just six months after Hurricane Melissa.

Multiple airline partners are expanding service to Jamaica in response to sustained traveller demand which will boost access to the island. Porter Airlines will launch direct non-stop flights into Montego Bay from Toronto Pearson, Ottawa and Hamilton which adds nearly 5,000 additional seats for the winter season. “Every new route supports jobs. Every additional seat supports small businesses. Every flight creates an economic ripple effect that extends far beyond the airport,” said Minister Bartlett. “These announcements reflect the extraordinary confidence that airlines and investors continue to place in Destination Jamaica.”

Further airlift growth includes increased service from Latin America through Wingo and continued expansion from the United Kingdom with Virgin Atlantic, reinforcing Jamaica’s connectivity across its key and emerging source markets.

Pictured: Minister of Tourism, Hon Edmund Bartlett (2^nd L) pauses for a photo opportunity following Jamaica’s press conference on Thursday May 14, 2026, at CHTA Marketplace in Antigua and Barbuda. Joining in the moment are (L-R) Philip Rose, Deputy Director of Tourism for the Americas, Mrs. Donna Regis-Prosper, Secretary General of the CTO and Donovan White, Director of Tourism.

Jamaica has a development pipeline of approximately 15,000 to 20,000 new rooms slated for delivery over the next 5 to 10 years, representing an estimated investment of $5 billion. Key projects include The Pinnacle, a landmark residential and hospitality development, along with the continued evolution of the Rose Hall Tourism Development Corridor.

“This is not incremental growth — this is transformational investment in Jamaica’s tourism future. We are building a tourism ecosystem that includes large resorts, boutique hotels, gastronomy, wellness, music, and adventure. Because today’s traveller is looking for experiences that are meaningful and memorable — and Jamaica delivers that naturally,” said the Minister.

The summit is designed to provide strategic insights for regional aviation planning and to strengthen Jamaica’s air links across global markets, bringing together airline partners, government stakeholders, and tourism leaders from across the Caribbean and beyond.

The announcements are backed by strong first-quarter results. Jamaica recorded year-to-date visitor growth of 25 percent from Latin America and 7 percent from Asia, reflecting the success of the island’s market diversification strategy. Cruise tourism also strengthened, with 591,861 cruise visitors arriving between January and April 2026, an increase over the same period in 2025.

Jamaica’s tourism momentum is further supported by a strong cultural presence on the global stage. Earlier in 2026, American morning television show, the TODAY show broadcasted live from Jamaica, reaching millions of viewers across the United States.

“Jamaica’s cultural influence extends far beyond our geographic size. Earlier this year, millions of viewers across the United States experienced the vibrancy of our island through the TODAY show’s live broadcasts from Jamaica, while audiences around the world continue to connect with us through the power of our music and culture. Whether it is on television screens or at festivals thousands of miles away, every moment of global visibility becomes an invitation for people to experience Jamaica for themselves,” said Donovan White, Director of Tourism.

Jamaica’s events calendar also continues to serve as a powerful year-round driver of visitation, featuring the Lost in Time Festival, Jamaica Blue Mountain Coffee Festival, Carnival in Jamaica, and the internationally celebrated Reggae Sumfest.

“The story of Jamaica over the last several months has not been a story of disruption alone,” Minister Bartlett said. “It has been a story of resilience, partnership, and innovation. Our mission is to build a tourism industry that is more resilient and more deeply connected to the people it serves. The future of tourism will belong to destinations that innovate boldly while protecting authenticity — and Jamaica is committed to leading that future,” he added.

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ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.

Pictured: L-R, Chris Hendrick, Manager-Partnerships, Americas, Priority Pass, Jeremy Dalkoff, Vice President of Partnerships- the Americas, Priority Pass, Odette Dyer, Regional Director, JTB, Tanya Beckford, CEO, VIP Attractions Ltd., Peter Mullings, Deputy Director of Tourism, Marketing, JTB, David Hall, Executive Chairman, VIP Attractions Ltd. and Carlos Moleon, Director, VIP Attractions Ltd. at the award ceremony held Tuesday, May 12 at Club Kingston.

KINGSTON; Jamaica; Thursday, May 14, 2026 – The Jamaica Tourist Board (JTB) has lauded Club Kingston on being named the Priority Pass Lounge of the Year – Regional Winner for Latin America and the Caribbean. The award, presented by Priority Pass, recognizes Club Kingston as the Best Lounge in Latin America and the Caribbean, ahead of more than 350 airport lounges across the region.

Priority Pass is a global lounge membership programme with over 1,800 airport lounges and experiences across 725 airports in more than 145 countries worldwide. With millions of members spanning all regions, the programme gathers extensive feedback through more than 700,000 ratings and surveys annually, making it one of the most comprehensive indicators of airport lounge quality globally.

Minister of Tourism, Edmund Bartlett, praised the achievement as a significant accomplishment for Jamaica’s tourism and hospitality sector.

“This award is a reflection of Jamaica’s commitment to delivering world-class hospitality at every stage of the visitor experience. Club Kingston has demonstrated excellence in service and has created an environment that authentically reflects the warmth and spirit of Jamaica. We commend the entire team on this outstanding achievement and for continuing to elevate Jamaica’s reputation as a premier destination,” said Minister Bartlett.

Speaking at the awards presentation held on Tuesday at Club Kingston, Peter Mullings, Deputy Director of Tourism, Marketing, JTB noted that the recognition goes far beyond the physical lounge space and highlights the importance of service excellence and people-centered hospitality.

“Club Kingston gets it. In hospitality, success is never just about the space or the systems. It’s about the people. And it’s the people who turn a good facility into a great experience,” Mr. Mullings expressed.

He also added that the award is especially meaningful because it comes directly from travelers themselves. “In an industry where travellers have countless choices and very high expectations, Club Kingston has managed to stand out in an extraordinary way, earning this award ahead of more than 350 lounges across the region. The fact that this recognition comes directly from millions of travellers tells us something very important — people are not just passing through Club Kingston, they are remembering the experience.”

Chief Executive Officer of VIP Attractions Limited, Tanya Beckford, welcomed the recognition and thanked travelers for their continued support.

“To be recognized as the Latin America and Caribbean winner for Lounge of the Year in the 2026 Priority Pass Excellence Awards is truly an honor. At Club Kingston, we believe hospitality is about more than providing a beautiful space. It’s about creating a memorable experience. It is about delivering comfort, care, warmth, and a genuine sense of Jamaican hospitality from the moment our guests walk through our doors,” said Beckford.

The lounge serves a wide range of travelers including business travelers, members of the diaspora, event attendees, foreign officials and repeat visitors to the island.

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ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.

KINGSTON; Jamaica; May 2, 2026 — Minister of Tourism, Hon. Edmund Bartlett has confirmed that Jamaica’s tourism sector is actively discussing coordinating logistics with local and international stakeholders to minimize disruption following Spirit Airlines’ announcement of an immediate wind-down of its operations.

Spirit Airlines has advised that all flights have been cancelled and that customer service operations are no longer available. Affected passengers have been instructed not to go to airports, while refunds will be automatically processed for bookings made directly with the airline. Passengers who booked through travel agents are advised to contact their agents directly.

In response, Jamaican tourism officials have been in contact with airport authorities, hotels, ground transportation providers, and airline partners, to explore coordinating logistics to support visitors who may be impacted or require assistance with alternative travel arrangements.

“Jamaica has always prioritized the safety, comfort, and well-being of our visitors. In light of the Spirit Airlines situation, we are mobilizing the necessary resources and coordinating logistics with our partners to ensure that affected travelers are supported and able to make alternative arrangements with minimal inconvenience,” said Minister Bartlett.

The Minister also expressed appreciation for the swift response from other airline partners, many of whom have already begun introducing additional capacity and flexible booking options to accommodate displaced passengers.

“We are encouraged by the collaborative spirit shown by our airline partners, who have moved quickly to provide solutions for impacted passengers. This level of cooperation reflects the strength and resilience of Jamaica’s tourism sector,” he added.

Spirit Airlines previously operated three weekly flights to both Norman Manley International Airport and Sangster International Airport from Fort Lauderdale, accounting for a modest share of passenger traffic.

Officials note that while some operational adjustments are expected, passengers are anticipated to rebook with other carriers, helping to sustain overall visitor flows.

“Jamaica has demonstrated strong crisis response capabilities time and again, and this situation is no different. Our stakeholders stand ready to assist as needed,” said Director of Tourism, Donovan White.

Jamaica remains open for business and continues to welcome visitors with its signature warmth and hospitality.

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ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/

New routes reinforce growing Canadian demand for Jamaica, adding nearly 5,000 seats to the market for winter 2026/27

Pictured: Porter Airlines E195-E2 Aircraft

KINGSTON; Jamaica; April 30, 2026 — Minister of Tourism, Hon Edmund, has welcomed new direct service from Porter Airlines to Montego Bay. The new direct service to Montego Bay (MBJ) from Toronto (YYZ), Ottawa (YOW) and Hamilton (YHM), marks a significant expansion of airlift between Canada and Jamaica for the 2026–27 winter season.

For Jamaica, the expansion represents meaningful new access from markets that have shown strong appetite for Caribbean travel. Hamilton is an untapped gateway that will bring Jamaica within direct reach of travellers across the Greater Golden Horseshoe region for the first time.

“This new airlift from Porter Airlines is a powerful affirmation of Jamaica’s standing as Canada’s premier winter sun destination. Connecting Montego Bay directly to Toronto, Ottawa and — for the first time for Porter— Hamilton opens our island to an even wider circle of Canadian visitors. We have worked deliberately to grow our Canadian airlift, and Porter’s expansion is a direct result of that effort. Jamaica is open, vibrant and ready to welcome every traveller who steps off these new flights,” said Hon Edmund Bartlett, Minister of Tourism, Jamaica.

Porter Airlines, one of Canada’s fastest-growing carriers, will operate flights to Sangster International Airport in Montego Bay from three Canadian gateways – Toronto Pearson beginning November 23, 2026, at up to 5 flights weekly; Ottawa beginning November 25, 2026, at 2 flights weekly; and Hamilton beginning December 20, 2026, at 2 flights weekly. Porter is the only airline offering non-stop service between Hamilton and Montego Bay.

“Canada consistently ranks among Jamaica’s most important source markets, and this announcement from Porter Airlines reinforces why. Three new non-stop gateways to Montego Bay give Canadian travellers unprecedented ease of access to our beaches, culture and hospitality,” Donovan White, Director of Tourism, Jamaica Tourist Board.

The new routes, subject to regulatory approvals, form part of Porter’s broader winter sun expansion which sees the airline grow its warm-weather network by more than 150 percent year-over-year, adding four new countries and over 15 new routes across its Canadian network.

“Canadian travellers have a deep and enduring love for Jamaica, and demand from markets like Toronto, Ottawa and southern Ontario has never been stronger. Porter’s decision to add Montego Bay to its winter network — including that pioneering Hamilton route — reflects the confidence the airline community has in Jamaica as a destination that delivers. We will be working with Porter and our trade partners across Canada to ensure these seats fill quickly and that every passenger arrives in Jamaica ready to experience everything the island has to offer,” Angella Bennett, Regional Director for Canada, Jamaica Tourist Board.

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ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/

In partnership with Sandals Resorts, the Sandals Resorts Jamaica Cultural Exchange Pavilion
will spotlight the island’s global impact on music, cuisine, and craftsmanship

KINGSTON; Jamaica; April 27, 2026 – Jamaica has taken center stage at the 2026 New Orleans Jazz & Heritage Festival, as the Jamaica Tourist Board and Sandals Resorts co-sponsor the Sandals Resorts Jamaica Cultural Exchange Pavilion, an immersive hub celebrating the island’s global impact on music, cuisine, and craftsmanship. Being held over two weekends, April 23-26 and April 30-May 3, Jazz Fest will serve as a dynamic platform to spotlight Jamaica’s creative spirit.

“We are proud to bring Jamaica to the New Orleans Jazz & Heritage Festival. Music, art and culinary innovation have always been at the heart of our identity, and the Cultural Exchange Pavilion is the perfect stage to showcase the depth of our heritage and reinforce Jamaica’s position as a leading destination,” said Minister of Tourism, Hon Edmund Bartlett.

At the heart of the festival, the pavilion – marking its 30^th year at Jazz Fest – will welcome Jamaican artisans, showcasing handcrafted goods made from locally sourced materials. During the second weekend, the Sandals Foundation, the philanthropic arm of Sandals Resorts, will showcase two Jamaican artisans, Sheldon Daily, known for his intricate straw work, and Dana Baugh, whose ceramics reflect a modern interpretation of Jamaican design, part of a broader on-island initiative to elevate local crafters and connect guests to the Caribbean’s creative heritage.

Festivalgoers can also savor authentic Jamaican flavors from slow-braised oxtail, classic rice and peas, jerk-spiced specialties, and tangy escovitch fish, complemented by signature Appleton Estate Jamaica Rum cocktails, including a festival-exclusive “One Love Jamaican Rum Punch,” crafted just for Jazz Fest.

“Jamaica isn’t just a place you just visit; it’s something you feel,” said Donovan White, Director of Tourism. “From the music to the flavors to the creativity of our people, there’s an energy that stays with you. Jazz Fest gives us the perfect opportunity to share that spirit in a way that’s immersive, vibrant, and unmistakably Jamaican.”

Beyond the Pavilion, the island’s influence resonates throughout Jazz Fest. The lineup features globally recognized Jamaican artists, including Ziggy Marley, Stephen Marley, and Sean Paul, alongside contemporary voices such as Protoje, Koffee, Lutan Fyah, Jesse Royal, Sevana, and Grammy nominee Lila Iké. Together, they showcase the global impact of reggae and dancehall.

“The Festival is grateful to Sandals Resorts and the Jamaica Tourist Board for helping us bring the magic of Jamaica to Jazz Fest this year,” said Quint Davis, Producer/Director of the New Orleans Jazz & Heritage Festival. “Both cultures are famous for giving the world music that inspires great joy, and we hope our celebration of Jamaica inspires people to experience the country for themselves.”
 
Perfect for recharging between sets, the nearby Sandals Resorts and Jamaica Tent will immerse guests even deeper in Jamaica’s spirit with an interactive photo experience bringing the island’s iconic attractions, like Martha Brae bamboo rafting, to life. The tent will also feature installations inspired by BLŪM, Sandals Resorts’ signature café concept rooted in Jamaica’s Blue Mountains, and a stylized Dunn’s Rum Club bar seating area, modeled after the location at Sandals Dunn’s River. Guests can also stop by to play a game of dominoes, access exclusive rum cocktail recipes, and get a coupon for free shipping on their own bottle of Appleton Estate® Signature Jamaica Rum via ReserveBar to enjoy at home.

Each day, a festival-exclusive sweepstakes will offer attendees a chance to win all-inclusive trips to Jamaica, including four-day, three-night stays for two adults at Sandals Montego Bay, Sandals Royal Caribbean, or Sandals South Coast – as Sandals Resorts prepares to unveil a fully transformed resort experience at these Jamaican resorts this winter – or a four-day, three-night all-inclusive stay for a family of four at Beaches Negril.

The Jamaica Tourist Board’s participation in Jazz Fest reflects its continued commitment to elevating Jamaica’s global presence through cultural storytelling and experiential travel.

For more information on the 2026 New Orleans Jazz & Heritage Festival and the Cultural Exchange Pavilion, visit NoJazzFest.com/cultural-exchange-pavilion/.

For more information about Jamaica and to starting planning your next trip, please visit visitjamaica.com. 

ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.

Pictured: Minister of Tourism, Hon Edmund (1^st R) makes a statement at the Garden Hotel in Mandeville during his official tour of the property on Thursday, April 23, 2026. Joining in the moment are (L-R), Dr. Kingsley Roberts, Senior Director Corporate Communications, Ministry of Tourism, Permanent Secretary, Ministry of Tourism, Jennifer Griffiths, Owner of the Garden Hotel, Mr.  Garfield Virgin, Director of Tourism, Donovan White and President of the Jamaica Hotel and Tourist Association, Mr. Christopher Jarrett.

KINGSTON; Jamaica; Monday, April 27, 2026: Minister of Tourism, Hon Edmund Bartlett has hailed the country’s South Coast as a beacon of resilience following the resort area’s robust reopenings.  Attractions, accommodations and tourist experiences are back in full swing and marks a powerful testament to the resilience, unity and preparedness of Jamaica’s tourism sector and local communities.

The Minister, who was is on an official tour of the area, commended the efforts of stakeholders across the island, noting, “The rapid recovery of Jamaica’s South Coast is a powerful demonstration of our resilience as a people and as a tourism destination. In the face of Hurricane Melissa, our stakeholders came together with urgency and purpose to restore operations, protect livelihoods, and ensure that visitors can once again enjoy the authentic beauty and experiences that define this region. Jamaica remains open, strong, and ready to welcome the world.”

From the tranquil shores of Treasure Beach to the natural wonders of YS Falls and the Black River Safari, the South Coast is once again welcoming visitors with its signature blend of authenticity, adventure, and relaxation. Restoration efforts were swift and strategic, ensuring that the region’s offerings are not only restored but enhanced for an even better visitor experience.

“We recognize that there is more to do to enhance and even reimagine this touristic and beloved area and that is what we will be doing alongside the rebuilding. We want our repeat and new visitors to have more memorable experiences that will create memories for a lifetime,” said

Key attractions, boutique hotels, villas, and eco-tourism experiences have resumed operations, supported by ongoing infrastructure checks and safety assurances. Some of these include the Appleton Estate Rum experience, Pelican Bar, Lashings and Jakes Hotel. The Jamaica Tourist Board, in collaboration with the Ministry of Tourism and its agencies, worked closely with stakeholders to provide updates, support restoration activities, and reinforce confidence in the destination.

The South Coast, known for its laid-back charm, unspoiled landscapes, and rich cultural heritage, continues to play a vital role in Jamaica’s tourism diversification strategy. Its reopening is expected to boost visitor arrivals and provide a strong economic uplift for local communities.

Pictured: Minister of Tourism, Hon Edmund Bartlett is guided by Appleton Estate Manager Janine Hanson, during his official tour of the South Coast. Looking on are Master Blender, Joy Spencer (L) and other Appleton staff and media who participated on the tour on Thursday, April 23, 2026.

Director of Tourism, Donovan White, added, “We are pleased to assure our global partners and visitors that Jamaica remains open for business. The South Coast’s recovery is a clear indication of our commitment to resilience, sustainability, and delivering exceptional experiences year-round.”

Visitors are encouraged to return and rediscover the magic of the South Coast, where nature, culture, and community come together in a uniquely Jamaican way. They can also explore other resort areas and experiences across the island from Kingston to Montego Bay or Negril.

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ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/

Hon. Edmund Bartlett Delivers Inaugural Don Hawkins Distinguished Lecture

Pictured: Minister of Tourism, Hon. Edmund Bartlett (standing) addresses students and faculty members as he delivers the inaugural Don Hawkins Distinguished Lecture at the George Washington University School of Business in Washington D.C. recently.

WASHINGTON D.C., Tuesday, April 15, 2026 – Minister of Tourism, Hon. Edmund Bartlett, has honored late tourism scholar Professor Donald E. Hawkins at the inaugural Don Hawkins Distinguished Lecture at the George Washington University School of Business, describing him as a “national hero of tourism” for his contribution to Jamaica’s tourism development.

Speaking at the event in Washington D.C. recently, Bartlett said Hawkins played an important role in helping to shape key aspects of Jamaica’s tourism architecture, particularly in the areas of human capital development, institutional strengthening and professionalisation.

“Don Hawkins was not born on Jamaican soil. But in the story of Jamaica’s tourism transformation, he belongs to our national journey. In the language of gratitude, and in the language of impact, we honour him as a national hero of tourism,” Minister of Tourism, Hon. Edmund Bartlett said.

The Tourism Minister highlighted Hawkins’ advisory support in the establishment of the Jamaica Centre for Tourism Innovation (JCTI), his role in developing the business case for Jamaica’s first hotel school, and his support for the development of artisan villages and the Craft Development Institute.

Bartlett said these initiatives helped to strengthen the systems supporting tourism growth in Jamaica by building workforce capacity, encouraging higher standards and supporting greater cultural authenticity within the sector.

He also linked Hawkins’ work to Jamaica’s broader focus on resilience in tourism, noting that strong institutions, trained workers and clear standards remain central to the sector’s long-term performance.

“Resilience depends on systems. It depends on trained people. It depends on standards. It depends on institutions that can mobilise knowledge quickly,” Bartlett said.

The lecture formed part of a wider programme recognising Hawkins’ contribution to global tourism policy and education. He died in December 2025.

Hawkins earned his PhD in park management from New York University and served for several years as the Eisenhower Chair of Tourism Policy at the George Washington University School of Business. He later became professor emeritus. Over the course of his career, he received several international honours, including the Ulysses Prize from the United Nations World Tourism Organization (UN Tourism) in 2003 for his contribution to tourism knowledge and policy.

Bartlett encouraged students, faculty and tourism stakeholders to continue advancing tourism systems that are resilient, people-centred and inclusive, and said Jamaica would continue to benefit from the foundations Hawkins helped to lay.

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ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.

Pictured: Minister of Tourism, Hon Edmund Bartlett (C), gives Ambassador of Jamaica to the United States, His Excellency, Major General Anthony Anderson (Ret’d) a signed copy of his new and 4^th book, Destination Reputational Resilience, at the official launch of the book at the Organization of American States headquarters in Washington DC on Wednesday April 8, 2026. Sharing in the moment is Co-author of the book Professor Lloyd Waller.

KINGSTON, Jamaica; April 10, 2026 – Minister of Tourism, Hon. Edmund Bartlett, officially launched Destination Reputational Resilience, a landmark initiative to strengthen destination reputational management across the Americas, at the Organization of American States (OAS). The launch marks a significant milestone in positioning tourism resilience and digital reputation management at the heart of hemispheric policy dialogue.

Addressing member states and senior tourism officials at the OAS, Minister Bartlett drew on the framework of Destination Reputational Resilience, co-authored with Professor Lloyd Waller, to outline a structured and actionable approach to help destinations prepare for, manage, and recover from digital threats. From cyberattacks and misinformation to fake news, privacy breaches, and digital system failures, the initiative equips tourism stakeholders with practical strategies to protect credibility, restore trust, and leverage innovation responsibly.

“In today’s hyperconnected world, a destination’s reputation can be strengthened or severely damaged in a matter of minutes. Destination Reputational Resilience provides the strategic blueprint that ministers, policymakers and tourism leaders need to anticipate digital shocks, manage crises effectively and rebuild trust with transparency and proof. Resilience is no longer optional — it is the defining competitive advantage of modern tourism.”

The Minister emphasized that as tourism becomes increasingly digitized — through online booking platforms, digital marketing ecosystems, artificial intelligence tools and integrated data systems — destinations must adopt comprehensive resilience strategies that extend beyond physical and climate-related disruptions to include cyber and reputational risks.

The book provides guidance for destinations to prepare for digital disruptions before they occur; manage real-time digital crises strategically; protect and defend destination credibility under pressure; recover trust through evidence-based communication; and integrate Generative AI responsibly as part of crisis response and reputation management.

Minister Bartlett noted that for tourism-dependent economies such as Jamaica, reputation is among the most valuable national assets. “Tourism operates on trust. Visitors choose destinations not only for their beauty and experiences, but for confidence in safety, reliability and authenticity. Protecting that trust must now include digital vigilance,” he said.

“The publication is designed for Ministers of tourism, destination management organizations (DMOs), tourism executives, researchers and industry leaders seeking to strengthen governance frameworks in a rapidly evolving digital environment,” said Professor Lloyd Waller, Global Director of the Global Tourism Resilience and Crisis Management Center.

The launch is timely as the Minister engages member states and multilateral partners at the OAS on an intensive four-day program designed to position the island at the forefront of the American capital’s diplomatic, academic, and tourism trade networks.  The visit comes at a pivotal moment, as Jamaica continues its recovery from Hurricane Melissa while seeking to sustain momentum in its largest source market, the United States. 

It further reinforces Jamaica’s leadership role in advancing global conversations on tourism resilience, innovation and sustainable destination management. Minister Bartlett encouraged regional and international stakeholders to integrate the book’s framework into national tourism policies and crisis management systems.

“As we look to the future of global travel, the destinations that thrive will be those that anticipate disruption, respond with integrity and innovate responsibly. By officially launching this initiative at the OAS, we are calling on governments and tourism leaders across the hemisphere to embed reputational resilience into national policy,” the Minister concluded.

For more information about Jamaica and the GTRCMC go to www.visitjamaica.com  and www.gtrcmc.org

ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.

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Media contact: jamaica@louhammond.com

Minister Bartlett credits Jamaica’s 38,000-strong Washington D.C. diaspora as a key force behind island’s record post hurricane tourism recovery

Pictured: Minister of Tourism, Hon Edmund Bartlett, (C) pauses for a photo opportunity with His Excellency, Ambassador for Jamaica to the United States, Major General (Ret’d) Anthony Anderson (1^st L), Deputy Director of Tourism, Philip Rose and members of the Diaspora in Washington D.C at a reception held at the Embassy of Jamaica on Wednesday April 8, 2026

KINGSTON, Jamaica; April 10, 2026 — Jamaica’s Minister of Tourism, Hon Edmund Bartlett, delivered a powerful address to the Jamaican diaspora community at the Embassy of Jamaica on April 8, crediting the diaspora as among the country’s most influential ambassadors and unveiling a landmark tourism milestone: Jamaica welcomed over one million visitor arrivals and generated $956 million in foreign exchange earnings in the first quarter of 2026 — just five months after the disruption of Hurricane Melissa.

Speaking before an audience of Jamaican professionals, community leaders, and friends of Jamaica in the Washington, D.C. metropolitan area — home to over 38,000 Jamaicans — Minister Bartlett called the recovery ‘resilience in action’ and challenged every member of the diaspora to continue amplifying Jamaica’s story on the world stage.

“Before a traveler ever books a ticket, before they see a brochure or a campaign, they often hear about Jamaica through you,” Minister Bartlett told the gathering. “You are among our most powerful ambassadors, and I mean that in the most literal sense.”

Pictured: Minister of Tourism, Hon Edmund Bartlett, (R) in discussion with His Excellency, Ambassador for Jamaica to the United States, Major General (Ret’d) Anthony Anderson ahead of the Diaspora Reception that was held at the Embassy of Jamaica on Wednesday April 8, 2026.

The Minister noted that Jamaica’s remarkable first-quarter performance did not happen by accident. Despite the disruption caused by Hurricane Melissa, the island’s tourism industry maintained momentum — a result the Minister attributed in large part to the diaspora’s refusal to allow a negative narrative to take hold.

“These figures speak to the resilience of the destination and global support that our island continues to receive. The world is confident in our ability to recover from disruptions and deliver top-class hospitality at ever level,” said Minister Bartlett.

The Minister also highlighted that in an era of rampant misinformation, the diaspora serves as a critical line of defence for Jamaica’s global reputation. “Every time you speak positively about Jamaica, every time you correct a misconception, every time you invite someone to visit or return — you are actively strengthening our country’s resilience.”

Adding to the destination’s stellar post hurricane performance, Director of Tourism, Donovan White said, “Surpassing one million visitor arrivals in under six months since the passage of Hurricane Melissa is a remarkable achievement for Jamaica. It speaks directly to the resilience of our tourism sector and the unwavering commitment of our partners and the Jamaican people. I extend sincere thanks for their continued confidence in our destination. Encouragingly, we have recorded year-to-date growth of 25% from Latin America and 7% from Asia—clear indicators that our strategy to diversify and expand into new markets is delivering meaningful results.”

Minister Bartlett closed his address with a direct and personal call to action for every member of the Jamaican diaspora, “Tonight is both a thank you and an invitation. Continue telling our story with pride. Continue sharing the truth of who we are and correcting the misinformation. Continue encouraging others to experience Jamaica for themselves. And of course — continue coming home. Because Jamaica will always be your home.”

Together, the minister affirmed, Jamaica’s story will not be defined by disruption, but by resilience, authenticity, and strength.

ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.

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Media contact: jamaica@louhammond.com

Pictured: Minister of Tourism, Hon Edmund Bartlett (R) pauses for a photo opportunity with His Excellency, Ambassador for Jamaica to the United States, Major General (Ret’d) Anthony Anderson (1^st R)  ahead of the Travel Agents’ Reception on Tuesday April 7, 2026. Joining in moment are (L-R) Donovan White, Director of Tourism and Donovan Vassell, owner of Catherine’s restaurant, the venue of the reception.

KINGSTON, Jamaica; Thursday April 9, 2026 – Minister of Tourism, Hon. Edmund Bartlett, has underscored the indispensable role of travel advisors across the Americas in driving Jamaica’s tourism recovery and sustained expansion, crediting their dedication, storytelling, and client engagement as key pillars of the island’s success.

Addressing a gathering of top travel advisors in Washington D.C., Minister Bartlett praised them for their energy, resilience, and “stick-to-itiveness” in promoting Jamaica during challenging periods for global travel. He emphasized that their ability to connect personally with clients and share authentic stories about the destination has significantly strengthened Jamaica’s brand presence in international markets.

“Travel advisors are among our most powerful ambassadors,” said Minister Bartlett. “You are often the first point of contact for visitors, shaping perceptions and creating that crucial ‘moment of truth.’ Through your voices and your passion, Jamaica comes alive long before visitors arrive on our shores.”

The Minister highlighted that Jamaica’s tourism success is deeply rooted in its people, noting that the destination’s unique appeal extends beyond its natural beauty. “We are the product,” he stated. “It is the warmth, culture, and authenticity of the Jamaican people that create lasting impressions—and travel advisors play a vital role in communicating that experience to the world.”

Pictured: Hon Edmund Bartlett, Minister of Tourism (R) greets Travel Advisors at a reception held at Catherine’s in Washington DC on Tuesday April 7, 2026.

Pointing to Jamaica’s impressive 42% repeat visitor rate, Minister Bartlett credited travel advisors for fostering strong relationships with clients and encouraging return visits by consistently delivering personalized recommendations and insights into the island’s culture, cuisine, and music, including its rich reggae heritage and global icons such as Bob Marley.

“Jamaica is a powerful brand that is authentic and unique which forms part of the cornerstone of how our advisors sell the destination. We are grateful for their continued support and advocacy,” said Donovan White, Director of Tourism.

Minister Bartlett also acknowledged the collaborative efforts between travel advisors and the Jamaica Tourist Board (JTB), noting that this partnership has contributed to unprecedented growth over the past eight years, including doubling of visitor arrivals; doubling of tourism earnings; and significant expansion in tourism-related employment.

“This level of growth is not accidental,” Bartlett added. “It is the result of strong partnerships, and travel advisors are at the center of that success. Your influence, your storytelling, and your commitment to excellence continue to position Jamaica as a leading destination in the Caribbean.” The Minister further encouraged travel advisors to deepen their engagement with the Jamaican diaspora, emphasizing that authentic cultural connections enhance the visitor experience and strengthen destination loyalty.

ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.

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Media contact: jamaica@louhammond.com

KINGSTON; Jamaica; Thursday April 9, 2026: The Jamaica Tourist Board (JTB) has been named Agents’ Favourite National Tourist Board at the Travel Gossip Awards 2026, an accolade voted for by the travel agents who sell the destination day in, day out. The recognition reflects the JTB’s sustained investment in the UK travel trade and its commitment to equipping agents with the tools, training and support they need to sell Jamaica with confidence.

“Our travel agents are our most trusted ambassadors who continue to sell Jamaica in a positive light even in times of uncertainty and disruptions. We are therefore grateful that they have recognized the JTB as their tourism board of choice. This speaks to our continued partnership and confidence,” said Minister of Tourism, Hon Edmund Bartlett.

The award was announced at the Travel Celebration 2026 ceremony and follows a groundswell of agent enthusiasm for Jamaica in the wake of the island’s remarkable recovery from Hurricane Melissa in late 2025, a recovery supported by the UK travel trade.

Donovan White, Director of Tourism said, “This award belongs to every travel agent in the UK who has championed Jamaica and recommended our island to their clients through the highs and the challenges. The love and confidence agents have shown for Jamaica, particularly in recent months, has been inspirational.”

The JTB’s UK team has been at the forefront of agent engagement over the past 12 months. Activity has included the Jamaica Travel Market 2025, a destination showcase that brought together agents and operators for an immersive Jamaica experience, alongside ongoing training, fam trip programmes and co-operative marketing initiatives.

The Travel Gossip Award adds to a landmark season of industry recognition for the JTB. Earlier this year, Jamaica was crowned Best Tourist Board at the Travel Weekly Globe Travel Awards 2026, one of the UK travel industry’s most prestigious ceremonies, voted for by thousands of travel agent readers.

Elizabeth Fox, Regional Director for the UK and Northern Europe said, “We have committed ourselves to our travel agent partners in the last 12 months, dedicated staff, expanded the team, more faces, more smiles. And the trade has responded in kind. Seeing agents actively selling Jamaica through every challenge is the greatest recognition of all.”

Together, the two UK trade accolades reinforce Jamaica’s standing as the leading Caribbean destination for British travellers and the JTB’s reputation as the trade’s most supportive and responsive tourist board partner. With 80% of pre-hurricane arrivals restored within eight weeks of Hurricane Melissa and approximately 80% of hotel accommodation now operational, Jamaica is open, thriving and welcoming visitors.

The travel trade remains integral to achieving that ambition. The JTB will continue to expand its agent support infrastructure, develop new training opportunities and deepen the collaborative partnerships that have earned it these consecutive recognitions from the UK trade.

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About Jamaica Tourist Board

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

In 2023, the JTB was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fourth consecutive year by the World Travel Awards, which also named it named “Caribbean’s Leading Tourist Board” for the 15th consecutive year, “Caribbean’s Leading Destination” for the 17th consecutive year, and the “Caribbean’s Leading Cruise Destination” in the World Travel Awards – Caribbean.’ In addition, Jamaica was awarded six gold 2023 Travvy Awards, including ‘Best Honeymoon Destination’ ‘Best Tourism Board – Caribbean,’ ‘Best Destination – Caribbean,’ ‘Best Wedding Destination – Caribbean,’ ‘Best Culinary Destination – Caribbean,’ and ‘Best Cruise Destination – Caribbean’ as well as two silver Travvy Awards for ‘Best Travel Agent Academy Program’ and ‘Best Wedding Destination – Overall.’’ It also received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time. TripAdvisor® ranked Jamaica the #7 Best Honeymoon Destination in the World and the #19 Best Culinary Destination in the World for 2024. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition and the destination is routinely ranked among the best to visit globally by prestigious international publications.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at +44 (0)20 7225 9090. Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.

Dynamic travel offers make it easy to plan the perfect island getaway

KINGSTON, Jamaica – April 2, 2026 – The Jamaica Tourist Board, in collaboration with its trusted partners, have extended their exclusive travel deals through April 30, giving travelers exciting new reasons to experience the island. As part of the ‘You Need a Reason. We’ve Got Deals.’ campaign, visitors can discover fresh offerings each time they check the Visit Jamaica Travel Deals hub, making every trip to Jamaica a one-of-a-kind adventure.

These limited-time offers are made possible through partnerships with leading airlines and vacation providers, giving travelers a variety of ways to experience Jamaica. Some deals focus on flights or special perks, while others combine multiple elements, including accommodations, for a complete getaway across the island. These dynamic offerings highlight the island’s diverse experiences, from sun-drenched beaches to cultural excursions and adventure-filled itineraries.

Current offers (while supplies last) include:

• AA Vacations: Five-Seven nights with airfare + hotel from $887 per person
• All Inclusive Outlet: Four Nights with airfare from $749 per person
• JetBlue Vacations: Four nights plus airfare from $714 per person
• Southwest Vacations: Three nights and airfare from $801

“Jamaica continues to deliver world-class experiences for travelers seeking culture, adventure and relaxation,” said Jamaica’s Minister of Tourism, Hon. Edmund Bartlett. “With new offers added regularly through the end of March, there’s no better time to plan your next getaway to Jamaica.”

Jamaica comes alive with adventure, culture and relaxation at every turn. Visitors can lounge on white-sand beaches, journey through tropical rainforests to hidden waterfalls or glide along turquoise water on a rafting adventure. They can savor authentic flavors from spicy jerk chicken to freshly caught seafood and feel the rhythm of reggae at vibrant markets. From historic towns to luxury resorts, Jamaica delivers experiences that captivate every type of traveler.

“Spring is the perfect time to visit Jamaica as the island comes alive with festivals, cultural events and authentic local experiences,” said Jamaica’s Director of Tourism, Donovan White. “Travelers can take advantage of these timely offers to experience the very best of Jamaica.”

Browse the full, regularly updated collection of offers and plan the perfect Jamaican vacation at https://www.visitjamaica.com/travel-deals/.

ABOUT THE JAMAICA TOURIST BOARD

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/

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Media contact: jamaica@louhammond.com

KINGSTON; Jamaica; Tuesday March 31, 2026: The Jamaica Tourist Board (JTB) has welcomed Virgin Atlantic’s significant increase to its Summer 2026 flight schedule between London Heathrow Airport and Montego Bay, reinforcing Jamaica’s strong demand and sustained long-term growth potential within the UK market.

From June 1 to October 24, 2026, Virgin Atlantic will operate a daily service on the route, increasing from the previously scheduled four flights per week. The expanded programme will deliver an additional 15,480 seats across the summer season, providing enhanced connectivity and greater choice for UK travellers.

Hon. Edmund Bartlett, Jamaica’s Minister of Tourism said, “The UK remains one of our most important source markets, and this increased airlift will be instrumental in driving our continued recovery and growth. We are particularly encouraged by this show of confidence at such a pivotal time, and we look forward to working closely with our airline partners to ensure Jamaica remains front of mind for British travellers.”

The decision reflects continued confidence in Jamaica’s appeal among British holidaymakers, supported by positive booking trends and demand for the destination.

“We are pleased with the confidence Virgin Atlantic continues to have in the destination. This expansion also speaks to the demand for Jamaica in the UK and is in alignment with our growth strategy for the region,” said Donovan White, Director of Tourism.

Crucially, the increase signals a strong commitment to Jamaica at an important time for the island’s tourism sector. Bookings for Q1 2026 are off to a strong start, with travel agents and tour operators experiencing a major surge in demand. The additional airlift will play a key role in boosting visitor numbers.

The Jamaica Tourist Board will collaborate closely with Virgin Atlantic on a series of joint marketing and trade engagement initiatives, designed to maximise awareness and drive bookings throughout the summer period.

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About Jamaica Tourist Board

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

In 2023, the JTB was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fourth consecutive year by the World Travel Awards, which also named it named “Caribbean’s Leading Tourist Board” for the 15th consecutive year, “Caribbean’s Leading Destination” for the 17th consecutive year, and the “Caribbean’s Leading Cruise Destination” in the World Travel Awards – Caribbean.’ In addition, Jamaica was awarded six gold 2023 Travvy Awards, including ‘Best Honeymoon Destination’ ‘Best Tourism Board – Caribbean,’ ‘Best Destination – Caribbean,’ ‘Best Wedding Destination – Caribbean,’ ‘Best Culinary Destination – Caribbean,’ and ‘Best Cruise Destination – Caribbean’ as well as two silver Travvy Awards for ‘Best Travel Agent Academy Program’ and ‘Best Wedding Destination – Overall.’’ It also received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time. TripAdvisor® ranked Jamaica the #7 Best Honeymoon Destination in the World and the #19 Best Culinary Destination in the World for 2024. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition and the destination is routinely ranked among the best to visit globally by prestigious international publications.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at +44 (0)20 7225 9090. Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.

Pictured: Sixth form students who will be sitting the CAPE Tourism Unit 1 and 2 examinations listened keenly to the presentation made by Kerry-Ann Wray, CAPE Tourism Teacher at St. Hugh’s High School at the CAPE Tourism Knowledge Forum in Kingston on February 24.

KINGSTON; Jamaica; Thursday, March 26, 2026 – Approximately 350 Sixth Form students were empowered and inspired as the Jamaica Tourist Board (JTB), through its Tourism Awareness Unit, successfully hosted its second CAPE Tourism Knowledge Forum on Tuesday, February 24 at the Jamaica Pegasus Hotel and Tuesday, March 10 at The Garden Hotel.

Held under the theme, “Beyond the Textbook: Strategies for ACEing CAPE Tourism,” the forum brought together Tourism Action Club members and non-members preparing to sit CAPE Tourism Unit 1 and Unit 2 examinations. The initiative forms part of the JTB’s strategic thrust to strengthen tourism education and build capacity among the next generation of industry professionals.

Participating schools at the Kingston session included Morant Bay High School, Calabar High School, Ascot High School, Ocho Rios High School and York Castle High School, among others.

Students gained valuable access to senior tourism officials and industry professionals, including Peter Mullings, Deputy Director of Tourism, Marketing, Dr. Carey Wallace, Executive Director of the Tourism Enhancement Fund, Carolyn McDonald-Riley, Director of the Tourism Linkages Network and Beienetch Watson, Tourism, Hospitality & Events Management Lecturer and Unit Head for Marketing, International Business, Entrepreneurship & Strategy at the University of the West Indies, Mona among other informative guests.

Director of Tourism, Donovan White, underscored the industry’s reliance on skilled, innovative young people. “Tourism is not just about hospitality; it is strategy, sustainability, entrepreneurship and global competitiveness. Jamaica’s leadership in tourism resilience and destination marketing is built on strong human capital. By investing in our students today, we are safeguarding the future of the industry,” said White.

“This forum was designed to provide targeted support for students as they prepare their internal assessments and written papers for the CAPE Tourism examinations. As a relatively new subject offering, Tourism can present challenges in accessing resources and industry insight. By connecting students and educators directly with tourism professionals, we are ensuring they are better informed, better prepared, and more confident in their approach to the examinations,” expressed Lucretia Green, Manager of the Tourism Information Centre, JTB.

Pictured: Lucretia Green, Manager of the Tourism Information Centre, JTB (centred) engages with students from St. Hugh’s High School at the CAPE Tourism Knowledge Forum held on February 24.

The programme also featured a dynamic and motivational session on exam success delivered by Krystal Tomlinson Carter, who encouraged students to adopt disciplined study habits, build confidence and approach their CAPE examinations with focus and determination.

Students described the forum as highly informative. “The forum was very beneficial for me because it reinforced much of the material I had already covered in class. It acted as a useful review session, especially with exams fast approaching. I also received helpful notes that will support my studies. Additionally, I valued the internal assessment guide provided for students who may still be working on that component,” stated Tahera Panton, Vice President of the Tourism Action Club and sixth form student at The Queen’s School.

Raymond Bingham, teacher at the Morant Bay High School expressed his appreciation of the initiative. “Today’s session played a key role in motivating my students and boosting their confidence. I especially valued how it guided them on effective ways to approach different types of questions. It also gave them the opportunity to learn from industry experts and see firsthand that a career in tourism is both diverse and rewarding,” he expressed.

Following the success of the Kingston staging, the Tourism Awareness Unit also hosted another CAPE Tourism Knowledge Forum on Tuesday, March 10 at The Garden Hotel in Mandeville with attendance from students at Glenmuir High School, Herbert Morrison Technical High School, Central High School and Frome Technical High School.

Pictured: Peter Mullings, Deputy Director of Tourism, Marketing (left) explains a concept he made in his presentation to a student from Glenmuir High School at the CAPE Tourism Knowledge Forum held on March 10 at The Garden Hotel.

Through initiatives like the CAPE Tourism Knowledge Forum, the JTB continues to demonstrate its commitment to youth development, education and the long-term sustainability of Jamaica’s tourism industry.

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ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.

KINGSTON; Jamaica; Thursday, March 19, 2026 – The Jamaica Tourist Board (JTB) has lauded Spirit Airlines for its two decades of contribution to the island’s tourism industry, highlighting the airline’s significant role in strengthening connectivity and expanding access to Jamaica for travellers from across the United States.

The commendation came during the airline’s 20th anniversary celebrations at Sangster International Airport on February 25, where tourism and aviation stakeholders gathered to recognize Spirit Airlines’ longstanding service and impact on the destination.

Spirit Airlines began flying to Jamaica in November 2005 and has since become a vital partner in linking millions of travellers from across the United States to the destination. Over the past 20 years, the airline has played a key role in strengthening visitor arrivals through both Sangster International Airport (SIA) and Norman Manley International Airport (NMIA).

Minister of Tourism, Hon. Edmund Bartlett, also commended the airline’s impact, noting that its presence has helped to transform Jamaica’s tourism landscape. “Spirit Airlines has been instrumental in opening Jamaica to new and emerging markets, providing affordable options that have empowered more people to experience our island. This 20-year milestone reflects a strong and valued partnership that continues to drive growth, resilience and opportunity for our tourism sector,” Bartlett said.

Director of Tourism, Donovan White, underscored the importance of the airline’s reliability and long-standing commitment. “For two decades, Spirit Airlines has demonstrated unwavering dedication to Jamaica, ensuring that our destination remains competitive and accessible. Their consistent service has not only strengthened our airlift capacity but has also enhanced the overall visitor experience by making travel to Jamaica easier and more attainable,” White noted.

“For twenty years, Spirit Airlines has been a bridge connecting travellers to the warmth, culture and beauty of Jamaica. We have watched this relationship grow into more routes, more frequencies and more visitors arriving with excitement in their eyes and leaving with Jamaica in their hearts at both Sangster International Airport (SIA) and Norman Manley International Airport (NMIA),” expressed Mrs. Odette Dyer, Regional Director at the celebration held at SIA on February 25.

Tourism officials also commended the airline for its resilience and continued commitment to the destination through global challenges, including the COVID-19 pandemic and other economic pressures affecting the aviation and tourism sectors.

The celebrations continued on February 26 with a second ceremony at Norman Manley International Airport in Kingston, marking the airline’s 20th anniversary of service to the capital.

As Jamaica continues to expand its global connectivity, tourism leaders reaffirmed the importance of strong airline partnerships in sustaining the industry’s growth trajectory, while celebrating Spirit Airlines’ Emerald Anniversary and its two decades of dedicated service to the island.

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ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.