Sponsored by Jamaica Tourist Board and Sandals Resorts

~Morning show to broadcast on location in March. One lucky viewer will win an all-inclusive trip to see the show live in Jamaica with airfare provided by the Jamaica Tourist Board and accommodations provided by Sandals Dunn’s River ~

KINGSTON, Jamaica, February 25, 2026 – NBC’s ‘TODAY with Jenna & Sheinelle’, the popular national lifestyle show featuring co-hosts Jenna Bush Hager and Sheinelle Jones, revealed plans today to bring the flavor of Jamaica to viewers with two episodes filmed from the feel-good island March 26 – 27. The Jamaica Tourist Board together with Sandals Resorts will sponsor the shows at its stunning Sandals Dunn’s River in Ocho Rios. TODAY says the episodes will highlight the ultimate ‘Girls Trip’ for Jenna and Sheinelle since Jones joined the show as co-host in January.

As part of the announcement celebration, viewers can enter for a chance to win a sponsored, all-inclusive trip for two to Jamaica and view the broadcast live. The exclusive prize package includes round-trip airfare courtesy of the Jamaica Tourist Board plus an all-inclusive five-day, four-night stay at Sandals Dunn’s River. As part of the entry, fans can submit a short video sharing why they should join the adventure, with the winner revealed prior to the March episodes. To enter, visit jennaandsheinelle.com for the submission form.

According to Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, the sponsored show represents an invaluable opportunity to display both the island and Sandals Dunn’s River to a large national audience.

“We look forward to welcoming Jenna and Sheinelle to Jamaica to show them firsthand why over four million visitors each year come to enjoy the kind of authentic hospitality they can only get in Jamaica. They will see why our culture, food, music, and beauty bring joy to so many as they experience the authentically warm nature of the Jamaican people,” said Minister Bartlett.

Jamaica Tourist Board’s Director of Tourism, Donovan White noted the upbeat nature of the show is a great match for Jamaica’s spirit. “Jenna and Sheinelle bring an abundance of charm and energy to their broadcast every day, which fits perfectly with the boundless enthusiasm and passion for which we are known here in Jamaica.”

ABOUT THE JAMAICA TOURIST BOARD

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/

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Media contact: jamaica@louhammond.com