New route will strengthen Jamaica’s Airlift

Pictured (L-R): Odette Dyer, Regional Director, Jamaica Tourist Board, Shane Munroe, CEO, MBJ Airports Ltd., Chritopher Jarrett, President, Jamaica Hotel and Tourist Association, Kim Bowie, Director of Communications, Flair Airlines, His Worship the Mayor, Councillor Richard Vernon, Mayor of Montego Bay, Angellique Virtue, Communication Manager, Airport Authority of Jamaica and Angella Bennett, Regional Director, Canada, Jamaica Tourist Board. Councillor Vernon cuts the ribbon to officially welcome Flair Airlines to Montego Bay.

MONTEGO BAY, JAMAICA – December 19, 2025 – Minister of Tourism, Hon Edmund Bartlett has welcomed the launch of new nonstop service with Flair Airlines, between Toronto Pearson International Airport (YYZ) and Montego Bay (MBJ), strengthening airlift from Canada as the island enters the peak winter travel season.

The new route expands access to Jamaica for Canadian travellers and reinforces the destination’s strong appeal as a leading Caribbean getaway offering sun, culture, and world-class hospitality.

“This new route will strengthen the island’s airlift and provide more options for our Canadian visitors to come to our shores. It also highlights the significant confidence that our airline partners have for the destination following an unprecedented category 5 hurricane. It also reinforces that fact that Jamaica is open for business and ready to welcome visitors,” said Minister of Tourism, Hon Edmund Bartlett.

The service, operated by Flair Airlines, runs up to twice weekly, increasing seat capacity from Canada and supporting Jamaica’s broader tourism strategy focused on market diversification, resilience, and long-term growth.

“This flight is truly meaningful in the context of getting back on track with our new KPIs for Jamaica’s tourism by 2030,” added the Minister.

Pictured: Flair Airlines touches down on Thursday, December 18, 2025, from Toronto to Montego Bay as part of the airlines newest route to Jamaica.

“Canada continues to be one of Jamaica’s most important and resilient source markets,” said Donovan White, Director of Tourism, “This new nonstop service from Toronto supports our winter growth strategy by improving accessibility and making it even easier for Canadians to choose Jamaica for their holiday travel.”

The launch reflects the Jamaica Tourist Board’s continued collaboration with airline partners to expand connectivity, stimulate travel, and ensure Jamaica remains top of mind in the global tourism landscape.

“We are truly grateful for this service not just during our peak season but following the passage of hurricane Melissa. We will continue to work with our airline partners to increase airlift between both countries,” said Angella Bennett, Regional Director, Canada.

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ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.