Jamaica Wins Best Practice Gold Adrian Award

Mar 29, 2021

KINGSTON ??? March 26, 2021 ?????The Jamaica Tourist Board (JTB) was recognized by the Hospitality Sales & Marketing Association International (HSMAI) with a Best Practice Gold Adrian Award for??public relations??excellence in the Crisis Communications/Management. The JTB???s entry, titled ???Communicating Through a Crisis: A Model for Tourism Leadership,??? focused on the destination???s thorough and thoughtful response to the pandemic, with an emphasis on innovative marketing and international communications. The focus of the 2020 HSMAI Adrian Awards was on Best Practices, Innovation and Community,??showcasing the industry???s most exceptional efforts that will drive hospitality and tourism recovery. …See More…