KINGSTON, Jamaica; Thursday February 26, 2026 – The Jamaica Tourist Board (JTB) has launched the 2026 edition of the Jamaica Visitor’s Guide, a reimagined publication designed to inspire diverse travellers—from solo adventurers and honeymooning couples to corporate event planners, incentive groups, and destination wedding seekers.

The enhanced guide arrives as Jamaica demonstrates remarkable resilience following Hurricane Melissa and celebrates new milestones, including Usain Bolt’s appointment as Global Tourism Ambassador.

“This guide represents more than a travel resource—it’s a testament to Jamaica’s unwavering spirit and our commitment to excellence in hospitality,” said Hon Edmund Bartlett, Minister of Tourism. “As we continue to strengthen our position as the Caribbean’s premier destination, this publication will introduce millions of travellers to the authentic Jamaica experience that keeps visitors returning year after year.”

Donovan White, Director of Tourism, added, “The 2026 Jamaica Visitor’s Guide reflects our strategic vision to reach travellers at every stage of their journey. Through compelling narratives and stunning visuals, we’re inviting the world to experience Jamaica’s vibrant culture, breathtaking landscapes, and warm hospitality that define us as a destination.”

“Jamaica is a vibrant, dynamic destination that continues to evolve,” said Kristopher DaCosta, Marketing Manager at the Jamaica Tourist Board. “With the release of the 2026 Jamaica Visitor’s Guide, we are excited to invite travellers to discover—and rediscover—everything that makes Jamaica extraordinary.”

Developed in partnership with Fuchsoto Group, the guide features exclusive editorial content, vivid photography, and practical insights that showcase Jamaica as a destination for immersive, sensory travel.

“Readers can expect exclusive storytelling that showcases Jamaica as an island made for sensory travel,” said Ewald Fuchs, Publisher at Fuchsoto Group. “The experiences highlighted go far beyond sightseeing, giving local businesses and communities a platform to share their stories while reaching a diverse, global audience.”

 The digital edition is available on VisitJamaica.com, which attracts over 5.5 million unique visitors annually, providing year-round engagement with travellers planning their Jamaican adventures.

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ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.