Campaign recognized at the 2026 AAF-Caribbean American Advertising Awards

KINGSTON, Jamaica, March 18, 2026 – The Jamaica Tourist Board Easter Campaign video, created in collaboration with The Limners and Bards Limited (The LAB), has been awarded a Gold ADDY for Cinematography at the 2026 AAF-Caribbean American Advertising Awards, recognizing outstanding creative excellence in advertising across the United States and Caribbean.

“We are proud to see Jamaica’s culture and spirit brought to life,” said Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “Through this powerful storytelling, we are able to showcase the vibrancy of our island and strengthen the connection between Jamaica and its global diaspora.”

The American Advertising Awards, presented by the American Advertising Federation (AAF), are the industry’s most comprehensive competition, celebrating excellence in creative work across the U.S. and Caribbean. 

The Easter campaign was designed to inspire members of the Jamaican diaspora to reconnect with the island during one of its most vibrant seasons. Through cinematic storytelling and striking photography, the campaign captures the spirit of Easter in Jamaica, from fresh seafood feasts and the energy of Carnival to moments of camaraderie among friends set against the island’s stunning landscapes.

“The campaign beautifully captures the authenticity and joy that define Easter in Jamaica,” said Donovan White, Jamaica’s Director of Tourism. “By highlighting the island’s cuisine, celebrations and natural beauty, the creative brings to life the experiences that make Jamaica such a special place to visit.”

The recognition underscores the strength of Jamaica’s creative and marketing partnerships and reflects the continued impact of compelling visual storytelling in promoting the island as a leading destination for culture, celebration and connection.

For more information about Jamaica please visit visitjamaica.com.

###

ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/