Launching in December 2025, the Visitor’s Guide will kick off the second year of this dynamic partnership

KINGSTON, JAMAICA, July 18, 2025 – Following a successful debut collaboration, the Jamaica Tourist Board (JTB) is proud to announce the launch of the second consecutive edition of the Jamaica Visitor’s Guide 2026 in partnership with the Fuchsoto Media Group. After an impactful year promoting the island to audiences worldwide—in four different languages—the 2026 edition is poised to deepen the connection between Jamaica and travelers with an even more immersive celebration of the beloved destination.

Scheduled for release in December 2025, the new Jamaica Visitor’s Guide 2026 will once again be distributed at international travel conventions and tourism expos throughout Europe, North America, and Asia, bringing the heart and soul of Jamaica to millions of potential visitors.

The guide is a key component for marketing the destination through the official Visit Jamaica website and social channels, which receive 5.5 million visitors combined.

“The Jamaica Visitor’s Guide is a valuable tool for connecting travelers with our destination and for partners looking to reach an engaged audience,” says Kristopher DaCosta, Marketing Manager at the Jamaica Tourist Board. “The strong results from last year show how effective the guide is in driving interest and travel inspiration for Jamaica. We’re excited to build on that success in 2026.”

From breathtaking ocean vistas and soul-stirring reggae beats to tantalizingly elevated culinary offerings, fragrances that range from tropical blooms to mountain coffee, and the unmistakable rhythm of an island’s ebb and flow – this new edition is designed to transport readers straight into the heart of the Jamaican experience.

“Our goal this year is to showcase Jamaica in a way that’s not only beautiful but visceral,” says Ewald Fuchs, Senior Sales Director at the Fuchsoto Media Group. “Readers will feel the island in every page—its textures, sights, sounds, and so much more—all while offering our partners unmatched exposure to a global audience of readers eager for experiential travel.”

The Jamaica Visitor’s Guide remains a trusted resource for travelers and industry professionals, highlighting the island’s rich culture, epic landscapes, and unparalleled hospitality. Whether planning their first trip or their fifth, this new edition promises travelers a fresh perspective on why Jamaica is always a great idea.

“We’re excited to continue our collaboration with the Fuchsoto Media Group for the 2026 edition of the Jamaica Visitor’s Guide,” said Donovan White, Jamaica’s Director of Tourism. “This guide has proven to be a valuable resource for travelers, offering a clear look at what makes Jamaica special – from our cultural heritage to the warmth of our communities. As we expand our reach, we hope it encourages more visitors to explore the island and experience all that Jamaica has to offer.”

For further updates including exclusive previews and behind-the-scenes content, follow the Jamaica Tourist Board on social media and visit www.visitjamaica.com.

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ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.

Contact:  

Lou Hammond Group  

jamaica@louhammond.com