64 Knutsford Boulevard, Kingston 5 Jamaica, West Indies
Pictured: Jamaica’s Deputy Director of Tourism, Philip Rose (center) poses with American Airlines and Glasswing International volunteers at St. James High School in Montego Bay on June 25, 2025.
KINGSTON, JAMAICA, June 25, 2025 – Jamaica Tourist Board welcomed American Airlines to Montego Bay this week in efforts to restore two sports fields at the local St. James High School.
In collaboration with nonprofit Glasswing International, more than 40 American Airlines team members worked to restore the school’s sports fields to enhance the holistic learning experience for the school’s 1,785 students and 118 teachers – boosting morale, promoting academic achievement, and creating a more dynamic and supportive environment for growth.
“This collaboration between American Airlines and Glasswing International exemplifies the power of partnership in uplifting our communities,” said Jamaica’s Minister of Tourism, Hon Edmund Bartlett. “By investing in our youth and educational spaces, we are not only enhancing school life but also nurturing the next generation of Jamaican leaders and athletes. We are deeply grateful for this meaningful contribution to St. James High School and the broader Montego Bay community.”
Pictured: Jamaica’s Deputy Director of Tourism, Philip Rose (right) poses with American Airlines’ Jose Maria Giraldo, MD Operations for Mexico, Canada, the Caribbean, and Central America (left) and Jose Freig, VP International and Inflight Dining Operations (center) at St. James High School in Montego Bay on June 25, 2025.
“At American Airlines we have a strong commitment with Jamaica, a country that we have proudly called home for almost 50 years,” said José A. Freig, Vice President of International and Inflight Dining Operations. “Through our continued partnership with Glasswing International, our hope is that our team members are able to make a positive and lasting impact, together giving back to a community that is so important in our Caribbean network.”
Beyond its physical impact, the revitalized sports area is also expected to help improve student engagement, reduce dropout rates, and enhance overall school attendance—providing a home advantage for student-athletes and a renewed sense of school spirit.
“At Glasswing, we believe in the transformative power of community partnerships. This project in Jamaica is a meaningful opportunity to strengthen educational and wellness spaces, while working hand in hand with volunteers, partners, and communities committed to creating change. We are honored to collaborate with American Airlines in this effort to generate lasting impact in the lives of children and youth across the region,” said Chris Martínez, Regional Projects Director, Glasswing International.
This summer, American is operating 15 peak daily flights from three destinations in Jamaica — Kingston (KIN), Montego Bay (MBJ) and Ocho Rios (OCJ) — increasing to 20 peak daily flights in winter.
“We’re proud to serve as the largest U.S. airline in Jamaica, offering up to 93 weekly flights this summer,” said José María Giraldo, Managing Director of Operations for Mexico, the Caribbean, Canada, and Central America. “We continue expanding our footprint in the country, launching service to Ocho Rios last year and growing our operation by more than 17% for the summer, both highlighting our nearly five decades of commitment with Jamaica.”
Over the past few years, Jamaica has seen a significant increase in airlift due to partnerships with companies like American Airlines. In 2024, the island welcomed 4.3 million visitors and generated approximately US$4.35 billion in tourism earnings, which directly contributed to its economy.
“We believe that tourism should create lasting, positive change in the communities we serve, and this initiative at St. James High School is a shining example of how meaningful partnerships can go beyond travel to leave a real impact,” said Jamaica’s Director of Tourism, Donovan White. “We are proud to support efforts that empower our youth and strengthen the future of Jamaica.”
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
About American Airlines Group
As a leading global airline, American Airlines offers thousands of flights per day to more than 350 destinations in more than 60 countries. The airline is a founding member of the oneworld® alliance, whose members serve more than 900 destinations around the globe. Shares of American Airlines Group Inc. trade on Nasdaq under the ticker symbol AAL. Learn more about what’s happening at American by visiting news.aa.com and connect with American @AmericanAir and at Facebook.com/AmericanAirlines. To Care for People on Life’s Journey®.
About Glasswing International
Glasswing’s mission is to address the root causes and consequences of violence and poverty through education and health programs that empower youth and communities, and strengthen public systems. Through grassroots, evidence-based programming, and cross-sector alliances, Glasswing creates opportunities for children and youth – local changemakers – to thrive. Since 2007, Glasswing has impacted over 7.8 million people’s lives. For more information, visit: www.glasswing.org.
Pictured: (L-R) Fiona Fennell, Public Relations and Communications Manager, Jamaica Tourist Board, Ms. Astrid Bodie, Director Sales and Marketing, Bahamasair , Philip Rose, Deputy Director of Tourism for the Americas, Jamaica Tourist Board, Tanya Pratt, Chairman, Bahamasair, Peter Mullings, Deputy Director of Tourism, Marketing, Jamaica Tourist Board, Mr. Shevonn Cambridge, Deputy Managing Director, Bahamasair, Wilfred Mullings, Deputy Director, Sales and Marketing , Bahamasair, Dr. Tyneil Cargill, Board Director, Bahamasair and Trudy Dixon, Caribbean Sales Manager, Jamaica Tourist Board. The occasion was a press conference at Grand Hyatt Baha Mar in Nassau, to highlight the strengthening of the partnership between Bahamasair and the Jamaica Tourist Board.
KINGSTON; Jamaica: Thursday June 26, 2025 – Minister of Tourism, Hon Edmund Bartlett has welcomed the tourism growth between Nassau, The Bahamas, and Montego Bay, Jamaica, following the successful launch of Bahamasair’s direct twice-weekly service that began in November 2024.
Since the inaugural flight touched down at Sangster International Airport seven months ago, visitor arrivals from Nassau to Montego Bay has seen a steady increase, with Jamaica welcoming 3,092 arrivals and 3,074 departures to The Bahamas. This demonstrates the pent-up demand for seamless travel between these two Caribbean tourism powerhouses.
“The success of this route demonstrates the tremendous potential for intra-Caribbean travel when we remove barriers and create convenient connections,” said Minister of Tourism, Hon Edmund Bartlett. “Nassau visitors are discovering the unique attractions of western Jamaica, from our pristine beaches to our rich cultural heritage while Jamaicans now can explore the unique features of the islands of The Bahamas. The new route also provides economic benefits for both countries through increased visitor spend,” Minister Bartlett added.
Search for travel to Jamaica has increased significantly since the inaugural flight which will help to drive interest in travel over the next three months. In fact, Jamaica maintains the largest market share of Caribbean destination searches from the Bahamas, consistently above Dominican Republic, Barbados, and St. Lucia.
“The direct link has facilitated deeper cultural and business relationships between Jamaica and The Bahamas which exemplifies successful intra-Caribbean collaboration. This is more than just a flight route – it’s a bridge connecting our Caribbean family,” said Director of Tourism, Donovan White.
The 1 hour and 25-minute flight operating on Thursdays and Sundays has eliminated the need for lengthy connections through the US or other international gateways. The projected increase in visitor spending is set to provide a significant boost to local businesses, hotels, restaurants, and tour operators for both countries.
During a recent visit by the Jamaica Tourist Board (JTB) to The Bahamas, Bahamasair Chairman, Tanya Pratt, said, “The Caribbean is strongest when we move forward together. This isn’t just a visit, it’s a celebration of shared values, family, and vision. What we’re building today will have lasting ripple effects.”
Bahamasair’s Deputy Managing Director, Shevonn Cambridge added that Bahamasair’s belief is that airlift is “not just about transportation, it’s about connection.” He thanked the Jamaica Tourist Board for its trust and collaboration in shaping a new model of regional partnership.
Pictured: (L-R) Trudy Dixon, Caribbean Sales Manager, Jamaica Tourist Board, Candace Thomas, Project Support Officer, Jamaica Tourist Board, Fiona Fennell, Public Relations and Communications Manager, Jamaica Tourist Board, Chanice Treasure, Destination Marketing Officer, Jamaica Tourist Board, Christopher Burke, Media Relations Officer, Jamaica Tourist Board, Sevana, Jamaican singer-songwriter, Kendece Saunders, Sales Executive, Bahamasair, Venessa Henderson, Social Media Executive, Bahamasair, Indera Scott Sales Executive, Bahamasair, Britiany Bullard, Marketing Manager, Bahamasair and Nashon Rolle, Sales Executive, Bahamasair. Jamaica provided a cultured musical experience by Sevana at the Bahamasair and JTB mix and mingle event held on June 14, 2025 in The Bahamas.
To strengthen this new partnership and to drive awareness and sales, Bahamasair collaborated with the JTB to provide reciprocal immersive experiences to better understand the offerings of its islands. The activation helped to educate and inspire a deeper partnership grounded in working to promote the route.
The direct service has an appeal from leisure travellers seeking to experience multiple Caribbean destinations in a single trip, as well as business travellers strengthening commercial ties between the two nations. The JTB continues to work closely with Bahamasair to enhance airlift and connectivity throughout the Caribbean, supporting the region’s collective tourism growth.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo, Paris and the Gulf Cooperation Council.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Pictured: Minister of Tourism, Hon Edmund Bartlett, (1st L) accepts an award for his contribution to regional tourism from the Caribbean Tourism Organization’s (CTO) Chairman and Minister of Tourism for Barbados, Hon Ian Gooding-Edghill. Sharing in the moment are (L-R) Donovan White, Director of Tourism, and Donna Regis-Prosper, Secretary General and Chief Executive Officer, CTO. The award was handed out at the Jamaica Tourist Board’s 70th Anniversary celebrations at the Hard Rock hotel in New York on Wednesday, June 4, 2025.
KINGSTON, JAMAICA, June 11, 2025 – The Caribbean Tourism Organization (CTO) has recognized Jamaica’s Minister of Tourism, the Honourable Edmund Bartlett for his exceptional leadership and transformative contributions to Caribbean tourism development.
“It is truly humbling that the CTO has recognized my contributions to regional tourism, but it also highlights that we can do more together as a block. There is much more to do to increase airlift, arrivals and earnings through collaboration and I am committed to working with all our stakeholders to achieve this,” said Minister of Tourism, Hon Edmund Bartlett.
The award, which was presented at the Jamaica Tourist Board’s 70th Anniversary celebration in New York on Wednesday June 4, recognized Minister Bartlett’s visionary approach to regional tourism cooperation, his innovative strategies for building tourism resilience, and his unwavering commitment to positioning the Caribbean as the world’s premier tropical destination.
Speaking on behalf of the CTO, Chairman and Minister of Tourism for Barbados, Hon Ian Gooding-Edghill highlighted that Minister Bartlett has been a driving force behind the Caribbean’s remarkable tourism recovery and growth and regional collaboration.
Under Minister Bartlett’s leadership, Jamaica not only recovered but saw growth following the COVID-19 pandemic, welcoming 4.3 million visitors in 2024 and generating approximately US$4.35 billion in tourism earnings. His strategic initiatives have not only transformed Jamaica’s tourism landscape but have served as a blueprint for regional development.
“This award belongs not just to Jamaica, but to all our Caribbean partners who have worked tirelessly to build a stronger, more resilient tourism industry. Together, we have shown that collaboration, innovation, and shared vision can overcome any challenge,” added Minister of Tourism, Hon Edmund Bartlett.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
Pictured: Minister of Tourism, Hon Edmund Bartlett (L) with Consul General of Jamaica, New York, Alsion Roach Wilson ahead of the start of the Jamaica Tourist Board’s 70th anniversary event at the Hard Rock Hotel on Wednesday June 4, 2025.
KINGSTON, Jamaica; Monday June 9, 2025: As the Jamaica Tourist Board celebrates its milestone 70th anniversary, Minister of Tourism, Hon Edmund Bartlett has reiterated that workers in the sector are at the heart of the destination’s success and excellence.
In highlighting this fact, the Minister has unveiled a strategic framework that places tourism workers at the absolute center of the island’s tourism development strategy. The comprehensive initiative positions Jamaica as the Caribbean’s premier destination through investment in human capital.
Speaking at the Jamaica Tourist Board’s 70th anniversary celebration at the Hard Rock Hotel in New York on Wednesday June 4, Minister Bartlett emphasised the importance of building human capital to future proof Jamaica’s tourism for the next 70 years and beyond.
“Our people have always been Jamaica’s greatest asset, and this strategy formally recognizes that truth. To ensure the resilience of the sector, we will build a tourism ecosystem where every worker – from housekeepers to hotel managers, tour guides to transportation providers – has the tools, training, and opportunities to thrive.”
Pictured: Minister of Tourism, Hon Edmund Bartlett, (1st R) cuts the 70th Anniversary cake at the Jamaica Tourist Board’s celebration at the Hard Rock Hotel on Wednesday June 4, 2025. Joining in the moment (L-R) are Ricardo Henry, Business Development Officer – Northeast USA, Allana Faustin, Inside Sales Communications Officer, Victoria Harper, District Sales Manager-Northeast USA and Donovan White, Director of Tourism.
The initiative encompasses three core pillars designed to transform Jamaica’s tourism workforce – Training and Certification to upskill workers and change the labour market arrangement; Housing; and access to the already established Tourism Workers Pension scheme.
“This all falls under our drive to build human capital and make the necessary investment in our people who are our most iconic attraction. As tourism continues to evolve our workers will need the skills to adapt and meet the increasing demands. When our workers are equipped, our service standards and resilience will contribute to the sector’s future proofing,” said Minister of Tourism, Hon Edmund Bartlett.
For 70 years, the Jamaica Tourist Board has been at the helm of promoting the island as a premier warm weather destination. Last year the island welcomed 4.3 million visitors with a projection of 5 million for 2025.
“This is about recognizing that sustainable tourism depends on sustainable livelihoods for the people who make our industry possible. When our workers prosper, our visitors have better experiences, communities benefit, and our entire nation grows stronger,” said Director of Tourism, Donovan White.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo, Paris and the Gulf Cooperation Council.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Caribbean tourism leaders and industry partners join the tourist board for milestone evening at Hard Rock Hotel New York
Pictured: Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, gives welcome remarks at the Hard Rock Hotel New York on June 4, 2025, during the Jamaica Tourist Board’s 70th anniversary celebration.
KINGSTON, JAMAICA, June 9, 2025 – The Jamaica Tourist Board (JTB) hosted a dynamic celebration at the Hard Rock Hotel New York on June 4 to mark its milestone 70th anniversary. The evening brought together key figures in Caribbean tourism, travel partners, and cultural icons to reflect on Jamaica’s legacy as a leading Caribbean travel destination and to share a bold vision for the future.
“As we celebrate 70 years of sharing Jamaica with the world, we reflect on our journey of growth and success,” said Jamaica’s Minister of Tourism, Hon. Edmund Bartlett. “This anniversary is not just about looking back – It’s about setting the stage for an even brighter future. Through the ’70 Days of Jamaica Love’ promotion, we invite travelers to rediscover the soul of Jamaica, where every visit promises a new adventure, new memories, and a deeper connection to our culture and people.”
Joining team members from the Jamaica Tourist Board, including the Hon. Edmund Bartlett, Minister of Tourism, Donovan White, the Director of Tourism, and Philip Rose, Deputy Director of Tourism, were Caribbean leaders Alsion Wilson Roach, Consul General of Jamaica, New York; Hon. Marsha Tamika Henderson, Minister of Tourism, St. Kitts; Hon. Ian Gooding-Edghill, Minister of Tourism, Barbados, and Chairman of the Council of Ministers and Commissioners of Tourism of the Caribbean Tourism Organization; Hon. Carlos James, Minister of Tourism, Saint Vincent and the Grenadines; Zhavargo Jolly, Minister of Tourism, Turks and Caicos; Valérie Damaseau, Commissioner of Tourism and Culture, Saint-Martin; Dean Fenton, the U.S. Director for the Antigua & Barbuda Tourism Authority; and Dona Regis-Prosper, Secretary-General and CEO of the Caribbean Tourism Organization (CTO).
Pictured (L-R): Jamaica’s Minister of Tourism, Hon. Edmund Bartlett; Consul General of Jamaica, New York, Alsion Wilson Roach; and Jamaica’s Director of Tourism, Donovan White, at the Hard Rock Hotel New York on June 4, 2025, during the Jamaica Tourist Board’s 70th anniversary celebration.
In his welcome remarks, Minister Bartlett reflected on the achievements of the past seven decades and unveiled an exciting new promotion, “70 Days of Jamaica Love”, developed to give thanks and invite visitors to experience the vibe that can only be found in Jamaica. The limited-time deal, available for bookings made between June 4 and August 12, 2025, with travel valid through April 30, 2026, offers 70 days of savings on accommodations, attractions, and more across the island.
“As we reflect on 70 years of progress, we reaffirm our mission to showcase Jamaica’s culture, creativity, and unmatched hospitality to the world,” said Jamaica’s Director of Tourism, Donovan White. “This is more than a milestone – it’s a celebration of our legacy and a leap toward the future.”
The New York event is part of a year-long 70th anniversary campaign that includes island-wide activations, a commemorative documentary, and a digital exhibition tracing the JTB’s history from its founding in 1955 to today.
For more information on visiting Jamaica, go to www.visitjamaica.com. For more information on the “70 Days of Jamaica Love” offer, and to access special rates, value-added packages and exclusive promotions, visit www.visitjamaica.com/deals.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
Pictured: Minister of Tourism, Hon Edmund Bartlett giving his keynote address at CTO Week’s Leadership on Monday June 2, 2025, at the Westin Hotel in New York.
NEW YORK, New York, Wednesday June 4, 2025 – Minister of Tourism for Jamaica, Hon. Edmund Bartlett on Monday delivered a keynote address at the Caribbean Tourism Organization’s (CTO) Leadership Luncheon, calling for bold action to build tourism resilience across the Caribbean region. Speaking under the theme ‘Caribbean Resilience: Crafting Tomorrow’s Tourism,’ Minister Bartlett outlined a transformative vision for sustainable tourism development.
The CTO Caribbean Week 2025 continues through June 6, bringing together tourism leaders, policymakers, and industry stakeholders to advance the theme.
“We stand at the cusp of an era that is uncertain yet laden with possibility,” declared Minister Bartlett. “We have an urgent duty to transform the Caribbean into a paragon of sustainable, resilient, and community-centered tourism. Our story is not one of victimhood—it is one of steadfast resilience and unbreakable unity.”
The focus of Minister Bartlett’s address was his passionate call for the establishment of a Tourism Resilience Fund specifically designed to support small island developing states across the Caribbean.
Pictured: Minister of Tourism, Hon Edmund Bartlett (R) gives Minister of Tourism for Barbados, Hon Ian Gooding-Edghill (L) and Secretary General and CEO of CTO, Donna Regis-Prosper (C) copies of his new co-authored book, ‘Decoding the Future of Tourism’ at CTO Week in New York.
The Minister emphasized that such a fund would serve as both a practical mechanism for crisis response and a symbol of regional commitment to safeguarding tourism’s future. “This Fund is not merely a financial mechanism; it is a symbolic and practical testament to our commitment to safeguarding the future of tourism for small island developing states,” Minister Bartlett stated.
He also highlighted the pivotal role of the Global Tourism Resilience & Crisis Management Centre (GTRCMC), which he helped establish, in steering the region through future challenges. “The GTRCMC stands as more than an institution—it is the backbone of our future strategy, a future where disruptions and shocks are met with swift, coordinated, and science-based actions,” the Minister emphasized.
Minister Bartlett concluded his address by emphasizing that Caribbean resilience represents more than a theme—it is a strategic imperative that will guide the region’s economic development and global leadership in the coming decades.
“Let the Caribbean be a beacon of possibility—a region that faced enormous challenges, yet chose collaboration over isolation, sustainability over short-sightedness, and resilience over resignation,” Minister Bartlett stated. “Together, we have the power to craft a tourism model that is inclusive, regenerative, and future-focused.”
Minister Bartkett is leading a small delegation at CTO Week in New York. The week of activities will feature dynamic discussions, cultural celebrations, and industry networking, including the Caribbean Media Marketplace, Caribbean Media Awards, leadership forums, artificial intelligence panels, and CTO’s high-level business meetings.
For more information on visiting Jamaica, go to www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
Special travel deals are bookable from June 4 to August 12 for trips through April 30, 2026
KINGSTON, JAMAICA, June 4th, 2025 – The Jamaica Tourist Board is celebrating its landmark 70th Anniversary with 70 days of savings on accommodations, attractions and more across the island. The “70 Days of Jamaica Love” special island-wide offers are available on bookings made between June 4 and August 12, 2025, with travel valid through April 30, 2026.
“Since our founding in 1955, the Jamaica Tourist Board has been dedicated to highlighting Jamaica’s beauty, culture, and warm hospitality to travelers worldwide,” said Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “As we prepare to again welcome more than four million visitors in 2025, our growth reflects seven decades of strong partnership, unwavering dedication, and the welcoming spirit of the Jamaican people.”
Travelers can access special rates, value-added packages and exclusive promotions by visiting www.visitjamaica.com/deals.
“For 70 years, we’ve helped shape how the world sees Jamaica—rich in natural beauty, alive with rhythm, and rooted in history,” said Donovan White, Director of Tourism, Jamaica. “This special promotion is both a thank-you and a welcome. It’s an invitation to feel the pulse of reggae, to sip Blue Mountain coffee at sunrise, and to create memories on our beaches, mountains, and in our vibrant towns. There’s never been a better time to fall in love with Jamaica.”
Jamaica offers unforgettable experiences suited to every kind of traveler. In Montego Bay, visitors enjoy bustling nightlife, white-sand beaches, and destination dining. Ocho Rios is home to iconic attractions like Dunn’s River Falls and Mystic Mountain, alongside top-rated family resorts. Negril invites serenity with its legendary 7-mile beach and cliffside sunsets, while the South Coast charms with quiet escapes in Treasure Beach and nature tours along the Black River. The lush vegetation of Port Antonio and the cultural heartbeat of Kingston, the island’s capital, all add up to an enchanting and unmatched Caribbean destination.
For more information on visiting Jamaica, go to www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
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Airport Staff Celebrated for their Contribution to Sector’s Success
KINGSTON, JAMAICA – December 27, 2024 – Jamaica is experiencing an unprecedented surge in tourism as the winter season sees the destination securing 1.6 million airline seats, underscoring the island’s status as one of the Caribbean’s most sought-after destinations.
The strong demand for travel to Jamaica comes as international airlines continue to expand their offerings, making the island more accessible than ever to visitors from around the world. The 1.6 million seats represent a significant increase in capacity, indicating a robust recovery for the island’s tourism sector and positioning it for continued growth.
“This is going to be the best winter season on record. This is the first winter that we have 1.6 million seats coming into Jamaica. We know that 1.6 million seats are 100% of the flights that are coming but we if consider 80% we are looking at 1.3 million visitors coming which is 12.8% higher than last winter which is also 178,000 more seats,” expressed Minister of Tourism, Hon. Edmund Bartlett.
KINGSTON, JAMAICA (December 17, 2024) — The Jamaica Tourist Board (JTB) celebrated its top-producing travel specialists during the 10th annual One Love Affair, a three-day recognition event held December 12-15 at the newly opened Princess Grand Jamaica and Princess Senses The Mangrove in Green Island, Hanover.
The exclusive event honoured the top 50 elite travel advisors from key markets including the United States, Canada, the United Kingdom, continental Europe, and Central Europe.
“We are witnessing unprecedented growth in Jamaica’s tourism sector, with our travel specialists playing a pivotal role in our success,” boasted Edmund Bartlett, Minister of Tourism. “These dedicated professionals have helped Jamaica maintain its position as a leading Caribbean destination, even in the face of various challenges throughout 2024.”
Caption: Hon. Edmund Bartlett, Minister of Tourism (seated centre), Donovan White, Director of Tourism (right), and Angella Bennett, Regional Director for Canada at the Jamaica Tourist pose with awardees during the One Love Affair: An Eco-Chic Soiree event that celebrated the top 50 travel advisors servicing the Jamaica market.
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KINGSTON, JAMAICA, November 15, 2024 – Jamaica was celebrated as a world-renowned tourist destination at the 10th annual Travvy Awards, where it earned six awards in the gold, silver and bronze categories. The presentation ceremony was held in Fort Lauderdale, Florida on November 7th, 2024.
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KINGSTON, JAMAICA, November 15, 2024 – Reinforcing its status as a leading Caribbean tourism destination, Jamaica has generated $197.8 million USD from cruise tourism in the 2023/2024 season. According to a recent study by the Florida-Caribbean Cruise Association (FCCA), sponsored by Jamaica Vacations Limited, passenger and crew visits to Jamaica, along with additional expenditures by cruise lines and the destination such as port services, taxes, and local goods and services, drove the island’s overall cruise tourism expenditures. “See more“
KINGSTON, JAMAICA, November 13, 2024 – In another first for the Caribbean, the Jamaica Tourist Board (JTB) and the Jamaica Travel Channel (JTC) have agreed on a collaboration to stream destination video content across several digital platforms to a global audience via the newly redesigned Jamaica Travel Channel. Already boasting over 250,000 monthly online viewers, the revamped channel showcases some of Jamaica’s best accommodations, breathtaking experiences and stunning vistas. “See more“
KINGSTON, JAMAICA – October 22, 2024 – In a historic achievement for Jamaican motorsport, rising stars Senna Summerbell and Tommi Gore captured third place at the prestigious ADAC GT4 Germany series finale at the Hockenheimring, marking Jamaica’s first-ever podium finish in European GT4 racing.
The dynamic duo, known as the Reggae Racers, thrilled over 80,000 spectators with not only their podium finish in the first race but also an impressive Top 5 placement in the final race. Competing with the reigning champion team AVIA W&S Motorsport, Summerbell, 22, and Gore, 19, have written their names into international motorsport history.
“We chose the ADAC GT4 Germany because it’s one of the world’s fastest-growing GT championships,” said the young racers, whose fathers are also accomplished drivers. “The series offers excellent opportunities for both competitive racing and brand exposure on the prestigious DTM platform.”
KINGSTON, JAMAICA – September 11, 2024 – The Jamaica Tourist Board (JTB) proudly commends Taj Melbourne, Jamaica’s 2024 Junior Minister of Tourism, for his outstanding representation at the Caribbean Tourism Organization’s (CTO) State of the Tourism Industry Conference (SOTIC) held from September 4-6, 2024, in the Cayman Islands.
SOTIC 2024, themed ‘Caribbean Tourism – Fueling our Lifeblood’, brings together regional and global tourism leaders to address critical issues shaping the Caribbean tourism sector.
Melbourne, a 16-year-old student from Manning’s School, participated in the Tropical Shipping Regional Youth Congress, a key component of SOTIC, on September 5. He captivated the audience with his innovative approach, opening his presentation on The Blue Economy with a song.
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