Travel agents have secured $8 million room nights

Pictured: Minister of Tourism, Hon Edmund Bartlett, (c) shares lens with Ariel Bowen (1st l), Acting Chief Consulate General of Jamaica in New York, H.E Brian Wallace, Permanent Representative of Jamaica to the United Nations (1st r). Joining in the moment are (l-r) Philip Rose, Deputy Director of Tourism, Americas and Victoria Harper, District Sales Manager-Northeast USA at a special reception for the Jamaica Tourist Board’s Travel Specialists.

KINGSTON, JAMAICA, February 2, 2026 – Jamaica’s Minister of Tourism, Hon Edmund Bartett, has expressed heartfelt appreciation to the island’s travel specialists for their outstanding efforts in driving tourism recovery following Hurricane Melissa. Through their dedication and tireless work, travel agents have secured more than 23,000 room nights valued at approximately $8 million, marking a significant milestone in the destination’s return to normalcy.

Speaking to over one hundred travel specialists at a reception in New York yesterday, the Minister of Tourism, Hon Edmund Bartlett said “Without you, tourism couldn’t happen. You represent a huge part of tourism, and even though you are away from Jamaica, your work is essential. In the face of unprecedented challenges brought by Hurricane Melissa, you have worked tirelessly to restore confidence in our destination and deliver results that exceed our most optimistic projections.”

The Minister emphasized the profound multiplier effect of tourism, noting that it takes at least 175 economic and social activities to satisfy one tourist. “The 23,000 room nights you’ve secured represent not just numbers on a page, but livelihoods restored and businesses revitalized,” the Minister stated. “Each tourist engages over 175 skill sets and touch points—from airport operations to hotel services, from transportation to attractions—and at each point, income flows to Jamaicans.”

The $8 million in secured bookings represents a critical injection of revenue into the local economy, supporting the countless tourism-dependent businesses and workers impacted by the hurricane.

“Many times, we overlook the true contribution of tourism. While tourism may appear as 10% of GDP in statistics, it really represents 34% or more of our economic activity. Tourism is not a definable economic activity—it is a confluence of many economic and social activities that secure the well-being of Jamaica and Jamaicans.”

The Minister explained that travel agents play an indispensable role in this ecosystem, “It starts when the idea is born that someone wants to travel. Without you making that one tourist come to Jamaica, none of the economic multiplication happens. You are the catalyst for everything that follows.”

The Jamaica Tourist Board has been working closely with travel agents through familiarization trips, regular updates on infrastructure restoration, and collaborative marketing initiatives to support their sales efforts.

“This milestone of 23,000 room nights is just the beginning,” the Minister added. “With continued collaboration and your unwavering commitment, I am confident that our tourism sector will not only recover but emerge stronger than ever before. My thanks to you is about that one tourist that you made come to Jamaica—so that over 175 skill sets and social and economic touch points could be engaged, and at each point money flows into our economy.”

For more information about Jamaica, please visit www.visitjamaica.com.  

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ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/

Contact:  

Lou Hammond Group  

jamaica@louhammond.com