KINGSTON; Jamaica; August 13, 2025 – Minister of Tourism, Hon Edmund Bartlett, has welcomed Jamaica’s arrivals for the month of July which have reinforced the destination’s strong global appeal.  Preliminary data from the Jamaica Tourist Board indicates that July 2025 marked the strongest July on record for visitor arrivals, with 286,548 stopover visitors reaching the island’s shores. This represents a remarkable 16.5% increase compared to July 2024 of over 246,000 arrivals and a solid 4.8% growth over July 2023 of approximately 273,000 arrivals, demonstrating Jamaica’s continued appeal as a premier Caribbean destination.

“These exceptional numbers reflect Jamaica’s unwavering position as the Caribbean’s most sought-after destination,” said Minister of Tourism, Edmund Bartlett. “The 16.5% month-over-month growth showcases our tourism industry’s robust destination assurance programme, remarkable resilience and the effectiveness of our strategic marketing initiatives.”

The record-breaking July performance continues Jamaica’s strong tourism momentum throughout 2025. The significant growth over both the previous year and pre-pandemic 2023 levels indicates robust recovery and expansion in the sector, which remains a cornerstone of Jamaica’s economy.

“We are thrilled to see such strong visitor confidence in Jamaica,” Director of Tourism, Donovan White. “This growth represents not just numbers, but families choosing Jamaica for their vacations, business travellers discovering our world-class facilities, and repeat visitors returning to experience our unmatched hospitality and natural beauty.”

The tourism sector’s success in July is attributed to several factors, including enhanced airlift capacity, successful marketing campaigns targeting key source markets, and the island’s diverse tourism offerings from beaches to cultural experiences.

Jamaica continues to invest heavily in tourism infrastructure and experiences, with ongoing developments in accommodations, attractions, and transportation to ensure the destination can sustainably accommodate growing visitor demand while maintaining the authentic Jamaican experience that sets the island apart.

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

 

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

 

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

 

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.