Oct 10, 2016

The Jamaica Tourist Board (JTB), will over the next several weeks host approximately 100 travel agents as they get apprised of updates in the island’s tourism product. The agents who are from North America, will visit accommodations, attractions, enjoy the island’s gastronomic offerings and rich culture. Great care has been taken to ensure that they are exposed to the diverse offerings of the destination. Familiarization tours are part of the strategy used to promote Jamaica, as the JTB and its tourism partners expose travel agents, so that they are empowered to promote the destination.