64 Knutsford Boulevard, Kingston 5 Jamaica, West Indies
Pictured: Sixth form students who will be sitting the CAPE Tourism Unit 1 and 2 examinations listened keenly to the presentation made by Kerry-Ann Wray, CAPE Tourism Teacher at St. Hugh’s High School at the CAPE Tourism Knowledge Forum in Kingston on February 24.
KINGSTON; Jamaica; Thursday, March 26, 2026 – Approximately 350 Sixth Form students were empowered and inspired as the Jamaica Tourist Board (JTB), through its Tourism Awareness Unit, successfully hosted its second CAPE Tourism Knowledge Forum on Tuesday, February 24 at the Jamaica Pegasus Hotel and Tuesday, March 10 at The Garden Hotel.
Held under the theme, “Beyond the Textbook: Strategies for ACEing CAPE Tourism,” the forum brought together Tourism Action Club members and non-members preparing to sit CAPE Tourism Unit 1 and Unit 2 examinations. The initiative forms part of the JTB’s strategic thrust to strengthen tourism education and build capacity among the next generation of industry professionals.
Participating schools at the Kingston session included Morant Bay High School, Calabar High School, Ascot High School, Ocho Rios High School and York Castle High School, among others.
Students gained valuable access to senior tourism officials and industry professionals, including Peter Mullings, Deputy Director of Tourism, Marketing, Dr. Carey Wallace, Executive Director of the Tourism Enhancement Fund, Carolyn McDonald-Riley, Director of the Tourism Linkages Network and Beienetch Watson, Tourism, Hospitality & Events Management Lecturer and Unit Head for Marketing, International Business, Entrepreneurship & Strategy at the University of the West Indies, Mona among other informative guests.
Director of Tourism, Donovan White, underscored the industry’s reliance on skilled, innovative young people. “Tourism is not just about hospitality; it is strategy, sustainability, entrepreneurship and global competitiveness. Jamaica’s leadership in tourism resilience and destination marketing is built on strong human capital. By investing in our students today, we are safeguarding the future of the industry,” said White.
“This forum was designed to provide targeted support for students as they prepare their internal assessments and written papers for the CAPE Tourism examinations. As a relatively new subject offering, Tourism can present challenges in accessing resources and industry insight. By connecting students and educators directly with tourism professionals, we are ensuring they are better informed, better prepared, and more confident in their approach to the examinations,” expressed Lucretia Green, Manager of the Tourism Information Centre, JTB.
Pictured: Lucretia Green, Manager of the Tourism Information Centre, JTB (centred) engages with students from St. Hugh’s High School at the CAPE Tourism Knowledge Forum held on February 24.
The programme also featured a dynamic and motivational session on exam success delivered by Krystal Tomlinson Carter, who encouraged students to adopt disciplined study habits, build confidence and approach their CAPE examinations with focus and determination.
Students described the forum as highly informative. “The forum was very beneficial for me because it reinforced much of the material I had already covered in class. It acted as a useful review session, especially with exams fast approaching. I also received helpful notes that will support my studies. Additionally, I valued the internal assessment guide provided for students who may still be working on that component,” stated Tahera Panton, Vice President of the Tourism Action Club and sixth form student at The Queen’s School.
Raymond Bingham, teacher at the Morant Bay High School expressed his appreciation of the initiative. “Today’s session played a key role in motivating my students and boosting their confidence. I especially valued how it guided them on effective ways to approach different types of questions. It also gave them the opportunity to learn from industry experts and see firsthand that a career in tourism is both diverse and rewarding,” he expressed.
Following the success of the Kingston staging, the Tourism Awareness Unit also hosted another CAPE Tourism Knowledge Forum on Tuesday, March 10 at The Garden Hotel in Mandeville with attendance from students at Glenmuir High School, Herbert Morrison Technical High School, Central High School and Frome Technical High School.
Pictured: Peter Mullings, Deputy Director of Tourism, Marketing (left) explains a concept he made in his presentation to a student from Glenmuir High School at the CAPE Tourism Knowledge Forum held on March 10 at The Garden Hotel.
Through initiatives like the CAPE Tourism Knowledge Forum, the JTB continues to demonstrate its commitment to youth development, education and the long-term sustainability of Jamaica’s tourism industry.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
KINGSTON; Jamaica; Thursday, March 19, 2026 – The Jamaica Tourist Board (JTB) has lauded Spirit Airlines for its two decades of contribution to the island’s tourism industry, highlighting the airline’s significant role in strengthening connectivity and expanding access to Jamaica for travellers from across the United States.
The commendation came during the airline’s 20th anniversary celebrations at Sangster International Airport on February 25, where tourism and aviation stakeholders gathered to recognize Spirit Airlines’ longstanding service and impact on the destination.
Spirit Airlines began flying to Jamaica in November 2005 and has since become a vital partner in linking millions of travellers from across the United States to the destination. Over the past 20 years, the airline has played a key role in strengthening visitor arrivals through both Sangster International Airport (SIA) and Norman Manley International Airport (NMIA).
Minister of Tourism, Hon. Edmund Bartlett, also commended the airline’s impact, noting that its presence has helped to transform Jamaica’s tourism landscape. “Spirit Airlines has been instrumental in opening Jamaica to new and emerging markets, providing affordable options that have empowered more people to experience our island. This 20-year milestone reflects a strong and valued partnership that continues to drive growth, resilience and opportunity for our tourism sector,” Bartlett said.
Director of Tourism, Donovan White, underscored the importance of the airline’s reliability and long-standing commitment. “For two decades, Spirit Airlines has demonstrated unwavering dedication to Jamaica, ensuring that our destination remains competitive and accessible. Their consistent service has not only strengthened our airlift capacity but has also enhanced the overall visitor experience by making travel to Jamaica easier and more attainable,” White noted.
“For twenty years, Spirit Airlines has been a bridge connecting travellers to the warmth, culture and beauty of Jamaica. We have watched this relationship grow into more routes, more frequencies and more visitors arriving with excitement in their eyes and leaving with Jamaica in their hearts at both Sangster International Airport (SIA) and Norman Manley International Airport (NMIA),” expressed Mrs. Odette Dyer, Regional Director at the celebration held at SIA on February 25.
Tourism officials also commended the airline for its resilience and continued commitment to the destination through global challenges, including the COVID-19 pandemic and other economic pressures affecting the aviation and tourism sectors.
The celebrations continued on February 26 with a second ceremony at Norman Manley International Airport in Kingston, marking the airline’s 20th anniversary of service to the capital.
As Jamaica continues to expand its global connectivity, tourism leaders reaffirmed the importance of strong airline partnerships in sustaining the industry’s growth trajectory, while celebrating Spirit Airlines’ Emerald Anniversary and its two decades of dedicated service to the island.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Campaign recognized at the 2026 AAF-Caribbean American Advertising Awards
KINGSTON, Jamaica, March 18, 2026 – The Jamaica Tourist Board Easter Campaign video, created in collaboration with The Limners and Bards Limited (The LAB), has been awarded a Gold ADDY for Cinematography at the 2026 AAF-Caribbean American Advertising Awards, recognizing outstanding creative excellence in advertising across the United States and Caribbean.
“We are proud to see Jamaica’s culture and spirit brought to life,” said Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “Through this powerful storytelling, we are able to showcase the vibrancy of our island and strengthen the connection between Jamaica and its global diaspora.”
The American Advertising Awards, presented by the American Advertising Federation (AAF), are the industry’s most comprehensive competition, celebrating excellence in creative work across the U.S. and Caribbean.
The Easter campaign was designed to inspire members of the Jamaican diaspora to reconnect with the island during one of its most vibrant seasons. Through cinematic storytelling and striking photography, the campaign captures the spirit of Easter in Jamaica, from fresh seafood feasts and the energy of Carnival to moments of camaraderie among friends set against the island’s stunning landscapes.
“The campaign beautifully captures the authenticity and joy that define Easter in Jamaica,” said Donovan White, Jamaica’s Director of Tourism. “By highlighting the island’s cuisine, celebrations and natural beauty, the creative brings to life the experiences that make Jamaica such a special place to visit.”
The recognition underscores the strength of Jamaica’s creative and marketing partnerships and reflects the continued impact of compelling visual storytelling in promoting the island as a leading destination for culture, celebration and connection.
For more information about Jamaica please visit visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
KINGSTON, Jamaica; Thursday, March 12, 2026: Minister of Tourism, Hon. Edmund Bartlett, has been named Tourism Minister of the Year – Worldwide by the Pacific Area Travel Writers Association (PATWA), in recognition of his outstanding leadership and contribution to global tourism development.
The award was presented recently at the 26th PATWA World Tourism Leaders’ Summit & PATWA International Travel Awards, which celebrates excellence, innovation and leadership within the international travel and tourism industry.
Minister Bartlett’s recognition reflects his longstanding advocacy for tourism resilience, sustainability and innovation, as well as his instrumental role in shaping policies that have strengthened Jamaica’s tourism sector and influenced global best practices.
Minister Bartlett reaffirmed his commitment to advancing the industry and building stronger, future-ready tourism frameworks worldwide. “I have dedicated my career to strengthening tourism as a driver of economic growth, opportunity and global connectivity,” he said.
“This recognition reinforces the importance of innovation, resilience-building and strategic collaboration in safeguarding the future of tourism. My focus remains on ensuring that the industry continues to evolve in ways that are sustainable, inclusive and responsive to the challenges of a rapidly changing world,” he added.
Under Minister Bartlett’s leadership, tourism has been positioned as a catalyst for sustainable and inclusive growth, through job creation, Public Private Partnerships (PPPs), wealth creation and community transformation. He fervently believes that all Jamaicans should benefit from the success of this major economic earner.
In this regard, he has championed the development of a social equity ecosystem that will give industry workers a greater sense of accomplishment, achievement and security.
The international accolade further reinforces Jamaica’s reputation as a thought leader in tourism resilience and highlights the country’s continued impact on the global tourism landscape under Minister Bartlett’s stewardship.
The accolade is the latest international award presented to Minister Bartlett by PATWA in recent years. Minister Bartlett’s previous awards include: PATWA Global Tourism Icon Award for outstanding contributions to the tourism industry, in 2024; PATWA International Travel Awards “Lifetime Achievement Award for Promotion of Sustainable Travel & Tourism,” in 2023; and the PATWA Tourism Minister of the Year for Sustainable Tourism Award for 2018.
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For further information contact:
Corporate Communications Division
Ministry of Tourism
64 Knutsford Boulevard
Kingston 5
Telephone: 920-4924,
Fax: 906-1729
Or
Dr. Kingsley Roberts
Senior Director, Corporate Communications
Ministry of Tourism
64 Knutsford Boulevard
Kingston 5
Tel: 920-4926-30, ext.: 5990
Cell: (876) 505-6118
Fax: 920-4944
KINGSTON, Jamaica; March 6, 2026 – This summer, Jamaica will benefit from over 160,000 seats from the United Kingdom (UK) and Continental Europe combined — a major vote of confidence from the airline industry in the destination’s growing global appeal.
From the UK, British Airways will operate four weekly flights from both London Gatwick to Kingston and London Heathrow to Montego Bay. TUI will serve Montego Bay with three weekly departures from London Gatwick, plus two weekly flights each from Manchester and Birmingham. Across the three UK carriers — British Airways, TUI, and Virgin Atlantic — a total of 136,640 seats will be on offer for Summer 2026, up from 125,658 in Summer 2025. TUI leads with 63,480 seats, followed by British Airways with 41,168 and Virgin Atlantic with 31,992.
From Continental Europe, five carriers will operate 105 direct flights into Montego Bay’s Sangster International Airport between May and October 2026, offering 33,991 seats — a 45.9% jump from the 23,290 seats available in Summer 2025. The programme spans four gateways: Amsterdam, Frankfurt, Milan Malpensa, and Lisbon. TUI Fly Netherlands anchors the schedule with 26 Tuesday departures from Amsterdam. Condor brings two weekly Frankfurt services totalling over 11,000 seats, making Germany the single largest Continental European source market. Italian carrier Neos adds 8,175 seats across 25 departures, while W2Fly rounds of the numbers with a weekly Wednesday service from Lisbon with 18 flights carrying 6,336 seats.
“This level of airlift from the UK and Continental Europe is a powerful statement about Jamaica’s standing as a premier long-haul destination. It is the result of years of deliberate relationship-building with airline partners, investment in our airports, and the relentless promotion of Jamaica as an experience unlike any other,” said Hon. Edmund Bartlett, Minister of Tourism.
The Jamaica Tourist Board worked closely with all carriers to build schedules that reflect both leisure demand and the growing appetite among European travellers for authentic, immersive Caribbean experiences — something Jamaica continues to deliver through its culture, cuisine, and natural beauty.
“We are encouraged by the commitment our airline partners are making to Jamaica this summer. It reflects a deep belief in Jamaica as a destination that delivers. We look forward to welcoming European visitors to the island in record numbers,” said Donovan White, Director of Tourism.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
KINGSTON; Jamaica; Thursday March 5, 2026 – Jamaica has secured six major honours at the Pacific Area Travel Writers Association (PATWA) International Travel Awards, including the coveted Destination of the Year title, with S Hotel Jamaica and the Montego Bay Convention Centre also earning top accolades, further reinforcing the island’s standing as a global leader in tourism excellence.
The prestigious honour was presented yesterday at the 26th PATWA World Tourism Leaders’ Summit & PATWA International Travel Awards, which recognizes excellence, innovation and leadership across the global travel and tourism industry.
Jamaica’s designation underscores the island’s strong tourism performance, strategic global marketing, resilient recovery efforts and continued investment in sustainable development. The award reflects the destination’s ability to deliver authentic cultural experiences, world-class accommodations and warm hospitality, while maintaining its standing as one of the Caribbean’s leading tourism economies.
Jamaica’s sweep at the awards extended beyond the national destination honour. S Hotel Jamaica, the stylish boutique property in Montego Bay, was recognised as one of PATWA’s top accommodation recipients. The Montego Bay Convention Centre (MBCC) also received a prestigious PATWA accolade, affirming its status as a world-class meetings and events venue. Together, these recognitions underscore the breadth and depth of Jamaica’s tourism offerings.
Minister of Tourism, Hon. Edmund Bartlett, welcomed the recognition, noting that it is a testament to the collective efforts of Jamaica’s tourism stakeholders. “This award belongs to the people of Jamaica, to our workers, our partners and every stakeholder who contributes to making our island a world-class destination.
Being named Destination of the Year reinforces that our focus on resilience, innovation and sustainability continues to resonate globally. We remain committed to strengthening our tourism product and ensuring that the benefits of the industry are shared widely across our nation,” said Minister Bartlett.
Director of Tourism, Donovan White, while congratulating S Hotel and MBCC, also underscored the significance of the recognition for Brand Jamaica. “Being named Destination of the Year by PATWA is a significant milestone for Brand Jamaica. It highlights the confidence the international community has in our product and our people. We will continue to innovate and deliver exceptional experiences that inspire travellers from around the world,” said White.
The accolades add to Jamaica’s growing list of international recognitions and reinforce the island’s upward trajectory as a premier global travel destination known for resilience, creativity and authentic experiences — celebrated at every level, from its iconic venues to the destination itself.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
“You Need A Reason. We’ve Got Deals.” Dynamic travel offers make it easy to plan the perfect island getaway
KINGSTON, Jamaica – March 2, 2026 – The Jamaica Tourist Board, in collaboration with its trusted partners, is showcasing exclusive travel deals through March 31, giving travelers exciting new reasons to experience the island. As part of the “You Need a Reason. We’ve Got Deals.” campaign, visitors can discover fresh offerings each time they check the Visit Jamaica Travel Deals hub, making every trip to Jamaica a one-of-a-kind adventure.
These limited-time offers are made possible through partnerships with leading airlines and vacation providers, giving travelers a variety of ways to experience Jamaica. Some deals focus on flights or special perks, while others combine multiple elements, including accommodations, for a complete getaway across the island. These dynamic offerings highlight the island’s diverse experiences, from sun-drenched beaches to cultural excursions and adventure-filled itineraries.
Current offers (while supplies last) include:
“Jamaica continues to deliver world-class experiences for travelers seeking culture, adventure and relaxation,” said Jamaica’s Minister of Tourism, Hon. Edmund Bartlett. “With new offers added regularly through the end of March, there’s no better time to plan your next getaway to Jamaica.”
Jamaica comes alive with adventure, culture and relaxation at every turn. Visitors can lounge on white-sand beaches, journey through tropical rainforests to hidden waterfalls or glide along turquoise water on a rafting adventure. They can savor authentic flavors from spicy jerk chicken to freshly caught seafood and feel the rhythm of reggae at vibrant markets. From historic towns to luxury resorts, Jamaica delivers experiences that captivate every type of traveler.
“Spring is the perfect time to visit Jamaica as the island comes alive with festivals, cultural events and authentic local experiences,” said Jamaica’s Director of Tourism, Donovan White. “Travelers can take advantage of these timely offers to experience the very best of Jamaica.”
Browse the full, regularly updated collection of offers and plan the perfect Jamaican vacation at https://www.visitjamaica.com/travel-deals/.
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
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Media contact: jamaica@louhammond.com
Growth powered by Surging arrivals from key LATAM markets and a wave of new routes
KINGSTON; Jamaica; Thursday February 26, 2026 — Minister of Tourism, Hon Edmund Bartlett has welcomed the continued record-breaking growth in visitor arrivals from Latin America in 2025 which is being driven by expansion in air seat capacity across the region. The results reflect deepening demand from six primary source markets — Argentina, Brazil, Chile, Colombia, Mexico, and Peru — and a robust airline network that continues to grow into 2026.
Jamaica recorded its strongest-ever performance from Latin American markets last year, with total visitor arrivals from the region growing by more than 62,000 passengers compared to the prior year. Peru, Argentina, and Chile each posted particularly notable gains, reflecting growing awareness of Jamaica as a premier Caribbean destination among South American travellers.
“These results are more meaningful than numbers. They reflect the strategic marketing efforts we have employed to deepen partnerships and confidence in the destination. We have been deliberate in tapping into this extremely lucrative market which will help with diversification and increased arrivals and earnings overall,” said Minister of Tourism, Hon Edmund Bartlett.
The results build on a broader regional upswing. Latin America and the Caribbean recorded total air traffic of 477.3 million passengers in 2025 — a 3.8% year-over-year rise — with most of that growth originating from within the region itself. Jamaica is positioned to capitalize on this momentum through strategic airlift and trade partnerships.
“Latin America has surpassed our expectations and is an extremely positive sign of affinity for brand Jamaica. Our island continues to punch above its weight as global interest in our culture and authentic experiences remain at a high,” said Director of Tourism, Donovan White.
Over the last three years, Jamaica has recorded an 88% increase in arrivals – 31,152 in 2023, 35,252 in 2024 and a whopping 58, 797 last year. Earnings from this market has also increased by 108% from over USD55 million in 2023 to USD116 million last year.
Current scheduled service connecting Latin America to Jamaica includes Copa Airlines operating from Panama City to both Kingston and Montego Bay — with combined weekly frequencies among the highest in the region — alongside LATAM Airlines from Lima and Wingo from Bogotá. All routes are performing at or above target load factors, underscoring the strength of existing demand.
“Our team has been pulling out all the stops to build on this great momentum. We know the value of this market and are determined to leverage more for Jamaica,” said Deputy Director of Tourism, Philip Rose.
Panama continues to serve as a critical aviation hub, with Copa Airlines providing seamless onward connections that effectively extend Jamaica’s reach across the entire Latin American region.
Projections for 2026 and 2027 are also looking extremely strong with 100,000 and 175, 000 arrivals expected respectively. These growing numbers translate to earnings of over USD500 million.
The Minister is leading a small delegation to Columbia and Panama to discuss opportunities to add more cities to Jamaica’s itinerary which will increase seat capacity and strengthen trade and consumer partnerships within the region.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.Top of Form
KINGSTON, Jamaica; Thursday February 26, 2026 – The Jamaica Tourist Board (JTB) has launched the 2026 edition of the Jamaica Visitor’s Guide, a reimagined publication designed to inspire diverse travellers—from solo adventurers and honeymooning couples to corporate event planners, incentive groups, and destination wedding seekers.
The enhanced guide arrives as Jamaica demonstrates remarkable resilience following Hurricane Melissa and celebrates new milestones, including Usain Bolt’s appointment as Global Tourism Ambassador.
“This guide represents more than a travel resource—it’s a testament to Jamaica’s unwavering spirit and our commitment to excellence in hospitality,” said Hon Edmund Bartlett, Minister of Tourism. “As we continue to strengthen our position as the Caribbean’s premier destination, this publication will introduce millions of travellers to the authentic Jamaica experience that keeps visitors returning year after year.”
Donovan White, Director of Tourism, added, “The 2026 Jamaica Visitor’s Guide reflects our strategic vision to reach travellers at every stage of their journey. Through compelling narratives and stunning visuals, we’re inviting the world to experience Jamaica’s vibrant culture, breathtaking landscapes, and warm hospitality that define us as a destination.”
“Jamaica is a vibrant, dynamic destination that continues to evolve,” said Kristopher DaCosta, Marketing Manager at the Jamaica Tourist Board. “With the release of the 2026 Jamaica Visitor’s Guide, we are excited to invite travellers to discover—and rediscover—everything that makes Jamaica extraordinary.”
Developed in partnership with Fuchsoto Group, the guide features exclusive editorial content, vivid photography, and practical insights that showcase Jamaica as a destination for immersive, sensory travel.
“Readers can expect exclusive storytelling that showcases Jamaica as an island made for sensory travel,” said Ewald Fuchs, Publisher at Fuchsoto Group. “The experiences highlighted go far beyond sightseeing, giving local businesses and communities a platform to share their stories while reaching a diverse, global audience.”
The digital edition is available on VisitJamaica.com, which attracts over 5.5 million unique visitors annually, providing year-round engagement with travellers planning their Jamaican adventures.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Sponsored by Jamaica Tourist Board and Sandals Resorts
~Morning show to broadcast on location in March. One lucky viewer will win an all-inclusive trip to see the show live in Jamaica with airfare provided by the Jamaica Tourist Board and accommodations provided by Sandals Dunn’s River ~
KINGSTON, Jamaica, February 25, 2026 – NBC’s ‘TODAY with Jenna & Sheinelle’, the popular national lifestyle show featuring co-hosts Jenna Bush Hager and Sheinelle Jones, revealed plans today to bring the flavor of Jamaica to viewers with two episodes filmed from the feel-good island March 26 – 27. The Jamaica Tourist Board together with Sandals Resorts will sponsor the shows at its stunning Sandals Dunn’s River in Ocho Rios. TODAY says the episodes will highlight the ultimate ‘Girls Trip’ for Jenna and Sheinelle since Jones joined the show as co-host in January.
As part of the announcement celebration, viewers can enter for a chance to win a sponsored, all-inclusive trip for two to Jamaica and view the broadcast live. The exclusive prize package includes round-trip airfare courtesy of the Jamaica Tourist Board plus an all-inclusive five-day, four-night stay at Sandals Dunn’s River. As part of the entry, fans can submit a short video sharing why they should join the adventure, with the winner revealed prior to the March episodes. To enter, visit jennaandsheinelle.com for the submission form.
According to Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, the sponsored show represents an invaluable opportunity to display both the island and Sandals Dunn’s River to a large national audience.
“We look forward to welcoming Jenna and Sheinelle to Jamaica to show them firsthand why over four million visitors each year come to enjoy the kind of authentic hospitality they can only get in Jamaica. They will see why our culture, food, music, and beauty bring joy to so many as they experience the authentically warm nature of the Jamaican people,” said Minister Bartlett.
Jamaica Tourist Board’s Director of Tourism, Donovan White noted the upbeat nature of the show is a great match for Jamaica’s spirit. “Jenna and Sheinelle bring an abundance of charm and energy to their broadcast every day, which fits perfectly with the boundless enthusiasm and passion for which we are known here in Jamaica.”
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
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Media contact: jamaica@louhammond.com
Pictured: Minister of Tourism, Found and Co-Chair off the Global Tourism Resilience and Crisis Management Centre, Hon Edmund Bartlett addressing attendees at the 4th Global Tourism Resilience Day Conference and Expo in Nairobi, Kenya.
NAIROBI; Kenya; February 17, 2026 – Jamaica’s Minister of Tourism, Hon Edmund Bartlett, yesterday delivered a powerful call to action for the global tourism community to move ‘From Crisis to Transformation’ as he addressed the opening of the 4th Global Tourism Resilience Day Conference and Expo in Nairobi, Kenya.
Hosted in partnership with the Government of Kenya and anchored by the Kenyatta University, the conference convened global tourism leaders, policymakers, academics, and private sector stakeholders to examine the urgent need for building resilience in an era of constant disruption.
Speaking under the conference theme ‘From Crisis to Transformation’, Minister Bartlett outlined the overlapping global challenges reshaping tourism, including climate shocks, health-security threats, geopolitical instability, economic volatility, public safety concerns, cybercrime, and the growing threat of misinformation and disinformation.
“We gather in a time when disruption is no longer occasional, but constant,” Bartlett stated. “Tourism must not merely survive disruption—tourism must be redesigned to withstand it.” He underscored that tourism is uniquely vulnerable because it depends on confidence. When confidence declines, visitor arrivals, jobs, and livelihoods are immediately affected. “Resilience is not optional. It is a discipline—lived, practiced, tested, and renewed,” he said.
Pictured: Minister of Tourism, Found and Co-Chair off the Global Tourism Resilience and Crisis Management Centre, Hon Edmund Bartlett pauses for a photo opportunity with (L-R), Minister of Wildlife Conservation and Tourism, South Sudan, Hon Denay Chagor, Hon Rebecca Miano, EGH, Cabinet Secretary, Ministry of Tourism and Wildlife, Kenya, Hon Augusto Laurindo Kalikemala, Secretary of State, Minister of Tourism, Angola and Hon Kwete Lobo Valere, Charge d’etude, Minister of Tourism, Democratic Republic of Congo.
A central focus of this year’s address was the accelerating digital threat landscape. Minister Bartlett warned that misinformation and disinformation can inflict economic damage within hours, undermining a destination’s reputation and traveller confidence.
“A false story can empty hotels. A distorted clip can trigger cancellations. Disinformation weaponizes fear,” he noted. He also stressed that cyber threats—such as ransomware attacks, data breaches, and system outages—pose significant operational and reputational risks across the tourism value chain. “Resilience today means defending not only infrastructure, but information space. Not only the physical journey, but the digital journey,” Bartlett said.
Minister Bartlett also renewed his call for the establishment of a Global Tourism Resilience Fund to support the ongoing work of the GTRCMC and its growing international network of resilience Centres. The proposed Fund would finance rapid technical support in times of crisis; strengthen cybersecurity and data protection systems; build misinformation response capabilities; and support research, early warning systems, and resilience dashboards among other areas.
“If resilience is a global priority, it must also have a global financing instrument,” Bartlett declared. “Let us move from speeches to structures. From recognition to resourcing. From applauding resilience to underwriting resilience.”
Minister Bartlett also reflected on the journey toward establishing Global Tourism Resilience Day on February 17 annually, noting that it was built ‘crisis by crisis, lesson by lesson.’ The observance serves as a global checkpoint to ensure preparedness remains central to tourism policy and practice. The annual observance aligns governments, strengthens private sector continuity planning, deepens community safety nets, and empowers research institutions to convert lived experiences into actionable strategies.
“We are proud of Jamaica’s thought leadership and foresight of our Minister of Tourism which produced the concept of a Global Tourism Resilience and Crisis Management Centre (GTRCMC) and ultimately the establishment of Global Tourism Resilience Day,” said Professor Lloyd Walller Executive Director of the GTRCMC.
Minister Bartlett commended Kenya’s forward-thinking leadership in placing research and knowledge at the centre of tourism resilience. He noted that conferences such as the GTRCMC Tourism Resilience Conference play a critical role in turning experience into shared learning, research into practice, and partnership into projects.
For more information about Jamaica and the GTRCMC go to www.visitjamaica.com and www.gtrcmc.org
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Pictured: Minister of Tourism, Hon Edmund Bartlett, accepts his Resilience Lifetime Achievement Award from Hon Rebecca Miano, Cabinet Secretary for Tourism and Wildlife of the Republic of Kenya on Tuesday February 18, 2026.
NAIROBI, KENYA, Thursday, February 19, 2026 – Jamaica’s Minister of Tourism, Hon. Edmund Bartlett has been acknowledged with the Global Tourism Resilience Lifetime Achievement Award at the 4th Global Tourism Resilience Day 2026, held at the Safari Park Hotel in Nairobi on February 17, 2026.
The prestigious award recognizes Minister Bartlett’s pioneering leadership in developing global tourism resilience frameworks and advancing crisis preparedness and recovery efforts worldwide. His visionary work has helped position resilience as a central pillar of sustainable tourism development, ensuring that destinations are better equipped to withstand and recover from disruptions including natural disasters, pandemics, economic shocks, and other global crises.
Over the years, Minister Bartlett has championed international collaboration, policy innovation, and capacity-building initiatives designed to safeguard tourism – one of the world’s most vital economic sectors.
In accepting the award, Minister Bartlett reaffirmed his commitment to fostering resilient tourism systems that empower communities, protect livelihoods, and drive long-term economic stability. He emphasized the importance of “continued global cooperation to build adaptive frameworks capable of responding to emerging challenges in an increasingly interconnected world.”
“This award is testament to the enduring and vigorous work that we have been doing through the Global Tourism Resilience and Crisis Management Centre in Jamaica. I thank all our public and private partners who understand the importance a resilient tourism industry,” the Minister added.
Pictured: Minister of Tourism, Hon Edmund Bartlett and Hon Rebecca Miano, Cabinet Secretary for Tourism and Wildlife of the Republic of Kenya stand with other Resilience Awardees at the Tourism Resilience Gala Dinner held in Nairobi Kenya on Tuesday February 18, 2026.
“His efforts have strengthened partnerships among governments, private sector stakeholders, and global institutions, promoting strategies that support recovery, sustainability, and inclusive growth across many tourism-dependent economies. This is a huge win for the Minister and Jamaica,” said Professor Waller, Executive Director of the Global Tourism Resilience and Crisis Management Centre.
The Global Tourism Resilience Lifetime Achievement Award is conferred upon leaders whose contributions have had a transformative and lasting impact on the global tourism industry.
For more information about Jamaica and the GTRCMC go to www.visitjamaica.com and www.gtrcmc.org
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Caption: Hon. Edmund Bartlett (left), Minister of Tourism, and Professor Lloyd Waller, Executive Director of the Global Tourism Resilience and Crisis Management Centre (GTRCMC), during a recent press conference to discuss Jamaica’s participation at the 4th Global Tourism Resilience Day Conference and Expo being held in Nairobi, Kenya, from February 16-18, 2026.
KINGSTON, Jamaica, February 18, 2026 – Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, will launch Destination Reputational Resilience, a timely and strategic new publication that addresses one of the most urgent challenges facing global tourism — safeguarding destination reputation in an era of accelerating digital disruption.
Written by two of the world’s foremost authorities on tourism resilience – Minister Bartlett and Professor Lloyd Waller – the book delivers a structured and actionable framework to help destinations prepare for, manage and recover from emerging digital threats. From cyberattacks and misinformation to fake news, privacy breaches and digital system failures, the publication outlines practical strategies that enable tourism stakeholders to protect credibility, restore trust and leverage innovation responsibly.
“In today’s hyperconnected world, a destination’s reputation can be strengthened or severely damaged in a matter of minutes. Destination Reputational Resilience provides the strategic blueprint that ministers, policymakers and tourism leaders need to anticipate digital shocks, manage crises effectively and rebuild trust with transparency and proof. Resilience is no longer optional — it is the defining competitive advantage of modern tourism.”
Minister Bartlett emphasized that as tourism becomes increasingly digitized — through online booking platforms, digital marketing ecosystems, artificial intelligence tools and integrated data systems — destinations must adopt comprehensive resilience strategies that extend beyond physical and climate-related disruptions to include cyber and reputational risks.
The book provides guidance for destinations to prepare for digital disruptions before they occur; manage real-time digital crises strategically; protect and defend destination credibility under pressure; recover trust through evidence-based communication; and integrate Generative AI responsibly as part of crisis response and reputation management.
Minister Bartlett noted that for tourism-dependent economies such as Jamaica, reputation is among the most valuable national assets. “Tourism operates on trust. Visitors choose destinations not only for their beauty and experiences, but for confidence in safety, reliability and authenticity. Protecting that trust must now include digital vigilance,” he said.
“The publication is designed for Ministers of tourism, destination management organizations (DMOs), tourism executives, researchers and industry leaders seeking to strengthen governance frameworks in a rapidly evolving digital environment,” said Professor Lloyd Waller, Executive Director of the Global Tourism Resilience and Crisis Management Centre.
The book is timely as the Minister leads strategic discussions at the 4th Global Tourism Resilience Day Conference and Expo being held in Nairobi, Kenya, from February 16-18, where global tourism leaders will convene.
It further reinforces Jamaica’s leadership role in advancing global conversations on tourism resilience, innovation and sustainable destination management. Minister Bartlett encouraged regional and international stakeholders to integrate the book’s framework into national tourism policies and crisis management systems.
“As we look to the future of global travel, the destinations that thrive will be those that anticipate disruption, respond with integrity and innovate responsibly. This book equips leaders to do exactly that,” Minister Bartlett concluded.
For more information about Jamaica and the GTRCMC go to www.visitjamaica.com and www.gtrcmc.org.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
Jamaica set to lead strategic discussions at GTRMC in Kenya
Pictured: Minister of Tourism, Founder and Co-Chair of the Global Tourism Resilience and Crisis Centre (GTRCMC), Hon Edmund Bartlett, today announced the staging of the GTRCMC Conference and Expo in Kenya, February 16-18, 2026. Sharing in the moment is Professor Lloyd Waller, Executive Director, GTRCMC.
KINGSTON, JAMAICA, Tuesday, February 10, 2026 – Global tourism stakeholders will gather at Kenyatta University for a critical conference on tourism resilience February 16-18, as the sector faces unprecedented, interconnected threats including climate shocks, cyber-attacks, misinformation, and system failures that can devastate destinations faster than any physical disaster.
Hon Edmund Bartlett, Jamaica’s Minister of Tourism, who is at the helm of this thought leadership, has emphasized that tourism resilience has evolved from optional to a development imperative affecting jobs, livelihoods, foreign exchange earnings, and community stability worldwide. “Resilience is the new tourism currency,” Minister Bartlett declared. “We are here to build it, measure it, and institutionalize it—so destinations remain credible under pressure and communities recover faster.”
The conference, hosted by the Government of Kenya, Kenyatta University, and the Global Tourism Resilience and Crisis Management Centre – Eastern Africa (GTRCMC – EA), serves as a capacity-building platform focused on policy, investment, crisis response, technology, and workforce readiness in the face of fast-moving global risks.
Pictured: Minister of Tourism, Founder and Co-Chair of the Global Tourism Resilience and Crisis Centre (GTRCMC), Hon Edmund Bartlett (1st R) after the announcement of the staging of the GTRCMC Conference and Expo in Kenya, February 16-18, 2026. Sharing in the moment are L-R, David Dobson, Chief Technical Director, Cristina Edwards, Director, Tourism Trade & International Relations, Ministry of Tourism and Professor Lloyd Waller, Executive Director, GTRCMC.
Professor Lloyd Waller, Executive Director of the GTRCMC, highlighted the organization’s evolution and mission in advancing resilience as a tourism discipline. “Over the years, the GTRCMC has helped shape global understanding by naming resilience as a discipline, developing practical tools and training, convening strong public–private partnerships, and expanding a network of regional centres that serve local realities.”
At the press briefing announcing the Conference today, Minister Bartlett outlined three critical principles for the sector’s future:
The conference will culminate on February 17 with Global Tourism Resilience Day, featuring Minister Bartlett’s keynote address at 9:00 a.m. East Africa Time under the theme: ‘A Call for Resilience: Many Nations, One Africa – An African Tourism Vision.’
“Global tourism’s future must be built on systems of resilience, not hope,” Minister Bartlett emphasized, underscoring the urgent need for institutional capacity, especially for tourism dependent states, to withstand and recover from disruption.
The Conference will address a critical reality that modern tourism disruptions are no longer isolated incidents but interconnected, fast-moving threats that can shut down demand faster than traditional damage assessments can be completed.
For more information about Jamaica and the GTRCMC go to www.visitjamaica.com and www.gtrcmc.org
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Pictured: Minister of Tourism, Hon Edmund Bartlett, Global Head of Trade Brands, Apple Leisure Group Vacations, Jackie Marks, Director of Tourism, Donovan White and Deputy Director of Tourism, Philip Rose, share a photo moment with a section of the ALG Travel Advisories at a welcome reception at RIU Montego Bay on Saturday January 31, 2026.
KINGSTON, JAMAICA, February 9, 2026 – Jamaica’s Minister of Tourism, Hon Edmund Bartlett, has warmly applauded the 1,000 travel advisors from Apple Leisure Group (ALG) who have signed up to participate in volunteer initiatives across the island, underscoring the strength of Jamaica’s longstanding partnership with one of its most influential tourism companies.
ALG is the leading North American travel, hospitality and leisure management group. The volunteer commitment forms part of the company’s continued engagement with the destination, with advisors contributing time and skills to community-based projects that support national recovery efforts.
Minister of Tourism, Hon. Edmund Bartlett, speaking at a welcome event for ALG at RIU Montego Bay on Saturday January 31, 2025, described the initiative as a powerful demonstration of confidence in Jamaica and a meaningful investment in its people.
“The decision by 1,000 ALG travel advisors to volunteer in Jamaica is an extraordinary show of solidarity and partnership,” said Minister Bartlett. “While not all were able to make this trip, its highlights the global support Jamaica continues to receive. I have committed to hosting these travel advisors over a phased basis as it directly supports our communities and aligns with our broader recovery and resilience strategy for the sector.”
Pictured: Deputy Director of Tourism, Philip Rose, Global Head of Trade Brands, Apple Leisure Group Vacations, Jackie Marks and TV personality Carson Kressley share a photo opportunity with ALG Travel Advisors during their volunteerism in Montego Bay on Sunday February 1, 2026.
Jamaica’s Director of Tourism, Donovan White, welcomed the initiative as a gamechanger for destination advocacy and community impact. “Travel advisors are among Jamaica’s strongest ambassadors, and when they engage at this level, the impact is profound,” said White. “By volunteering on the ground, these advisors gain an even deeper appreciation for Jamaica’s culture, people, and communities.”
The volunteer activities combine community upliftment and delivery of tangible benefits while fostering authentic connections between advisors and communities.
Deputy Director of Tourism with responsibility for the Americas, Philip Rose, emphasized the importance of ALG’s support within Jamaica’s key source markets. “Apple Leisure Group is a critical partner for Jamaica in the Americas, and this initiative reinforces the depth of that relationship. The enthusiasm shown by these advisors reflects their belief in Jamaica’s recovery.”
Minister Bartlett also highlighted ALG’s longstanding contribution to Jamaica’s tourism success, noting the group’s role in driving visitor arrivals, strengthening destination awareness, and supporting recovery-focused initiatives.
For more information about Jamaica as a destination, visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Pictured: Jamaica’s Minister of Tourism, Hon Edmund Bartlett, addressing the audience at the reopening of Princess Senses Resorts on Sunday February 1, 2026.
KINGSTON, Jamaica, Wednesday, February 4, 2026 – Jamaica’s accommodation sector continues to rebound strongly as one of the largest hotels, Princess Resorts, has reopened 415 rooms and reinstated approximately 800 tourism workers. The move has delivered a significant boost to employment and visitor capacity within the island’s tourism industry. It also marks an important milestone in Jamaica’s tourism recovery, reflecting investor confidence and growing demand from key source markets.
Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, welcomed the development as a tangible sign that recovery efforts are translating into real economic benefits. “The reopening of 415 rooms and the return of 800 workers at Princess Resorts represent a major step forward in Jamaica’s tourism recovery,” said Minister Bartlett. “This is about restoring livelihoods, strengthening communities, and ensuring that our tourism growth remains inclusive and sustainable.”
Other large chains that have already reopened their room stock include Sandals Resorts and RIU Hotels. Princess Resorts will fully reopen next month with 590 rooms and a 1005 staff complement.
Jamaica’s Director of Tourism, Donovan White, emphasized the significance of the reopening in meeting rising travel demand and reinforcing the island’s competitiveness. “We are seeing strong and sustained interest in Jamaica across our major markets, and the return of this room inventory is both timely and strategic,” said White. “This underscores the confidence global hotel partners have in Jamaica as a resilient and high-performing destination.”
More rooms enhance Jamaica’s ability to accommodate increased visitor arrivals, while the return of workers strengthens service delivery across the sector, which remains one of the country’s largest employers.
While speaking at the reopening on Sunday February 1, 2026, Enrico Pezzoli, Managing Director Princess Hotels and Resorts Jamaica, said, “The past period invited reflection and growth. It challenged us to look closely at who we are and how we serve, and it encouraged us to return stronger, more focused, and more intentional in everything we do. I am deeply proud of our team for their professionalism, adaptability, and continued belief in this vision.”
The reopening also signals broader momentum within the accommodation sector, as properties islandwide continue to resume full operations in line with improving airlift, booking trends, and traveller confidence.
“We are seeing stronger efforts by all our hotel partners who are working to get back on stream ahead of their original timelines. This is a testament to our commitment to a full reopening to build resilience and ensure the sector’s growth delivers long-term economic benefits for the Jamaican people,” added Minister Bartlett.
For more information on recovery updates go to https://www.visitjamaica.com/travel-alerts/
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination — Caribbean’ and ‘Best Tourism Board — Caribbean’. The destination also received bronze recognition for ‘Best Destination — Caribbean’, ‘Best Wedding Destination — Caribbean’, and ‘Best Honeymoon Destination — Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
Travel agents have secured $8 million room nights
Pictured: Minister of Tourism, Hon Edmund Bartlett, (c) shares lens with Ariel Bowen (1st l), Acting Chief Consulate General of Jamaica in New York, H.E Brian Wallace, Permanent Representative of Jamaica to the United Nations (1st r). Joining in the moment are (l-r) Philip Rose, Deputy Director of Tourism, Americas and Victoria Harper, District Sales Manager-Northeast USA at a special reception for the Jamaica Tourist Board’s Travel Specialists.
KINGSTON, JAMAICA, February 2, 2026 – Jamaica’s Minister of Tourism, Hon Edmund Bartett, has expressed heartfelt appreciation to the island’s travel specialists for their outstanding efforts in driving tourism recovery following Hurricane Melissa. Through their dedication and tireless work, travel agents have secured more than 23,000 room nights valued at approximately $8 million, marking a significant milestone in the destination’s return to normalcy.
Speaking to over one hundred travel specialists at a reception in New York yesterday, the Minister of Tourism, Hon Edmund Bartlett said “Without you, tourism couldn’t happen. You represent a huge part of tourism, and even though you are away from Jamaica, your work is essential. In the face of unprecedented challenges brought by Hurricane Melissa, you have worked tirelessly to restore confidence in our destination and deliver results that exceed our most optimistic projections.”
The Minister emphasized the profound multiplier effect of tourism, noting that it takes at least 175 economic and social activities to satisfy one tourist. “The 23,000 room nights you’ve secured represent not just numbers on a page, but livelihoods restored and businesses revitalized,” the Minister stated. “Each tourist engages over 175 skill sets and touch points—from airport operations to hotel services, from transportation to attractions—and at each point, income flows to Jamaicans.”
The $8 million in secured bookings represents a critical injection of revenue into the local economy, supporting the countless tourism-dependent businesses and workers impacted by the hurricane.
“Many times, we overlook the true contribution of tourism. While tourism may appear as 10% of GDP in statistics, it really represents 34% or more of our economic activity. Tourism is not a definable economic activity—it is a confluence of many economic and social activities that secure the well-being of Jamaica and Jamaicans.”
The Minister explained that travel agents play an indispensable role in this ecosystem, “It starts when the idea is born that someone wants to travel. Without you making that one tourist come to Jamaica, none of the economic multiplication happens. You are the catalyst for everything that follows.”
The Jamaica Tourist Board has been working closely with travel agents through familiarization trips, regular updates on infrastructure restoration, and collaborative marketing initiatives to support their sales efforts.
“This milestone of 23,000 room nights is just the beginning,” the Minister added. “With continued collaboration and your unwavering commitment, I am confident that our tourism sector will not only recover but emerge stronger than ever before. My thanks to you is about that one tourist that you made come to Jamaica—so that over 175 skill sets and social and economic touch points could be engaged, and at each point money flows into our economy.”
For more information about Jamaica, please visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
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The move signals strong confidence in the destination
KINGSTON; Jamaica; Thursday January 29, 2026: Minister of Tourism, Hon Edmund Bartlett, has welcomed the continued expansion of MGM Muthu Hotels in Jamaica following the announcement of the agreement for the acquisition of the Royal Decameron Cornwall Beach and Royal Decameron Montego Beach hotels.
Commenting on the development, the Minister of Tourism noted that the investment reflects strong international confidence in Jamaica’s tourism product and long-term growth strategy, “The continued investment by MGM Muthu Hotels underscores Jamaica’s attractiveness as a premier tourism destination. This expansion enhances our accommodation offering, supports employment, and strengthens our ability to compete in key international markets.”
MGM Muthu Hotels is a privately held international hotel group headquartered in Europe with deep roots in India. Founded by Dr. M.G. Muthu in 1963, the group operates more than 60 hotels across 12 countries, including Portugal, Spain, Kenya, India, France, the United Kingdom and Tanzania.
“This means more jobs and investment as we move swiftly to have the sector fully recovered,” added the Minister.
The transaction is expected to close soon and will further reinforce Jamaica’s position as a leading Caribbean tourism destination. The announcement also builds on the opening of the Grand Muthu Runaway Bay Club last year.
“We are excited about what this new development will mean as it relates to the diversification of hotel offerings to our many visitors and look forward to welcoming more visitors looking for this type of accommodation in our growing tourism products,” said Donovan White, Director of Tourism.
Jamaica’s tourism sector continues to support strategic partnerships that drive sustainable growth, enhance visitor experiences, and deliver meaningful economic benefits to Jamaicans.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
Pictured: Minister of Tourism, Hon Edmund Bartlett in discussion with Sebastian Ebel, CEO of TUI Group at a meeting at FITUR in Spain on Thursday January 22, 2026 to discuss collaborations as Jamaica continues its recovery post Hurricane Melissa.
MADRID; Spain; Friday January 23, 2026 – Minister of Tourism, Hon Edmund Bartlett has initiated talks with TUI Group, one of the world’s leading tourism companies, to enhance the destination’s presence in Latin America and Eastern Europe. By leveraging TUI’s extensive marketing network, Jamaica’s strategic initiative to diversify its tourism source markets and expand its presence would receive significant momentum.
The collaboration will be in direct alignment with Jamaica’s efforts to reduce dependency on traditional North American and Western European markets by establishing stronger connections with high-potential regions in these new and emerging markets.
Jamaica is currently experiencing a significant surge in visitor arrivals, expanded airlift, and stronger trade partnerships from Latin America. The island has also seen strategic growth in European arrivals last year, which was driven by new flights from Portugal (World2Fly) and Switzerland (Edelweiss). Projections, based on increased demand, indicate that that these markets will grow even more this year.
“This partnership with TUI is expected to be a transformative opportunity for Jamaica’s tourism sector,” said Edmund Bartlett, Minister of Tourism. “As we work to broaden our visitor base and build resilience in our tourism economy, TUI’s extensive network and operational expertise in these emerging markets will be invaluable.”
The discussion, held within the margins of FITUR, looked at leveraging TUI’s established presence across Latin America and Eastern Europe, where travellers are demonstrating and increased appetite for Caribbean destinations. The proposed partnership would look at enhanced flight connectivity, targeted marketing campaigns, and tailored vacation packages designed to appeal to travellers in these regions.
Pictured: Minister of Tourism, Hon Edmund Bartlett, (c) pauses for a moment with Sebastian Ebel, CEO of TUI Group (1st l) before a meeting to discuss ways Jamaica and TUI Group can collaborate. Sharing in the moment is l-r, Donovan White, Director of Tourism, Thomas Ellerbeck, TUI Group Director of External and Corporate Affairs and Gregory Shervington, Regional Director, Continental Europe.
“Jamaica offers an unparalleled combination of natural beauty, rich culture, and world-class hospitality,” said Donovan White, Director of Tourism. “We’re excited to introduce more travellers from Latin America and Eastern Europe to this exceptional destination and to support Jamaica’s vision for sustainable tourism growth.”
The initiative aligns with Jamaica’s tourism strategy which emphasizes market diversification as a key strategy for long-term industry stability.
“We are future-proofing Jamaica’s tourism sector through strategic partnerships that add value to our executions. Jamaica is such a powerful brand that has received an outpouring of love and support globally and we are grateful,” said Minister of Tourism, Hon Edmund Bartlett.
The Minister is leading a small delegation at FITUR, the global meeting point for tourism professionals and leading trade fair for inbound and outbound markets in Latin America. This year’s exhibition has 156 countries represented with over 100,000 visitors.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
Island will Rebuild Better and More Resilient
Pictured: Minister of Tourism, Hon Edmund Bartlett (c-r) and Deputy Director of Tourism, Americas, Philip Rose (c) pause for a photo opportunity with top trade and consumer media at a luncheon to provide recovery updates on the sector in New York on Thursday January 15, 2025.
KINGSTON, Jamaica, Wednesday, January 21, 2025 – Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, has outlined an ambitious recovery strategy for the island’s tourism sector that prioritizes resilience, sustainability, and innovation in the face of evolving global disruptions, the most recent being the passage of category 5 Hurricane Melissa.
The storm brought sustained winds of 185 miles per hour with gusts reaching 252 miles per hour—a magnitude the Caribbean and Jamaica have never experienced. Despite the severity of the storm, Minister Bartlett reaffirmed Jamaica’s position as an irresistible value proposition for visitors worldwide.
“When we have mega disruptions of whatever type, whether weather-related or otherwise, the world recognizes that Jamaica is somewhere to visit, that Jamaica is a safe destination, that Jamaica is secure, and that Jamaica will give them a seamless experience,” he stated.
The Minister highlighted Jamaica’s unique competitive advantages: excellent accommodations, wonderful ambience, and most importantly, “people with hospitality in their DNA—people with a purpose.”
Addressing media in New York yesterday, the Minister said, “As we chart the course forward for Jamaica’s tourism sector, we are not simply seeking to return to where we were,” said Minister Bartlett. “We are reimagining what our industry can be – stronger, more sustainable, and better equipped to weather any storm that may come our way.”
The recovery framework looks at infrastructure resilience to include building back better in vulnerable areas and to reimagine resort areas with more dynamic touristic experiences wand new townships in coastal areas like Black River. It will also look at environmental sustainability, and workforce development. This approach recognizes that the tourism sector must adapt to address climate change impacts and meeting the demands of shifting traveller expectations.
“Our workers are at the core of our recovery strategy as we provide support through relief initiatives and training to help them get back to their livelihoods. They will be at the forefront of our storytelling and high touch service for new and returning visitors in this post hurricane period,” sad the Minister.
Diversification will also be a priority to provide increased opportunities for Jamaica’s tourism in new and emerging markets. On this note, there continues to be a strategic push to tap into lucrative markets like Latin America and the GCC.
“This reimagining is about future-proofing Jamaica’s most vital economic sector,” Minister Bartlett emphasized. “We are rebuilding tourism to sustain our people’s livelihoods for generations to come, while preserving the natural beauty and cultural richness that make Jamaica truly special.”
Over 70 percent of the island’s hotels are opened with all airports and cruise ports fully operational. Attractions and tours are also open for business and welcoming visitors. The Minister will continue to work closely with industry stakeholders, international partners, and local communities to implement this vision.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
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