64 Knutsford Boulevard, Kingston 5 Jamaica, West Indies
Bartlett Activates Recovery Task Force and Tourism Resilience Coordination Committee
KINGSTON, Jamaica, Friday, Oct. 31, 2025 – In the wake of Hurricane Melissa, Jamaica’s Minister of Tourism, the Hon. Edmund Bartlett, has set a firm target for Jamaica’s tourism industry to be fully back in operation by December 15, 2025. To deliver on that goal, Jamaica’s Ministry of Tourism has activated a high-level Hurricane Melissa Recovery Task Force and a companion Tourism Resilience Coordination Committee (Tourism Cares) to synchronise public and private sector action.
“Recovery cannot be left to chance,” said Minister Bartlett. “We are aligning marketing, communications, infrastructure repairs, aid, logistics, and every enabling support behind a single objective: full industry operation by December 15. Progress will be tracked through the Ministry of Tourism with regular public updates, so workers, visitors, and partners can plan with confidence.”
The Recovery Task Force is chaired by John Byles, Executive Deputy Chairman of Chukka Caribbean Adventures, with Minister Bartlett serving as Chairman Emeritus. The Task Force comprises a distinguished cross-section of public and private sector leaders, including Hon. Tova Hamilton, Minister of State in the Ministry of Tourism; Professor Lloyd Waller, Executive Director of the Global Tourism Resilience and Crisis Management Centre (GTRCMC); and Jennifer Griffith, Permanent Secretary in the Ministry of Tourism. Also serving on the Task Force are Adam Stewart, Executive Chairman of Sandals Resorts International (SRI); Ian Dear, Board Chairman of the Tourism Product Development Company (TPDCo); Donovan White, Director of Tourism; Jessica Shannon, Chief Experience Officer at SRI; and Christopher Jarrett, President of the Jamaica Hotel and Tourist Association (JHTA). They are joined by Wayne Cummings, former President of the JHTA and Chief Executive Officer of Arya Holding Jamaica; Wade Mars, Executive Director of TPDCo; Dr. Carey Wallace, Executive Director of the Tourism Enhancement Fund (TEF); Tanikie McClarthy Allen, Senior Communications Strategist in the Ministry of Tourism; and Fiona Fennell, Public Relations and Communications Manager at the Jamaica Tourist Board (JTB).
Supporting the work of the Recovery Task Force is the Tourism Resilience Coordination Committee (Tourism Cares), chaired by Jessica Shannon, Chief Experience Officer at SRI. The team includes Christopher Jarrett, President of the JHTA; Nicola Madden-Greig, former JHTA President and Group Director of Marketing and Sales at the Courtleigh Hospitality Group; Elizabeth Fox, Regional Director for the JTB in the United Kingdom; Permanent Secretary Jennifer Griffith; and Joy Roberts, Executive Director of Jamaica Vacations. They will be joined by a representative from Jamaica Customs; Donovan White, Director of Tourism; Angella Bennett, Regional Director for the JTB in Canada; Phillip Rose, Deputy Director of Tourism for the United States and the Americas; representatives from the Inverotel Group; with support from representatives from the Ministry’s Communications Team.
The Hurricane Melissa Recovery Task Force will drive the operational restart of the sector, prioritizing rapid assessments, product rehabilitation, and service readiness across resorts, attractions, airports/ports, and key corridors. Working through agency and private-sector leads, it will assist with the clearing of bottlenecks, sequencing repairs, and coordinate go-to-market readiness to restore safety, service quality, and visitor confidence by December 15.
The Tourism Resilience Coordination Committee (Tourism Cares) will organize the giving and goodwill that accelerates recovery. It will identify, coordinate, and mobilize assistance – cash, in-kind goods, skilled volunteers, and technical expertise – from across the tourism community and, in alignment with the Office of Disaster Preparedness and Emergency Management (ODPEM), route it efficiently via supportjamaica.gov.jm for transparent processing and timely delivery to workers, Micro, Small and Medium-sized Enterprises (MSMEs), and communities that power the visitor economy.
What alignment looks like:
Minister Bartlett noted that both task forces will coordinate closely with the Global Tourism Resilience and Crisis Management Centre (GTRCMC) to integrate lessons from previous recovery efforts, including Jamaica’s record-breaking post-COVID-19 recovery, and ensure a comprehensive approach to rebuilding the sector.
“Tourism’s strength lies not just in its product offerings, but in its people and partnerships,” added Minister Bartlett. “The speed and synergy of our response show the industry’s resilience and our unwavering commitment to recovery with empathy, compassion, and innovation.”
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
KINGSTON, Jamaica, Tuesday, Oct. 28, 2025 –
As Hurricane Melissa makes landfall in Jamaica, Jamaica’s Minister of Tourism, the Hon. Edmund Bartlett, is assuring all visitors currently on the island that their safety remains the top priority as the country continues its comprehensive preparedness and response efforts.
The Tourism Emergency Operations Centre (TEOC), activated under the Ministry of Tourism, is fully operational and serves as the central coordinating hub for all activities within the tourism sector related to the hurricane response. The Center monitors development, coordinates communication, and ensures a seamless flow of information between hotels, attractions, trade and other key stakeholders, transportation providers, and relevant government agencies.
The TEOC consistently liaises with the Office of Disaster Preparedness and Emergency Management (ODPEM), the Jamaica Hotel and Tourist Association (JHTA), and other key partners to guarantee that all tourism entities are following established safety protocols.
Hon. Edmund Bartlett, Jamaica’s Minister of Tourism, reaffirmed the Government’s commitment to ensuring that every visitor on the island is safe and supported during this period. “The safety and security of our visitors are paramount. Through the coordinated efforts of the TEOC and our industry partners, we are ensuring that all necessary measures are in place to protect and assist every guest. Jamaica’s tourism sector is built on strong partnerships and resilience, and those values are guiding our response currently.”
The Minister indicated that there are approximately 25,000 visitors on island and, “It’s all hands-on deck to ensure the safety of our visitors and locals alike.”
As part of the collaborative response, hoteliers across the island are offering distress rates to assist visitors who may need to extend their stay, and shelter spaces have been made available for those requiring a safe place during the passage of the hurricane. These include the Montego Bay Convention Centre and James Hunter Conference Centre in Negril.
Airports are awaiting clearance to safely reopen, allowing visitors to return home as soon as conditions permit. The TEOC remains fully activated 24 hours a day to coordinate support efforts and ensure the continued protection of everyone within the tourism sector. Visitors are encouraged to remain in close contact with their hotels, tour representatives, and airline providers for the latest updates. Official information and advisories will continue to be shared through the Meteorological Service of Jamaica (@metservicejamaica) and the Office of Disaster Preparedness and Emergency Management (@odpemjamaica).
Tourism partners and visitors who require assistance should contact the TEOC using the following channels:
Emergency Lines: (876) 382-6712, (658) 213-2802, (658) 213-2803, (658) 213-2804
WhatsApp Line: (876) 469-0265
Email: teoc@mot.gov.jm
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
jamaica@louhammondgroup.com
As Jamaica prepares for the impact of the approaching hurricane, I wish to assure our international partners, the trade, and the global press that the government and the Ministry of Tourism, in close collaboration with the Jamaica Tourist Board (JTB) and our industry partners, has been fully mobilized to safeguard the wellbeing of our visitors and tourism workers.
Over the past 24 hours, we have maintained continuous communication with the Jamaica Tourist Board (JTB), the Jamaica Hotel and Tourist Association (JHTA), as well as our airline and accommodation partners to coordinate the structured and orderly departure of guests from the island. This process will remain in effect until our airports are officially closed. Earlier today, October 25, we convened a meeting with key stakeholders to assess the industry’s state of readiness, and another meeting is scheduled for tomorrow to ensure we remain fully informed and responsive as the situation evolves.
We have also maintained close contact with all our major airline partners, many of whom have facilitated additional flights and deployed larger aircraft to support the evacuation of their passengers. This coordinated effort underscores the strong partnerships that continue to define Jamaica’s tourism sector.
In the event that conditions necessitate, we have activated plans in collaboration with the JHTA to establish emergency shelter facilities for any visitors who may need to remain on the island during the passage of the storm.
Additionally, the Tourism Emergency Operations Centre (TEOC) has been fully activated and is now operating as the communication nerve centre for the industry. It will remain manned on a 24-hour basis to ensure the highest level of coordination, information sharing, and responsiveness until normalcy is fully restored.
Jamaica has long been recognized for its resilience and preparedness, and this situation once again demonstrates our collective commitment to the safety of our visitors and the strength of our tourism industry.
Hon Edmund Bartlett, OJ, CD, MP
Minister of Tourism
Pictured: Minister of Tourism, Hon. Edmund Bartlett (C), in discussion on the preparation of the sector for the passage of Tropical Storm Melissa with senior tourism executives (L–R): David Dobson, Chief Technical Director, Ministry of Tourism; Donovan White, Director of Tourism; Jennifer Griffith, Permanent Secretary, Ministry of Tourism; Hon. Tova Hamilton, State Minister in the Ministry of Tourism; Dr. Carey Wallace, Executive Director, Tourism Enhancement Fund; and Wade Mars, Executive Director, Tourism Product Development Company, as well as stakeholders from the Jamaica Hotel and Tourist Association who joined online.
KINGSTON, Jamaica, Friday, October 24, 2025 – Jamaica’s tourism industry is showcasing its resilience and crisis management capabilities as it prepares for Tropical Storm Melissa, with Minister of Tourism, Hon. Edmund Bartlett, highlighting the sector’s comprehensive preparedness systems that will be activated.
Minister Bartlett emphasized that Jamaica’s proven track record in preparedness positions the destination to maintain its reputation for visitor safety and operational excellence even during challenging weather conditions.
“Our ability to respond swiftly and effectively to crises is what continues to set Jamaica apart as a world-class destination,” Minister Bartlett stated. “Resilience has long been at the heart of Jamaica’s tourism success. We have learnt from experience that preparedness is the foundation of recovery.”
Pictured: Minister of Tourism (R), Hon. Edmund Bartlett, and State Minister in the Ministry of Tourism (L), Hon. Tova Hamilton, in discussion on the preparation of the sector for the passage of Tropical Storm Melissa with senior tourism executives (L–R): Executive Director, Tourism Enhancement Fund, Dr. Carey Wallace; Executive Director, Tourism Product Development Company, Wade Mars; Chief Technical Director, Ministry of Tourism, David Dobson; Director of Tourism, Donovan White; and Permanent Secretary, Ministry of Tourism, Jennifer Griffith, as well as stakeholders from the Jamaica Hotel and Tourist Association who joined online.
The Ministry of Tourism is activating its sophisticated Tourism Emergency Operations Centre (TEOC) as of Friday, October 24, 2025. The TEOC will coordinate seamlessly with the National Emergency Operations Center (NEOC), Office of Disaster Preparedness and Emergency Management (ODPEM), the Meteorological Service of Jamaica, its Destination Managers for each resort area and other key agencies, to ensure the safety of visitors and locals and overall sector continuity.
“This coordinated response reflects Jamaica’s investment in robust disaster risk management systems across all levels of our tourism industry,” Minister Bartlett explained. “From our hoteliers and attraction operators to our transportation providers and dedicated tourism workers, we have established protocols that prioritize safety while maintaining service excellence.”
The Minister noted that Jamaica’s tourism stakeholders are well-versed in implementing their internal preparedness plans, a capability developed through years of experience and continuous training that reinforces the destination’s commitment to visitor welfare. “By preparing now, we ensure that Jamaica remains strong, safe, resilient and ready to continue operations moving forward,” Minister Bartlett affirmed. “Our tourism stakeholders remain calm, vigilant and united in our efforts to protect both our people and our industry.”
The Ministry and its agencies continue to monitor official updates and maintains close communication with all tourism entities to ensure seamless information flow and coordinated action as the weather system approaches.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
KINGSTON, JAMAICA, October 14, 2025 – Jamaica’s Yaad Luv: True Jamaican Experiences campaign has been named a finalist for two major honors in the 2025 City Nation Place Awards – Best Communication Strategy: Tourism and Place Brand of the Year.
The Yaad Luv initiative, entered by the Jamaica Social Investment Fund (JSIF) in collaboration with Trove Tourism Development Advisors, the Tourism Product Development Company (TPDCo), the Ministry of Tourism, and the Jamaica Tourist Board (JTB), is being recognized for its authentic, community-centered approach to destination marketing. Developed by Jamaicans, for Jamaicans, the campaign champions national pride and collective storytelling – positioning locals as the heart of Jamaica’s brand narrative and tourism success.
“Yaad Luv is more than a campaign; It’s a movement powered by our people,” said Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “We are proud to see Jamaica recognized on the global stage for our approach to place branding and destination marketing – one that celebrates our communities, strengthens our identity, and inspires both locals and visitors to experience the island through a different lens.”
Developed under the World Bank–funded Second Rural Economic Development Initiative (REDI II), the initiative also equipped more than 100 local enterprises with digital tools, training, and fresh content to tell their own stories, ensuring that communities are not just featured in Jamaica’s tourism brand but own and benefit from it.
“Being shortlisted for two categories at the City Nation Place Awards is a testament to Jamaica’s leadership in sustainable and people-first tourism,” added Donovan White, Jamaica’s Director of Tourism. “The Yaad Luv campaign has redefined how we tell Jamaica’s story, inviting our citizens to take an active role in shaping how the world sees our island home.”
Since the launch, Yaad Luv has amassed over 12 million impressions and generated more than 500,000 engagements, driving over 10,000 leads to community-based tourism enterprises across the island.
Winners of the City Nation Place Awards will be announced during the City Nation Place Global Conference in London on Thursday, November 6, 2025.
For more information about the Yaad Luv campaign, please visit www.yaadluv.com. For more information about Jamaica, please visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
KINGSTON, JAMAICA, October 14, 2025 – Jamaica, one of the world’s leading island travel destinations, has ranked among the “Top Islands” in the 2025 Conde Nast Traveler’s Readers’ Choice Awards in the competitive ‘The Caribbean & The Atlantic’ category. Following last year’s recognition as a top 10 island, Jamaica continued its momentum by securing the number 7 spot in this year’s awards. The island also announced several of its hotels and resorts were also recognized in this year’s awards.
“Jamaica’s consistent ranking among travelers’ favorite Caribbean islands in Condé Nast Traveler’s Readers’ Choice Awards reflects how deeply visitors connect with our people, culture, and island,” said the Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “We are honored by this recognition and proud that, with direct air service from 55 international gateways, Jamaica is the most connected destination in the region, making it easier than ever for travelers to visit the island they love.”
In addition to Jamaica’s ranking as a destination, several hotels and resorts were voted to be among the best. Jamaica Inn (Ocho Rios) took the #4 spot in the ‘Best Hotels in the Caribbean and Central America’ category, where S Hotel Montego Bay placed #5 and S Hotel Kingston placed #7. In the ‘Best Resorts in the Caribbean’ category, Half Moon (Montego Bay) placed #11, Sandals Dunn’s River (Ocho Rios) placed #24, Tensing Pen Resort (Negril) placed #30, Sandals South Coast (Whitehouse) placed #31, Rockhouse Hotel & Spa (Negril) placed #38, Sandals Royal Plantation Ocho Rios placed #39 and Couples Sans Souci Resort (Ocho Rios) placed #40.
“To once again see Jamaica ranked among the top ten islands in Condé Nast Traveler’s Readers’ Choice Awards is an extraordinary acknowledgment of the outstanding service of our people and the natural beauty of our island,” said Donovan White, Jamaica’s Director of Tourism. “We want every visitor to our beloved island to enjoy their best-ever vacation. Through close collaboration with our valued tourism partners, including our world-class hotels and resorts, we remain committed to delivering on that promise.”
More than 757,109 votes were cast in Conde Nast Traveler’s 38th annual Readers’ Choice Awards survey, rating their travel experiences across the globe on the top places they enjoyed this year and can’t wait to return to next. The Readers’ Choice Awards are the longest-running and most prestigious recognition of excellence in the travel industry. This year’s full list of winners can be found here.
For more information on Jamaica, please go to www.visitjamaica.com.
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ABOUT JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
Discover the stories and sites that shaped Jamaica’s freedom and identity
KINGSTON, JAMAICA, October 14, 2025 – Every October, Jamaica honors the visionaries who fought for the island’s freedom, equality, and self-determination. National Heroes’ Day, observed on the third Monday of October, celebrates seven Jamaicans whose courage and conviction shaped the nation’s identity: Marcus Garvey, Paul Bogle, George William Gordon, Norman Manley, Sir Alexander Bustamante, Nanny of the Maroons, and Samuel Sharpe.
While the official wreath-laying ceremony takes place at National Heroes’ Park in Kingston on October 20th, visitors can also trace the legacies of these icons across the island.
“The spirit of Jamaica’s National Heroes’ lives on in every parish, every community, and every story told across our island,” said Hon. Edmund Bartlett, Minister of Tourism. “From the Maroon strongholds of Portland to Garvey’s birthplace in St. Ann, these sites form a living museum of resilience and pride that continues to inspire our people and our visitors alike.”
Join Jamaicans in celebration this October by visiting these sites, attending local ceremonies, and exploring National Heroes’ Park in Kingston, where all seven heroes are memorialized.
“As travelers explore Jamaica, they are walking in the footsteps of greatness,” said Donovan White, Jamaica’s Director of Tourism. “Each monument connects them to the courage, creativity, and vision that shaped our nation. These experiences allow visitors to feel the heartbeat of Jamaica’s history through the communities that keep it alive today.”
Where to Experience Jamaica’s Heroes:
Discover tours and community experiences that take you to these historic sites at www.moretojamaica.com. Plus, enhance your vacation with experiences that preserve culture, celebrate heritage, honor heroes’ legacies, and give back directly to local communities.
For more information about Jamaica, please visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
US Market to attract 5million visitors by 2030
The Island Once Again Ranks in the prestigious ‘Caribbean & The Atlantic’ Category
KINGSTON, JAMAICA, October 7, 2025 – Jamaica, one of the world’s leading island travel destinations, has ranked among the “Top Islands” in the 2025 Conde Nast Traveler’s Readers’ Choice Awards in the competitive ‘The Caribbean & The Atlantic’ category. Following last year’s recognition as a top 10 island, Jamaica continued its momentum by securing the number 7 spot in this year’s awards. The island also announced several of its hotels and resorts were also recognized in this year’s awards.
“Jamaica’s consistent ranking among travelers’ favorite Caribbean islands in Condé Nast Traveler’s Readers’ Choice Awards reflects how deeply visitors connect with our people, culture, and island,” said the Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “We are honored by this recognition and proud that, with direct air service from 55 international gateways, Jamaica is the most connected destination in the region, making it easier than ever for travelers to visit the island they love.”
In addition to Jamaica’s ranking as a destination, several hotels and resorts were voted to be among the best. Jamaica Inn (Ocho Rios) took the #4 spot in the ‘Best Hotels in the Caribbean and Central America’ category, where S Hotel Montego Bay placed #5 and S Hotel Kingston placed #7. In the ‘Best Resorts in the Caribbean’ category, Sandals Dunn’s River (Ocho Rios) placed #24, Sandals South Coast (Whitehouse) placed #31, Rockhouse Hotel & Spa (Negril) placed #38, Sandals Royal Plantation Ocho Rios placed #39 and Couples Sans Souci Resort (Ocho Rios) placed #40.
“To once again see Jamaica ranked among the top ten islands in Condé Nast Traveler’s Readers’ Choice Awards is an extraordinary acknowledgment of the outstanding service of our people and the natural beauty of our island,” said Donovan White, Jamaica’s Director of Tourism. “We want every visitor to our beloved island to enjoy their best-ever vacation. Through close collaboration with our valued tourism partners, including our world-class hotels and resorts, we remain committed to delivering on that promise.”
More than 757,109 votes were cast in Conde Nast Traveler’s 38th annual Readers’ Choice Awards survey, rating their travel experiences across the globe on the top places they enjoyed this year and can’t wait to return to next. The Readers’ Choice Awards are the longest-running and most prestigious recognition of excellence in the travel industry. This year’s full list of winners can be found here.
For more information on Jamaica, please go to www.visitjamaica.com.
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ABOUT JAMAICA TOURIST BOARD
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
Island has been acknowledged with this prestigious accolade 19 times
Pictured: Trudy Dixon, Caribbean Sales Manager (1st L), Jamaica Tourist Board receives Jamaica’s Destination Awards from Graham Cooke (1st R), Founder of the World Travel Awards (WTA), while flanked by ushers, at the World Travel Awards Caribbean and North America Gala Ceremony on October 4, 2025, in St. Lucia.
KINGSTON, Jamaica, Monday October 6, 2025 – Jamaica has once again been honored across multiple categories in the 2025 Caribbean World Travel Awards, further cementing its status as a premier tourist destination in the region. One of the outstanding awards is leading Caribbean destination, an award that the country has been recognized for nineteen times.
The annual World Travel Awards are widely regarded as the ‘Oscars of the travel industry,’ celebrating excellence across lodging, airlines, destinations, and hospitality services. Jamaica’s multiple wins in 2025 reflect the nation’s sustained commitment to quality, innovation, and visitor satisfaction.
“Jamaica continues to punch above its weight by surpassing expectations in its hospitality delivery. These accolades underpin the excellent contribution of our people, who are at the heart of the sector. We are truly grateful for this recognition and proud as we are on the cusp of welcoming 5million visitors to our shores and earning US5billion for our economy,” said Hon. Edmund Bartlett, Jamaica’s Minister of Tourism.
Among the numerous World Travel Awards conferred, Jamaica claimed top honors in the following key categories – Caribbean’s Leading Cruise Destination and Caribbean’s Leading Destination. Several of the island’s key partners in the category of airport, cruise and hotels were also recognized.
“Our island continues to be top of mind through our authentic tourism experiences from food to music and this recognition cements Jamaica as a top tier destination. Thanks to all our partners who have worked hard to remain consistent and unique,” said Donovan White, Jamaica’s Director of Tourism.
The Leading Destination and Leading Cruise Destination awards reaffirm Jamaica’s status as a top-tier island destination for travellers, cruise lines, and international markets. Recognition of ports, airports, and airport lounges underscores the value of investment in transport infrastructure and visitor convenience. Awards across hotel, resort, villa, and travel agency categories also demonstrate that excellence is being achieved across the full spectrum of the Jamaican hospitality sector.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
Contact:
Lou Hammond Group
New nonstop flights expand convenient access to the premier island destination
KINGSTON, Jamaica (October 1, 2025) – The Jamaica Tourist Board (JTB) today welcomed the announcement by Breeze Airways of new seasonal nonstop service to Sangster International Airport in Montego Bay, Jamaica, marking another significant milestone in expanding airlift to the island.
Beginning in February and March 2026, Breeze will offer direct flights to Montego Bay from two key U.S. markets: Tampa, Florida (starting February 11, 2026) and Raleigh-Durham, North Carolina (starting March 5, 2026). The new routes will operate multiple times per week during peak travel season, with promotional fares starting as low as $99 from Tampa and $139 from Raleigh-Durham.
“We are pleased to welcome Breeze Airways to Jamaica and applaud their expansion into international markets with Montego Bay as one of their inaugural Caribbean destinations,” said Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “These new direct flights from Tampa and Raleigh-Durham represent important growth in our airlift strategy, connecting Jamaica to underserved markets and making our beautiful island more accessible to travellers seeking authentic Caribbean experiences. Breeze’s commitment to affordable, premium service aligns perfectly with our tourism recovery and growth objectives.”
The addition of Breeze Airways service supports Jamaica’s broader tourism strategy, which has focused on diversifying source markets and expanding airlift capacity. Tampa serves as a gateway to Florida’s growing population, while Raleigh-Durham connects Jamaica to North Carolina’s Research Triangle region and the broader Southeast U.S. market.
“Breeze Airways’ decision to include Montego Bay in their first international expansion is a testament to Jamaica’s appeal as a premier Caribbean destination,” said Donovan White, Jamaica’s Director of Tourism. “Their focus on connecting underserved markets with direct, affordable flights mirrors our own strategy of making Jamaica accessible to a broader range of travelers. We look forward to working closely with Breeze to promote these new routes and showcase the warm hospitality and rich culture that await visitors to our island.”
Jamaica continues to strengthen its position as the Caribbean’s leading destination, welcoming over 4.3 million visitors annually and maintaining its reputation for world-class hospitality, pristine beaches, vibrant culture, and diverse attractions.
For more information about Jamaica as a destination, visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
Pictured: Minister of Tourism, Hon Edmund Bartlett (3rd R) and State Minister in the Ministry of Tourism, Hon Tova Hamilton (3rd L) pause for a photo opportunity at the JAPEX Media Breakfast held on Tuesday September 23, 2025, at Jewel Grande in Montego Bay. Sharing in the moment (L-R) Christopher Jarrett, President of the Jamaica Hotel and Tourist Association, Jennifer Griffith, Permanent Secretary in the Ministry of Tourism, Mrs. Nicola Madden-Grieg, Chair of the JAPEX Planning Committee and Donovan White, Director of Tourism.
MONTEGO BAY, Jamaica, September 25, 2025 — Jamaica has secured its position as the Caribbean’s most connected destination, achieving record-breaking global linkages while advancing an ambitious agenda for inclusive and sustainable tourism growth.
With year-end arrivals projected at 4.5 million — comprising 3.1 million stopover visitors and 1.4 million cruise passengers — Jamaica now boasts direct connections to over 55 international gateways, strengthening its global reach and setting a new regional benchmark. This unprecedented connectivity is fuelling both visitor growth and broader economic development.
Speaking at the JAPEX media breakfast at Jewel Grande in Montego Bay yesterday, Jamaica Tourism Minister, Hon. Edmund Bartlett said, “Jamaica’s rapid expansion in airlift is more than just a milestone for tourism; it’s a catalyst for national transformation. Our vision is clear — tourism must work for all Jamaicans. These investments are creating opportunities for small businesses, communities, and workers, ensuring the benefits of growth are shared equitably across the island.”
Historic investments are also underway to modernize Jamaica’s tourism backbone. The $274 million Montego Bay Perimeter Road, now 60% complete, will relieve chronic congestion, open new corridors for commercial activity, and create smoother travel experiences for residents and visitors alike.
Additionally, in partnership with the International Finance Corporation (IFC), Jamaica is expanding key segments of the North Coast Highway. This project will widen critical stretches from two to four lanes, improving access to premier destinations like Montego Bay and Ocho Rios and strengthening economic links between coastal communities.
“These landmark projects aren’t just roads — they are gateways to greater opportunity,” Minister Bartlett emphasized. “By enhancing connectivity, we’re laying the foundation for tourism that drives jobs, investment, and shared prosperity.”
Jamaica’s push for inclusivity extends beyond infrastructure to the very heart of the tourism workforce with a ensure worker development security. This strategy has seen more than 20,000 workers certified through the Jamaica Centre for Tourism Innovation, strengthening service standards and employability. Additionally, the Tourism Workers Pension Scheme continues to expand, providing financial security for thousands of industry professionals.
As part of a holistic push, the Destination Assurance Framework has been rolled out to ensure quality, safety, and accessibility across tourism offerings. These initiatives are designed to make tourism a true engine of social mobility, providing tangible benefits for individuals and communities.
As Jamaica solidifies its standing as a global tourism leader, the country is positioning itself for sustainable growth well into the next decade. Upcoming projects and policies will focus on technology-driven services, green investments, and deeper community partnerships, ensuring that tourism remains resilient and inclusive.
“Connectivity is just the beginning,” Minister Bartlett noted. “With every new flight, every new road, and every trained worker, we’re building a tourism industry that reflects Jamaica’s spirit — vibrant, world-class, and committed to shared success.”
This positions Jamaica not just as a destination to visit, but as a model for inclusive tourism development in the Caribbean and beyond.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
KINGSTON, JAMAICA, September 10, 2025 – X marks the spot as Jamaica beckons visitors to experience some swashbuckling fun at the inaugural Kingston Pirates Week from Oct. 29–Nov. 2, 2025. Set around Jamaica’s capital and historic Port Royal, adventurers of all ages are invited to what was once the “wickedest city on earth” to celebrate its legendary pirate and maritime heritage through music, dance, dining and historical experiences. This buccaneer-inspired festival comes on the heels of Port Royal’s designation in July 2025 as a UNESCO World Heritage Site.
“This new event builds on Jamaica’s reputation as the cultural capital of the Caribbean, bringing together music, cuisine, and the rich storytelling heritage of Kingston and Port Royal,” said Jamaica’s Minister of Tourism, Hon. Edmund Bartlett. “Kingston Pirates Week will not only entertain but also provide economic opportunities for our local communities while showcasing Jamaica’s unique history to the world.”
The four-day festival will feature daily entertainment and themed events across Kingston and Port Royal, including:
“The launch of Kingston Pirates Week is an exciting step forward in our continued efforts to diversify Jamaica’s tourism offerings,” said Jamaica’s Director of Tourism, Donovan White. “By blending immersive cultural experiences with community engagement, we are creating a festival that will appeal to both international visitors and locals alike, strengthening Kingston’s position as a must-visit destination.”
Outside of festival events, visitors can explore attractions linked to Port Royal’s pirate history. These include the new Port Royal Museum, where artifacts recovered from the sunken city are on display; roundtrip cruises to Lime Cay Island in search of treasure; and rum tastings at select bars and restaurants, inspired by the favorite drink of Jamaica’s notorious pirates such as Sir Henry Morgan, Calico Jack and Blackbeard Teach.
Tickets for select events, accommodation information, and full festival details can be found at www.kingstonpiratesweek.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
KINGSTON, JAMAICA, September 10, 2025 – The Jamaica Tourist Board (JTB) has launched a bold new digital campaign inviting international audiences to discover the island beyond its iconic beaches and resorts. Titled “There’s Always More to Jamaica,” the digital-exclusive initiative showcases community-based tourism (CBT) as a powerful vehicle for sustainable, authentic, and inclusive travel.
“Jamaica’s tourism story is as much about our people as it is about our landscapes and world-class resorts,” said Jamaica’s Minister of Tourism, Hon. Edmund Bartlett. “Community-based tourism gives visitors the chance to engage with our culture, while expanding the value chain so that farmers, artisans, and communities benefit alongside our established tourism partners.”
Running across Google, Facebook, Instagram, and YouTube (@DiscoverMoreToJamaica) through November 2025, the campaign targets key source markets in the United States, Canada, United Kingdom, Germany, and France. It seeks to position Jamaica as a destination rich with immersive, locally led experiences and to boost international engagement with CBT initiatives.
Community-based tourism places Jamaicans at the forefront of the visitor experience, guided by campaign host and Kingston-based content creator, Justin Whitelocke. From eco-adventures and cultural heritage tours to craft workshops, culinary stops, and marine excursions, CBT showcases the warmth, creativity, and cultural depth of Jamaica’s communities while contributing directly to local economic development.
“This campaign introduces travelers to the Jamaica they haven’t met yet: the Jamaica that lives in our villages, in our kitchens, and in our stories,” said Donovan White, Jamaica’s Director of Tourism. “It is about creating meaningful connections while supporting grassroots tourism enterprises.”
All campaign messaging drives traffic to www.visitjamaica.com/more-to-jamaica, the central hub for discovering CBT experiences across the island.
This initiative is part of the Second Rural Economic Development Initiative (REDI II), led by the Jamaica Social Investment Fund (JSIF), funded by the Government of Jamaica and the World Bank, in collaboration with Trove Tourism Development Advisors. For more information, please contact moretojamaica@trovetourism.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
KINGSTON, JAMAICA – August 21, 2025 – The Jamaica Tourist Board (JTB) has released the first installment of its limited documentary series, “Jamaica Is…”, spotlighting the island’s captivating South Coast. This is the first of a six-part installment that will spotlight unique resort areas across the island, with new episodes launching monthly on the JTB’s YouTube channel. Upcoming episodes include Negril (Sept. 15) and Ocho Rios (Oct. 15).
Beginning in St. Elizabeth, viewers are immersed in the authentic spirit of the South Coast, where the mantra “Be a traveler, not a tourist” comes alive. Viewers are invited to journey through the freshest seafood at Little Ochi, the breathtaking legend of Lover’s Leap, the serene beauty of the Black River with local icon Captain Dennis, and the cascading magic of YS Falls. Along the way, travelers can taste tradition at Appleton Estate, meet shrimp harvesters in Middle Quarters, and connect with locals whose stories root visitors deeply to Jamaica. The video is more than showcasing scenery – it’s about the connection, culture, and true essence of the South Coast.
“This series is about showing the world that Jamaica is not just beautiful beaches – it’s our people, our traditions, and our way of life,” said the Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “The South Coast exemplifies this impeccably, offering travelers an experience that is as soulful as it is scenic.”
“With this series, we are inviting travelers to go beyond the well-known resorts and discover the hidden gems of our island,” said Donovan White, Director of Tourism, Jamaica Tourist Board. “The South Coast is a place where culture, creativity, and community thrive, and we are proud to share these authentic stories with the world.”
To watch the South Coast episode, please visit here. For more information about Jamaica, please visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).
Contact:
Lou Hammond Group
Pictured: Hon. Usain Bolt, Jamaica’s Global Tourism Ambassador, in a new advertising campaign for Jamaica Tourist Board, launched on August 6, 2025
KINGSTON, JAMAICA – August 15, 2025 – Jamaica is set to strengthen its position as one of the world’s most accessible island destinations over the next six months with expanded air service and seat capacity.
From September 2025 through February 2026, seat capacity across the island’s three major airports is projected to grow by 4.4% compared to the same period last year. This includes Montego Bay’s Sangster International Airport (MBJ), Kingston’s Norman Manley International Airport (KIN), and Ocho Rios’ Ian Fleming International Airport (IFIA).
For the September–February period, MBJ will see a 5.6% increase in scheduled seat capacity and an 8.5% rise in departures year over year. KIN is expected to record a 1.3% increase in capacity and a 3.1% rise in departures, while IFIA is projected to see a 37% increase in overall capacity.
“This expanded airlift reflects Jamaica’s continued growth as a leading global tourism destination,” said Jamaica’s Minister of Tourism, Hon Edmund Bartlett. “Our airline partners across North America, Europe and the Caribbean recognize the demand for our island’s world-class offerings and have responded with more seats, more gateways and more convenience for travelers. This puts us firmly on track to meet our 5x5x5 growth targets.”
In North America, service from key U.S. gateways will be complemented by new Canadian connections, giving travelers more ways to reach Jamaica’s shores. MBJ will welcome additional U.S. flights, including from Baltimore/Washington International Airport and Fort Lauderdale-Hollywood International Airport, along with new WestJet service from Edmonton, Alberta.
In Europe, Jamaica gained its first direct Lisbon–Montego Bay flights on World2Fly Portugal, building on existing European service. Regional connectivity has improved with LIAT operating approximately three weekly flights between Kingston and Montego Bay.
“We are seeing healthy increases to our airports from diverse markets,” said Jamaica’s Director of Tourism, Donovan White. “These additional seats ensure Jamaica remains well connected to both our top source markets and emerging gateways, while giving visitors more travel options than ever before.”
The growth in airlift comes on the heels of a successful 2024, which saw 4.3 million visitors and $4.3 billion in earnings. The U.S. remains Jamaica’s top source market, accounting for approximately 75% of stopover arrivals, while Canadian and European arrivals continue to post strong year-over-year gains.
For more information about Jamaica, please visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).
Contact:
Lou Hammond Group
Pictured: Usain Bolt shares his love for Jamaica in a new advertising campaign for Jamaica Tourist Board, launched on August 6, 2025
KINGSTON, JAMAICA, August 7, 2025 – The Jamaica Tourist Board (JTB) has officially launched its new advertising campaign featuring legendary sprinter Hon. Usain Bolt, who was recently appointed Jamaica’s Global Tourism Ambassador. In celebration of Jamaica’s Independence Day, the campaign debuted yesterday with a 30-second video spot that is now airing across digital platforms.
In the spot, the world-renowned sprinter reflects on how his upbringing in Jamaica –from the hills of Trelawny to global stardom – has shaped every step of his journey. He highlights the country’s energy, resilience, and rhythm, inviting travelers to experience the island through its people, culture, and landscapes.
“This is our Jamaica,” says Bolt in the ad. “Where you can run in the sand or compete on the track. Where you can cool off in the mountains, or you can move them. That’s the spirit of Jamaica – we are a small island, but we do big things here.”
The video celebrates Jamaica as more than just a travel destination, positioning it as a feeling – a place where visitors can find adventure, inspiration, and connection.
“Usain Bolt has long been an icon of Jamaican pride and excellence,” said Jamaica’s Minister of Tourism, Hon Edmund Bartlett. “This campaign brings his personal story and national pride into focus and shares that magic with the world. On our 63rd Independence Day, we’re proud to showcase to the world what makes Jamaica truly unforgettable.”
Bolt will continue to represent Jamaica on the world stage as part of a broader campaign strategy that includes digital storytelling, social media activations, and appearances at key global events. The campaign is designed to deepen the emotional connection between Jamaica and travelers while reinforcing the island’s appeal across its culture, music, cuisine, and natural beauty.
“This new campaign captures the essence of Brand Jamaica,” said Jamaica’s Director of Tourism, Donovan White. “Jamaica is bold, authentic, and full of heart. Usain’s unmatched global appeal and deep love for Jamaica make him the perfect voice to carry our message to the world.”
The new ad spot is rolling out across major international markets and digital channels this week.
To view campaign stills and a behind-the-scenes video, please visit this link. For more information about Jamaica, visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).
Contact:
Lou Hammond Group
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