64 Knutsford Boulevard, Kingston 5 Jamaica, West Indies
US Market to attract 5million visitors by 2030
The Island Once Again Ranks in the prestigious ‘Caribbean & The Atlantic’ Category
KINGSTON, JAMAICA, October 7, 2025 – Jamaica, one of the world’s leading island travel destinations, has ranked among the “Top Islands” in the 2025 Conde Nast Traveler’s Readers’ Choice Awards in the competitive ‘The Caribbean & The Atlantic’ category. Following last year’s recognition as a top 10 island, Jamaica continued its momentum by securing the number 7 spot in this year’s awards. The island also announced several of its hotels and resorts were also recognized in this year’s awards.
“Jamaica’s consistent ranking among travelers’ favorite Caribbean islands in Condé Nast Traveler’s Readers’ Choice Awards reflects how deeply visitors connect with our people, culture, and island,” said the Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “We are honored by this recognition and proud that, with direct air service from 55 international gateways, Jamaica is the most connected destination in the region, making it easier than ever for travelers to visit the island they love.”
In addition to Jamaica’s ranking as a destination, several hotels and resorts were voted to be among the best. Jamaica Inn (Ocho Rios) took the #4 spot in the ‘Best Hotels in the Caribbean and Central America’ category, where S Hotel Montego Bay placed #5 and S Hotel Kingston placed #7. In the ‘Best Resorts in the Caribbean’ category, Sandals Dunn’s River (Ocho Rios) placed #24, Sandals South Coast (Whitehouse) placed #31, Rockhouse Hotel & Spa (Negril) placed #38, Sandals Royal Plantation Ocho Rios placed #39 and Couples Sans Souci Resort (Ocho Rios) placed #40.
“To once again see Jamaica ranked among the top ten islands in Condé Nast Traveler’s Readers’ Choice Awards is an extraordinary acknowledgment of the outstanding service of our people and the natural beauty of our island,” said Donovan White, Jamaica’s Director of Tourism. “We want every visitor to our beloved island to enjoy their best-ever vacation. Through close collaboration with our valued tourism partners, including our world-class hotels and resorts, we remain committed to delivering on that promise.”
More than 757,109 votes were cast in Conde Nast Traveler’s 38th annual Readers’ Choice Awards survey, rating their travel experiences across the globe on the top places they enjoyed this year and can’t wait to return to next. The Readers’ Choice Awards are the longest-running and most prestigious recognition of excellence in the travel industry. This year’s full list of winners can be found here.
For more information on Jamaica, please go to www.visitjamaica.com.
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ABOUT JAMAICA TOURIST BOARD
ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
Island has been acknowledged with this prestigious accolade 19 times
Pictured: Trudy Dixon, Caribbean Sales Manager (1st L), Jamaica Tourist Board receives Jamaica’s Destination Awards from Graham Cooke (1st R), Founder of the World Travel Awards (WTA), while flanked by ushers, at the World Travel Awards Caribbean and North America Gala Ceremony on October 4, 2025, in St. Lucia.
KINGSTON, Jamaica, Monday October 6, 2025 – Jamaica has once again been honored across multiple categories in the 2025 Caribbean World Travel Awards, further cementing its status as a premier tourist destination in the region. One of the outstanding awards is leading Caribbean destination, an award that the country has been recognized for nineteen times.
The annual World Travel Awards are widely regarded as the ‘Oscars of the travel industry,’ celebrating excellence across lodging, airlines, destinations, and hospitality services. Jamaica’s multiple wins in 2025 reflect the nation’s sustained commitment to quality, innovation, and visitor satisfaction.
“Jamaica continues to punch above its weight by surpassing expectations in its hospitality delivery. These accolades underpin the excellent contribution of our people, who are at the heart of the sector. We are truly grateful for this recognition and proud as we are on the cusp of welcoming 5million visitors to our shores and earning US5billion for our economy,” said Hon. Edmund Bartlett, Jamaica’s Minister of Tourism.
Among the numerous World Travel Awards conferred, Jamaica claimed top honors in the following key categories – Caribbean’s Leading Cruise Destination and Caribbean’s Leading Destination. Several of the island’s key partners in the category of airport, cruise and hotels were also recognized.
“Our island continues to be top of mind through our authentic tourism experiences from food to music and this recognition cements Jamaica as a top tier destination. Thanks to all our partners who have worked hard to remain consistent and unique,” said Donovan White, Jamaica’s Director of Tourism.
The Leading Destination and Leading Cruise Destination awards reaffirm Jamaica’s status as a top-tier island destination for travellers, cruise lines, and international markets. Recognition of ports, airports, and airport lounges underscores the value of investment in transport infrastructure and visitor convenience. Awards across hotel, resort, villa, and travel agency categories also demonstrate that excellence is being achieved across the full spectrum of the Jamaican hospitality sector.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/
Contact:
Lou Hammond Group
New nonstop flights expand convenient access to the premier island destination
KINGSTON, Jamaica (October 1, 2025) – The Jamaica Tourist Board (JTB) today welcomed the announcement by Breeze Airways of new seasonal nonstop service to Sangster International Airport in Montego Bay, Jamaica, marking another significant milestone in expanding airlift to the island.
Beginning in February and March 2026, Breeze will offer direct flights to Montego Bay from two key U.S. markets: Tampa, Florida (starting February 11, 2026) and Raleigh-Durham, North Carolina (starting March 5, 2026). The new routes will operate multiple times per week during peak travel season, with promotional fares starting as low as $99 from Tampa and $139 from Raleigh-Durham.
“We are pleased to welcome Breeze Airways to Jamaica and applaud their expansion into international markets with Montego Bay as one of their inaugural Caribbean destinations,” said Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “These new direct flights from Tampa and Raleigh-Durham represent important growth in our airlift strategy, connecting Jamaica to underserved markets and making our beautiful island more accessible to travellers seeking authentic Caribbean experiences. Breeze’s commitment to affordable, premium service aligns perfectly with our tourism recovery and growth objectives.”
The addition of Breeze Airways service supports Jamaica’s broader tourism strategy, which has focused on diversifying source markets and expanding airlift capacity. Tampa serves as a gateway to Florida’s growing population, while Raleigh-Durham connects Jamaica to North Carolina’s Research Triangle region and the broader Southeast U.S. market.
“Breeze Airways’ decision to include Montego Bay in their first international expansion is a testament to Jamaica’s appeal as a premier Caribbean destination,” said Donovan White, Jamaica’s Director of Tourism. “Their focus on connecting underserved markets with direct, affordable flights mirrors our own strategy of making Jamaica accessible to a broader range of travelers. We look forward to working closely with Breeze to promote these new routes and showcase the warm hospitality and rich culture that await visitors to our island.”
Jamaica continues to strengthen its position as the Caribbean’s leading destination, welcoming over 4.3 million visitors annually and maintaining its reputation for world-class hospitality, pristine beaches, vibrant culture, and diverse attractions.
For more information about Jamaica as a destination, visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
Pictured: Minister of Tourism, Hon Edmund Bartlett (3rd R) and State Minister in the Ministry of Tourism, Hon Tova Hamilton (3rd L) pause for a photo opportunity at the JAPEX Media Breakfast held on Tuesday September 23, 2025, at Jewel Grande in Montego Bay. Sharing in the moment (L-R) Christopher Jarrett, President of the Jamaica Hotel and Tourist Association, Jennifer Griffith, Permanent Secretary in the Ministry of Tourism, Mrs. Nicola Madden-Grieg, Chair of the JAPEX Planning Committee and Donovan White, Director of Tourism.
MONTEGO BAY, Jamaica, September 25, 2025 — Jamaica has secured its position as the Caribbean’s most connected destination, achieving record-breaking global linkages while advancing an ambitious agenda for inclusive and sustainable tourism growth.
With year-end arrivals projected at 4.5 million — comprising 3.1 million stopover visitors and 1.4 million cruise passengers — Jamaica now boasts direct connections to over 55 international gateways, strengthening its global reach and setting a new regional benchmark. This unprecedented connectivity is fuelling both visitor growth and broader economic development.
Speaking at the JAPEX media breakfast at Jewel Grande in Montego Bay yesterday, Jamaica Tourism Minister, Hon. Edmund Bartlett said, “Jamaica’s rapid expansion in airlift is more than just a milestone for tourism; it’s a catalyst for national transformation. Our vision is clear — tourism must work for all Jamaicans. These investments are creating opportunities for small businesses, communities, and workers, ensuring the benefits of growth are shared equitably across the island.”
Historic investments are also underway to modernize Jamaica’s tourism backbone. The $274 million Montego Bay Perimeter Road, now 60% complete, will relieve chronic congestion, open new corridors for commercial activity, and create smoother travel experiences for residents and visitors alike.
Additionally, in partnership with the International Finance Corporation (IFC), Jamaica is expanding key segments of the North Coast Highway. This project will widen critical stretches from two to four lanes, improving access to premier destinations like Montego Bay and Ocho Rios and strengthening economic links between coastal communities.
“These landmark projects aren’t just roads — they are gateways to greater opportunity,” Minister Bartlett emphasized. “By enhancing connectivity, we’re laying the foundation for tourism that drives jobs, investment, and shared prosperity.”
Jamaica’s push for inclusivity extends beyond infrastructure to the very heart of the tourism workforce with a ensure worker development security. This strategy has seen more than 20,000 workers certified through the Jamaica Centre for Tourism Innovation, strengthening service standards and employability. Additionally, the Tourism Workers Pension Scheme continues to expand, providing financial security for thousands of industry professionals.
As part of a holistic push, the Destination Assurance Framework has been rolled out to ensure quality, safety, and accessibility across tourism offerings. These initiatives are designed to make tourism a true engine of social mobility, providing tangible benefits for individuals and communities.
As Jamaica solidifies its standing as a global tourism leader, the country is positioning itself for sustainable growth well into the next decade. Upcoming projects and policies will focus on technology-driven services, green investments, and deeper community partnerships, ensuring that tourism remains resilient and inclusive.
“Connectivity is just the beginning,” Minister Bartlett noted. “With every new flight, every new road, and every trained worker, we’re building a tourism industry that reflects Jamaica’s spirit — vibrant, world-class, and committed to shared success.”
This positions Jamaica not just as a destination to visit, but as a model for inclusive tourism development in the Caribbean and beyond.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
KINGSTON, JAMAICA, September 10, 2025 – X marks the spot as Jamaica beckons visitors to experience some swashbuckling fun at the inaugural Kingston Pirates Week from Oct. 29–Nov. 2, 2025. Set around Jamaica’s capital and historic Port Royal, adventurers of all ages are invited to what was once the “wickedest city on earth” to celebrate its legendary pirate and maritime heritage through music, dance, dining and historical experiences. This buccaneer-inspired festival comes on the heels of Port Royal’s designation in July 2025 as a UNESCO World Heritage Site.
“This new event builds on Jamaica’s reputation as the cultural capital of the Caribbean, bringing together music, cuisine, and the rich storytelling heritage of Kingston and Port Royal,” said Jamaica’s Minister of Tourism, Hon. Edmund Bartlett. “Kingston Pirates Week will not only entertain but also provide economic opportunities for our local communities while showcasing Jamaica’s unique history to the world.”
The four-day festival will feature daily entertainment and themed events across Kingston and Port Royal, including:
“The launch of Kingston Pirates Week is an exciting step forward in our continued efforts to diversify Jamaica’s tourism offerings,” said Jamaica’s Director of Tourism, Donovan White. “By blending immersive cultural experiences with community engagement, we are creating a festival that will appeal to both international visitors and locals alike, strengthening Kingston’s position as a must-visit destination.”
Outside of festival events, visitors can explore attractions linked to Port Royal’s pirate history. These include the new Port Royal Museum, where artifacts recovered from the sunken city are on display; roundtrip cruises to Lime Cay Island in search of treasure; and rum tastings at select bars and restaurants, inspired by the favorite drink of Jamaica’s notorious pirates such as Sir Henry Morgan, Calico Jack and Blackbeard Teach.
Tickets for select events, accommodation information, and full festival details can be found at www.kingstonpiratesweek.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
KINGSTON, JAMAICA, September 10, 2025 – The Jamaica Tourist Board (JTB) has launched a bold new digital campaign inviting international audiences to discover the island beyond its iconic beaches and resorts. Titled “There’s Always More to Jamaica,” the digital-exclusive initiative showcases community-based tourism (CBT) as a powerful vehicle for sustainable, authentic, and inclusive travel.
“Jamaica’s tourism story is as much about our people as it is about our landscapes and world-class resorts,” said Jamaica’s Minister of Tourism, Hon. Edmund Bartlett. “Community-based tourism gives visitors the chance to engage with our culture, while expanding the value chain so that farmers, artisans, and communities benefit alongside our established tourism partners.”
Running across Google, Facebook, Instagram, and YouTube (@DiscoverMoreToJamaica) through November 2025, the campaign targets key source markets in the United States, Canada, United Kingdom, Germany, and France. It seeks to position Jamaica as a destination rich with immersive, locally led experiences and to boost international engagement with CBT initiatives.
Community-based tourism places Jamaicans at the forefront of the visitor experience, guided by campaign host and Kingston-based content creator, Justin Whitelocke. From eco-adventures and cultural heritage tours to craft workshops, culinary stops, and marine excursions, CBT showcases the warmth, creativity, and cultural depth of Jamaica’s communities while contributing directly to local economic development.
“This campaign introduces travelers to the Jamaica they haven’t met yet: the Jamaica that lives in our villages, in our kitchens, and in our stories,” said Donovan White, Jamaica’s Director of Tourism. “It is about creating meaningful connections while supporting grassroots tourism enterprises.”
All campaign messaging drives traffic to www.visitjamaica.com/more-to-jamaica, the central hub for discovering CBT experiences across the island.
This initiative is part of the Second Rural Economic Development Initiative (REDI II), led by the Jamaica Social Investment Fund (JSIF), funded by the Government of Jamaica and the World Bank, in collaboration with Trove Tourism Development Advisors. For more information, please contact moretojamaica@trovetourism.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
KINGSTON, JAMAICA – August 21, 2025 – The Jamaica Tourist Board (JTB) has released the first installment of its limited documentary series, “Jamaica Is…”, spotlighting the island’s captivating South Coast. This is the first of a six-part installment that will spotlight unique resort areas across the island, with new episodes launching monthly on the JTB’s YouTube channel. Upcoming episodes include Negril (Sept. 15) and Ocho Rios (Oct. 15).
Beginning in St. Elizabeth, viewers are immersed in the authentic spirit of the South Coast, where the mantra “Be a traveler, not a tourist” comes alive. Viewers are invited to journey through the freshest seafood at Little Ochi, the breathtaking legend of Lover’s Leap, the serene beauty of the Black River with local icon Captain Dennis, and the cascading magic of YS Falls. Along the way, travelers can taste tradition at Appleton Estate, meet shrimp harvesters in Middle Quarters, and connect with locals whose stories root visitors deeply to Jamaica. The video is more than showcasing scenery – it’s about the connection, culture, and true essence of the South Coast.
“This series is about showing the world that Jamaica is not just beautiful beaches – it’s our people, our traditions, and our way of life,” said the Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “The South Coast exemplifies this impeccably, offering travelers an experience that is as soulful as it is scenic.”
“With this series, we are inviting travelers to go beyond the well-known resorts and discover the hidden gems of our island,” said Donovan White, Director of Tourism, Jamaica Tourist Board. “The South Coast is a place where culture, creativity, and community thrive, and we are proud to share these authentic stories with the world.”
To watch the South Coast episode, please visit here. For more information about Jamaica, please visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).
Contact:
Lou Hammond Group
Pictured: Hon. Usain Bolt, Jamaica’s Global Tourism Ambassador, in a new advertising campaign for Jamaica Tourist Board, launched on August 6, 2025
KINGSTON, JAMAICA – August 15, 2025 – Jamaica is set to strengthen its position as one of the world’s most accessible island destinations over the next six months with expanded air service and seat capacity.
From September 2025 through February 2026, seat capacity across the island’s three major airports is projected to grow by 4.4% compared to the same period last year. This includes Montego Bay’s Sangster International Airport (MBJ), Kingston’s Norman Manley International Airport (KIN), and Ocho Rios’ Ian Fleming International Airport (IFIA).
For the September–February period, MBJ will see a 5.6% increase in scheduled seat capacity and an 8.5% rise in departures year over year. KIN is expected to record a 1.3% increase in capacity and a 3.1% rise in departures, while IFIA is projected to see a 37% increase in overall capacity.
“This expanded airlift reflects Jamaica’s continued growth as a leading global tourism destination,” said Jamaica’s Minister of Tourism, Hon Edmund Bartlett. “Our airline partners across North America, Europe and the Caribbean recognize the demand for our island’s world-class offerings and have responded with more seats, more gateways and more convenience for travelers. This puts us firmly on track to meet our 5x5x5 growth targets.”
In North America, service from key U.S. gateways will be complemented by new Canadian connections, giving travelers more ways to reach Jamaica’s shores. MBJ will welcome additional U.S. flights, including from Baltimore/Washington International Airport and Fort Lauderdale-Hollywood International Airport, along with new WestJet service from Edmonton, Alberta.
In Europe, Jamaica gained its first direct Lisbon–Montego Bay flights on World2Fly Portugal, building on existing European service. Regional connectivity has improved with LIAT operating approximately three weekly flights between Kingston and Montego Bay.
“We are seeing healthy increases to our airports from diverse markets,” said Jamaica’s Director of Tourism, Donovan White. “These additional seats ensure Jamaica remains well connected to both our top source markets and emerging gateways, while giving visitors more travel options than ever before.”
The growth in airlift comes on the heels of a successful 2024, which saw 4.3 million visitors and $4.3 billion in earnings. The U.S. remains Jamaica’s top source market, accounting for approximately 75% of stopover arrivals, while Canadian and European arrivals continue to post strong year-over-year gains.
For more information about Jamaica, please visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).
Contact:
Lou Hammond Group
Pictured: Usain Bolt shares his love for Jamaica in a new advertising campaign for Jamaica Tourist Board, launched on August 6, 2025
KINGSTON, JAMAICA, August 7, 2025 – The Jamaica Tourist Board (JTB) has officially launched its new advertising campaign featuring legendary sprinter Hon. Usain Bolt, who was recently appointed Jamaica’s Global Tourism Ambassador. In celebration of Jamaica’s Independence Day, the campaign debuted yesterday with a 30-second video spot that is now airing across digital platforms.
In the spot, the world-renowned sprinter reflects on how his upbringing in Jamaica –from the hills of Trelawny to global stardom – has shaped every step of his journey. He highlights the country’s energy, resilience, and rhythm, inviting travelers to experience the island through its people, culture, and landscapes.
“This is our Jamaica,” says Bolt in the ad. “Where you can run in the sand or compete on the track. Where you can cool off in the mountains, or you can move them. That’s the spirit of Jamaica – we are a small island, but we do big things here.”
The video celebrates Jamaica as more than just a travel destination, positioning it as a feeling – a place where visitors can find adventure, inspiration, and connection.
“Usain Bolt has long been an icon of Jamaican pride and excellence,” said Jamaica’s Minister of Tourism, Hon Edmund Bartlett. “This campaign brings his personal story and national pride into focus and shares that magic with the world. On our 63rd Independence Day, we’re proud to showcase to the world what makes Jamaica truly unforgettable.”
Bolt will continue to represent Jamaica on the world stage as part of a broader campaign strategy that includes digital storytelling, social media activations, and appearances at key global events. The campaign is designed to deepen the emotional connection between Jamaica and travelers while reinforcing the island’s appeal across its culture, music, cuisine, and natural beauty.
“This new campaign captures the essence of Brand Jamaica,” said Jamaica’s Director of Tourism, Donovan White. “Jamaica is bold, authentic, and full of heart. Usain’s unmatched global appeal and deep love for Jamaica make him the perfect voice to carry our message to the world.”
The new ad spot is rolling out across major international markets and digital channels this week.
To view campaign stills and a behind-the-scenes video, please visit this link. For more information about Jamaica, visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).
Contact:
Lou Hammond Group
Launching in December 2025, the Visitor’s Guide will kick off the second year of this dynamic partnership
KINGSTON, JAMAICA, July 18, 2025 – Following a successful debut collaboration, the Jamaica Tourist Board (JTB) is proud to announce the launch of the second consecutive edition of the Jamaica Visitor’s Guide 2026 in partnership with the Fuchsoto Media Group. After an impactful year promoting the island to audiences worldwide—in four different languages—the 2026 edition is poised to deepen the connection between Jamaica and travelers with an even more immersive celebration of the beloved destination.
Scheduled for release in December 2025, the new Jamaica Visitor’s Guide 2026 will once again be distributed at international travel conventions and tourism expos throughout Europe, North America, and Asia, bringing the heart and soul of Jamaica to millions of potential visitors.
The guide is a key component for marketing the destination through the official Visit Jamaica website and social channels, which receive 5.5 million visitors combined.
“The Jamaica Visitor’s Guide is a valuable tool for connecting travelers with our destination and for partners looking to reach an engaged audience,” says Kristopher DaCosta, Marketing Manager at the Jamaica Tourist Board. “The strong results from last year show how effective the guide is in driving interest and travel inspiration for Jamaica. We’re excited to build on that success in 2026.”
From breathtaking ocean vistas and soul-stirring reggae beats to tantalizingly elevated culinary offerings, fragrances that range from tropical blooms to mountain coffee, and the unmistakable rhythm of an island’s ebb and flow – this new edition is designed to transport readers straight into the heart of the Jamaican experience.
“Our goal this year is to showcase Jamaica in a way that’s not only beautiful but visceral,” says Ewald Fuchs, Senior Sales Director at the Fuchsoto Media Group. “Readers will feel the island in every page—its textures, sights, sounds, and so much more—all while offering our partners unmatched exposure to a global audience of readers eager for experiential travel.”
The Jamaica Visitor’s Guide remains a trusted resource for travelers and industry professionals, highlighting the island’s rich culture, epic landscapes, and unparalleled hospitality. Whether planning their first trip or their fifth, this new edition promises travelers a fresh perspective on why Jamaica is always a great idea.
“We’re excited to continue our collaboration with the Fuchsoto Media Group for the 2026 edition of the Jamaica Visitor’s Guide,” said Donovan White, Jamaica’s Director of Tourism. “This guide has proven to be a valuable resource for travelers, offering a clear look at what makes Jamaica special – from our cultural heritage to the warmth of our communities. As we expand our reach, we hope it encourages more visitors to explore the island and experience all that Jamaica has to offer.”
For further updates including exclusive previews and behind-the-scenes content, follow the Jamaica Tourist Board on social media and visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
KINGSTON, JAMAICA, July 15, 2025 – Today, Expedia® released their first-ever 2025 Island Hot List, ranking Jamaica among the top 10 global islands for travelers in 2025. The inaugural Expedia Island Hot List is based on a comprehensive analysis of factors including Expedia travel data, accommodation rates and quality (based on real traveler reviews), accessibility, air connectivity, weather and seasonality, tourism appeal, and traveler safety and inclusivity – as informed by travel advisories and traveler sentiment.
“Being named among Expedia’s top 10 island destinations is a proud moment for Jamaica,” said Jamaica’s Minister of Tourism, Hon Edmund Bartlett. “There is a vibe that can only be found in Jamaica and this recognition reflects the soul of our island – our music, food, people, and unforgettable rhythm of life. Travelers around the world continue to choose Jamaica not just for its beauty, but for the energy and authenticity that sets us apart.”
Expedia 2025 Island Hot List reveals the top islands to visit in the world, trending traveler interest and the best month to visit.
“Powered by real traveler data, the Expedia Island Hot List gives travelers the inspiration they need to plan a smarter island escape,” said Melanie Fish, head of Expedia Group brands public relations. “Island adventurers want standout stays, affordable prices and seamless flight access. To get that, our top tips are to travel out of season when average stay prices can fluctuate by as much as 50%** and bundle flights and hotels together, to knock nearly $338*** on average off your trip.”
Jamaica joins islands including Fiji, Paros, Greece, Sardinia, Italy, and the Dominican Republic on Expedia’s Island Hot List. According to the report, Jamaica is a hot spot for travelers seeking cultural richness, with travel interest in the “One Love” island up 15% year-over-year.
“Jamaica offers a unique sense of culture, deeply rooted in our history and the spirit of our people,” said Jamaica’s Director of Tourism, Donovan White. “It’s an honor to be recognized on Expedia’s Island Hot List alongside other incredible islands, showing the world that while we offer sun, sand, and beach, there’s also so much more to our story.”
To learn more about the top 10 islands on Expedia’s inaugural Island Hot List, visit Expedia.com. For more information on Jamaica, visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
ABOUT EXPEDIA
Expedia® is one of the world’s leading full-service travel brands, with a mission of helping travelers get the most out of every trip they take by providing everything they need all in one place. and feel supported every step of the way. Expedia’s commitment to insights matched with its unprecedented scale allows them to understand their travelers better than anyone else, delivering exactly what they need, when they need it. Expedia’s personalized experiences backed by incredible technology enables them to deliver the widest selection of product offerings across accommodations, transportation, activities and experiences, that help travelers get the most out of their journey.
© 2025 Expedia, Inc., an Expedia Group company. All rights reserved. Expedia and the Expedia logo are trademarks of Expedia, Inc. CST# 2029030-50.
** Based on the average daily rate from all Expedia POSa for travel from 1 January 2024 – 1 December 2024. Prices shown are in USD and are not necessarily the rates displayed on the site. Rates are subject to accommodation selections made. Savings based on the difference in price between the cheapest and most expensive month to travel to each of the Hot List islands.
*** Savings vary and are not available on all packages. Savings are compared to the price of the same components booked separately.
KINGSTON, JAMAICA, July 9, 2025 – Maintaining its place among the Caribbean’s leading tourism destinations, Jamaica has once again been recognized in two categories of the Travel + Leisure World’s Best Awards 2025. The destination has been named among “The 25 Best Islands in the Caribbean, Bermuda, and the Bahamas” and has four properties – three which are in Negril – ranked among “The 25 Best Resorts in the Caribbean, the Bahamas, and Bermuda”.
Travel + Leisure is one of the top travel media brands in the world with a mission to inform and inspire passionate travelers.
“It is an honor to be recognized by the knowledgeable readers of Travel + Leisure, especially in the midst of our 70th anniversary,” said Jamaica’s Minister of Tourism, Hon. Edmund Bartlett. “For 70 years, we have worked diligently to ensure Jamaica’s beauty, culture and hospitality are at the forefront of Caribbean tourism. To be acknowledged once again among some of the best in the industry is a true testament to the strength of our tourism product.”
This years’ winners are featured online and will be included in the August 2025 issue of Travel + Leisure. Winners of the annual World’s Best Awards are selected by readers of Travel + Leisure. A survey was developed that asked respondents to rate airlines, airports, cities, cruise ships, hotels, islands, and more on several characteristics. The final scores are averages of these responses and a minimum number of responses is necessary for a candidate to be eligible for inclusion in the World’s Best Awards rankings. Each category is scored independently.
“The Jamaica tourism experience is unmatched, and we are incredibly grateful to Travel + Leisure readers for once again placing us among the Caribbean’s best,” said Jamaica Director of Tourism Donovan White. “This recognition is a direct result of the outstanding work of our tourism stakeholders, from hotel partners and tour operators to our cultural ambassadors, who continue to shape unforgettable experiences for visitors. As we look to the future, we remain committed to growing our legacy while celebrating everything that makes Jamaica truly special.”
For more information on Jamaica, visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
Pictured: Jamaica’s Deputy Director of Tourism, Philip Rose (center) poses with American Airlines and Glasswing International volunteers at St. James High School in Montego Bay on June 25, 2025.
KINGSTON, JAMAICA, June 25, 2025 – Jamaica Tourist Board welcomed American Airlines to Montego Bay this week in efforts to restore two sports fields at the local St. James High School.
In collaboration with nonprofit Glasswing International, more than 40 American Airlines team members worked to restore the school’s sports fields to enhance the holistic learning experience for the school’s 1,785 students and 118 teachers – boosting morale, promoting academic achievement, and creating a more dynamic and supportive environment for growth.
“This collaboration between American Airlines and Glasswing International exemplifies the power of partnership in uplifting our communities,” said Jamaica’s Minister of Tourism, Hon Edmund Bartlett. “By investing in our youth and educational spaces, we are not only enhancing school life but also nurturing the next generation of Jamaican leaders and athletes. We are deeply grateful for this meaningful contribution to St. James High School and the broader Montego Bay community.”
Pictured: Jamaica’s Deputy Director of Tourism, Philip Rose (right) poses with American Airlines’ Jose Maria Giraldo, MD Operations for Mexico, Canada, the Caribbean, and Central America (left) and Jose Freig, VP International and Inflight Dining Operations (center) at St. James High School in Montego Bay on June 25, 2025.
“At American Airlines we have a strong commitment with Jamaica, a country that we have proudly called home for almost 50 years,” said José A. Freig, Vice President of International and Inflight Dining Operations. “Through our continued partnership with Glasswing International, our hope is that our team members are able to make a positive and lasting impact, together giving back to a community that is so important in our Caribbean network.”
Beyond its physical impact, the revitalized sports area is also expected to help improve student engagement, reduce dropout rates, and enhance overall school attendance—providing a home advantage for student-athletes and a renewed sense of school spirit.
“At Glasswing, we believe in the transformative power of community partnerships. This project in Jamaica is a meaningful opportunity to strengthen educational and wellness spaces, while working hand in hand with volunteers, partners, and communities committed to creating change. We are honored to collaborate with American Airlines in this effort to generate lasting impact in the lives of children and youth across the region,” said Chris Martínez, Regional Projects Director, Glasswing International.
This summer, American is operating 15 peak daily flights from three destinations in Jamaica — Kingston (KIN), Montego Bay (MBJ) and Ocho Rios (OCJ) — increasing to 20 peak daily flights in winter.
“We’re proud to serve as the largest U.S. airline in Jamaica, offering up to 93 weekly flights this summer,” said José María Giraldo, Managing Director of Operations for Mexico, the Caribbean, Canada, and Central America. “We continue expanding our footprint in the country, launching service to Ocho Rios last year and growing our operation by more than 17% for the summer, both highlighting our nearly five decades of commitment with Jamaica.”
Over the past few years, Jamaica has seen a significant increase in airlift due to partnerships with companies like American Airlines. In 2024, the island welcomed 4.3 million visitors and generated approximately US$4.35 billion in tourism earnings, which directly contributed to its economy.
“We believe that tourism should create lasting, positive change in the communities we serve, and this initiative at St. James High School is a shining example of how meaningful partnerships can go beyond travel to leave a real impact,” said Jamaica’s Director of Tourism, Donovan White. “We are proud to support efforts that empower our youth and strengthen the future of Jamaica.”
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
About American Airlines Group
As a leading global airline, American Airlines offers thousands of flights per day to more than 350 destinations in more than 60 countries. The airline is a founding member of the oneworld® alliance, whose members serve more than 900 destinations around the globe. Shares of American Airlines Group Inc. trade on Nasdaq under the ticker symbol AAL. Learn more about what’s happening at American by visiting news.aa.com and connect with American @AmericanAir and at Facebook.com/AmericanAirlines. To Care for People on Life’s Journey®.
About Glasswing International
Glasswing’s mission is to address the root causes and consequences of violence and poverty through education and health programs that empower youth and communities, and strengthen public systems. Through grassroots, evidence-based programming, and cross-sector alliances, Glasswing creates opportunities for children and youth – local changemakers – to thrive. Since 2007, Glasswing has impacted over 7.8 million people’s lives. For more information, visit: www.glasswing.org.
Pictured: (L-R) Fiona Fennell, Public Relations and Communications Manager, Jamaica Tourist Board, Ms. Astrid Bodie, Director Sales and Marketing, Bahamasair , Philip Rose, Deputy Director of Tourism for the Americas, Jamaica Tourist Board, Tanya Pratt, Chairman, Bahamasair, Peter Mullings, Deputy Director of Tourism, Marketing, Jamaica Tourist Board, Mr. Shevonn Cambridge, Deputy Managing Director, Bahamasair, Wilfred Mullings, Deputy Director, Sales and Marketing , Bahamasair, Dr. Tyneil Cargill, Board Director, Bahamasair and Trudy Dixon, Caribbean Sales Manager, Jamaica Tourist Board. The occasion was a press conference at Grand Hyatt Baha Mar in Nassau, to highlight the strengthening of the partnership between Bahamasair and the Jamaica Tourist Board.
KINGSTON; Jamaica: Thursday June 26, 2025 – Minister of Tourism, Hon Edmund Bartlett has welcomed the tourism growth between Nassau, The Bahamas, and Montego Bay, Jamaica, following the successful launch of Bahamasair’s direct twice-weekly service that began in November 2024.
Since the inaugural flight touched down at Sangster International Airport seven months ago, visitor arrivals from Nassau to Montego Bay has seen a steady increase, with Jamaica welcoming 3,092 arrivals and 3,074 departures to The Bahamas. This demonstrates the pent-up demand for seamless travel between these two Caribbean tourism powerhouses.
“The success of this route demonstrates the tremendous potential for intra-Caribbean travel when we remove barriers and create convenient connections,” said Minister of Tourism, Hon Edmund Bartlett. “Nassau visitors are discovering the unique attractions of western Jamaica, from our pristine beaches to our rich cultural heritage while Jamaicans now can explore the unique features of the islands of The Bahamas. The new route also provides economic benefits for both countries through increased visitor spend,” Minister Bartlett added.
Search for travel to Jamaica has increased significantly since the inaugural flight which will help to drive interest in travel over the next three months. In fact, Jamaica maintains the largest market share of Caribbean destination searches from the Bahamas, consistently above Dominican Republic, Barbados, and St. Lucia.
“The direct link has facilitated deeper cultural and business relationships between Jamaica and The Bahamas which exemplifies successful intra-Caribbean collaboration. This is more than just a flight route – it’s a bridge connecting our Caribbean family,” said Director of Tourism, Donovan White.
The 1 hour and 25-minute flight operating on Thursdays and Sundays has eliminated the need for lengthy connections through the US or other international gateways. The projected increase in visitor spending is set to provide a significant boost to local businesses, hotels, restaurants, and tour operators for both countries.
During a recent visit by the Jamaica Tourist Board (JTB) to The Bahamas, Bahamasair Chairman, Tanya Pratt, said, “The Caribbean is strongest when we move forward together. This isn’t just a visit, it’s a celebration of shared values, family, and vision. What we’re building today will have lasting ripple effects.”
Bahamasair’s Deputy Managing Director, Shevonn Cambridge added that Bahamasair’s belief is that airlift is “not just about transportation, it’s about connection.” He thanked the Jamaica Tourist Board for its trust and collaboration in shaping a new model of regional partnership.
Pictured: (L-R) Trudy Dixon, Caribbean Sales Manager, Jamaica Tourist Board, Candace Thomas, Project Support Officer, Jamaica Tourist Board, Fiona Fennell, Public Relations and Communications Manager, Jamaica Tourist Board, Chanice Treasure, Destination Marketing Officer, Jamaica Tourist Board, Christopher Burke, Media Relations Officer, Jamaica Tourist Board, Sevana, Jamaican singer-songwriter, Kendece Saunders, Sales Executive, Bahamasair, Venessa Henderson, Social Media Executive, Bahamasair, Indera Scott Sales Executive, Bahamasair, Britiany Bullard, Marketing Manager, Bahamasair and Nashon Rolle, Sales Executive, Bahamasair. Jamaica provided a cultured musical experience by Sevana at the Bahamasair and JTB mix and mingle event held on June 14, 2025 in The Bahamas.
To strengthen this new partnership and to drive awareness and sales, Bahamasair collaborated with the JTB to provide reciprocal immersive experiences to better understand the offerings of its islands. The activation helped to educate and inspire a deeper partnership grounded in working to promote the route.
The direct service has an appeal from leisure travellers seeking to experience multiple Caribbean destinations in a single trip, as well as business travellers strengthening commercial ties between the two nations. The JTB continues to work closely with Bahamasair to enhance airlift and connectivity throughout the Caribbean, supporting the region’s collective tourism growth.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo, Paris and the Gulf Cooperation Council.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Pictured: Minister of Tourism, Hon Edmund Bartlett, (1st L) accepts an award for his contribution to regional tourism from the Caribbean Tourism Organization’s (CTO) Chairman and Minister of Tourism for Barbados, Hon Ian Gooding-Edghill. Sharing in the moment are (L-R) Donovan White, Director of Tourism, and Donna Regis-Prosper, Secretary General and Chief Executive Officer, CTO. The award was handed out at the Jamaica Tourist Board’s 70th Anniversary celebrations at the Hard Rock hotel in New York on Wednesday, June 4, 2025.
KINGSTON, JAMAICA, June 11, 2025 – The Caribbean Tourism Organization (CTO) has recognized Jamaica’s Minister of Tourism, the Honourable Edmund Bartlett for his exceptional leadership and transformative contributions to Caribbean tourism development.
“It is truly humbling that the CTO has recognized my contributions to regional tourism, but it also highlights that we can do more together as a block. There is much more to do to increase airlift, arrivals and earnings through collaboration and I am committed to working with all our stakeholders to achieve this,” said Minister of Tourism, Hon Edmund Bartlett.
The award, which was presented at the Jamaica Tourist Board’s 70th Anniversary celebration in New York on Wednesday June 4, recognized Minister Bartlett’s visionary approach to regional tourism cooperation, his innovative strategies for building tourism resilience, and his unwavering commitment to positioning the Caribbean as the world’s premier tropical destination.
Speaking on behalf of the CTO, Chairman and Minister of Tourism for Barbados, Hon Ian Gooding-Edghill highlighted that Minister Bartlett has been a driving force behind the Caribbean’s remarkable tourism recovery and growth and regional collaboration.
Under Minister Bartlett’s leadership, Jamaica not only recovered but saw growth following the COVID-19 pandemic, welcoming 4.3 million visitors in 2024 and generating approximately US$4.35 billion in tourism earnings. His strategic initiatives have not only transformed Jamaica’s tourism landscape but have served as a blueprint for regional development.
“This award belongs not just to Jamaica, but to all our Caribbean partners who have worked tirelessly to build a stronger, more resilient tourism industry. Together, we have shown that collaboration, innovation, and shared vision can overcome any challenge,” added Minister of Tourism, Hon Edmund Bartlett.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
Pictured: Minister of Tourism, Hon Edmund Bartlett (L) with Consul General of Jamaica, New York, Alsion Roach Wilson ahead of the start of the Jamaica Tourist Board’s 70th anniversary event at the Hard Rock Hotel on Wednesday June 4, 2025.
KINGSTON, Jamaica; Monday June 9, 2025: As the Jamaica Tourist Board celebrates its milestone 70th anniversary, Minister of Tourism, Hon Edmund Bartlett has reiterated that workers in the sector are at the heart of the destination’s success and excellence.
In highlighting this fact, the Minister has unveiled a strategic framework that places tourism workers at the absolute center of the island’s tourism development strategy. The comprehensive initiative positions Jamaica as the Caribbean’s premier destination through investment in human capital.
Speaking at the Jamaica Tourist Board’s 70th anniversary celebration at the Hard Rock Hotel in New York on Wednesday June 4, Minister Bartlett emphasised the importance of building human capital to future proof Jamaica’s tourism for the next 70 years and beyond.
“Our people have always been Jamaica’s greatest asset, and this strategy formally recognizes that truth. To ensure the resilience of the sector, we will build a tourism ecosystem where every worker – from housekeepers to hotel managers, tour guides to transportation providers – has the tools, training, and opportunities to thrive.”
Pictured: Minister of Tourism, Hon Edmund Bartlett, (1st R) cuts the 70th Anniversary cake at the Jamaica Tourist Board’s celebration at the Hard Rock Hotel on Wednesday June 4, 2025. Joining in the moment (L-R) are Ricardo Henry, Business Development Officer – Northeast USA, Allana Faustin, Inside Sales Communications Officer, Victoria Harper, District Sales Manager-Northeast USA and Donovan White, Director of Tourism.
The initiative encompasses three core pillars designed to transform Jamaica’s tourism workforce – Training and Certification to upskill workers and change the labour market arrangement; Housing; and access to the already established Tourism Workers Pension scheme.
“This all falls under our drive to build human capital and make the necessary investment in our people who are our most iconic attraction. As tourism continues to evolve our workers will need the skills to adapt and meet the increasing demands. When our workers are equipped, our service standards and resilience will contribute to the sector’s future proofing,” said Minister of Tourism, Hon Edmund Bartlett.
For 70 years, the Jamaica Tourist Board has been at the helm of promoting the island as a premier warm weather destination. Last year the island welcomed 4.3 million visitors with a projection of 5 million for 2025.
“This is about recognizing that sustainable tourism depends on sustainable livelihoods for the people who make our industry possible. When our workers prosper, our visitors have better experiences, communities benefit, and our entire nation grows stronger,” said Director of Tourism, Donovan White.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo, Paris and the Gulf Cooperation Council.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Caribbean tourism leaders and industry partners join the tourist board for milestone evening at Hard Rock Hotel New York
Pictured: Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, gives welcome remarks at the Hard Rock Hotel New York on June 4, 2025, during the Jamaica Tourist Board’s 70th anniversary celebration.
KINGSTON, JAMAICA, June 9, 2025 – The Jamaica Tourist Board (JTB) hosted a dynamic celebration at the Hard Rock Hotel New York on June 4 to mark its milestone 70th anniversary. The evening brought together key figures in Caribbean tourism, travel partners, and cultural icons to reflect on Jamaica’s legacy as a leading Caribbean travel destination and to share a bold vision for the future.
“As we celebrate 70 years of sharing Jamaica with the world, we reflect on our journey of growth and success,” said Jamaica’s Minister of Tourism, Hon. Edmund Bartlett. “This anniversary is not just about looking back – It’s about setting the stage for an even brighter future. Through the ’70 Days of Jamaica Love’ promotion, we invite travelers to rediscover the soul of Jamaica, where every visit promises a new adventure, new memories, and a deeper connection to our culture and people.”
Joining team members from the Jamaica Tourist Board, including the Hon. Edmund Bartlett, Minister of Tourism, Donovan White, the Director of Tourism, and Philip Rose, Deputy Director of Tourism, were Caribbean leaders Alsion Wilson Roach, Consul General of Jamaica, New York; Hon. Marsha Tamika Henderson, Minister of Tourism, St. Kitts; Hon. Ian Gooding-Edghill, Minister of Tourism, Barbados, and Chairman of the Council of Ministers and Commissioners of Tourism of the Caribbean Tourism Organization; Hon. Carlos James, Minister of Tourism, Saint Vincent and the Grenadines; Zhavargo Jolly, Minister of Tourism, Turks and Caicos; Valérie Damaseau, Commissioner of Tourism and Culture, Saint-Martin; Dean Fenton, the U.S. Director for the Antigua & Barbuda Tourism Authority; and Dona Regis-Prosper, Secretary-General and CEO of the Caribbean Tourism Organization (CTO).
Pictured (L-R): Jamaica’s Minister of Tourism, Hon. Edmund Bartlett; Consul General of Jamaica, New York, Alsion Wilson Roach; and Jamaica’s Director of Tourism, Donovan White, at the Hard Rock Hotel New York on June 4, 2025, during the Jamaica Tourist Board’s 70th anniversary celebration.
In his welcome remarks, Minister Bartlett reflected on the achievements of the past seven decades and unveiled an exciting new promotion, “70 Days of Jamaica Love”, developed to give thanks and invite visitors to experience the vibe that can only be found in Jamaica. The limited-time deal, available for bookings made between June 4 and August 12, 2025, with travel valid through April 30, 2026, offers 70 days of savings on accommodations, attractions, and more across the island.
“As we reflect on 70 years of progress, we reaffirm our mission to showcase Jamaica’s culture, creativity, and unmatched hospitality to the world,” said Jamaica’s Director of Tourism, Donovan White. “This is more than a milestone – it’s a celebration of our legacy and a leap toward the future.”
The New York event is part of a year-long 70th anniversary campaign that includes island-wide activations, a commemorative documentary, and a digital exhibition tracing the JTB’s history from its founding in 1955 to today.
For more information on visiting Jamaica, go to www.visitjamaica.com. For more information on the “70 Days of Jamaica Love” offer, and to access special rates, value-added packages and exclusive promotions, visit www.visitjamaica.com/deals.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
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