64 Knutsford Boulevard, Kingston 5 Jamaica, West Indies
Pictured: Minister of Tourism, Hon Edmund Bartlett (L) with Consul General of Jamaica, New York, Alsion Roach Wilson ahead of the start of the Jamaica Tourist Board’s 70th anniversary event at the Hard Rock Hotel on Wednesday June 4, 2025.
KINGSTON, Jamaica; Monday June 9, 2025: As the Jamaica Tourist Board celebrates its milestone 70th anniversary, Minister of Tourism, Hon Edmund Bartlett has reiterated that workers in the sector are at the heart of the destination’s success and excellence.
In highlighting this fact, the Minister has unveiled a strategic framework that places tourism workers at the absolute center of the island’s tourism development strategy. The comprehensive initiative positions Jamaica as the Caribbean’s premier destination through investment in human capital.
Speaking at the Jamaica Tourist Board’s 70th anniversary celebration at the Hard Rock Hotel in New York on Wednesday June 4, Minister Bartlett emphasised the importance of building human capital to future proof Jamaica’s tourism for the next 70 years and beyond.
“Our people have always been Jamaica’s greatest asset, and this strategy formally recognizes that truth. To ensure the resilience of the sector, we will build a tourism ecosystem where every worker – from housekeepers to hotel managers, tour guides to transportation providers – has the tools, training, and opportunities to thrive.”
Pictured: Minister of Tourism, Hon Edmund Bartlett, (1st R) cuts the 70th Anniversary cake at the Jamaica Tourist Board’s celebration at the Hard Rock Hotel on Wednesday June 4, 2025. Joining in the moment (L-R) are Ricardo Henry, Business Development Officer – Northeast USA, Allana Faustin, Inside Sales Communications Officer, Victoria Harper, District Sales Manager-Northeast USA and Donovan White, Director of Tourism.
The initiative encompasses three core pillars designed to transform Jamaica’s tourism workforce – Training and Certification to upskill workers and change the labour market arrangement; Housing; and access to the already established Tourism Workers Pension scheme.
“This all falls under our drive to build human capital and make the necessary investment in our people who are our most iconic attraction. As tourism continues to evolve our workers will need the skills to adapt and meet the increasing demands. When our workers are equipped, our service standards and resilience will contribute to the sector’s future proofing,” said Minister of Tourism, Hon Edmund Bartlett.
For 70 years, the Jamaica Tourist Board has been at the helm of promoting the island as a premier warm weather destination. Last year the island welcomed 4.3 million visitors with a projection of 5 million for 2025.
“This is about recognizing that sustainable tourism depends on sustainable livelihoods for the people who make our industry possible. When our workers prosper, our visitors have better experiences, communities benefit, and our entire nation grows stronger,” said Director of Tourism, Donovan White.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo, Paris and the Gulf Cooperation Council.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Caribbean tourism leaders and industry partners join the tourist board for milestone evening at Hard Rock Hotel New York
Pictured: Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, gives welcome remarks at the Hard Rock Hotel New York on June 4, 2025, during the Jamaica Tourist Board’s 70th anniversary celebration.
KINGSTON, JAMAICA, June 9, 2025 – The Jamaica Tourist Board (JTB) hosted a dynamic celebration at the Hard Rock Hotel New York on June 4 to mark its milestone 70th anniversary. The evening brought together key figures in Caribbean tourism, travel partners, and cultural icons to reflect on Jamaica’s legacy as a leading Caribbean travel destination and to share a bold vision for the future.
“As we celebrate 70 years of sharing Jamaica with the world, we reflect on our journey of growth and success,” said Jamaica’s Minister of Tourism, Hon. Edmund Bartlett. “This anniversary is not just about looking back – It’s about setting the stage for an even brighter future. Through the ’70 Days of Jamaica Love’ promotion, we invite travelers to rediscover the soul of Jamaica, where every visit promises a new adventure, new memories, and a deeper connection to our culture and people.”
Joining team members from the Jamaica Tourist Board, including the Hon. Edmund Bartlett, Minister of Tourism, Donovan White, the Director of Tourism, and Philip Rose, Deputy Director of Tourism, were Caribbean leaders Alsion Wilson Roach, Consul General of Jamaica, New York; Hon. Marsha Tamika Henderson, Minister of Tourism, St. Kitts; Hon. Ian Gooding-Edghill, Minister of Tourism, Barbados, and Chairman of the Council of Ministers and Commissioners of Tourism of the Caribbean Tourism Organization; Hon. Carlos James, Minister of Tourism, Saint Vincent and the Grenadines; Zhavargo Jolly, Minister of Tourism, Turks and Caicos; Valérie Damaseau, Commissioner of Tourism and Culture, Saint-Martin; Dean Fenton, the U.S. Director for the Antigua & Barbuda Tourism Authority; and Dona Regis-Prosper, Secretary-General and CEO of the Caribbean Tourism Organization (CTO).
Pictured (L-R): Jamaica’s Minister of Tourism, Hon. Edmund Bartlett; Consul General of Jamaica, New York, Alsion Wilson Roach; and Jamaica’s Director of Tourism, Donovan White, at the Hard Rock Hotel New York on June 4, 2025, during the Jamaica Tourist Board’s 70th anniversary celebration.
In his welcome remarks, Minister Bartlett reflected on the achievements of the past seven decades and unveiled an exciting new promotion, “70 Days of Jamaica Love”, developed to give thanks and invite visitors to experience the vibe that can only be found in Jamaica. The limited-time deal, available for bookings made between June 4 and August 12, 2025, with travel valid through April 30, 2026, offers 70 days of savings on accommodations, attractions, and more across the island.
“As we reflect on 70 years of progress, we reaffirm our mission to showcase Jamaica’s culture, creativity, and unmatched hospitality to the world,” said Jamaica’s Director of Tourism, Donovan White. “This is more than a milestone – it’s a celebration of our legacy and a leap toward the future.”
The New York event is part of a year-long 70th anniversary campaign that includes island-wide activations, a commemorative documentary, and a digital exhibition tracing the JTB’s history from its founding in 1955 to today.
For more information on visiting Jamaica, go to www.visitjamaica.com. For more information on the “70 Days of Jamaica Love” offer, and to access special rates, value-added packages and exclusive promotions, visit www.visitjamaica.com/deals.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
Pictured: Minister of Tourism, Hon Edmund Bartlett giving his keynote address at CTO Week’s Leadership on Monday June 2, 2025, at the Westin Hotel in New York.
NEW YORK, New York, Wednesday June 4, 2025 – Minister of Tourism for Jamaica, Hon. Edmund Bartlett on Monday delivered a keynote address at the Caribbean Tourism Organization’s (CTO) Leadership Luncheon, calling for bold action to build tourism resilience across the Caribbean region. Speaking under the theme ‘Caribbean Resilience: Crafting Tomorrow’s Tourism,’ Minister Bartlett outlined a transformative vision for sustainable tourism development.
The CTO Caribbean Week 2025 continues through June 6, bringing together tourism leaders, policymakers, and industry stakeholders to advance the theme.
“We stand at the cusp of an era that is uncertain yet laden with possibility,” declared Minister Bartlett. “We have an urgent duty to transform the Caribbean into a paragon of sustainable, resilient, and community-centered tourism. Our story is not one of victimhood—it is one of steadfast resilience and unbreakable unity.”
The focus of Minister Bartlett’s address was his passionate call for the establishment of a Tourism Resilience Fund specifically designed to support small island developing states across the Caribbean.
Pictured: Minister of Tourism, Hon Edmund Bartlett (R) gives Minister of Tourism for Barbados, Hon Ian Gooding-Edghill (L) and Secretary General and CEO of CTO, Donna Regis-Prosper (C) copies of his new co-authored book, ‘Decoding the Future of Tourism’ at CTO Week in New York.
The Minister emphasized that such a fund would serve as both a practical mechanism for crisis response and a symbol of regional commitment to safeguarding tourism’s future. “This Fund is not merely a financial mechanism; it is a symbolic and practical testament to our commitment to safeguarding the future of tourism for small island developing states,” Minister Bartlett stated.
He also highlighted the pivotal role of the Global Tourism Resilience & Crisis Management Centre (GTRCMC), which he helped establish, in steering the region through future challenges. “The GTRCMC stands as more than an institution—it is the backbone of our future strategy, a future where disruptions and shocks are met with swift, coordinated, and science-based actions,” the Minister emphasized.
Minister Bartlett concluded his address by emphasizing that Caribbean resilience represents more than a theme—it is a strategic imperative that will guide the region’s economic development and global leadership in the coming decades.
“Let the Caribbean be a beacon of possibility—a region that faced enormous challenges, yet chose collaboration over isolation, sustainability over short-sightedness, and resilience over resignation,” Minister Bartlett stated. “Together, we have the power to craft a tourism model that is inclusive, regenerative, and future-focused.”
Minister Bartkett is leading a small delegation at CTO Week in New York. The week of activities will feature dynamic discussions, cultural celebrations, and industry networking, including the Caribbean Media Marketplace, Caribbean Media Awards, leadership forums, artificial intelligence panels, and CTO’s high-level business meetings.
For more information on visiting Jamaica, go to www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
Special travel deals are bookable from June 4 to August 12 for trips through April 30, 2026
KINGSTON, JAMAICA, June 4th, 2025 – The Jamaica Tourist Board is celebrating its landmark 70th Anniversary with 70 days of savings on accommodations, attractions and more across the island. The “70 Days of Jamaica Love” special island-wide offers are available on bookings made between June 4 and August 12, 2025, with travel valid through April 30, 2026.
“Since our founding in 1955, the Jamaica Tourist Board has been dedicated to highlighting Jamaica’s beauty, culture, and warm hospitality to travelers worldwide,” said Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “As we prepare to again welcome more than four million visitors in 2025, our growth reflects seven decades of strong partnership, unwavering dedication, and the welcoming spirit of the Jamaican people.”
Travelers can access special rates, value-added packages and exclusive promotions by visiting www.visitjamaica.com/deals.
“For 70 years, we’ve helped shape how the world sees Jamaica—rich in natural beauty, alive with rhythm, and rooted in history,” said Donovan White, Director of Tourism, Jamaica. “This special promotion is both a thank-you and a welcome. It’s an invitation to feel the pulse of reggae, to sip Blue Mountain coffee at sunrise, and to create memories on our beaches, mountains, and in our vibrant towns. There’s never been a better time to fall in love with Jamaica.”
Jamaica offers unforgettable experiences suited to every kind of traveler. In Montego Bay, visitors enjoy bustling nightlife, white-sand beaches, and destination dining. Ocho Rios is home to iconic attractions like Dunn’s River Falls and Mystic Mountain, alongside top-rated family resorts. Negril invites serenity with its legendary 7-mile beach and cliffside sunsets, while the South Coast charms with quiet escapes in Treasure Beach and nature tours along the Black River. The lush vegetation of Port Antonio and the cultural heartbeat of Kingston, the island’s capital, all add up to an enchanting and unmatched Caribbean destination.
For more information on visiting Jamaica, go to www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
KINGSTON, JAMAICA, March 12, 2025 – Leaders of the Jamaica Tourist Board (JTB), including Director of Tourism, Donovan White, celebrated the start of the island’s spring travel season on Wednesday, February 25th with an event at Jumieka Grand in New York City. Attended by media, travel specialists, tourism partners and community members, the celebration treated guests to a taste of Carnival and spring break in Jamaica.
Attendees enjoyed authentic Jamaican cuisine and drinks delivered by renowned Caribbean Chef Kemis Lawrence at NYC’s newest Jamaican restaurant, Jumieka Grand, as well as reggae music and dazzling performances by Carnival dancers.
Jamaica’s Director of Tourism, Donovan White, also shared the latest updates on the island’s expanding hotel offerings, plans for a new airport terminal in Montego Bay, and the development of a new international airport in Negril. He also discussed the JTB’s efforts to integrate AI into their tourism product, without losing human touch and hospitality.
“Jamaica is experiencing a record-breaking 2025 with an unprecedented 1.6 million airline seats bringing visitors to the island,” said Director White. “New and upcoming hotel expansions across several properties including Princess Resorts and Grand Palladium will meet this growing demand, while our expanding airport and highway infrastructure will make travel to and around the island more seamless than ever. And for the first time, visitors can plan their trip with the help of AI, thanks to the 24-hour Virtual Jamaica Travel Specialist, available on our website.”
These updates come as Jamaica prepares for its “Season of Excitement” with various entertainment, sporting and cultural events set to take place throughout the spring season, including the inaugural and highly-anticipated Grand Slam Track (April 4-6) event, featuring the sport’s biggest stars in head-to-head competition, and the festive spirit of Carnival in Jamaica (April 21-28). Jamaica’s Deputy Director of Tourism, Philip Rose, was also in attendance to share sentiments about Jamaica’s upcoming happenings.
“As we enter the spring travel season, Jamaica will continue to leverage its premiere cultural events like Carnival to drive tourism and enhance the visitor experience,” said Deputy Director Philip Rose. “A vibrant and colorful celebration rooted in Caribbean history, Jamaica Carnival is something every traveler must experience in their lifetime. Through cuisine, dance and music, we’re delighted to have brought a glimpse of this iconic event to New York.”
For more information about Jamaica, please visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
jamaica@louhammond.com
KINGSTON, Jamaica; March 4, 2025: The Jamaica Tourist Board (JTB) is inviting visitors to experience Kingston this spring with the launch of the ‘Kingston Season of Excitement’ digital promotion campaign. The promotion highlights the major sporting and cultural events set to deliver an exciting season filled with world class athletics and entertainment.
Kingston, known as the cultural and sporting hub of Jamaica, will offer a unique blend of competition, celebration, and local charm for visitors. With the ISSA Boys and Girls Championships (March 25-29), Grand Slam Track (April 4-6), and the festive spirit of Carnival in Jamaica (April 21-28) all set to take place, the city will be buzzing with excitement. Expedia and Caribbean Airlines have also joined the promotion providing convenient travel options for those looking to be part of the action.
“Kingston is the cultural capital of the Caribbean and visitors will fall in love with the energy that this season of excitement will provide,” said Jamaica’s Minister of Tourism, Hon Edmund Bartlett. “We welcome the additional visitors who will converge on the capital of our country to enjoy authentic experiences and ultimately contribute to our economy.”
In addition to the exciting events, visitors can explore Kingston’s rich history, attractions and night life, savor the world-renowned Jamaican cuisine, and enjoy the warm hospitality of Jamaica.
Jamaica’s Director of Tourism, Donovan White, shared his enthusiasm for the upcoming season, saying, “This is a great time to visit Kingston. The city will be filled with energy and excitement, and we are thrilled to be able to partner with the promoters of events of this caliber to offer some special experiences to our visitors.”
For more information on travel options and event details, go to www.visitjamaica.com/excitement or follow the JTB social media channels.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
jamaica@louhammond.com
KINGSTON, JAMAICA, March 3, 2025 – The Jamaica Tourist Board (JTB) is pleased to announce the appointment of three new Business Development Officers to its U.S. team, covering the Northeast, Western and Mid-Western regions, respectively. These new appointments will further strengthen JTB’s market position in key U.S. markets, driving new growth across the country.
Ricardo Henry has been appointed to the role of Business Development Officer, Northeast, for the JTB. Based in Baltimore, MD, he covers Delaware, Maryland, Virginia and Washington, DC. Henry previously served as a dedicated Promotions & Events Officer at the JTB headquarters in Kingston, Jamaica.
Ray Lee has been appointed to the role of Business Development Officer, West, for the JTB. Based in Dallas, Texas, his coverage extends across New Mexico, Arizona, Texas and Oklahoma. Lee previously served as a Business Development Officer on behalf of Sandals Resorts.
O’Neil Walters has been appointed to the role of Business Development Officer, Mid-West. Based in Cleveland, Ohio, he covers Michigan, Ohio, Western Pennsylvania, and West Virginia. Walters previously served as the Senior Director of Global Marketing at the Dale Caldwell Foundation.
“We’re excited to welcome three impressive new talents to our team here in the U.S., a robust tourism market for Jamaica,” said Philip Rose, Deputy Director of Tourism, Jamaica. “Ricardo, Ray, and O’Neil each possess an invigorating enthusiasm for the destination and an inspiring dedication to their work. We’re certain their contributions will drive impressive growth across three important regions in the U.S. and look forward to seeing the results.”
For more information about Jamaica, please visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
jamaica@louhammond.com
HANOVER; Jamaica; Wednesday, February 25, 2025 – Director of Tourism for Jamaica, Donovan White, has emphasized the importance of the human touch in travel and tourism despite the rise in artificial intelligence. Over the last decade, there has been a rapid advancement and increasing integration of Artificial Intelligence (AI) technology across various sectors including tourism.
Speaking at the Global Tourism Resilience Conference yesterday during a panel on “Harnessing, Generative Artificial Intelligence for Tourism Resilience,” the Director of Tourism highlighted, “Since its emergence, the tourism industry has utilized AI to improve features like customer experience, reduce costs, and streamline operations – and it has been transforming the industry.
However, the human element of travel is irreplaceable. Only humans can provide insights into particularities like the best time to visit a location for an excursion, who at the hotel mixes the best drinks or offer the best rates through personal contacts. AI cannot pick up on these complexities.”
The panel featured several industry experts in AI and focused on the transformative impact of AI in fortifying the tourism sector against various challenges. It also looked at how AI technologies can be leveraged to enhance predictive analytics and automate customer service.
The 3rd Global Tourism Resilience, taking place from February 17-19 at Princess Grand in Negril, features keynote speeches, panel discussions, and workshops centered around navigating challenges and leveraging opportunities in the tourism sector.
Jamaica’s tourism is embracing these new AI technologies to make it easier to book and enjoy our destination. A recent development is that our AI-powered chatbot (Virtual Jamaica Travel Specialist) delivers 24hr customer assistance on Visit Jamaica.com and now converses in up to 10 languages. Jamaica’s enviable 42% visitor repeat rate is however because of our warm and authentic hospitality by our people,” said Director of Tourism for Jamaica, Donovan White.
The Jamaica Tourist Board is utilizing these AI trends to help forecast future trends, demand, and customer preferences, enabling proactive decision-making and resource optimization. This enhances the Board’s ability to cater to evolving traveler needs and stay competitive.
The 3rd Global Tourism Resilience, taking place from February 17-19 at Princess Grand in Negril, features keynote speeches, panel discussions, and workshops centered around navigating challenges and leveraging opportunities in the tourism sector.
For more information about Jamaica, please visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
jamaica@louhammond.com
HANOVER, Jamaica; Friday, February 21, 2025 – Jamaica proudly commemorated the 3rd Global Tourism Resilience Day on February 17, reinforcing the nation’s commitment to sustainability and resilience in the evolving tourism landscape. As a key highlight of the 3rd Global Tourism Resilience Conference, the day emphasized reflection, renewal, and future-proofing the industry against disruptions and shocks.
Held at the Princess Grand in Hanover from February 17-19, the three-day conference convened industry leaders, policymakers, and sustainability advocates to explore strategies for enhancing tourism resilience. On the final day of the conference, participants were treated to various destination excursions to give them a taste of Jamaica’s tourism offerings at one of the many adventure parks, Jamwest.
“As we observe Global Tourism Resilience Day for another year, we are reminded of the importance of raising awareness about building resilience across our sectors and creating spaces for dialogue and transformative action,” said Minister of Tourism, Hon. Edmund Bartlett.
“Tourism is not merely about leisure or sightseeing,” he continued. “It is the lifeblood of many economies, a catalyst for world development, and a critical pillar in the architecture of global growth. For developing countries in particular, tourism represents a path to empowerment, job creation, poverty alleviation, and the preservation of cultural heritage. It fosters cross-cultural exchange, promotes tolerance, and deepens our shared sense of humanity. We must future-proof it.”
Under the theme “Building Tourism Resilience through Digital Transformation”, the conference reinforced the importance of sustainable practices in ensuring the industry’s long-term vitality. Through collaborative dialogue and shared best practices, Jamaica reaffirmed its position as a thought leader in global tourism resilience, setting the stage for continued innovation and sustainable growth.
Some of the insightful panel discussions and keynote speeches from renowned experts, included Mr. David Tepper, Co-Founder at Pay-I Inc., and Dr. Luz Longsworth, Sandals International Senior Corporate Director, Sandals Corporate University, who discussed “The Rise of Artificial Intelligence: Opportunities and Challenges for Tourism.” Participants also shared best practices and discussed actionable solutions to enhance sustainability.
“This conference serves as a pivotal platform to inspire collective action and innovative thinking. As we look towards the future, sustainability must be at the core of tourism development to ensure resilience and growth,” said Professor Lloyd Waller, Executive Director of the Global Tourism Resilience Centre.
The 3rd Global Tourism Resilience Conference and commemoration of Global Tourism Resilience Day has reaffirmed Jamaica’s thought leadership and the industry’s commitment to sustainability, setting the stage for continued collaboration and innovation. As the global tourism landscape evolves, the conference underscored the importance of resilience and sustainability in shaping the future of travel.
For more information about the Global Tourism Resilience Conference, please visit www.gtrcmc.org. For more information about Jamaica, please visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
jamaica@louhammond.com
KINGSTON, JAMAICA, February 14, 2025: Plans are in full swing for the highly anticipated 3rd staging of the Global Tourism Resilience Conference, set to bring together thought leaders, industry experts, and stakeholders from over seven countries. This landmark event is poised to be a pivotal platform for discussing innovative strategies to enhance tourism resilience and sustainability on a global scale.
“Jamaica is ready to welcome strong delegation from all these countries including Kenya, Spain, Greece, Canada, Barbados and the United States of America. This is a show of confidence in the destination as a thought leader in resilience and highlights the level of global collaboration to future proof tourism,” said Minister of Tourism, Hon Edmund Bartlett.
Scheduled to take place from February 17-19 at Princess Grand in Negril, the conference will feature keynote speeches, panel discussions, and workshops centred around navigating challenges and leveraging opportunities in the tourism sector. Attendees will explore critical topics such as disaster recovery, climate change adaptation, and digital transformation within the industry.
Professor Llyod Waller, Executive Director of the Global Tourism Resilience and Crisis Management Centre, expressed enthusiasm about this year’s event, stating,
“We are pleased to see the growing interest and participation from countries worldwide. This conference is more than just a gathering; it is a catalyst for action and collaboration, driving resilience and sustainable growth in global tourism.”
With representation from Kenya, Trinidad, Anguilla, USA, Barbados, Canada, St. Kitts, Zambia, Greece, United Kingdom, Aruba, Malta, Dominica, Guyana and Spain, the conference aims to foster international partnerships and knowledge exchange, setting the stage for impactful solutions to contemporary tourism challenges.
Highlights of the Conference Include:
Registration is now closed but for more information visit www.gtrcmc.org.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
jamaica@louhammond.com
KINGSTON, JAMAICA, February 13, 2025 – The Jamaica Tourist Board (JTB) surprised downtown office workers and visitors at New York City’s Brookfield Place on Wednesday, February 12 with a full day of festivities. The event celebrated the island’s upcoming Carnival and spring break season, plus the launch of its new “Contrast” campaign—an invitation for travelers to rediscover their most relaxed selves in Jamaica.
The daylong pop-up featured live reggae music and dazzling performances by traditional “mas” Carnival dancers as well as free samples of Jamaican candies, banana chips, and authentic Jamaican Blue Mountain coffee. Visitors also enjoyed complimentary patties from local Caribbean restaurant Jumieka Grand and had the opportunity to enter to win a free four-day Jamaica getaway in partnership with hotels including Iberostar, Deja Resort, The Cliff Hotel and Breathless Montego Bay – bringing them one step closer to experiencing Jamaica’s vibrant culture firsthand.
“Through nonstop music, food, and fun, we brought a taste of sun-soaked Jamaica and our signature Irie spirit to New Yorkers during the heart of winter,” said Jamaica’s Minister of Tourism, Hon. Edmund Bartlett. “But there’s nothing quite like experiencing Jamaica firsthand. From the electrifying energy of Carnival to the year-round allure of our six diverse resort areas, visitors can indulge in everything from pristine beaches and exhilarating outdoor adventures to rich cultural experiences and luxury offerings.”
The JTB was also joined by certified Jamaica Travel Specialists as well as representatives from destination hotel partners including Palladium Resorts, Catalonia Montego Bay, The Cliff Hotel, Deja All-Inclusive Resort, Riu Resorts, Royalton Resorts, Bahia Principe Resorts, Sandals Resorts, and Breathless Resorts.
This event kicked off the JTB Winter Sales Blitz from February 11-13, where a group of dedicated agents, hotel partners and JTB reps visited hundreds of travel advisors and agencies across New York, including Westchester, Long Island, and Brooklyn.
“Our incredible tourism partners, including our sales team, travel specialists, and hoteliers, successfully drive visibility, attraction, and sales for Jamaica every year,” said Jamaica’s Director of Tourism, Donovan White. “With their hard work and dedication, we are able to maintain and improve visitation each year. In fact, we’re already off to a strong start this winter with an almost 13% increase in airline seats year-over-year. We were ecstatic to see all the Jamaican pride being shared at this lively New York event and are eternally grateful to our partners for their ongoing support.”
For more information about Jamaica, please visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
jamaica@louhammond.com
KINGSTON, JAMAICA, February 7th, 2025 – Jamaica is pleased to announce Avelo Airlines will launch its second international route to Jamaica’s Sangster International Airport (MBJ) from Raleigh-Durham International Airport (RDU). Starting February 12th, Avelo will operate this route twice weekly on Wednesdays and Saturdays.
“Since Avelo’s inaugural flight to Jamaica this November, we have been able to expand our reach even further to additional U.S. markets,” said the Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “The launch of this additional gateway during our key winter season reflects the confidence placed in Jamaica by our partners. This year, we’re poised to welcome an unprecedented number of visitors to the island, which will continue to strengthen Jamaica’s economy and create opportunities for its people.”
Since taking flight in 2021, Avelo Airlines has flown over five million customers across 23 U.S. states, Puerto Rico and two international countries – one of which includes Jamaica with the November 2024 launch of its first route between MBJ and Bradley International Airport (BDL), New England’s second-largest airport and a direct line to Connecticut, home to one of the largest Jamaican communities in the world.
“Travel to Jamaica is becoming increasingly effortless for visitors around the world,” said Donovan White, Jamaica’s Director of Tourism. “With additional infrastructure expansions across the island, we’re making it easier than ever to experience all that Jamaica has to offer. We firmly believe that the journey itself is part of the vacation, and by offering more convenient travel options, we’re ensuring that every step of the experience is incredibly seamless.”
For more information about Jamaica, please visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
jamaica@louhammond.com
KINGSTON, JAMAICA, Wednesday, February 5, 2025: The Secretary General of the United Nations World Tourism Organization (UNTWO), H.E. Zurab Pololikashvili, is scheduled to participate in the Global Tourism Resilience Conference and Expo in Hanover, Jamaica, set for February 17-19, 2025. This conference highlights the critical role of sustainable and adaptive tourism strategies in a changing global landscape.
UN Tourism is a specialized agency of the United Nations which promotes responsible, sustainable, and universally-accessible tourism.
“The participation of the UN Tourism Secretary General at our Global Tourism Resilience Conference represents another pivotal moment for Caribbean tourism,” said the Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “This high-level engagement underscores Jamaica’s strategic importance as a global hub for innovative tourism development and our commitment to building sustainable, adaptive travel ecosystems. We are honored to provide this critical space for dialogue that will shape the future of international tourism.”
The conference will host international tourism leaders, policymakers, and industry experts to discuss innovative approaches to building resilient tourism ecosystems, particularly in the context of climate change, economic fluctuations, and emerging global challenges.
Some of the conference objectives include:
The UNWTO Secretary General’s participation exemplifies the organization’s commitment to supporting global tourism sectors through strategic planning and collaborative solutions.
“Jamaica continues to be a thought leader in the resilience space,” said Professor Lloyd Waller, Executive Director of the Global Tourism Resilience and Crisis Management Centre. “As we build on our advocacy in this area, we hope to increase capacity building for countries globally.”
For more information, please visit www.visitjamaica.com/gtr/.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
KINGSTON, JAMAICA, January 28, 2025 – Jamaica has been recognized as the #11 World Food Destination, #13 World Honeymoon Destination and #24 World Cultural Destination in Tripadvisor’s 2025 Travelers’ Choice® Awards: Best of the Best Destinations.
Based on reviews from travelers worldwide, these awards celebrate the world’s most sought-after destinations, recognizing the global travel community’s favorites from destinations themselves to everything that makes them special, including restaurants, hotels, and experiences. Only 1% of 8 million listings on Tripadvisor achieve this honor.
“We are humbled that global travelers believe so deeply in Jamaica’s iconic cuisine, romantic atmosphere, and rich cultural heritage,” said Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “To be recognized in Tripadvisor’s prestigious Travelers’ Choice Awards not only highlights the diversity of our destination experiences but also our exceptional service delivered by our tourism partners, known well for their warm hospitality.”
Jamaica is a leading global culinary destination, celebrated for its world-renowned restaurants, vibrant bars, and food festivals that showcase a unique fusion of African, European, Indian, and Chinese influences. Known for its lush natural beauty and stunning beaches, the island also provides a romantic setting for weddings, honeymoons, and proposals. Couples can enjoy unforgettable experiences like sunset catamaran cruises, serene raft trips along the Martha Brae River, and indulgent spa treatments. Beyond its natural charm, Jamaica’s rich cultural heritage comes to life at iconic sites such as Bob Marley Museum, The National Gallery of Jamaica and Devon House Jamaica.
“Jamaica’s exceptional array of world-class restaurants, renowned hotels, and outstanding tour partners continues to captivate visitors from around the globe,” said Donovan White, Director of Tourism, Jamaica. “Every corner of our island offers an authentic vibe, from our flavorful culinary experiences and vibrant culture to the breathtaking scenery that sets the scene for the ultimate romantic getaway. There is much to discover, and we’re honored to receive such distinguished recognition.”
For more information about Jamaica, please visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
jamaica@louhammond.com
KINGSTON, JAMAICA, January 24, 2025 – The Jamaica Tourist Board announced the island’s tourism industry generated $4.3 billion in 2024, attracting a record 4.3 million visitors. This represents an increase in both arrivals and earnings over 2023, putting Jamaica on track to achieve its 2025 growth targets.
“Our continued success is due to the invaluable support of our trusted partners,” said Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “In 2024, growing global interest in Jamaica drew millions of visitors to our island. This visitor increase is set to continue as the island becomes more accessible than ever to global visitors thanks to highway expansions and increased hotel, air and cruise offerings.”
The Minister further explained that Jamaica’s 5x5x5 growth strategy, implemented in 2020 to attract 5 million visitors and $5 billion in annual earnings by the end of 2025, is right on track.
“We are humbled to see Jamaica’s tourism growth in 2024,” said Donovan White, Jamaica’s Director of Tourism. “Already in 2025, we have seen a 12.9% increase in airline seats over the same period last year, so we anticipate this will be another landmark year for Jamaica. Especially with the return of beloved celebrations like this month’s Rebel Salute festival and an extra-special Reggae Month in February, marked by the 80th birthday of Bob Marley, there will be a lot of buzz and excitement on island.”
For more information about Jamaica, please visit www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.
Contact:
Lou Hammond Group
KINGSTON, JAMAICA, January 17, 2025 – The Jamaica Tourist Board, in partnership with Accenture Song, has launched a new campaign, called “Contrasts”, designed to meet the expectations of today’s travelers who seek destinations offering a distinct range of immersive experiences. The campaign showcases the “One Love” island’s unique blend of enriching activities, cultural charm, and natural beauty – and a “vibe” that can only be found in Jamaica.
“We have immense pride in our people, our hospitality, and the multitude of experiences we are able to provide,” said Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “This new campaign is designed to showcase just that, and to compel both new and returning visitors that we have something for any type of ‘vibe’ they are looking for while on vacation.”
Emphasizing the diversity found throughout the island, the new campaign also celebrates Jamaica’s multidimensional appeal and how there is something for everyone – for those seeking anything from luxury and adventure to romance and culture. As a continuation of the “Come Back” campaign, “Contrasts” highlights Jamaica’s people and rich cultural heritage, encouraging travelers to “come and see for themselves”.
“Our wish is for visitors to feel in total sync with the best version of themselves,” said Donovan White, Director of Tourism, Jamaica. “In Jamaica, they can truly enjoy a vacation that best suits their interests through our diverse cultural experiences, unparalleled beauty, and warm hospitality. It’s a vibe that can only be found on our shores.”
To view visual content from the “Contrasts” campaign, please visit this link.
For more information on Jamaica, please visit https://www.visitjamaica.com.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition, and the destination is routinely ranked among the best to visit globally by prestigious international publications. In 2024, the JTB was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named it “Caribbean’s Leading Tourist Board” for the 17th consecutive year. In addition, Jamaica was awarded six 2024 Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. Jamaica was also awarded bronze statuettes for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. It also received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time. TripAdvisor® ranked Jamaica the #7 Best Honeymoon Destination in the World and the #19 Best Culinary Destination in the World for 2024.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.
Contact:
Lou Hammond Group
KINGSTON, JAMAICA, January 13, 2025 – Offering an escape from the frigid arctic air moving through the U.S. this winter, a variety of hotels in Jamaica are providing limited-time savings to travelers looking to travel to a warmer climate. From Montego Bay, Ocho Rios, and Negril to Kingston, Port Antonio and the South Coast, current offers include:
“Jamaica is experiencing an unprecedented surge in tourism this winter,” said Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “With 1.6 million airline seats secured, we are gearing up for record-breaking visitation from travelers from all over the world. We’re grateful to our hotel partners for providing generous savings so travelers can make the most of their winter vacations.”
Home to six diverse resort areas, Jamaica is an ideal destination for every traveler. Montego Bay brims with energy, offering cultural experiences, fine dining, outdoor adventures, and vibrant nightlife. Ocho Rios welcomes families with sunny all-inclusive resorts, the lush Mystic Mountain, and the cascading beauty of Dunn’s River Falls. Negril’s seven miles of golden beach and dramatic cliffs make it the ultimate spot for relaxation and breathtaking sunsets.
Along the serene South Coast, Treasure Beach invites quiet reflection, while Port Antonio, famously called “heaven on earth” by James Bond-creator Ian Fleming, shines with history and charm. In Kingston, the island’s lively capital, Jamaica’s cultural creativity takes center stage.
“Jamaica offers a distinctive blend of natural beauty, cultural charm, and enriching activities that help travelers get the most out of their experience,” said Donovan White, Director of Tourism, Jamaica. “From luxury and adventure to romance and culture, travelers can have a variety of experiences with us on island this winter.”
For more information on Jamaica’s winter travel offers, please visit https://www.visitjamaica.com/deals/.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition, and the destination is routinely ranked among the best to visit globally by prestigious international publications. In 2024, the JTB was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named it named “Caribbean’s Leading Tourist Board” for the 17th consecutive year. In addition, Jamaica was awarded six 2024 Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. Jamaica was also awarded bronze statuettes for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. It also received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time. TripAdvisor® ranked Jamaica the #7 Best Honeymoon Destination in the World and the #19 Best Culinary Destination in the World for 2024.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.
Contact:
Lou Hammond Group
KINGSTON, JAMAICA – January 9, 2025 – Jamaica is experiencing an unprecedented surge in tourism as the winter season sees the destination securing 1.6 million airline seats, underscoring the island’s status as one of the Caribbean’s most sought-after destinations.
The strong demand for travel to Jamaica comes as international airlines continue to expand their offerings, making the island more accessible than ever to visitors from around the world. The 1.6 million seats represent a significant increase in capacity, indicating a robust recovery for the island’s tourism sector and positioning it for continued growth.
“This is going to be the best winter season on record. This is the first winter that we have 1.6 million seats coming into Jamaica. We know that 1.6 million seats are 100% of the flights that are coming but we if consider 80% we are looking at 1.3 million visitors coming which is 12.8% higher than last winter which is also 178,000 more seats,” expressed Minister of Tourism, Hon. Edmund Bartlett.
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ABOUT THE JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition, and the destination is routinely ranked among the best to visit globally by prestigious international publications. In 2024, the JTB was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named it “Caribbean’s Leading Tourist Board” for the 17th consecutive year. In addition, Jamaica was awarded six 2024 Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. Jamaica was also awarded bronze statuettes for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. It also received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time. TripAdvisor® ranked Jamaica the #7 Best Honeymoon Destination in the World and the #19 Best Culinary Destination in the World for 2024.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.
Contact:
Lou Hammond Group
Airport Staff Celebrated for their Contribution to Sector’s Success
KINGSTON, JAMAICA – December 27, 2024 – Jamaica is experiencing an unprecedented surge in tourism as the winter season sees the destination securing 1.6 million airline seats, underscoring the island’s status as one of the Caribbean’s most sought-after destinations.
The strong demand for travel to Jamaica comes as international airlines continue to expand their offerings, making the island more accessible than ever to visitors from around the world. The 1.6 million seats represent a significant increase in capacity, indicating a robust recovery for the island’s tourism sector and positioning it for continued growth.
“This is going to be the best winter season on record. This is the first winter that we have 1.6 million seats coming into Jamaica. We know that 1.6 million seats are 100% of the flights that are coming but we if consider 80% we are looking at 1.3 million visitors coming which is 12.8% higher than last winter which is also 178,000 more seats,” expressed Minister of Tourism, Hon. Edmund Bartlett.
KINGSTON, JAMAICA (December 17, 2024) — The Jamaica Tourist Board (JTB) celebrated its top-producing travel specialists during the 10th annual One Love Affair, a three-day recognition event held December 12-15 at the newly opened Princess Grand Jamaica and Princess Senses The Mangrove in Green Island, Hanover.
The exclusive event honoured the top 50 elite travel advisors from key markets including the United States, Canada, the United Kingdom, continental Europe, and Central Europe.
“We are witnessing unprecedented growth in Jamaica’s tourism sector, with our travel specialists playing a pivotal role in our success,” boasted Edmund Bartlett, Minister of Tourism. “These dedicated professionals have helped Jamaica maintain its position as a leading Caribbean destination, even in the face of various challenges throughout 2024.”
Caption: Hon. Edmund Bartlett, Minister of Tourism (seated centre), Donovan White, Director of Tourism (right), and Angella Bennett, Regional Director for Canada at the Jamaica Tourist pose with awardees during the One Love Affair: An Eco-Chic Soiree event that celebrated the top 50 travel advisors servicing the Jamaica market.
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