Pictured: Minister of Tourism, Hon Edmund Bartlett (2^nd  L) accepts the Caribbean Media Award for Best Social Media Campaign at CTO Week in New York on June 2. Sharing in the moment are (L-R) Donna Regis-Prosper, Secretary Geneal of the Caribbean Tourism Organization (CTO), Minister of Tourism for Barbados and Chairman of CTO, Hon Ian Edgehill-Gooding and Director of Tourism, Donovan White.

MANHATTAN; New York, June 2026; Tuesday June 4, 2026 — Jamaica has once again solidified its position as one of the Caribbean’s leading tourism destinations, earning two prestigious awards during the Caribbean Tourism Organization’s (CTO) Caribbean Week celebrations in New York City on Tuesday, June 2.

The destination was recognized for excellence in Caribbean tourism, receiving the Caribbean Media Award for Best Social Media Campaign. This category honours top-performing digital promotions, creator collaborations, and visual strategies that effectively engage global audiences and showcase Caribbean. Jamaica was singled out for Love Island influencers that covered Reggae Marathon in 2025 and received over 6 million in views.

The destination was also acknowledged for freelance travel and lifestyle journalist Dana Givens’ National Geographic story on Luxury experiences on the island.

The awards were presented during Caribbean Week, the region’s premier tourism event, which brings together ministers, tourism officials, travel trade partners, media, and industry stakeholders to celebrate achievements and advance the Caribbean tourism agenda.

Minister of Tourism, Hon. Edmund Bartlett, welcomed the recognition, noting that the awards reflect the hard work and dedication of the country’s tourism stakeholders.

“These awards are a testament to Jamaica’s unwavering commitment to excellence in tourism. They reflect the resilience, innovation, and collaborative efforts of our tourism partners who continue to elevate Brand Jamaica on the global stage. We are honoured to be recognized by our regional peers and remain focused on delivering authentic, sustainable, and world-class experiences for our visitors,” said Minister Bartlett.

Director of Tourism, Donovan White, emphasized the importance of regional recognition and the role it plays in strengthening Jamaica’s competitive position. “Receiving these awards at Caribbean Week is particularly meaningful because it comes from within our regional tourism community. It reinforces the effectiveness of our marketing strategies, the strength of our tourism product, and the passion of the Jamaican people who create memorable experiences for every visitor,” White said.

Jamaica’s tourism sector continues to demonstrate strong performance, supported by strategic investments, expanded airlift, product diversification, and a focus on tourism resilience and workforce development. The destination remains one of the Caribbean’s most sought-after travel destinations, welcoming millions of visitors annually and generating significant economic benefits across communities.

The recognition at CTO Caribbean Week further reinforces Jamaica’s leadership role in regional tourism and its ongoing efforts to drive growth, innovation, and sustainability.

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ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.