JTB EXPOSES DESTINATION JAMAICA DURING JAPEX

Jun 15, 2016

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Jamaica Product Exchange (JAPEX) is the island’s stellar travel trade show. Held April 29 to MAY 1 the show is hosted by the Jamaica Hotel and Tourist Association (JHTA) and the Jamaica Tourist Board (JTB). The tradeshow has grown to become a flagship event generates lucrative business for Jamaican organizations. Part of the JTB’s responsibility is to invite and facilitate the attendance of international media to the event. The media in attendance came from diverse markets such as North America, the Caribbean, Latin America and Europe. The journalists had the opportunity to attend meetings that provided important information on critical segments in the industry. The journalists also met with members of the attractions, accommodations and linkages sectors on the floor of the tradeshow. After JAPEX, the JTB coordinated a media tour to various attractions, accommodations, eateries entertainment and cultural events across the island. This exposure will generate a buzz in the overseas market about the island.